Know in details digital marketing salary in Tawau

Updated on: May 26, 2023
Digital Marketing Salary in Tawau

Are you in Tawau and do you want to know the digital marketing salary in Tawau? Do you want to know about the most common and current career opportunities in digital marketing and what the pay scale looks like? 

Surprisingly, the importance of digital marketing is on the rise every day and the career opportunities in digital marketing are so many that everyone can choose from. Literally, it’s an excellent opportunity to start your career path in this field of digital marketing. There are a lot of career opportunities available in the digital marketing world. Some of these careers include; digital marketing managers, email marketing managers, SEO specialists, social media marketing managers, copywriters, data analysts, etc.

Talking about the digital marketing salary in Tawau, it all depends on the amount of knowledge a person has, the high rate of demand for that job in the market and so many other factors that we will be discussing further in the blog.

In this blog, we will be explaining in detail the advantages of being a digital marketer, the rise of digital marketing jobs, the factors affecting digital marketing salary, digital marketing salary trends, and where you can learn Digital Marketing in Tawau.

Get Assured Placements - PG in Digital Marketing

Factors Affecting Digital Marketing Salary In Tawau

In recent times, Digital Marketing is said to exist in an environment that is changing every day and also in a very dynamic environment. Moreover, it has become surprisingly important and essential to take into account and thereby address and look into the factors affecting digital marketing salary in Tawau.

The factors affecting digital marketing are listed below:

1. Channels:

This factor affecting digital marketing salary is based on the channel decision or even the type of channel used, a business will always be able to target its potential customers from anywhere all over the world. The online marketing domain covers and gets across a wide spectrum and varieties of platforms, and so many more platforms are emerging as time goes on.

As a digital marketer who wants to excel and do well in their business, you should always have this factor at the back of your mind. As such, depending on your target audience you should always know what works best.

2. Target Market: 

The target market is another factor a digital marketer should take into account. This is the first and foremost thing in my own point of view is always deciding the target market for digital marketing. 

As a digital marketer, you cannot just randomly serve all your advertisements and online content to millions of internet users all over the world available online because this process or method would only lead to more costs and will be very expensive for a firm or company.

3. Big Data: 

This is another factor affecting digital marketing salary, big data lets you answer the customers the what, how, when and why questions of digital marketing whenever and wherever. Big Data will always continue to be an all-powerful and a topic that includes or affects everyone and everything among all business planners and all marketing strategists. 

As businesses realize that every customer behavior and usage data is pivotal for leveraging their businesses or companies’ overall performance and profit, more businesses and companies will begin or start to adopt Big Data policies, more data acquisition and so many other integration technologies. As a digital marketer, these factors should always be taken into consideration for more profits and growth in business. 

4. Technology: 

One of the most important and essential factors affecting digital marketing to always be taken into account is a technology that needs to always be reviewed and updated on a continuous basis for the continuous growth of a business and company. Your in-house internet or online marketing team should and must have the technological know-how of digital marketing.

 Beyond all other technical difficulties or back-downs, companies and businesses often have to invest in different essential and important equipment and services to implement their digital marketing campaigns and adverts. 

5. Social media:

The social media presence of any digital marketing always business matters a lot. In recent times, most businesses these days always maintain active and healthy social media accounts of their businesses, they also require all their employees to do so to always engage their customers on any of their social media platforms. 

So many companies launch different online campaigns through their social media platforms to attract new customers and retain almost all existing ones in their firm or business. These campaigns should always be one that speaks about whatever you are marketing online, it should be eye-catching, interesting, customer focused and always speak about your business. 

6. Talent

In digital marketing, everything will be out of place if the talent and skills of all your digital marketing team are not up to the mark or up to date. As we all know, the human element of digital marketing is actually its support system and backbone. The knowledge and experience you have as a digital marketer and your team have in digital marketing influence whether you should incorporate it into your digital marketing overall marketing strategy.

Having a talented workforce is a very huge asset and of essential importance in digital marketing. The success of a digital marketing team always depends on the experience and skills of its digital marketing team.

Digital Marketing Salary Trends in 2023 

In Digital Marketing, advertising products and services, content, social media, video marketing, and all mobile applications all fall under the umbrella of digital marketing. However, not all digital marketing specialties or jobs are equally very lucrative while some others are very lucrative. Here, we will examine these positions, and their respective salaries, in more detail.

1. Digital Marketing Manager

The digital marketing manager is someone who plans and oversees the execution of digital marketing initiatives, and delegates to specialists. A digital marketing manager should always be competent in all works of digital marketing and always be up-to-date with the newly emerging digital marketing trends in the market world.

Any digital marketing manager needs to have an excellent and proficient sense of business, knowledge of marketing activities, and also have adequate analytical skills. The digital marketing manager role is held by someone who has at least five years of experience. Their average salary is estimated to be RM 35,055 a year.

2. Email Marketing Manager

An email marketing manager is someone who carries out productive email campaigns on behalf of a business, securing strong, competent, and meaningful customer relationships. 

An email marketing manager is also expected to be very familiar with various types of email management tools like Mailchimp and other CRM tools. An email marketing manager is estimated to make an average of RM 74,333 yearly.

3. Copywriting

copywriting is the process whereby a person writes texts for advertising or marketing purposes in digital marketing. A copywriter is someone who writes or creates clear, compelling copy to sell their products and engage or educate their various consumers. 

They tell stories that grab the viewer’s or potential customer’s attention anywhere and anytime. They create written messages for various organizations to sell and promote their product or services. A copywriter is estimated to make an average salary of RM 91,024 a year.

4. SEM Specialist

A search engine marketing (SEM) specialist manages a business or company’s paid advertisements and strategizes ad campaigns across all search engines online. An SEM specialist is always responsible for designing, building, and managing various campaigns for their client’s company or firm. 

SEM specialists must be highly analytical, data-driven, and knowledgeable of trends to be successful. They need to have the knowledge and experience of tools like Google Analytics etc. An SEM specialist is estimated to make an average of  RM 72,509 in a year.

5. Data Analyst

A Data Analyst is someone who reviews data to identify key insights into a business’s customers and ways and processes those data can be used to solve various problems in a business or firm. A data analyst is a person who gathers data and interprets data to solve a specific problem in a business.

A data analyst is required to have skills and experience in marketing analytics tools like Google Analytics. They should also have experience in basic programming skills in Python. A data analyst is estimated to earn an average salary of RM 99,048 in a year.

6. Social Media Marketing Manager

A social media marketing manager works to promote and strengthen a company’s brand using social media platforms such as; Instagram, Facebook, etc. A social media marketing manager manages a company’s online presence by developing strategy, producing good content, analyzing usage data, etc. 

A social media marketing manager should know popular social media platforms. They should know how to use each platform effectively and efficiently. It should have experience in tools like Hootsuite, HubSpot, Buffer, SproutSocial, etc. A social media marketing manager earns an average of RM 123,166 in a year.

7. Search Engine Optimizer

A Search Engine Optimizer gets targeted traffic to a website from a search engine’s organic rankings. Search Engine Optimization is the process of improving a website to increase visibility when people search for products or services. 

There are two kinds of Search Engine Optimizers; content and technical SEO. The content Search engine optimizer identifies trending topics, creates content around these topics, etc. A technical Search engine optimizer creates backlinks, optimizes websites for better search results, etc. A Search Engine Optimizer earns an average of RM 58,689 a year. 

Where can you learn Digital Marketing?

There are various Digital Marketing in Tawau. If you want a decent digital marketing salary in Tawau, you must learn all about digital marketing. However, in order to be a successful digital marketing consultant, you are required and expected to develop the right and adequate skills required to work with the various forms of online marketing technologies.

In other words, you also need to acquire the essentially required knowledge and skill so that you can be able to combine them together appropriately to achieve the best possible outcome in this business.

Digital Marketing requires a lot of patience and perseverance, and the good news is that you do not necessarily need to attend college, or high school or take a physical classroom course to become a professional digital marketing specialist. You also do not need to spend your time searching on Google for various online learning resources needed to acquire these digital marketing skills.

We already did that for you in this blog and we have created a list of all the best resources and almost all of them here are free. You can go through all of them, learn, and build your skills from the comfort of your home in Tawau.

For paid online courses, IIDE is offering you;

  1. A 4-month of Online Advanced certification
  2. An 11 months Post Graduation Programme
  3. A 1-week Short Online Certification

For free courses, IIDE is offering you;

Amazing courses online with free e-certificates you can add to your work portfolios. You have access to free courses and certifications by attending these online masterclasses simply by registering for IIDE’s free Saturday masterclasses. So, Guess what? You are on your way to becoming a Digital Marketing Expert with a very decent Salary earning.

Some reviews from IIDE’s Students;


Get Assured Placements - PG in Digital Marketing

Digital Marketing Salary Frequently Asked Questions

  1. What is the basic salary of digital marketing?

ANS: The estimated average salary of a Digital Marketing Manager An entry-level digital marketer (1-3 years of experience) is expected to earn an average salary of RM56,319. On the other end, a senior-level digital marketer (8+ years of experience) is expected to earn an average salary of RM94,783.

  1. What is the monthly salary of a digital marketer in Tawau?

ANS: The average digital marketer’s gross salary in Malaysia is estimated to reach RM76,808 or they make an equivalent hourly rate of RM37. In addition to this, they are expected to earn an average bonus of RM2,151. The Salary estimates are based on salary survey data collected directly from employers and anonymous employees in different cities or states in Malaysia.

  1. Is digital marketing a well-paid career?

ANS: From the aforementioned career opportunities and salary estimates in digital marketing, we can all say that digital marketing is a well-paid career.

  1. Who is the highest-paid digital marketer?

ANS: From the blog, we can see the list below are the highest-paid digital marketers;

  1. Web developer
  2. Social media marketing specialist
  3. Copywriter
  4. Content Strategist
  5. Paid Media specialist.
  6. Social Media Manager (SMM)


  1. Which country pays the highest salary for digital marketers?

ANS: Which are the top 4 countries with the highest digital marketing salaries?


Average Salary











Over the years, even before the COVID-19 pandemic, digital marketing has been well-known and in existence to date and everyone who took advantage of the various opportunities in Digital marketing has become expert and successful in their various career fields.

In the world today, with the fast growth of information and technology on the internet and the various opportunities we have with the use of the internet, there are so many specialties to explore with a very decent digital marketing salary in Tawau. People who are also willing to learn about the required skills and knowledge are open to getting all these opportunities. In no time, the benefits and purpose of this journey will all begin to manifest.

For everyone who is interested in exploring these opportunities, we have already recommended the important courses to take. These courses would give you the adequate experience and certifications needed to earn a decent Digital Marketing Salary in Tawau. IIDE is offering all these opportunities in a way that everyone who is interested in taking this path would benefit from it.

Guess what? We have come to the end of this blog. We hope all your questions and doubts have been answered in this blog. For more inquiries and updates visit IIDE’s website today. Thank you.


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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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