24 Digital Marketing Trends in India for Every Marketer – 2025 Updated

13. Cryptocurrency: The Instagram of the Finance World

Cryptocurrency has emerged as the Instagram of the finance world. It quietly entered the industry and gradually conquered it, with many not recognising its potential early on. In India, there are now around 10 to 12 million active crypto investors, a figure that continues to grow as returns from these investments are substantial.

Cryptocurrencies have become a trendy investment, especially among millennials, fuelling their widespread adoption. In response, crypto investment platforms are leveraging these new trends in digital marketing by offering free fractions of cryptocurrency to new users. This tactic not only raises awareness but also provides potential investors with a glimpse into the world of crypto—a clever move following the latest trends in digital marketing.

It wouldn’t be surprising if, in the near future, we use cryptocurrencies for everyday purchases, much like Google Pay is used for groceries and daily needs today. With the ever-evolving digital marketing trends in India, the potential of cryptocurrency in mainstream finance is immense.

As part of the recent trends in digital marketing and recent trends in marketing in India, cryptocurrencies represent cutting-edge financial tools. Digital marketing updates show that more brands and platforms are using this innovative approach to attract younger investors. The growth in crypto investments aligns with the latest trends in digital marketing, where companies are tapping into this demand to reach new audiences.

By incorporating cryptocurrency into their strategies, businesses are riding the wave of digital marketing trends and shaping the future of finance and commerce, both in India and globally.

14. Livestream Commerce

Livestream commerce has rapidly emerged as a significant digital marketing trend. While it is relatively new to India, it has already established a billion-dollar market in China. This innovative approach enables brands to showcase their products live on social media platforms, allowing audiences to make immediate purchases.

Platforms like Instagram have integrated shopping features into live videos, permitting brands to display products with a ‘Shop Now’ button. This functionality streamlines the customer journey from advertisement to purchase, substantially reducing the decision-making time.

In 2025, livestream commerce is among the latest digital marketing trends, offering brands a dynamic avenue to engage consumers and drive sales. Its adoption is growing globally, including in India, where brands are increasingly leveraging this strategy to stay ahead in the competitive market.

Bonus: If you want to learn how to choose the right social media platform for marketing your products and services online, check out this blog to know more.

15. Voice Search Optimisation

According to research by Review42, 55% of teenagers use voice search daily. This widespread adoption by an entire generation is a strong indicator of how significant voice search will become in the future.

There are several reasons why voice search, a feature introduced on smartphones around 2014, is gaining massive traction this year. Firstly, there is an increasing use of smart speakers. Currently, 20% of households own devices like Amazon Alexa or Google Home, which are fully controlled by voice search. This growing adoption shows that people are becoming more comfortable with this new behaviour.

Secondly, Google has reported that its voice search now has 95% accuracy. With this high level of precision, using voice search has become much more appealing. The combination of improved accuracy and the convenience of simply speaking to get results makes the process more personalised and engaging for users.

Most importantly, it’s projected that by 2025, 50% of all online shopping will be conducted through voice search, representing a massive $40 billion opportunity for digital marketers. With such promising growth, preparing your website for voice search is crucial to staying ahead in the evolving digital marketing trends.

During our research, we found a helpful guide from SEMrush. This article outlines seven simple steps to optimise your website for voice search—something every marketer should consider for the future.

16. Programmatic Advertising

Programmatic Ad Buying refers to the use of software to purchase digital ads, replacing the traditional manual processes that involve human negotiation, proposals, and quotes. Instead of relying on people, programmatic advertising leverages algorithms and machines to handle ad buying more efficiently.

By using AI to automate the process, programmatic advertising allows marketers to target highly specific audiences. This automation not only speeds up the process but also increases conversions and reduces customer acquisition costs—key benefits in today’s competitive landscape of digital marketing trends.

A prominent example of programmatic ad buying is real-time bidding (RTB). This method allows for faster, more precise ad targeting, where ads are bought and sold on an individual basis. Essentially, this means that the ad is shown only to visitors who fit your target audience, maximising the efficiency of your ad spend.

As one of the latest trends in digital marketing, programmatic ad buying is reshaping the way brands reach their audiences, making it a must-watch trend for 2025.

Here’s how Programmatic Advertising works:

Programmatic Advertising is rapidly increasing every year and is predicted to be used for a huge majority of display advertising in the next couple of years.

One of the best examples of the same would be ‘The Economist’, a digital and print publication, which started a programmatic advertising campaign with the aim of persuading curious readers to try the publication.

The same campaign generated 6,50,000 new prospects, an additional return on investment (ROI) of 10:1. Brand Awareness for “The Economist” also elevated by 65%.

Read this blog on “IIDE PG in Digital Marketing ROI” to understand how investing in a digital marketing course can help you reap benefits in the long run.

17. Chatbots

Chatbots will emerge as one of the top digital marketing trends in India in 2025. This AI-based technology utilises instant messaging to interact with customers and website visitors, allowing businesses to communicate via text or voice.

For businesses, chatbots are an invaluable tool for engaging with customers. Given that websites often experience a large number of visitors simultaneously, having a technology that can respond to hundreds of users at once is a major advantage. The key benefits of chatbots include 24/7 customer service, instant responses to inquiries, and the ability to answer simple questions.

Research shows that 63% of people prefer messaging on chatbots when communicating with businesses or brands. This virtual support not only provides excellent customer service but also frees businesses from repetitive tasks, allowing them to focus on more important work.

Incorporating chatbots into your strategy is a prime example of staying on top of digital marketing trends for 2025, as they significantly improve efficiency and customer satisfaction.

Starbucks has introduced a chatbot that operates via the MyBarista app, where you can order by auditory message through Amazon Alexa or messaging.

Another amazing example of a chatbot system is the recently launched project LaMDA by Google. It is going to revolutionise the coming generations of chatbot systems. Here’s a bonus read on everything you need to know about Google’s LaMDA.

Besides allowing customers to remain in the comfort of their homes right up until their coffee is ready the chatbot messages the customer when the order is ready for pickup, the chatbot also allows payment and tipping.

18. Email Marketing- Less is More

As the name implies, automated email marketing is sending emails to your customers automatically based on triggers or schedules you set.

Email marketing has always been one of the most reliable digital marketing trends. It’s an excellent way to engage with your customers, whether it’s to share your organisation’s latest achievements or promote an upcoming sale.

However, the days of long, essay-like emails are behind us. In 2025, the latest digital marketing trends are all about simplicity and brevity. Emails that are easy to understand and don’t take up too much of the reader’s time are more likely to succeed, leading to higher conversions.

As part of the recent trends in digital marketing, concise and targeted messaging is key. Businesses should focus on delivering value quickly without overwhelming the recipient. This approach is part of the new trends in digital marketing, where the shift towards customer-centric communication continues to grow.

For inspiration, take a look at how Neil Patel crafts his emails—short, sharp, and focused. His email campaigns reflect the latest trends in digital marketing, showing that clarity and conciseness are the way forward. As digital marketing updates show, businesses that adapt to these marketing trends will benefit from improved engagement and higher returns.

Digital marketing trends in India are moving towards more streamlined communication. Emails that focus on delivering impactful, bite-sized information align with the recent trends in marketing in India and globally.

According to the research of Backlinko:

• You are 6x more likely to get a click from an email than from a tweet
• Adding a call-to-action button in your emails instead of simply a text link can lead to a 28% increase in click-throughs
• 78% of marketers have seen an increase in engagements (including CTR) in the last 12 months

But to up these statistics for your company, ensure that the copy is simple and easy to understand.

Learn to build powerful and successful email lists and email marketing campaigns by enrolling here: Online Email Marketing Course with Certification

19. Marketing Automation

Automation has significantly transformed the industry over the past year and is set to be one of the recent trends in marketing in India for 2025. Marketing automation focuses on streamlining processes, making them more efficient, smooth, and faster. One of its most powerful applications will be in lead collection and nurturing.

Driving traffic to your website is crucial, but if you don’t capture quality leads at the right time, that traffic becomes meaningless. With marketing automation, businesses can integrate CRM tools and lead nurturing software to collect leads around the clock. This automation ensures the process is more personalised and effective.

Once these leads are gathered, you can nurture them step by step, guiding them through each stage of the customer journey in a systematic way. This not only enhances engagement but also improves the quality of conversions. As part of the latest digital marketing trends, marketing automation is expected to drive higher results and increased efficiency in lead management.

In 2025, staying ahead of new trends in digital marketing, such as automation, will be critical for businesses looking to optimise their strategies and align with the latest trends in digital marketing. In India, the adoption of these tools will become a major part of the digital marketing trends in India, offering a competitive edge in the ever-evolving marketplace.

Check out this blog to know the top 10 best marketing automation tools.

20. Short Form Video Content

Video Marketing is also one of the top digital marketing trends in 2025 and is likely to be at the top for more years to come. Here are some stats that will demonstrate the importance of including a video in your digital marketing current trends list.

According to the research by Impactplus:

• 72% of businesses say videos have improved their conversion rate
• 70% of consumers say they have shared brand video
• 52% of consumers say that watching product videos makes them more confident in online purchase decisions
• Video content is 50 times more likely to drive users than plain text.

According to Seotribunal, having a video on your website makes it 50 times more likely to appear in organic search results compared to plain text. Why? Because video content is more engaging and captivating, Google has been prompted to rank these sites higher in search results.

However, for even better results, short-form videos are the way forward. YouTube’s recent feature, “Shorts,” is similar to Instagram Reels, allowing users to create videos that are 15 seconds or less. These short-form videos have become one of the latest digital marketing trends, offering a quick and effective way to capture audience attention.

Instagram Reels, in particular, has been a game-changer for marketers and content creators. Since the banning of TikTok in several countries, Reels have become the perfect replacement, offering more than double the engagement rates compared to regular videos. With Instagram’s newly launched insights feature for Reels, marketers can now track their performance and analyse their work more effectively.

As a marketer, you can leverage short-form video content to showcase a variety of content types, such as informative videos, behind-the-scenes footage, product reviews, and more. An excellent example is Louis Vuitton’s Instagram Reels, which are known for their high-quality, innovative, and visually stunning content. Every single reel from Louis Vuitton has gone viral, averaging 5 million views per reel!

To succeed in 2025, an effective short-form video strategy is essential for grabbing and retaining your audience’s attention, following the recent trends in digital marketing. With short-form video content becoming a central part of digital marketing trends in India and globally, incorporating this into your digital strategy will ensure you stay ahead in the game.

Related Post: 8 Low Budget Video Marketing Tips For Your Business

21. Shoppable Content

Shoppable content refers to any type of content—whether it’s a picture, video, or article—that includes a direct link to a purchase portal. This innovation simplifies the customer journey, enabling users to move seamlessly from discovering a product through content marketing to purchasing it on an eCommerce platform.

Typically, a product on an eCommerce website follows a standard format: description, details, images, and price. However, with the introduction of shoppable content, the way eCommerce operates and markets its products is set to change. Instead of relying on traditional, sometimes dull product descriptions, brands can now market their products as stories, using interactive content to engage customers.

For example, Instagram has introduced a shoppable content feature, allowing users to buy products directly from stories or posts. Pinterest has also embraced this feature, making it easier for brands to connect with consumers.

Brands like H&M have taken their marketing to the next level with shoppable content by transforming their Instagram profiles into shoppable galleries. They tag products in their posts, enabling their massive following of over 36 million users to get inspired, discover new items, and make purchases—all within Instagram.

This approach to shoppable content aligns with the latest digital marketing trends in 2025, as brands look for new ways to make the customer journey more engaging and efficient. As part of the recent trends in digital marketing, shoppable content is set to become a key element in eCommerce marketing, offering businesses the opportunity to turn social media engagement into direct sales.

By incorporating shoppable content, brands can align themselves with the new trends in digital marketing and boost conversion rates by making the shopping experience more integrated and intuitive for users.

Modern consumers appreciate smooth user experience and engaging storytelling for their products. With shoppable content, the entire experience of eCommerce will get a face-lift. A consumer now expects fast-loading visuals and rewards from companies that put in the effort to create attractive content.

22. User-Generated Content

People love to engage in activities, especially when they are involved in their favourite products or services. User-generated content (UGC) taps into this enthusiasm, encouraging customers to create their own content using a product and share it with the world. This form of customer interaction is at the heart of many successful digital marketing trends.

UGC campaigns rely on creative submissions from customers based on challenges or prompts set by the brand. The effectiveness of UGC is evident: UGC posts have a click-through rate that is four times higher than regular promotional campaigns.

There are several reasons why UGC is such a brilliant strategy. Firstly, it significantly reduces the time, effort, and resources needed to run a campaign. Brands can gather a vast amount of high-quality promotional material, all contributed by customers at no cost. Secondly, UGC posts receive 28% higher engagement rates compared to standard posts, as they are viewed as more trustworthy since they come from real customers rather than paid advertisements.

However, despite these clear benefits, research shows that only 16% of brands currently have a UGC strategy in place. For those that do, GoPro stands out as a prime example. By prompting their customers to create videos using their GoPro equipment, they launched the hugely successful “Video of the Day” campaign. This challenge has sparked a global trend, with users eager to share their adrenaline-filled adventures captured on GoPro cameras.

In 2025, brands that adopt UGC as part of their strategy will align with the latest digital marketing trends, building stronger connections with their audience while gaining authentic, user-driven content. As UGC continues to grow in popularity, businesses can leverage it as part of the new trends in digital marketing to increase engagement and reduce campaign costs, making it a win-win for both the brand and its customers.

23. Influencer Marketing: A Dominant Digital Marketing Trend for 2025

Influencer Marketing continues to be one of the most effective digital marketing trends in 2025. By collaborating with influencers—individuals who have significant social media followings—brands can tap into pre-established audiences, creating a more authentic and engaging form of advertisement.

Influencers have the power to drive consumer behaviour, making them a valuable asset in today’s latest digital marketing trends. Their ability to create relatable, authentic content resonates with audiences far more than traditional ads. This has led to the rise of influencer marketing as part of the recent trends in digital marketing, particularly in India, where influencers across platforms like Instagram and YouTube command massive followings.

What sets influencer marketing apart is its ability to deliver content in a way that feels more personal and less intrusive. Research shows that people are more likely to trust a recommendation from a favourite influencer than a direct advertisement from a brand. This trust factor makes it one of the new trends in digital marketing that is consistently delivering strong results.

Brands like Nykaa and Mamaearth have capitalised on this digital marketing trend in India, collaborating with influencers to promote their products. As part of the recent trends in marketing in India, influencer marketing is expected to grow even further in 2025, as brands continue to shift towards more organic, relatable content.

By harnessing the power of influencer marketing, brands can keep up with the latest trends in digital marketing and reach targeted audiences in a highly effective way.

24. Omnichannel Marketing: Enhancing the Customer Experience in 2025

Omnichannel marketing is another crucial digital marketing trend for 2025. This approach involves creating a seamless experience for customers across multiple platforms and devices, ensuring they receive a consistent message regardless of where they interact with the brand.

As part of the latest digital marketing trends, omnichannel marketing ensures that whether a customer engages with a brand through a mobile app, website, email, or physical store, the experience remains connected. This integrated approach boosts customer satisfaction and brand loyalty, making it one of the most important new trends in digital marketing to adopt in 2025.

With the rise of digital channels and touchpoints, businesses are increasingly seeing the need to provide cohesive experiences across all mediums. This is particularly relevant in recent trends in marketing in India, where consumers often switch between online and offline platforms. Omnichannel marketing enables brands to guide customers through a unified journey, reducing friction and enhancing engagement.

For instance, brands like Reliance Retail and Tata Cliq are embracing omnichannel marketing, providing customers with consistent experiences whether they’re shopping in-store or online. As part of the recent trends in marketing, this strategy is becoming integral to improving customer loyalty and increasing conversions.

In 2025, brands that adopt omnichannel marketing will align with the latest trends in digital marketing, creating a seamless and customer-centric experience that is bound to drive long-term success.