With so much digital media around us today, it is clear that digital marketing is a very effective way of marketing. Many companies are now starting to compete to maximize their campaigns in the digital world. But, what the heck, the reason? Why is this digital marketing strategy so popular now?
Well, in this article, apart from discussing what digital marketing is, we will also discuss its scope, salary trends, and top platforms to learn digital marketing at; one of which is IIDE digital marketing certification. Have a look !!
IIDE online digital marketing course is structured in a way that beginners can learn step by step starting from basics to advanced and their practice assignments and offline in-class projects give practical experience about how things work in the real world.
Now let’s start with what exactly digital marketing is. What platforms are there to do marketing online? What will be the Digital Marketing Salary In Butterworth? And everything else you need to know to decide whether you want to choose digital marketing as a career.
What is Digital Marketing?
The definition of digital marketing is a marketing activity or promotion of a brand or product using digital media or the internet. Virtual advertising intends to appeal to purchasers and capability customers quickly. Some examples of marketing techniques included in digital marketing are SEO ( Search Engine Optimization ), online advertising such as FB ads and Google Ads, email marketing, and others.
Factors Affecting Digital Marketing Salary In Butterworth
Education affects the knowledge, abilities, and skills of employees. Those with better schooling are considered better off. Besides, they have also invested more money and time in pursuing education to develop themselves. Thus, they often receive higher pay than people with much less education. Which university the employee graduated from is another influencing factor. Those who graduate from prestigious universities are much more likely to earn better salaries than individuals who graduate from much less famous universities.
Though Education does affect your salary package, those who don’t have it please don’t be disheartened and work a little harder to force companies to overlook your university or degree.
More skilled personnel are considered extra powerful at work. As they are familiar with how things are in a professional setting or how a certain type of work has to be executed thus are more productive and, therefore usually can expect and receive higher pay. Also, when salaried employees move to other companies, the experience leaves them with a higher bargaining position than less experienced ones such as recent graduates. They certainly have less rigorous salary negotiation discussions with the interviewer than those with no previous CTC to tell about. Thus, they’re much more likely to obtain a better salary.
High-risk jobs – such as commercial airline pilots – offer higher pay than lower-risk jobs. So risk is another factor that affects the salary. It is the compensation for the risk you are taking to make things work out for the company, be it a life risk, financial risk, emotional risk, or any other. Likewise, jobs with specialized skills – such as lawyers, doctors, or actuaries – usually offer higher pay.
Salary also varies according to positions within a company. Higher positions such as top management will have higher salaries compared to lower-level positions. That’s because a higher position involves more complex tasks or greater responsibility.
Some industries offer higher payout rates than others. For example, companies in the healthcare, information technology, and finance industries may pay more than companies such as the fast food industry. This is mainly because of the net and gross margins in each industry. Generally, businesses in healthcare, information technology, consulting, and finance have more margins than businesses in manufacturing, the fast food industry, perishable items trade, etc
So when choosing a company to apply for a job or anything, you can also keep in mind what industry it belongs to, so you can get an idea of what salary you expect based on different kinds of industry.
Differences in the level of living costs for each region also affect the size of the salary. The high cost of living will give rise to workers’ demands for higher wages as well. To support a decent living cost, companies that employ employees in areas with high levels of living costs will generally provide a higher base salary or compensation in other forms such as overpriced allowances. So if you reside in a location where living costs are not high like rural areas, and if you have the option to relocate to a nearby area with a high cost of living, you can do so if you want a better salary package.
Higher education without a qualified portfolio also does not guarantee someone has good digital marketing skills. If you have a portfolio then your chances will be greater and you will be more able to convince your employer or client. Employees who have more hours of experience in digital marketing usually have a higher salary standard, because their ability, competence, professionalism, and integrity are undoubted. This causes companies to dare to give high salaries for better performance.
Pro Tip: If you are already a digital marketer, don’t forget to document each of your projects with the help of a platform like Canva. Having a ready-to-share portfolio will greatly facilitate you in the future.
7. Working Hours
Working period is the period employees carry out certain jobs that are required in an agency, office, or so on. Experience or analysis that gets stronger “flying hours” on a topic, related to years of work in the place concerned. In addition, a person’s tenure can be related to experience gained at work, the longer you work, the more experience and knowledge, and skills you get. So do not be surprised if we see someone who has high “flying hours” in his field, and often gets a salary and more facilities than other employees. So expect good pay if you’re giving some extra hours to work.
In the work environment, the competence of an employee will greatly affect the wages or salary he receives. The competencies in question are knowledge, skills, and work ethics in the company. If the competencies possessed by employees meet the expected targets or qualifications, then this can benefit the company. Conversely, if an employee cannot fulfil the competencies required by a company, it will affect decreasing the level of productivity in the company. In conclusion, competence is the most important thing that every employee has to advance the company where he works. Therefore, analysis of a person’s position in the company plays an important role in the salary calculation process carried out by HR. The HR department tries to arrange employee salaries properly based on complete position descriptions and specification data.
Digital Marketing Salary Trends in 2023
The following will discuss the standard amount of digital marketing salaries in Butterworth based on various sources:
|Digital marketing manager
|Social media manager
|MYR 4,000 /mo
1. Digital Marketing Manager
The digital marketing manager is responsible for all digital marketing processes. Not only content but also marketing plans and so on. Some of the areas are SEO (search engine optimization), SEM ( Search Engine Marketing ), Google Ads, Facebook Ads, Bing Ads, Linkedin Ads, Snapchat Ads, Tiktok Ads, Amazon Ads, Google analytics, google tag manager, and the list goes on.
The average salary for a Digital marketing manager in Butterworth is between MYR 3,070 and MYR 6,000 per month.
2. Social Media Manager
Social media managers are tasked with creating and implementing marketing plans through social media. Analyzing competitor content, searching for keywords, creating content according to the target market, scheduling content postings, analyzing content performance, and then reporting it to those who need reports related to social media marketing. Social Media managers should have complete knowledge of social media platforms like current trends, algorithms, and much more. Some of the popular social media platforms are Instagram, Facebook, Snapchat, and LinkedIn.
The average digital marketing social media manager’s salary is MYR 4,000 per month. This value can be lower or higher depending on other influencing factors.
3. Performance Marketer
Paid media specialists are tasked with running social media promotions with paid advertisements. Think about how, with minimal advertising costs, you can get maximum conversions. Not only do they need to know about the functionality of paid advertising platforms but also their best practices to make a campaign successful which calls for a lot of technological and technical knowledge as well. Performance marketers are also expected to analyze their paid marketing efforts and come up with solutions and ideas to optimize the campaigns and pivot at the right time.
The average salary is between MYR 3,400 and MYR 6,693 per month.
4. Content Marketing Manager
The content marketing manager is responsible for all marketing and branding processes for the product and the company as a whole. A content marketer is someone who is an expert at presenting their thoughts, ideas, and opinion through writing, and yet are creative at the same time to develop content that is new, engaging to the audience, and drives business goals. Ahhh !! Seems like a tough profile, but everything seems worth it when you are paid well for taking that tough call.
So do not be surprised if the salary of a content marketer can reach MYR 4000 per month or even more.
5. SEO Manager
Name,y employees whose job is to increase sales by mastering the first page of search engines. By being on the first page of Google, your website will be easier for your audience to find. Search engine optimization managers need to plan out a whole SEO strategy, and how off-page and on-page SEO has to be combined to bring the maximum results. Seo job calls for some level of technical knowledge as well like HTML.
SEO specialist salaries vary, but the average (minimum) ranges from MYR 4,207 to MYR 5,400 per month. This amount can be different for each company depending on the factors above.
6. Pay-Per-Click Analyst
Namely the profession in charge of developing strategies to bring in customers using a pay-per-click system. How to arrange content and place advertisements so that they are easily clicked by the audience. This job is tasked with building brand awareness among consumers which can then increase sales. If you want to work in this field, you need to be able to properly analyze advertising goals and use data to increase sales.
People who work in this field are often called digital marketers. Digital marketing salaries in Butterworth as a pay-per-click analyst range from MYR 3,070 to MYR 6,000 per month.
7. Email-Marketing Specialist
In charge of creating content for email marketing, sending emails to the target market, and scheduling regular email delivery. Communication is very important to use when doing promotions. A digital marketer needs this ability to approach and attract consumers. The communication used between companies also differs according to the product market.Market research serves to compile what content is right according to the use of the product. Usually, the research contains the characteristics of consumers and competitors.
The salary of an email marketing specialist in the digital marketing field in Butterworth starts from MYR 3,000 per month.
8. Marketing Automation Specialist
In charge of running all digital devices and tools charge of carrying out all multifunctional marketing processes from all existing business channels. A digital asset such as a social media account is the face of a company. So the digital marketer’s job is to manage it well. How to? Usually diligently updating and filling in good content can maintain people’s interest so they are not attracted to other products. Those are some of the duties and responsibilities of digital marketing employees. Broadly speaking, working in this field is quite interesting because you can read people’s preferences and devise the right promotion strategy.
The average salary of a marketing automation specialist in America reaches 1 billion per year.
9. Digital Marketing Analyst
In charge of predicting sales and marketing trends, surveying consumers, analyzing competitors, and determining the most effective way to collect data with digital media. As the name implies, in digital marketing, the first skill you must have is marketing skills. Employees in this field must be able to compile, implement, and distribute content properly to attract the attention of consumers. Data from consumer research requires an analysis. This ability is useful for developing appropriate marketing strategies and concepts. Because if you choose the wrong strategy, it can reduce the popularity of a product and even the company can experience financial losses.
With quite a heavy task like this, it’s only natural that a digital marketing analyst’s salary can reach MYR 6,000 in one month.
10. E-commerce Specialist
The duties of an e-commerce specialist are not much different from those of a social media specialist, namely designing content according to the target market. What’s different is that the scope of work for e-commerce specialists is wider. Branding a product aims to introduce the company’s output products to the general public. For example by providing information on product names, uses characteristics, and product prices.
Not only for social media, but also for other platforms such as websites, email marketing, and so on. It is indeed more complicated. Naturally, because the e-commerce salary per month reaches a minimum of MYR 4,000 – MYR 5,000.
Where can you learn Digital Marketing?
IIDE has amazingly planned different kinds of programs for people across the world so that they can give their services to all the digital marketing enthusiasts that is the 4-month Advanced Online digital marketing program – For beginners who are just about to learn about digital marketing, IIDE is indeed the best choice.
- 100+ Hours of Live Class
- 50+ Hours of Videos
- 1-on-1 Mentoring Sessions
- 20+ Industry Tools Mastery
- In-Class Live Presentations
- 7+ Live Projects & Practice Assignments
- 100% Placement Assistance
- Resume & Interview Training
In this one course, you can master a whole lot of platforms and tools like Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Google Keyword Planner, WordPress, amazon ads, Shopify, google analytics, app Annie, Mailchimp, Hootsuite, ubersuggest, Google Adsense, buffer, Yoast, glow maps, oberlo,spyfu, google search console, Moz and the list doesn’t end.
FAQs – Frequently Asked Questions
Q. Why Study Digital Marketing?
Ans: Presently, Digital Marketer is one of the capabilities that companies are looking for, especially in e-commerce companies that are growing briskly, because digital marketers have a major part in the development of companies. Studying Digital Marketing can open you up to a wide range of job openings and careers at top companies.
Q. Do digital marketing have a future?
Ans: With the rapid development of technology, it is no stranger for people to carry out almost all their activities digitally. With the widespread use of social media, this platform is slowly becoming a place to market products and increase the brand awareness of a company. This is a strong reason that digital marketing will continue to grow and you can use it to continue to develop your career on an ongoing basis.
Q.What jobs can a digital marketer do?
- SEO specialist
- PPC specialist
- Content writer
- Digital marketing manager
- Social media manager
- Email marketing manager
- Analytics manager
A large number of MSMEs that are going digital and startup companies are making the digital marketer profession increasingly in demand. Even some unicorn companies offer fantastic digital marketing salaries. A large number of digital marketers’ salaries does not mean that it is just a ‘talkative’ phenomenon, but the job of a digital marketer is not only to increase sales but also to maximize brand awareness and corporate image. Consequently, Digital marketing salaries are indeed quite high, because the tasks and responsibilities carried out will determine the direction and development of the company in the future. However, it should be noted that the amount of salary is not the same, depending on the location of the company, skills possessed, educational background, company scale, and the specifications of the job disk being run.
I hope you understood the Digital Marketing Salary At Butterworth and more importantly, got some insights on a career in digital marketing. And if by any chance you are clear on making a career in this field, then I have a magic course recommendation for you to kickstart your digital marketing career, which is none other than IIDE online digital marketing certification. Do no more thinking and just grab this golden opportunity.
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