LATEST DIGITAL MARKETING TRENDS IN CIKUPA.

Why is Digital Marketing a Trending Career?

Here are some compelling reasons why digital marketing is not just a job but a trending career choice with abundant opportunities

1. An Opportunity to Grow and Learn

Digital marketing is one career where you always have to train and retrain yourself.

In most cases, there is hardly a single campaign or solution to make a campaign successful so you always have to be creative and experiment as every business has different audiences.

With the nature of Digital Marketing, it is advisable to keep learning and refreshing your knowledge, either through new short courses or learning directly from an industry expert, especially if you plan on specializing in a particular area (niche) of digital marketing.

2. Lots of Jobs and Career Opportunities

A recent survey by LinkedIn showed a 63% rise in companies searching for people with digital skills- in just 6 months! The rise in demand is a result of the surge in the use of the internet by consumers during the pandemic, although it slightly decreased, a lot of companies still derive a lot of sales from the internet and need to grow to engage their audience and increase demand.

The good news for you is, there is a high demand for skilled professionals in the market at the moment and the numbers will keep increasing across all industries. This is a great opportunity for you to decide wherever you would like to work and probably, land a role in that company you’ve been stalking on social media.

3. Global Reach

Digital marketing goes beyond borders, helping businesses connect with people all around the world. This means companies can reach a huge audience, but it also means that marketers need to be clever and make strategies that work for lots of different kinds of people and places.

Imagine you have a shop, and instead of only selling things to your neighbors, you can now sell to people on the other side of the planet! That’s the power of digital marketing—it helps businesses talk to a super big group of people.

4. Competitive Salaries

The rise in the demand for digital marketers has also brought about a rise in salaries. This growth has resulted in a surge in salaries in digital marketing, with an average increase of 30% in the last year alone.
This upward trend in compensation aligns with the evolving landscape of digital marketing trends in Cikupa, showcasing the growing value and importance of professionals in this dynamic field.

In addition to it, you can demand for an increase as you gain more skills, knowledge and experience. It’s a win-win situation for you and the company as long as you’re putting in the necessary work and producing much-needed results.

Do you want to learn more about the new trends in digital marketing in Cikupa? Check out the ones mentioned below to help your business grow.

Top 7 Digital Marketing Trends in Cikupa 2023.

Upgrade your marketing approach for 2023 with a heads-up on these crucial trends you need to be aware of.

1. The New World of Influencer Marketing

Influencer marketing is not new. However, the way brands work with influencers to reach their target audiences is constant. Before the spike in the use of social media, several large companies already had sponsorship deals with popular and well-liked celebrities to help boost sales and represent their brands.

This is also where micro-influencing comes in. A micro-influencer is a person who has between 1,000 to 100,000 social media followers and who promotes various products related to their interests or expertise using their social media presence.

In the year 2023, it seems like big endorsements from expensive celebrities might not be as popular. Instead, smaller influencers on TikTok, known as micro-influencers, are becoming more important. Companies now understand that even people with not-so-many followers can still have a big effect. If what they share matches well with the company, the people who follow them will believe in what they say and do something about it.

According to research in the report of Later and Foher, micro-influencers have the highest engagement rates, around 7%.

In conclusion, you can end up spending less on micro-influencers and getting your desired results. If used wisely, the ‘less is more’ rule applies here.

2. Shorts are Everywhere!

Now I know you’re getting a bit shocked, but I don’t mean shorts in literal terms but Social Media Shorts. As we all know, social media has played a really large influence on digital marketing trends since the pandemic.

TikTok (again!!) brought about short videos (a few seconds long), a very smart strategy if you ask me since it allows you to survey several contents in a matter of minutes without wasting your very valuable time. This proved tricky as a lot of people realized they needed to work extra hard to produce creative, interesting, or interactive content in such a short time. Many pulled through.

That also brought about the introduction of YouTube shorts or Instagram reels. This has proven to be a huge success because TikTok has been banned from a few countries. 

Now is the time to add information-packed, creative short videos or reels to your marketing strategy. With the right strategy, you could leverage the right platforms for you and start building your customer base. 

To learn more about digital marketing strategies join our short-term certification courses.

The time is now!

3. WhatsApp Marketing

WhatsApp is a popular messaging platform across all age groups, boasting more than 2 billion users according to Facebook statistics. Will Cathcart, the head of WhatsApp, shared in a tweet that the platform witnesses over 100 billion messages sent daily. 

WhatsApp also has a huge impact on digital marketing. The introduction of WhatsApp marketing has totally boosted the way businesses reach and engage with their customers. Given that most people using Whatsapp mostly use it to contact people they know, it helps build trust between user and seller. You can personally message the company for reviews, inquiries and feedback for a purchase. 

You can also reach a wide range of people through broadcast messages which should be properly written to pass across your message.

Your customers will be able to easily make purchases, send delivery details, receive their orders, and make payments. 

4. The Age of SEO Ranking & Content Marketing 

SEO(Search Engine Optimization) refers to the process of improving the quality and quantity of website traffic to a website or web page from search engines like Google. It is organic and is aimed at unpaid traffic.

Content Marketing is a type of marketing that involves the creation and sharing of videos, blogs, and posts on social media(all forms of online content). 

Google is one of the most used search engines with about 3.5 billion Google searches every day. This makes ranking well on Google a beneficial position to be for potential and existing customers to easily find you.

1. Ranking well is now essential 

With about 3.5 million Google searches daily, it is ‘the place’ for your content to be seen by your customers. You want your business to show on the first page as most people would most likely not go to the next page.

For digital marketers and content marketers ‘keyword density’ has become essential when creating content to rank well on Google. You should learn the basics to make your site rank well on Google.

Google recently announced the new Core Web Vitals, which is a set of analytics focused on users used to measure the well-being of a site from a customer’s perspective.

2. HyperLocal SEO

This is a new algorithm introduced by Google that focuses mainly on a person’s Name, Home address, and Phone number. This helps to give personalized results like “restaurants near me”, “ATMs near me”, etc.

This digital marketing trend has made it easier for start-ups and small businesses to use digital marketing to get across to their desired audience. Hyperlocal focus is a feature that allows traditional and digital businesses to easily reach their audience by solving very specific queries, opening & closing times, physical addresses, and contact information.

For all businesses, the first step to start your Hyperlocal SEO strategy is to get a Google My Business Account and fill out your information to rank well on Google.

5. Conversation Marketing to Improve Customer Experience

In Digital marketing ensuring your customers get the right products and have good reviews is really important. Many companies have adopted this practice and inculcated conversational marketing in their Digital marketing strategies. It is a basic form of marketing that engages customers in dialogue through two-way real-time conversations to find out their needs and desires and align them with the right products.

• A famous example is ‘Airbnb’ which created the ‘Design Personality Quiz’ using the Buzzfeed-eques approach. The personality quiz allows you to choose a room and preferred color palette then it asks 8 quick questions to find out your design personality. 

The results of the quiz could also be shared with friends. Since it was a fun quiz, it helped promote the product and increase the website traffic and social media visibility of Airbnb.

Chatbots, encompassing the latest digital marketing trends in Cikupa, are also another form of conversation marketing. It is an AI technology designed to chat with site visitors and customers through text or audio. They help assure customers that they are being listened to, and their needs are met and understood.

Approximately 79% of companies report positive outcomes in customer loyalty and sales by employing conversational bots, as per Kayako. This technology, requiring no human resources, enables businesses to streamline operations by eliminating repetitive tasks. Chatbots, favored by 63% of individuals, deliver exceptional customer service, enhancing communication between customers and companies.

6. Voice Search

With the rise of voice assistants and smart speakers, more people are using voice searches. Looking ahead to 2023, it’s crucial to tweak your digital marketing plan to accommodate digital marketing trends in Cikupa with a focus on voice search.

Artificial intelligence (AI) plays a big part, using natural language processing (NLP) algorithms to grasp conversational questions and provide useful search outcomes. Brands that adjust their content for voice search gain an edge in catching the interest of users on voice-enabled devices.

7. Artificial Intelligence

When ChatGPT was introduced, it wasn’t the starting point for artificial intelligence (AI). The roots of AI trace back to 1956, championed by the American computer engineer John McCarthy.

Fast forward to the digital marketing landscape of 2023, and one of the latest digital marketing trends in Cikupa involves the integration of AI algorithms. These algorithms have become integral players in enhancing the connection between consumers and companies. These advanced algorithms now play pivotal roles in strategic aspects such as determining optimal times for social media posts. Additionally, AI is instrumental in curating personalized advertisements and tailoring content to individual customers based on their preferences and behavior. This evolution highlights the enduring significance of AI, which, since its conceptualization in the mid-20th century, has become a driving force in shaping the modern digital marketing landscape.

FAQ’s

1. Where Can You Learn Digital Marketing?

It is important to understand the trends to implement them.  To learn industry-relevant digital marketing courses in your interest, you can enroll for a PG Diploma in Digital Marketing at IIDE. You need to properly understand the industry to venture into it.

2. What digital marketing trends will develop in various landscapes?

Several digital marketing trends will develop in various landscapes, including a Bottom of Funnel Focus; initiation of sales through e-commerce platforms, and significant investment in content/media. This drives the need for advertising technology that refers to data and performance.

3. What is the future of digital marketing?

Digital marketing has a bright future with lots of chances to succeed. Technology is changing fast, and digital marketing is growing a lot. So, if you want a career in digital marketing, it’s a good choice. Even if you own a business, using digital marketing will become necessary in the future. So, now is the right time to get into it.

4. What are the latest digital marketing trends?

The latest digital marketing trends are AI, AR, Voice Search Optimization, Programmatic Advertising, Chatbots, Personalization, Automated Email Marketing, Video Marketing, Instagram Reels, Shoppable Content, Influencer Marketing and geofencing.

5. What are the benefits of digital marketing?

Every type of marketing, whether traditional or digital, offers advantages. Since your business will be focusing more on digital marketing nowadays, you must first find out what the benefits of digital marketing are. One of the benefits of marketing products or services digitally is a wider and more targeted market reach.

6. How will digital marketing evolve this year?

Based on this premise, it is predicted that this year there will be an increase in marketing budgets to optimize business through digital transformation and digital marketing. Its also said that several digital marketing trends in Cikupa will develop in several landscapes.

7. What is the growth rate of digital marketing in Indonesia?

The digital marketing industry in Indonesia is rapidly expanding, with an annual growth rate of over 20%. This growth can be attributed to the increasing adoption of digital marketing by businesses of all sizes, including the latest digital marketing trends in Cikupa. Additionally, the popularity of social media and online platforms for advertising.

8. Is video marketing a digital marketing trend in 2023?

Video marketing is a potent digital marketing tool for businesses trying to increase their customer base. They are believed to be more effective than any other digital marketing medium. Because videos are easy to consume, appealing, and informative, making them a digital marketing trend to look out for in 2023.

To Conclude,

In 1983, when the internet was invented nobody expected much of it but a few years later, in 2004 Facebook was invented. The epidemic was an unexpected turn of events and it has fast-tracked the development of the digital world.

Several people took advantage of the situation and started building brands using social media.

Even after the lockdown, digital marketing is still a fast-growing trend or field. As we advance in the digital world, there will be more job opportunities in the coming years, and learning about digital marketing trends in Cikupa can be beneficial to you and your brand.

We hope this blog on the latest digital marketing trends in 2023 has been an interesting read for you! Let us know about your views in the comments section below.