Know All About The Digital Marketing Salary in Palembang-The Guide

Updated on: Jul 10, 2023
Digital Marketing Salary in Palembang|IIDE

We have gathered vital data on Digital Marketing Salary In Palembang. Here you can discover the most recent pay information for Digital Marketing roles in Palembang, Indonesia in 2022. If you want to work in digital marketing in Palembang, you must figure out how much money you can make.

Online marketing, often known as digital marketing, is a technique for advertising your brand, products, or services using online channels such as search engines, websites, social media, email, webinars, and mobile applications. Simply said, digital marketing is any marketing activity that creates and promotes marketing efforts through electronic devices, software, and the internet. Digital marketing is defined by experts as an integrated set of approaches, technologies, and information that allow marketers to develop new products and services, enter new markets, improve the process required to initiate dynamic conversations with influencers and buyers, and ultimately a target, attract, and retain customers.

Digital marketing has recently gained prominence as one of the most popular marketing activities. This solution is in high demand even among new business owners. The many forms and pricing of digital marketing are highly useful for business owners that want to reach a larger market. As a consequence, employing digital marketing services may be the ideal choice for you. Nowadays, there are several service providers on the market, even on a large scale. So, how much do a company’s digital marketing services cost? The amount of money required for digital marketing is governed by the sort of business being advertised as well as the volume of business being marketed. This cost will also be influenced by the type of marketing chosen, as several types can be employed in this system.

Every day, your target audience spends more than six hours online, surfing websites, watching videos, and reading the blog and social media material. Digital marketing is an easy way to get in touch with them. If your business does not currently have a digital marketing plan, now is the time to develop one.

E-commerce in Indonesia is anticipated to rise by 23.8% in 2022, reaching IDR 420.8 trillion, according to the Global Data website. From 2021 to 2025, e-commerce activity in Indonesia is predicted to increase by 22.0% each year, reaching Rp 753.8 trillion by 2025. This increase is due to an increase in the population of Indonesians. Transactions have been done online, such as in e-commerce, since the 2020 pandemic. As a result, digital marketing specialists are clearly in great demand. As a result of the expansion of current online enterprises, it is clear that digital marketing professionals are in high demand in Indonesia.

Palembang and its Digital Marketing Potential

South Sumatra’s provincial capital is Palembang. Palembang City is strategically positioned since it is crossed by the Sumatra highway, which connects districts on Sumatra’s island. Palembang is flanked by Banyuasin Regency to the north, east, and west, and Muara Enim Regency and Ogan Ilir Regency to the south. Palembang City is divided into 16 districts: the Ilir Barat II District, the Gandus District, the Seberang Ulu I District, the Kertapati District, the Seberang Ulu II District, the Plahu District, the Ilir Timur I District, the Kemuning District, the Ilir Timur II, the Kalidoni District, the Sako District, the Sematang Borang District, the Sukarami District, and the Alang-Alang.

Palembang City’s geography is mostly flat, with a few marshes and rivers running through it. Palembang is divided into two major portions by the Musi River, known as Seberang Ulu and Seberang Ilir. Apart from the Musi River, three additional significant rivers pass Palembang City: the Komering River (236 meters wide on average), the Ogan River (211 meters wide on average), and the Keramasan River (103 meters wide on average). The four major rivers contain hundreds of tributaries that used to provide river transportation to interior locations, but now serve a variety of tasks like drainage and flood control. The function of tributaries, which were original water catchment areas, has been stockpiled for social purposes so that it has changed the function to become a settlement and center of other economic activities. A large number of swamps and rivers in Palembang City makes this city vulnerable to flooding if there is continuous rain.

Palembang City had a population of 1,602k people in 2016, with 802k male residents and 799k female residents, representing a 1.36% growth rate. Palembang City’s population density in 2016 was 4k people per square kilometer, with the highest density in Ilir Timur I District at 11k people per square kilometer and the lowest density in Gandus District at 916 people per square kilometer.

The national urban system has designated Palembang City as the National Activity Center. In the 2015-2019 National Medium-Term Development Plan, Palembang City is designated as a National Activity Center that serves as a marketing outlet for the Southern Sumatra region while continuing to strengthen linkage functions with international regional growth centers and as a center for implementing international-scale activities. Palembang is also envisioned as a hub for future viable communities supported by extensive economic and socio-cultural infrastructure, in order to prevent uncontrolled settlements (urban sprawl) induced by urbanization in the surrounding autonomous city.

So based on these data, there is the potential to do digital marketing of input to output on vacation, tourist, and company offices that occur in the city that can be developed with a large population there.

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Factors Affecting Digital Marketing Salary In Palembang

Education And Certifications

With a bachelor’s degree, graduate degree, or certification in a high-demand talent, digital marketing positions may pay more. Marketing, communication, visual communication, digital marketing, and digital business are a few examples of formal education. As evidence of one’s proficiency in digital marketing, training schools issue certifications. A successful career does not require formal education, but possessing the relevant degrees or certifications might increase work opportunities. A bachelor’s or master’s degree in marketing, business administration, or communications offers a solid foundation. Competency is also attested to and income potential is increased by industry-recognized qualifications like Google Ads, Google Analytics, Facebook Blueprint, HubSpot, or Hootsuite certifications.

Experience Level

Digital marketing experience can significantly impact your earning potential. It can be gained through employment, contract, freelance work, or advertising your business. Internship experience in the field can also add value to determining salary, as it demonstrates your skills and knowledge gained during the internship. Experience in various industries is crucial for determining an employer’s expectations, with years of experience granting higher salaries in digital marketing. Employers also value quantifiable wins, and consistent success can lead to salary increases.

Working Role 

Advanced roles in digital marketing, such as digital marketing manager ($95k), tend to pay more than entry-level or individual contributor positions, such as digital marketing expert ($81k). As a result, the higher your position in digital marketing, the better your pay. To get a top position, you must improve your skills and have relevant work experience in project management or as a digital marketer.

Skills Acquired

Key skills in digital marketing can improve employment opportunities and raise earning potential. Employers like candidates who have extra abilities, such as managing social media accounts and creating articles, videos, and PPC ads for blogs, among other things. Employers also favour candidates with additional abilities since in the digital age, having more digital skills translates into greater wages. Employers may find you more desirable and useful if you have abilities like copywriting, designing, and paid advertising that complements your area of expertise. It is essential to master these abilities from a reputable source, like IIDE’s Online Digital Marketing Course, which provides tools and skills that apply to the business and 100% placement support.

Working Industry 

Likewise, the industry in which you work will have an impact on your salary range. For example, a digital marketing manager in the gold-selling industry may earn $111k, but a digital marketing manager in school may earn $98k.Salary ranges for digital marketers might vary depending on their business. Depending on the demand and profitability of the industry sector, salaries may change. For instance, because these areas are so competitive, digital marketers in the technology or banking sectors frequently make more money. Additionally, the size and reputation of the hiring organisation are quite important. In general, larger companies and well-known brands provide greater perks and higher incomes than smaller businesses.


Cities have different wage structures. For instance, the amount of employee compensation must correspond to the local minimum wage. Businesses are not allowed to pay their employees less than the minimum wage set by the government in each of their respective jurisdictions under the Manpower Law. The location has a significant role in determining digital marketing compensation. The cost of living and market demand in different countries and regions can have a considerable impact on compensation levels. In comparison to those in smaller towns or rural regions, digital marketers in metropolitan areas or cities with a high concentration of enterprises sometimes command greater pay. When evaluating work options, professionals must take the regional wage standards into account.

Digital marketing salary trends in 2023

  • Digital marketing manager

A digital marketing manager is someone who oversees all aspects of a business’s marketing. Digital. A marketing manager researches marketing plans and methods for promoting their goods to consumers and generating leads. A manager of digital marketing is crucial to the development of a business. Companies frequently provide Biratnagar’s digital marketing manager with a very nice salary. The finest position a digital marketer may obtain is that of a digital marketing manager, which is a highly regarded position. According to, a digital marketing manager typically makes between NPR 80,000 and 50,000 per month.

  • SEO expert

The most crucial aspect of digital marketing is search engine optimisation (SEO). Every company wants to have a website that ranks at the top of Google to receive free traffic rather than having to advertise and pay for advertising. Because it enables businesses to generate leads without investing in marketing, SEO is crucial. For businesses to rank their blogs on Google, they need SEO specialists. Nowadays, there is a growing need for SEO specialists, and every business is willing to offer them compensation. According to, an SEO Expert typically makes roughly NPR 45,000 each month.

  • SEM expert

The term “SEM expert” refers to results that have been paid for; organisations or businesses pay Google to rank their blogs among others, which enables them to generate leads and sales. Candidates for this position must run various advertisements and engage in testing and bidding. SEM has grown to be a significant component of the digital marketing industry. To increase earnings and income for the business, sem assists in generating hot leads at a very low cost. Companies place a lot of emphasis on getting their blogs ranked, but those who are unsuccessful in doing so engage SEM specialists to complete the work. estimates that an SEM specialist makes about NPR 45,000 each month.

  • Email marketing specialist

Specialists in email marketing are in high demand right now. Due to its low cost and high-quality leads, email marketing is a major emphasis for businesses. Businesses require their clients to sign up for their newsletters before sending them frequent emails about new offers or deals. For email marketing, businesses need an expert who can style emails correctly and convert leads for them, allowing them to recruit and pay them well. Also extremely renowned in the field of email marketing. An email marketing professional makes around NPR 40,000 each month, according to

  • Content strategist

Companies hire content strategists for this work and pay them a very handsome amount of money because every company or business is moving towards online selling, which is done through social media, and these days companies post a lot of content regarding their products to generate leads and build a loyal customer base. Content strategist creates content ideas that will be best for the company to attract healthy le A highly respected career is that of a content strategist. A content strategist makes roughly NPR 55,000 per month, according to

  • Social media marketer

The need for social media marketers is really strong. Nowadays, businesses want to advertise their goods or services on social media platforms like LinkedIn, Facebook, and Instagram. They need a social media marketer to create effective advertising campaigns and connect with their target audience. Because of this, social media marketers in Biratnagar receive extremely excellent pay. Since Covid, there have been more social media marketers, and they are now seen as having respectable reports that the typical monthly compensation for social media marketing is between NPR 5000 to 60,000.

  • Ux designer

To enhance the user experience along the consumer journey, UX designers outline the experience the user would have when examining the company’s website or product. Employing UX designers helps businesses enhance consumer experiences by doing data analysis and testing. Companies are recruiting UX designers today, paying them premium wages, and the need for these professionals is growing. In Biratnagar, the need for UX designers is anticipated to soar shortly. The average monthly compensation for a UX designer is roughly NPR 55,000, according to

  • Pay-per-click manager

Pay-per-click managers supervise and manage a company’s PC ad spending. They are frequently recruited to lower a company’s marketing expenses and generate quality leads for the least amount of money. Pay-per-click marketing is a highly intriguing method where a business only pays when a client hits an advertisement or blog post. A pay-per-click manager is more and more in demand every day. A very respected profession is that of a pay-per-click manager. The average pay-per-click manager income, according to, is about NPR 40,000 per month.

  • Web developer

A web developer is a programmer who creates web applications for clients; as a result, there is a growing need for web developers. The key role is played by web developers. web designers who build and manage the business’s websites. They are also in charge of the website’s functioning and technical aspects. Web developers receive highly generous pay from their employers. A web developer also has a very good reputation and excellent income. According to, a web developer typically makes roughly NPR 60,000 each month.

  • Data analyst 

A data analyst is a person whose job is to collect and analyse data to address a certain issue. They operate in a variety of fields, including business and finance. They determine the kind of clients a company should select and target in their next advertising campaign, as well as the age group most likely to purchase their good or service. Data analysts are in more demand every day. Additionally, data analysis is a very respectable work with the potential for great pay. The typical income for a data analyst is reportedly approximately NPR 65,000 per month, according to

Where can you learn digital marketing?

Corporations want seasoned digital marketing consultants that understand the subtleties of the industry. So, if you’re seeking Palembang digital marketing jobs, put time and money into improving your digital marketing skills so you can earn more money. Digital marketing education is required if you want to keep current on digital marketing improvements. You should be acquainted with this term, and you can learn more about it on YouTube. Although you can learn, many classes are disorganized and theoretical. These courses teach you about digital marketing, but they don’t provide you with any hands-on experience or expose you to new technologies.

IIDE – the digital school – can guide you obtain the necessary digital marketing abilities. IIDE’s advanced digital marketing course will educate you on all areas of digital marketing as well as industry training in less than four months. IIDE’s online digital marketing course is unique in that it helps you with education, skill development, and job placement.

Key Highlights of the Course:

  • 100+ Hours of a Live Class
  • 50+ Hours of Videos
  • 1 -on- 1 Mentoring Sessions
  • 20+ Industry Tools Mastery
  • In Live Class Presentations
  • 7+ Live Projects & Practice Assignments
  • 100% Placement Assistance
  • Resume & Interview Training
  • Scholarships


Get Assured Placements - PG in Digital Marketing

Frequently Asked Questions

Q. Is digital Marketing in Demand?

Ans: Yes. There are over 280,000 roles listed in digital marketing on LinkedIn alone. LinkedIn lists digital marketing as “jobs on the rise” for 2022. As the field evolves, opportunities for specialists within digital marketing – including entry-level digital marketing jobs, are bound to grow exponentially

Q. Who Can Build a Digital Marketing Career?

Ans: While a bachelor’s degree may be expected, anyone can begin a career in the field. However, it’s not easy to build a digital marketing career. As an ever-evolving field, the skills that were prized just one or two years ago might be irrelevant today. However, that is one of the reasons that people choose to work in digital marketing. The challenges of a rapidly changing field make digital marketing an exciting career choice.

With some creativity, analytical skills, and an interest in writing and social media, anyone can kickstart a career in digital marketing. 

Q. How long does it take to transition into digital Marketing?

Ans: Fresh graduates can start a career in digital marketing immediately after college. Given the low supply of qualified digital marketers, organizations are willing to hire and train graduates with degrees in marketing, communications, and journalism. This route will give you hands-on experience. You can expect to earn a trainee-level salary in your first job.


Guys nowadays digital marketing is really in demand and if you want to build your profession in Digital Marketing then Inthe the future it’s going to pay you an attractive amount of salary. I would recommend that when you enter the digital marketing specialization you should focus on only one element of digital marketing like SEO, after when you become a specialist in SEO then only you should go on to another element of digital marketing like email marketing, social media marketing, etc. If you try this it will help you in getting a promising quantity of earnings. When you are fresher it might give you considerable earnings but after some years when you will acquire experience in digital marketing then it’s gonna pay you an attractive salary. In Indonesia, there are great opportunities for those who want to be digital marketers. 


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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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