Know All About Digital Marketing Salary in Sandakan

Updated on: Jun 26, 2023
Know All About Digital Marketing Salary in Sandakan-iide

We can see a large number of opportunities popping up in the field of Digital Marketing.¬† To enter into this field, we need to first understand what is Digital Marketing, Digital Marketing Salary in Sandakan, and What’s so great about it. If you want to know answers to all of your questions then this blog would be quite insightful to you.¬†

So let’s get started!

What is Digital Marketing?

In simple words, Digital Marketing is a form of Marketing through which you can advertise to people digitally. Digital Marketing leverages different channels like Search Engine Optimization (SEO), Social Media Platforms, Emails, Websites, and Mobile Applications. Marketers have opportunities to interact and understand the audience better.

Now let’s understand the importance of Digital Marketing.

Today, the Internet is more relevant to us than any other medium and is going to impact our lives in several other ways. In today’s times, the fate of newspapers and television seems sealed because everyone now prefers to watch the news, sports, TV shows, etc on a digital platform. This shift has led Business owners to be active on their Digital platforms by hiring a Digital Marketing agency. Therefore, Digital Marketing is very important in today’s world.





Get Assured Placements - PG in Digital Marketing

What factors affect your Digital Marketing Salary in Sandakan? 

  • Education:¬†

Education is very important in the field of Digital Marketing. If you are educated enough then you get a lot of opportunities to excel. Education also affects your earning potential. If you are well educated then you will be offered some high-paying jobs. So, having a Bachelor’s degree or a Master’s degree in this field is very important as it will help you in your career growth. Also, make sure that you know everything about Digital Marketing before going into this field. Getting a degree from a well-known university/ college also matters a lot in terms of getting big opportunities.¬†

  • Experience:¬†

Experience plays a very important part in your career. If you have experience of a minimum of 5 years in any industry then it would help you boost your earning potential. It will not only provide you with high-paying jobs but will also help you gain a tremendous amount of knowledge about the industry. Having a good amount of knowledge and experience will help you gain expertise and execute the work in a better way. It will also provide you with an added advantage as companies would always like to hire a person who has worked in this industry for a certain number of years rather than a person who is a novice.

  • Role:¬†

There are many roles and positions in every company such as Digital Marketing Manager, SEO specialist, Social Media Manager, Blog Manager, etc. Salaries of employees also differ according to their positions and contribution to the company. For example, a Digital Marketing manager is paid a higher salary than a Blog manager in a Digital Marketing agency. So, you need to work hard and contribute a lot to the company to achieve this position. This will ultimately help you to grow your career and get appreciated by everyone. 

  • Skills:¬†

To become a Digital Marketer, you need to possess skills like ICT proficiency, Information, data and media literacies, Digital Communication, Collaboration, Participation, and Internet Navigation. If you like to be updated on the consumer’s interests, preferences, and likes then this is the right place for you. It also involves analyzing the data, what type of content a consumer likes to watch, having a detailed understanding of how to bring traffic to their websites, and keeping up with developments in digital marketing, as well as social media platforms. If you possess these skills or if you are planning to learn these skills then you would love the field of Digital Marketing.¬†

  • Course:

To become a Digital Marketing Expert, there are various certified courses that you need to complete. The courses include Search Engine Optimization, Data Analysis, Google Ads and SEM, Web Analytics, Social Media Marketing, Email Marketing, Content Writing, etc. If anything about this course excites you then you should start learning them without any delay. After completing your selected course, do not forget to receive a certificate from the institute as it will help in your future studies and it will help you to stand out from others. Many Digital Marketing institutes teach students all over the world like IIDE. This shows that you know this industry very well which ultimately affects your salary in your favor.

  • Company:

The size, marketing spending, and commercial objectives of an organization will all affect salaries. For instance, according to Glassdoor, organizations like Amazon, Cisco Systems, and Disney pay their digital marketing managers salaries of more than $100,000, but charities like the YMCA and United Way don’t. above $100,000, while nonprofits like the YMCA and United Way offer salaries of around $50,000 or $60,000. If you are working in a big company like Google, then your earning potential tends to increase. So, it is very important to work in a well-established company. You have to be wise while choosing your company so that it benefits you in the long run.

  • Industry:

In a similar vein, your wage range will depend on the industry you work in. For example,  Glassdoor reports that a digital marketing manager in aerospace and defense can make $111,290, while a digital marketing manager in education can make $98,350. You should always look for the most in-demand industry that excites as well as interests you.

A well-established company and the most in-demand industry go hand in hand. One should make a wise decision accordingly as the salary varies from industry to industry. One should do proper research before applying for a job.

  • City:

Salaries tend to vary city by city. For example, Glassdoor indicates that a digital marketer in Portland, OR, can expect to make, on average, $99,271, while someone with the same job title in Houston, TX, could make an average of $105,098. This happens because the demand for Digital Marketing jobs varies from city to city. If there is a higher demand for Digital marketing jobs than in any other city then it will provide you with a higher salary as compared to others.


Digital Marketing Salary Trends in 2023

  • Digital marketing manager:¬†

¬†As a digital marketing manager, your role is to develop and implement marketing strategies that promote a company’s products or services online, using various digital channels such as social media, email, and search engines. To excel in this role, you need to have a deep understanding of digital marketing concepts, tools, and techniques and excellent communication and project management skills. To succeed as a digital marketing manager, you must be a creative problem solver, able to think outside the box to come up with innovative marketing solutions that drive results. You also need to be agile and adaptable, keeping up with the latest industry trends and technologies, and adjusting your strategies accordingly. Overall, being a digital marketing manager requires a combination of analytical and creative skills, as well as a passion for staying ahead of the curve in the ever-evolving digital landscape. The average salary of a Digital Marketing Manager in Sandakan and all over the world is RM 4,44,031.

Job Responsibilities:

  • conducting market research
  • analyzing consumer behavior and trends
  • ¬†identifying target audiences
  • ¬†developing marketing campaigns
  • ¬†creating content
  • managing social media accounts
  • ¬†optimizing websites for search engines
  • ¬†measuring the effectiveness of marketing initiatives through analytics tools.

  • Social media manager:¬†

The average salary of a Social media Manager is RM 3,51,481. This job involves maintaining a company’s social media presence and overseeing social media marketing campaigns. You have to be good at social media platforms such as Instagram, YouTube, Facebook, etc. You have to keep up with the social media trends and make your company approachable to the customers by being active on social media. It also involves collaborating with social media influencers. Another important position in the company and one of the highest paying jobs in a Digital Marketing agency. The top companies for this job are Accenture, Teleperformance, Freelancer, and Meta.

Job Responsibilities:

  • Developing and implementing social media strategies
  • Creating and curating content
  • Managing social media accounts
  • Analyzing and reporting on social media performance
  • Staying up-to-date with social media trends and best practices

  • Blog manager:¬†

The average salary of a Blog manager is RM 3,31,972. It involves overseeing a company‚Äôs blogging efforts, including writing blog content and optimizing the blog‚Äôs metadata. It requires you to expand your company’s reach among customers by collaborating with different bloggers. This will help the company to get good reviews from bloggers which will in turn bring more and more people to buy their products. This is a very good job profile for someone good at writing blogs and reviews. The top companies for this job are SEMRush, Univ. of Southern California, DentalQore, Investish Digital, and Magoosh. Overall, the blog manager plays a critical role in building and maintaining a company’s online presence and increasing brand awareness through high-quality blog content that resonates with the target audience.

Job Responsibilities:

  • Develop content strategies
  • Manage writers and editors
  • Ensure timely publication of blog posts
  • Maintain quality standards for blog content
  • Analyze blog metrics and use data to inform future strategies
  • Collaborate with marketing and PR teams to promote blog content
  • Stay up-to-date with industry trends and best practices
  • Manage the blog’s editorial calendar
  • Conduct keyword research and optimize blog content for SEO
  • Monitor and respond to comments and feedback on blog posts.

  • Content manager:

The average salary of a content manager is RM 3,00,935. It involves overseeing the development of strategic content to inform and attract audiences. You have to be very creative and spontaneous about the content you post on your company’s social media platforms. You have to create content that is relatable and appealing to the audience so that they reach out to your company and buy your products and services. This will help the company create a good social media presence. The top companies for this job are Meta, Microsoft, Accenture, IBM, and Google.

Job Responsibilities:

  • Develop and execute content strategies
  • Manage content creation and publication
  • Ensure content quality and consistency
  • Analyze content performance and adjust strategies accordingly
  • Collaborate with cross-functional teams


  • SEO manager:¬†

The average salary of an SEO manager is RM 4,56,928. The SEO Manager will be responsible for developing and implementing SEO strategies for our company’s website. The ideal candidate should have a solid understanding of search engine algorithms, keyword research, and on-page/off-page optimization techniques. The SEO Manager will work closely with content creators, developers, and other stakeholders to ensure that our website is optimized to rank higher in search engine results pages (SERPs).

Job Responsibilities:

  • Conduct keyword research and create a keyword strategy for our website
  • Develop and implement on-page and off-page optimization strategies
  • Monitor and analyze website traffic and search engine rankings
  • Develop and execute link-building strategies
  • Collaborate with content creators to ensure that content is optimized for search engines
  • Stay up-to-date with search engine algorithms and industry trends
  • Perform regular website audits to identify and correct technical SEO issues
  • Collaborate with developers to ensure that the website is search engine friendly
  • Monitor and analyze competitor websites to identify opportunities for improvement
  • Provide regular reports on SEO performance to management

  • Marketing Automation Specialist:¬†

A Marketing Automation Specialist is responsible for managing the marketing automation platform and fully increasing its capabilities. They have to work closely with project managers, designers, developers, operational initiatives designers, developers, and project managers. An average salary of an entry-level Marketing Automation Manager with less than one year of experience is RM 22,980 per year in Sandakan. A Marketing Automation Manager with more than 2-3 years of experience can expect an average salary of RM 34,470 per year.

Job Responsibilities:

  • Develop and execute marketing automation campaigns
  • Create and manage email marketing campaigns, including segmentation, personalization, and A/B testing
  • Build and manage lead nurturing campaigns that move prospects through the sales funnel
  • Develop and maintain marketing automation workflows and processes
  • Collaborate with the content team to create compelling content for email and landing pages
  • Monitor and report on the performance of marketing automation campaigns
  • Continuously optimize campaigns for better engagement and conversion rates
  • Manage and maintain the marketing automation platform, including data hygiene, list management, and integrations with other systems
  • Collaborate with the sales team to ensure alignment between marketing and sales efforts
  • Stay up-to-date with industry trends and best practices in marketing automation

  • Pay-Per-Click Analyst

Many professionals are eying to become pay-per-click analysts as the role is one of the emerging digital marketing careers in 2022. You must have the right knowledge and ability to obtain a profit greater than or equal to the investment. You must also have an in-depth understanding of campaign creation and its psychology. Suppose you get selected as a pay-per-click analyst. In that case, you will have responsibilities like Understanding Google Analytics, Correcting the keyword bids, monitoring daily/monthly/weekly/annual budgets, Managing paid ads, campaigns, and other networks, etc. The average salary of a PPC analyst in Sandakan is RM 4,44,031 per year.

Job Responsibilities:

  • Create, manage, and optimize PPC campaigns on platforms such as Google Ads and Bing Ads
  • Conduct keyword research and develop keyword strategies for PPC campaigns
  • Analyze and report on campaign performance, including click-through rates (CTR), cost per click (CPC), and conversion rates
  • Develop and implement A/B testing strategies for ad copy, landing pages, and other campaign elements
  • Collaborate with the content team to ensure that PPC campaigns are aligned with overall marketing goals and messaging


  • Email-Marketing Specialist:¬†

         An email marketing specialist is a digital marketing professional who focuses on     creating email lists, producing emails, and nurturing leads through written communications. They are responsible for developing and executing email marketing campaigns that engage and retain customers, drive sales and revenue growth, and support overall marketing goals. The ideal candidate should have experience with email marketing platforms such as Mailchimp, Constant Contact, or Campaign Monitor, and be able to create effective campaigns that drive customer engagement and conversion.

Job Responsibilities:

  • Develop and execute email marketing campaigns, including newsletters, promotional emails, and transactional emails
  • Manage email lists and segment audiences based on demographics, behavior, and other criteria
  • Create and implement A/B testing strategies for email subject lines, content, and design
  • Collaborate with the content team to create compelling email content that aligns with overall marketing goals and messaging
  • Monitor and report on email campaign performance, including open rates, click-through rates, and conversion rates
  • Continuously optimize email campaigns for better engagement and conversion rates
  • Stay up-to-date with industry trends and best practices in email marketing

  • Paid Media Specialist:

To become a paid media specialist, you need to understand advertising and social media. A paid media specialist brings traffic to your web portals via online advertising from Google, Facebook, Instagram, etc. 

If you are hired as a paid media specialist, you will have the following responsibilities conducting an in-depth analysis of keywords and websites, analyzing the effectiveness of PPC and ROI, developing, implementing, and optimizing digital campaigns, overseeing and managing the social media budget, etc. The average salary of a paid media specialist in the Sandakan is RM 3,51,481 per year.

Job Responsibilities:

  • Develop and execute paid media campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
  • Conduct keyword research and develop keyword strategies for paid search campaigns
  • Analyze and report on campaign performance, including click-through rates (CTR), cost per click (CPC), and conversion rates
  • Develop and implement A/B testing strategies for ad copy, landing pages, and other campaign elements

  • Digital Marketing Analyst:

The average salary of a digital marketing analyst in Sandakan is RM 3,31,972 a year. This is one of the most in-demand jobs in this marketing analyst involves analyzing and interpreting data to measure the effectiveness of digital marketing campaigns. This includes tracking website traffic, user engagement, and conversion rates to identify areas for improvement. They must also collaborate with marketing teams to develop strategies that align with business goals and optimize campaigns to increase ROI. Additionally, digital marketing analysts must stay up-to-date with industry trends and advancements in technology to remain competitive. Overall, the role requires strong analytical skills, attention to detail, and the ability to communicate insights effectively to stakeholders.

Job Responsibilities:

  • Collecting and Analyzing Data
  • Campaign Testing and Analysis
  • Strategy Development
  • Social Media and Online Research
  • Trend Analysis and Data Tracking


Where can you learn Digital Marketing?

If you want to be a part of the growing Digital Marketing field, you can learn Digital Marketing. There are Digital Marketing jobs in demand in Sandakan and a lot of new opportunities are popping up in this field. So if you are interested to know everything about Digital Marketing in depth and willing to invest your time and money in mastering this field then IIDE is the right place for you.

IIDE’s Advanced Marketing Course will teach you the A-Z of Digital Marketing along with Industry Relevant Training in just less than 4 months.

It will provide you with education, skill training, and placement as well.

This is why IIDE is one of the best institutes for learning Digital Marketing as it makes you ready to face the world with in-depth knowledge and expertise in this field.

If you want to know more about IIDE, you are most welcome to visit its website

Reason to Enroll:

  • Learn from knowledgeable professors who have pioneered the development of strategies for companies like Netflix, Facebook, Disney, and Google.
  • Learn about the more than 20 tools that digital marketers utilise every day.
  • Receive one-on-one mentoring if you experience difficulty or confusion while taking the online course.
  • As part of assignments, develop marketing plans for well-known businesses like Starbucks & Dominoes.
  • Before applying, receive complete placement aid, have a professional help you create your CV, and participate in a number of practice interviews.

Key Highlights:

  • ¬†¬†¬†Become an Industry-Certified Digital Marketer
  • ¬†¬†¬†1:1 Mentoring Session with Trainers
  • ¬†¬†¬†Syllabus curated by Real World Experts
  • ¬†¬†¬†250+ Hiring Partners such as Nykaa, Zomato, Kinnect
  • ¬†¬†¬†Craft a Winning Resume with Customised Feedback
  • ¬†¬†¬†Interview Preparation with Hiring Expert
  • ¬†¬†¬†Master 20+ Core Digital Marketing Tools
  • ¬†¬†¬†No Prior Experience/Knowledge required


Get Assured Placements - PG in Digital Marketing

FAQS: Frequently Asked Questions 

Q. What is the Scope of Digital Marketing in Sandakan?

Ans: The Scope of Digital Marketing in Sandakan is very huge and vast. There are a lot of opportunities popping up in the field of Digital Marketing. A lot of Businessmen have adapted to this modern method of marketing which opens doors to various Job Prospects in Bukit Mertajam. 

Q. Which Digital Marketing course is in demand?

Ans: The most in-demand course in Digital Marketing is Search Engine Optimization (SEO), Social Media Marketing, and Content Writing. 

Q.Is digital marketing a good career?

Ans: Digital Marketing is growing and evolving as a field which is why it is the most in-demand career. It is a well-paid job and will provide you with maximum satisfaction as a Digital Marketer if you like Marketing. 

Q. How much does a Digital Marketer earn in Sandakan?

Ans: On average, a Digital Marketer earns about RM 2,551 per year approximately in Sandakan. 

Q. Which is the Highest Paying job in Digital Marketing?

Ans: The highest-paying job in Digital Marketing is that of an SEO expert,  Social Media Manager, and Digital Strategist.


To conclude, Digital Marketing is one of the upcoming fields that has opened doors for a plethora of opportunities to enjoy Marketing in the best possible way. Today, Digital Marketing is the most in-demand career and provides you with a well-paid job too!  Digital Marketing Salary in Sandakan and all over the world is vast and it will continue to grow in the future as well.

Ohh no! We have now come to the end of the blog but if this blog interests you even 1% about the field of Digital Marketing then 

Why wait !? 

Learn a full-fledged Advanced Digital Marketing course at IIDE in just less than 4 months!!

If you want to know more about this course then visit the website 

I hope this blog was insightful to you and has answered all your queries and doubts related to the world of Digital Marketing!


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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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