We all know that over the past few decades, technological development has rapidly developed its speed enabling us to reach new heights that mankind has never touched before. After all, who would have thought that one day, advertisements would be implemented into our daily lives in such a way that it is almost perfectly seamless and extremely effective?
In a world where marketing was purely traditional, with various time-consuming tactics being used, the rise of the internet has led to a phenomenal change in the way marketing works. This type of marketing is now called digital marketing, and guess what? You can be a significant part of this too!
If you’ve clicked on this blog, then that must mean you are curious to know just how much the Digital Marketing Salary in Rantauprapat is. Just scroll and indulge in having all your questions answered and your thoughts addressed.
But first, let’s talk about how you can get to your goal of being a digital marketer. Chances are that you are a graduate, or currently pursuing graduation. Well, what next? Even if you are a working professional looking to shift careers, IIDE has just the thing for you. IIDE’s Digital Marketing certification enables you to break into the field in as little as just 4 months.
But we understand your thoughts that how might be your journey in IIDE if you take up this course so we have a trailer for your question as a free master class with a certificate because we understand your valuable time.
Factors Affecting Your Digital Marketing Salary In Rantauprap:
The potential for your earnings as a digital marketer varies according to a few key factors. If you prioritize these factors, then you can earn a great salary even during your very first digital marketing job.
1. Your Education Level
The type and level of education you have had previously is an incredibly important factor that companies look out for. If you haven’t pursued an undergraduate degree in digital marketing or you are from an unrelated field, don’t worry: you still have many opportunities. Taking a master’s related to digital marketing is one option; you could also do a certificate training program in this field. Even as a working professional, you can pursue a graduate degree in digital marketing to make sure that you stand out from other candidates while looking for a job.
Moreover, having an education in digital marketing can vastly improve your prospect of a higher salary. Would you hire someone who holds certifications in digital marketing or someone who only has a bachelor’s degree in an unrelated field?
2. Job Experience
Imagine you are hiring someone for your company. Would you want someone without any experience whatsoever in your field? If you answered ‘no’, then you are in the same position as the hundreds of recruiters who review your and other candidates’ resumes. Companies want people who can prove that they have at least some form of experience in the field. This would help them filter out those who are well-equipped to join the digital marketing department.
Now, as a college graduate it makes sense not to have work experience, but doing a short-term internship or any freelance work in digital marketing shows employers that you are serious about your role.
3. Job Role
Higher-paying jobs require more experience and are thus limited to those who have been working in the field for more than 5 years. But fret not, there are many ways to get a higher salary in just a few years. These job roles vary according to the tasks you have to do, and oftentimes while entering the market you might not find a salary as good as your colleagues. Don’t let this dishearten you, though
By making smart decisions in the role you take on from the beginning of your career in digital marketing, you can easily climb up the ladder and secure a much in a short time, a bigger wage.
4. Size of the company
This is another important factor that determines your salary. When you enter into a recently set up, small company, there’s no doubt that your salary will be towards the lower end of the range of salaries provided to digital marketers.
Likewise, a bigger company can offer consistent increments and bonuses depending on your performance on top of a great paycheck. On the other hand, getting into such companies might be more difficult due to the large competition. The secret to getting in? Don’t just prepare a good resume but also make sure to ask questions related to the company and do your research. While there’s no right or wrong company to work for, make sure you keep in mind the differences and the growth opportunities available for you.
Companies set up in urban areas have a higher amount of revenue than those in suburban or rural areas. This would mean that working at a company in urban cities in Indonesia can lead to a higher-paying job. However, you can still find an array of remote jobs on sites like Glassdoor. These jobs pay you just as much while still letting you work from the comfort of your home. Make sure to impress the interviewers to stand out from your competition who might be located closer to the company. If you can tackle most of the factors in this list, then location will not be a hindrance to your salary.
6. Type of Organisation
The digital marketing salary in Rantauprapat varies depending on the type of organization you work for. Digital marketing is a diverse field. Companies of all shapes and sizes require teams built for this so that they can grow and earn more revenue. But your salary can drastically shift if you work for a company that is formed based on a low-end niche. These jobs might have little to offer in terms of salary perks. On the other hand, companies in the IT and business sectors are booming with the digital era. Working for these companies not only ensures you have a great salary but also important benefits like insurance, bonuses, etc.
The level of your skills directly impacts your digital marketing salary in Rantauprapat. With some amount of expertise in a skill, you can impress the company and thereby get a higher salary. Remember to not delve into too many skills at once, especially if you are new to the field. Companies would want someone who is an expert at just one skill, or only a few compared to someone who has surface-level knowledge in all digital marketing skills. Take note of a particular skill you enjoy or want to learn and focus on it.
Examples of skills you can learn are content writing, social media management, and visual skills.
Companies want people who are responsible, efficient, and productive. With a good reputation for your work and your skills, you can easily secure incredible offers from the best companies. How do you go about gaining a good reputation? As mentioned earlier, when you do any kind of work in this field, make sure you can impress your clients. Gather feedback from them and import it into your portfolio. Revise and update your portfolio often.
When the time comes to showcase your reputation, simply show the company just how valuable you can be to them. The result? A wonderful salary, and a happier you.
Don’t worry if you are still not sure about which job role suits you the best. Take account of all factors including what you expect from the company to ensure you are getting the best out of your job. One thing you might want to look at is the range of increments in salary depending on your experience. As a fresh employee, you may be offered a base salary but within a few years, you will gain promotions as long as you are performing up to the mark. In the statistics below, you can see how the digital marketing salary in Rantauprapat increases after just 2 years of experience and only goes up from there.
It is evident through the statistics below that a higher education level in Rantauprapat, Indonesia can lead to a higher salary. Holding a master’s degree, preferably in digital marketing, allows you to earn 24,400,000 IDR more than other candidates with lower education levels. Compare this with only a certificate or a diploma in digital marketing. Chances are that even with a bachelor’s degree, the salary offered is not as high as with a master’s degree.
Doing a master’s in digital marketing has an astounding return on investment, and oftentimes people can cover their education expenses in merely a few years. IIDE’s MBA Level Postgraduate Programme in Digital Marketing helps you achieve this.
Digital Marketing Salary Trends in 2023:
Now that you know the most crucial factors affecting your digital marketing salary in Rantauprapat, it is time to figure out how the salary can vary across different jobs in this field. Have a look at the infographic below and try to identify which characteristics of each role resonate with you the most:
1. Digital Marketing Specialist
This role is taken up by newly entered employees into the digital marketing field. You are responsible for entry-level tasks in Digital Marketing and require appropriate knowledge on most if not all areas of it. Doing well in this role can lead to a whole new array of doors opening in the future. In this role, you will gain experience from a variety of different sectors within a company. Now, the digital marketing salary in Rantauprapat may vary depending on the factors discussed previously. Still, as a fresh graduate or a professional entering from another field, you can expect a similar salary to the statistics given below:
- Develop and carry out digital marketing campaigns.
- Ad copywriting and content creation seem to be part of our specialities.
- Make unique assets for digital marketing campaigns.
- Administrate and publish websites.
- Monitor and improve marketing campaigns.
- Results should be communicated to leadership.
- Increase Your Digital Marketing Knowledge.
2. SEO Manager Salary
Companies need their products or services to rank in the top few places in Google to drive traffic toward their websites. This has a huge impact on the revenue and exposure gained by the company, and the best part is that it’s completely free. It takes the work of an expert in SEO to accurately identify how to help the company rank at the top. SEO (Search Engine Optimisation) is incredibly important for many companies and often plays a huge role in increasing sales and grabbing potential customers. SEO Managers are valuable in the field of digital marketing and are compensated accordingly:
- Find suitable keywords and phrases for website optimization, and conduct keyword research.
- Optimize the content of your website, including headers, titles, descriptions, and pictures.
- Work with other departments such as marketing, content, and web development to ensure SEO best practices are incorporated into all aspects of the website and online content
3. Social Media Manager
Social media is a booming industry and is an exclusive place for companies to advertise themselves and get their brand out there. Not only does it offer massive platforms, but it also reaches users globally or locally depending on the requirements of the company. With regularly scheduled posts and engaging social media, the company can attract a huge range of customers through social media alone. Your responsibility is to oversee everything, make sure everything runs properly, and actively participate in these initiatives. You would be writing and scheduling blog entries, assisting with copywriting and contributing eye-catching creatives.
- Social Media Strategy Development
- Content Creation
- Social Media Management:
- Community Management
- Social Media Advertising
- Analytics and Reporting
- Influencer Management
- Crisis Management:
- Keeping Up with Industry Trends
- Communication and Collaboration
4. Influencer Marketing Manager
This role is impacted by the previous role. Although both roles require a social media presence, they differ significantly. As an influencer marketing manager, you will be required to scour the social media world for the most promising influencers and get in contact with them. The best influencers promote a range of brands and thus allow the company to gain recognition amongst the target group. It is key for the influencers to be related to the company’s brand.
For example, a beauty company would maintain relationships with beauty influencers to promote their new products and provide discount codes to their audience.
- Developing and implementing influencer marketing campaigns
- Building and maintaining relationships with influencers
- Managing campaign budgets and timelines
- Measuring and analyzing campaign performance
- Staying up-to-date on trends and best practices
- Collaborating with other marketing teams
5. Market Researcher Salary
A Market Researcher has a very important role in digital marketing. Research is one of the important aspects of ensuring a company’s success when launching a new product or service. Through research, you can provide the company with an ample amount of data for the company to use to influence its decision-making. If you enjoy researching other companies and taking efficient notes, then this is the perfect fit for you. As a market researcher, you will engage in heavy amounts of research on competitors as well as statistics from a range of different sources. Having a keen eye for numbers and key information as well as good analytical skills is important for this role.
- Conducting market research
- Developing research plans
- Analyzing data
- Reporting on research findings
- Monitoring industry trends
- Collaborating with other teams
6. Content Marketing Manager Salary
In this role, you will be required to manage a team (or many teams in a bigger company) to create and distribute important content for the company. This may involve creating content campaigns from scratch and then seeing through it till the very end to ensure it is a success. You are in charge here, and it is important to have good communication skills as well as time management to ensure everyone is on the same wavelength and that your campaigns are useful. Content Marketing Managers have busy jobs with great rewards, as the company can greatly benefit from the success of well-planned campaigns that you will manage.
- Creating content to reach the target audience and marketing goals.
- Creating content for a variety of platforms and ensuring SEO and SMO strategies are implemented.
- Tracking content trends, customers’ needs, and better technology.
7. Content Writer Salary
A content writer provides great, quality content that can be used by the company to garner interest in the brand. In this role, having good writing skills is a must. In addition, having accurate knowledge of grammar and punctuation also helps polish your texts. You would need to proofread all your articles; having knowledge of SEO is a bonus that can help boost your article to the top of search engines. Companies often create blogs to showcase articles, and this is where a content writer can showcase their skills by crafting engaging pieces to drive traffic toward the blog:
- Creating high-quality content
- Conducting research
- Optimizing content for SEO
- Editing and proofreading
- Collaborating with other teams
- Managing content calendars
- Keeping up-to-date with industry trends
8. Email Marketer Salary
Emails are still an important part of today’s digital world. Many people, particularly working professionals, tend to check their emails first thing in the morning. How often do you tend to check your emails? This means that emails have an unbelievable reach towards potential customers, especially those who might not have much of a social media presence. Email marketers take advantage of this by delivering short and impactful messages with attention-grabbing subjects along with good visuals (such as graphics or photos). For this role, you would need to have a mixed range of skills including good writing, proper communication, and designing graphics.
- Developing and executing email marketing campaigns
- Building and maintaining email lists
- Analyzing email campaign performance
- Managing email automation workflows
- Collaborating with cross-functional teams
- Staying up-to-date with industry trends
Where can you learn Digital Marketing?
Surely by now, you have realized the great potential that digital marketing has and the digital marketing salary in Rantauprapat.
Where do you learn digital marketing, though? Well, IIDE’s advanced digital marketing course has a great faculty that will take you from the A-Z of digital marketing and certify you as an experienced digital marketer.
These are the key highlights of the course:
- 100+ Hours of Live Classes
- 50+ Hours of Videos
- 1-on-1 Mentoring Sessions
- 20+ Industry Tools Mastery
- In-Class Live Presentations
- 7+ Live Projects & Practice Assignments
- 100% Placement Assistance
- Resume & Interview Training
But if you want to act in a specific role and don’t want to waste your time in doing the whole digital marketing course, don’t worry we have a Short term certification course and here you can upskill yourself in a specific role and build your career.
Frequently Asked Questions
Q. What is the basic salary of digital marketing?
Ans: Digital marketing employees in Rantauprapat can earn a base salary of anywhere between 100,000,000 IDR to 150,000,000 IDR per year.
Q. What is the salary per month for a digital marketer?
Ans: The monthly digital marketing salary in Rantauprapat is IDR 4M – IDR 16M per month depending on experience and education level.
Q. Is digital marketing a good career?
Ans: Digital marketing is an innovative, rising field that is one of the best fields to work in right now. Entering this career not only ensures a good salary but also a wonderful work experience.
Q. Is digital marketing worth studying?
Ans: Of course, it is! Millions of people flock towards getting degrees or certifications in digital marketing for the sake of entering this highly competitive and rewarding field.
It looks like we’ve reached the end of the blog. While this may have been a lot of information to take in at once, hopefully, it has given you clarity on the digital marketing salary in Rantauprapat. Are you a working professional looking to switch careers? Or perhaps a new graduate wondering what to do next? Then IIDE’s MBA Level Postgraduate Programme in Digital Marketing is the best fit for you. IIDE has highly experienced faculty across all roles in digital marketing; this course can make you stand out and increase your chances of gaining a higher salary.If you enjoyed reading this, do explore our other articles.
Have any questions? Simply drop them below in the comments and we will get back to you.