Detailed List of Digital Marketing Trends In Bekasi (2024)

Updated on: Sep 19, 2023

Get to know about the latest Digital Marketing Trends in Bekasi. With The fast-paced changing environment, it is hard to keep up with all trends right? Here we have listed the top 4 digital marketing trends in Bekasi that will help aspiring digital marketers enhance their skills and keep updated. 

Before getting into the digital marketing trends in the Bekasi list, let us know what is digital marketing. It is defined as the identification of new techniques and trends that use the digital ecosystem and the internet to carry out marketing promotions using new techniques and formats. 

It is very crucial to know about digital marketing’s importance and benefits. With the advancement in technology and online marketing platforms like Facebook, TikTok, chatbots, Instagram, and many more. It has become an essential marketing tool for industries, organizations, etc. Digital marketing helps to connect to the customers, make them aware of your products and services, and help to make buying decisions. 

A study from Reuters shows that around 6.4 million Indonesians have lost their jobs due to the impact of the pandemic. Once a strong economy like Jakarta’s (population: 10.5 million people), this has resulted in significant financial hardships for countless families. 

After the pandemic, economy steadied in the last two years, and employment has rebounded in many Southeast Asian markets. National statistics suggest 73.75% of the Indonesian population had access to the internet in 2019, up from 57.33% in 2017. According to research and market, the growth rate of the Digital Advertising Market in Indonesia is 10.1%, with an estimated value of $5.8 Billion by 2025.

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Why is Digital marketing a trending career?

Digital marketing is constantly evolving and dynamic in nature. Individuals with digital skills are in high demand in today’s market. Let’s look at why digital marketing is a trending career today:

Great opportunities and challenges

Digital marketing is one of the world’s top jobs. According to the data, digital marketing managers’ jobs will be increased by more than 10 % by 2030. Digital marketing has a lot to offer like SEO, content creation, social media marketing, and many more. One can choose their niche and be an expert in that field. It is ideal for those who hate repetitive jobs. 

Competitive Salary

As compared to other jobs, there is a high demand and low supply of quality digital marketers in the market. As a result, digital marketing has a high paying salary than other jobs. This is one quality that lures many young people to be more attracted to a digital marketing career.

Growth and learning

With the immense opportunities and challenges in digital marketing, one individual can learn and relearn its pros and cons of it. Digital marketing specializes in many sectors; SEO, SEM, and Social media marketing. The digital marketer or enthusiast can grow with this career as this job has more dynamics than other jobs. With the digitalization of every transaction, a digital marketing career is a good option one can choose.

Flexibility

A digital marketing career is a flexible hour job. It can be from work from home, remote, or on-site, etc. The individuals can work as per their situation and requirements. A digital marketing career offers a creative work environment where an individual can work freely and with their own policies. As a result, it will create a stressless job and enhance the performance of a digital marketer.

Outcome-driven 

To be a digital marketer there is no compulsion of holding a degree. The individual can kickstart a career in digital marketing with passion and digital skills. Digital marketing job recruiter focuses on the outcome of your task or job rather than your degree. To be a good professional in the digital industry one should hold knowledge and interest. The newbie in this field should prepare a strong portfolio of their work.

Top 4 Digital Marketing Trends In Bekasi, That You Should Know:

1. Short Form Videos

Are those videos that are under 2 minutes and 30 seconds? And it usually sparks the audience’s interest as it is pitched with punchlines. The culture of short-form videos was started by TikTok, Instagram Reels, and now YouTube shorts. 

Digital Marketing Trends In Bekasi

According to HubSpot’s 2022 Marketing Industry Trends survey, 54% of marketers were already investing in short-form videos to achieve their promotional goals. What’s more, 85% of the marketers surveyed said they believed short-form videos were the most effective format on social media. Short-form video content ranked at the top of the list of marketing options for lead generation and engagement, and 47% of marketers said shorter videos were more likely to go viral.

2. Influencer Marketing

It has become one of the mainstream online marketing in Bekasi. Influencer marketing basically focuses on promoting products or services through an influential person, extending the image of that creator to the brand. Influencer differs from micro to mega influencer and they also vary according to their niche from beauty, fashion, tech, and fitness.

Why is influencer marketing trending in Bekasi? According to research, 92% of consumers base their purchase decisions on recommendations, suggestions, or reviews from family, friends, and experts.

3. Online Shopping / E-commerce

E-commerce is known for trading goods and services on the Internet. As we all know online shopping or e-commerce boomed during a pandemic. Now even after the pandemic its importance and necessity are big to humans. The number of e-commerce users in Indonesia is expected to grow to 221,0 million by 2025.

GlobalData’s E-Commerce Analytics shows that e-commerce sales are estimated to grow by 37.4% to reach (US$25.3bn) in 2020, compared to the pre-COVID-19 estimate of 22.2% for the same year. The figure is expected to rise at a compound annual growth rate (CAGR) of 19.2% between 2020 and 2023, to reach (US$51.0bn) in 2023.

4. AR in marketing

Augmented reality marketing means integrating augmented reality technology into the marketing content. In other words, it can be understood as a powerful marketing strategy that allows brands to provide a much-needed personal touch in customer interaction.

And AR is used in Indonesia by famous brands like Toyota, Loreal Indonesia. AR provides its customer with real-time experience and also help to create buzz around brands. According to Deskera, the AR market will grow anywhere between $70-$75 by 2023

Where can you learn Digital Marketing in Bekasi?

If you are passionate about digital marketing and want to know & learn about it and make a career out of this. Check out IIDE’s 4-month certification course where you can learn from A about digital marketing and start a career as a freelancer or work for your own company. So what’s so special about IIDE, Let’s learn about its key features.

  • 100+ hours of live class
  • 50+ hours of video lectures
  • 1-on-1 mentoring session
  • 20+ industry tools mastery
  • In-class live presentation
  • 100% placement assistance
  • Resume and interview training
  • 7+ live projects and assignments
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Frequently Asked Questions

Q. What are the 5 most popular types of digital marketing?

The 5 most popular types of digital marketing are Search Engine Optimization, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, and Affiliate Marketing.

Q. What are the latest marketing trends?

One of the latest marketing trends is the use of social media platforms like Facebook, Instagram (58%), YouTube (57%), Twitter (43%), and TikTok (42%).

Q. What are the 7 Cs of digital marketing?

The 7 C’s of digital marketing are customer, content, context, community, convenience, cohesion, and conversion.

Q. What is the next big wave of digital marketing?

The next big wave of digital marketing is gonna be Meta, or virtual and augmented online interactive experiences

Conclusion

Sadly, We have come to the end of this blog. Here you learned about the digital marketing trends in Bekasi. If you want to know more about digital marketing in depth please check out IIDE’s Advanced digital marketing training. 

If you are a graduate and thinking of a career in the digital industry and want to work for famous brands like Vivo, Disney, or Asianpanits then check out IIDE’s PG program (11 months). Hope this blog provides insights about digital marketing a trending career and digital marketing trends in Bekasi.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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