Know All About The Digital Marketing Salary In Salatiga-The Guide

Updated on: Jul 11, 2023
Digital Marketing Salary In Salatiga|IIDE

Before going further with the Digital Marketing Salary In Salatiga first, let’s learn what Digital Marketing is:

Digital marketing is the process of promoting a company’s brands, products, or services using digital channels, such as social media, email, and websites. Marketing professionals first identify the target market for their products and services. They then use social media throughout different platforms to post updates that are both informative and engaging.

The way we consume content, socialize with people, and do business has changed dramatically in the past decade. In the digital world of start-ups, everyone is racing to keep up with the latest trends and technologies. But what’s it like for a small marketer from a little town? We all know that large companies are always at an advantage in the digital space because their budgets are often larger than smaller companies.

Digital marketing is an essential tool for businesses in Salatiga looking to reach new customers and grow their business. By creating a solid online presence and using digital marketing strategies, companies can reach a larger audience and build brand awareness. Additionally, digital marketing can be used to create targeted campaigns that generate leads and drive sales. If you want to learn Digital Marketing then check out IIDE’s advanced Digital Marketing courses.

It is difficult to enter the world of digital marketing, but it could be much easier if you knew what to expect. To find out how much your salary could realistically be, take a look at this:

Get Assured Placements - PG in Digital Marketing

Factors Affecting Digital Marketing Salary In Salatiga

Education

To take up any digital marketing certificate or course, you need to have completed your graduation (10+2+3) or equivalent from a recognized university/ educational institution, recognized by UGC/AICTE/DEC/AIU/State Government in any discipline. Certain courses are available only for professionals or interns and not for freshers or graduates. You need to have a minimum of 2 years of work experience to take up those courses. Usually, this requirement is waived for MBA graduates. 

Experience

A digital marketer should have a bachelor’s degree in marketing or business but they do not necessarily need to have several years of experience. The digital marketer should have the ability to manage a content management system. Your background in digital marketing may play a role in your earning potential. Experience may include employment, contract or freelance work, or even marketing your own business. 

Role 

A digital marketer is responsible for managing all the marketing campaigns that promote a company and its products. He or she plays a major role in enhancing brand awareness in the digital space to drive traffic and acquire leads/customers. A digital marketer also helps identify and evaluate new digital technologies by using web analytics tools to measure website traffic to optimize marketing campaigns, email marketing, social media and display advertising. Advanced positions in digital marketing, such as digital marketing manager ($95,955), tend to command higher salaries than entry-level or individual contributor positions, such as digital marketing specialist ($81,265).

Skills 

Having key digital marketing skills may make you a more attractive job candidate with higher earning potential. Be sure to read job descriptions for required and preferred skills. ZipRecruiter’s Career Keyword Mapper has identified that social media marketing, Google Analytics, search engine optimization, search engine marketing, and pay-per-click (PPC) are among the top skills employers are listing in job descriptions as of 2022.

Company

Salaries will vary depending on a company’s size, marketing budget, and business goals. For example, Glassdoor estimates that companies like Amazon, Cisco Systems, and Disney offer digital marketing managers salaries above IDR 100,000, while nonprofits like the YMCA and United Way offer salaries around IDR 50,000 or IDR 60,000.

Industry 

Similarly, the industry you work in will impact your salary range. For example,  Glassdoor reports that a digital marketing manager in aerospace and defence can make IDR 111,290, while a digital marketing manager in education can make IDR 98,350. 

City 

Salaries tend to vary city by city. For example, Glassdoor indicates that a digital marketer in Portland, OR, can expect to make, on average, IDR 99,271, while someone with the same job title in Houston, TX, could make an average of IDR 105,098. 

Size of the company

The size of the company is one of the main factors that affect the Digital Marketing Salary in India. The larger the company, the higher the salary. It plays a crucial role in deciding the salary of a digital marketing professional. For example, a Digital Marketing Specialist working in a small company will get paid less than the same position in a large company.

Digital Marketing Salary Trends

1. SEO/Digital Marketing Specialist :

An SEO Specialist with less than two years of experience makes approximately 8,270,000 IDR per month. While someone with an experience level between two and five years is expected to earn 11,700,000 IDR per month, 42% more than someone with less than two years of experience. Moving forward, an experience level between five and ten years lands a salary of 15,400,000 IDR per month, 31% more than someone with two to five years of experience. Additionally, SEO Specialist whose expertise span anywhere between ten and fifteen years get a salary equivalent to 18,900,000 IDR per month, 23% more than someone with five to ten years of experience. If the experience level is between fifteen and twenty years, then the expected wage is 20,100,000 IDR per month, 6% more than someone with ten to fifteen years of experience. Lastly, employees with more than twenty years of professional experience get a salary of 22,100,000 IDR per month, 10% more than people with fifteen to twenty years of experience.

2. Social Media Manager: 

A Social Media Manager with less than two years of experience makes approximately 7,130,000 IDR per month. While someone with an experience level between two and five years is expected to earn 9,170,000 IDR per month, 29% more than someone with less than two years of experience. Moving forward, an experience level between five and ten years lands a salary of 12,600,000 IDR per month, 38% more than someone with two to five years of experience. Additionally, a Social Media Manager whose expertise span anywhere between ten and fifteen years gets a salary equivalent to 15,700,000 IDR per month, 24% more than someone with five to ten years of experience. If the experience level is between fifteen and twenty years, then the expected wage is 16,800,000 IDR per month, 7% more than someone with ten to fifteen years of experience. Lastly, employees with more than twenty years of professional experience get a salary of 17,900,000 IDR per month, 7% more than people with fifteen to twenty years of experience.

3. Content strategist: 

A Content Marketing Strategist with less than two years of experience makes approximately 8,070,000 IDR per month. While someone with an experience level between two and five years is expected to earn 10,700,000 IDR per month, 32% more than someone with less than two years of experience. Moving forward, an experience level between five and ten years lands a salary of 14,300,000 IDR per month, 34% more than someone with two to five years of experience. Additionally, Content Marketing Strategist whose expertise span anywhere between ten and fifteen years get a salary equivalent to 17,000,000 IDR per month, 19% more than someone with five to ten years of experience. If the experience level is between fifteen and twenty years, then the expected wage is 18,400,000 IDR per month, 8% more than someone with ten to fifteen years of experience. Lastly, employees with more than twenty years of professional experience get a salary of 19,700,000 IDR per month, 7% more than people with fifteen to twenty years of experience.

4. E-Commerce Specialist: 

An E-Commerce Specialist with less than two years of experience makes approximately 8,820,000 IDR per month. While someone with an experience level between two and five years is expected to earn 10,800,000 IDR per month, 23% more than someone with less than two years of experience. Moving forward, an experience level between five and ten years lands a salary of 15,300,000 IDR per month, 42% more than someone with two to five years of experience. Additionally, E-Commerce Specialist whose expertise span anywhere between ten and fifteen years get a salary equivalent to 17,900,000 IDR per month, 17% more than someone with five to ten years of experience. If the experience level is between fifteen and twenty years, then the expected wage is 19,700,000 IDR per month, 10% more than someone with ten to fifteen years of experience. Lastly, employees with more than twenty years of professional experience get a salary of 20,900,000 IDR per month, 6% more than people with fifteen to twenty years of experience.

5. Digital Marketing Analyst:  

A Marketing Analyst with less than two years of experience makes approximately 7,410,000 IDR per month. While someone with an experience level between two and five years is expected to earn 10,500,000 IDR per month, 42% more than someone with less than two years of experience. Moving forward, an experience level between five and ten years lands a salary of 13,800,000 IDR per month, 31% more than someone with two to five years of experience. Additionally, a Marketing Analyst whose expertise span anywhere between ten and fifteen years gets a salary equivalent to 17,000,000 IDR per month, 23% more than someone with five to ten years of experience. If the experience level is between fifteen and twenty years, then the expected wage is 18,000,000 IDR per month, 6% more than someone with ten to fifteen years of experience. Lastly, employees with more than twenty years of professional experience get a salary of 19,800,000 IDR per month, 10% more than people with fifteen to twenty years of experience.

 6. Content Marketing Manager: 

A Content Marketing Strategist with less than two years of experience makes approximately 8,070,000 IDR per month. While someone with an experience level between two and five years is expected to earn 10,700,000 IDR per month, 32% more than someone with less than two years of experience. Moving forward, an experience level between five and ten years lands a salary of 14,300,000 IDR per month, 34% more than someone with two to five years of experience. Additionally, Content Marketing Strategist whose expertise span anywhere between ten and fifteen years get a salary equivalent to 17,000,000 IDR per month, 19% more than someone with five to ten years of experience. If the experience level is between fifteen and twenty years, then the expected wage is 18,400,000 IDR per month, 8% more than someone with ten to fifteen years of experience. Lastly, employees with more than twenty years of professional experience get a salary of 19,700,000 IDR per month, 7% more than people with fifteen to twenty years of experience.

7. Marketing Automation Specialist: 

The estimated total pay for a Marketing Automation Specialist is IDR 28,000,000 per month in the Salatiga area, with an average salary of IDR 8,000,000 per month. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and is based on salaries collected from our users. The estimated additional pay is IDR 20,000,000 per month. Additional pay could include cash bonuses, commissions, tips, and profit sharing. The “Most Likely Range” represents values that exist within the 25th and 75th percentile of all pay data available for this role.

8. Paid Media Specialist: 

The average paid media specialist’s gross salary in Indonesia is Rp230.227.677 or an equivalent hourly rate of Rp110.686. In addition, they earn an average bonus of Rp5.018.963. Salary estimates are based on salary survey data collected directly from employers and anonymous employees in Salatiga. An entry-level content and social media specialist (1-3 years of experience) earns an average salary of Rp169.131.321. On the other hand, a senior-level content and social media specialist (8+ years of experience) earns an average salary of Rp286.313.470.

9.Pay-Per-Click Analyst: 

The average pay-per-click (PPC) manager’s gross salary in Salatiga, Indonesia is Rp235.295.084 or an equivalent hourly rate of Rp113.123. This is 12% higher (+Rp24.397.882) than the average pay-per-click (PPC) manager salary in Salatiga. In addition, they earn an average bonus of Rp7.905.915. Salary estimates are based on salary survey data collected directly from employers and anonymous employees in Salatiga, Indonesia. An entry-level pay-per-click (PPC) manager (1-3 years of experience) earns an average salary of Rp166.065.877. On the other hand, a senior-level pay-per-click (PPC) manager (8+ years of experience) earns an average salary of Rp 296.251.828.

10. Email Marketing Specialist: 

The average email marketing specialist’s gross salary in Salatiga, Indonesia is Rp245.997.623 or an equivalent hourly rate of Rp118.268. This is 12% higher (+Rp25.509.307) than the average email marketing specialist salary in Salatiga. In addition, they earn an average bonus of Rp8.339.319. Salary estimates are based on salary survey data collected directly from employers and anonymous employees in Salatiga, Indonesia. An entry-level email marketing specialist (1-3 years of experience) earns an average salary of Rp179.955.961. On the other end, a senior-level email marketing specialist (8+ years of experience) earns an average salary of Rp306.685.511.

Where can you learn Digital Marketing?

IIDE is the best place to learn digital marketing and it has a  0% EMI Option Digital marketing offers considerable longevity to those looking for a career they can grow and develop in, with the sector experiencing significant growth year on year. The projected growth rate for marketing managers between 2020 and 2030 is 10%, which is notably faster than the average rate of growth in other industries.  

Demand for digital marketers is also growing; the role of the digital marketing specialist saw 860,000 job openings this year, ranking it in the top ten most in-demand careers on LinkedIn. In addition, a shortage of approximately 230,000 digital marketing experts has been reported across the world. 

Check out the IIDE advanced digital marketing course where you will be taught Basic to  Advance Digital Marketing Course:

Key Highlights of the Course:

  •    600+ Learning Hours
  •    1 on 1 Student Mentorship
  •    13+ Live Projects
  •    2 months Internship
  •    100% Placements Assured
  •    28+ Industry Relevant Skills
  •    2 Specializations Available

 

Get Assured Placements - PG in Digital Marketing

Frequently Asked Questions

Q. What is the salary of a digital marketer?

Ans: The average salary of a digital marketing executive starts from IDR 6500000  and goes up to IDR 1000000 as you gain experience. Whereas the salary of a digital marketing analyst receives a package of an average of IDR 9800000 and a maximum of IDR 1440000.

Q. Is digital marketing salary good?

Ans: According to LinkedIn, the Digital Marketing Manager (entry-level) in Salatiga is IDR8,48,755 per annum in 2022.

Q. What is the highest salary for digital marketing?

Ans: Digital Marketing Manager salary in Indonesia ranges between IDR 3000000 to ₹ 19000000 with an average annual salary of IDR 7800000. Salary estimates are based on 6.8k salaries received from Digital Marketing Managers.

Q. How much do digital marketers make a month?

Ans: IDR 13,000,008/month

Q.Is digital marketing Easy?

Ans: Most industry experts agree that foundational digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to effective use in digital marketing campaigns.

Conclusion

It can be seen that digital marketing is the way to go for any business which hopes to achieve a global market through its products. As such, digital marketing may not be easy to sustain but with the evolution of social media tools, such as Facebook or Twitter, organizations can still bring out the best. You should take the opportunity to invest in the digital economy, after acquiring the understanding above. It’s an actively rising sector. So, don’t neglect digital marketing luck. 

Within the short span of a lifetime, digital marketing will bring all your cherished dreams come true. Digital marketing is a place where someone without much effort can make a career. Only patience is required to get your goals fulfilled. You can make your career in Digital Marketing through IIDE’s Digital Marketing course.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

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