Know All About The Digital Marketing Salary in Bukit Mertajam

Updated on: Jul 3, 2023
Digital Marketing Salary in Bukit Mertajam|IIDE

Curious to know what is the Digital Marketing Salary in Bukit Mertajam? Still, trying to figure out what to expect from a job in digital marketing in Bukit Mertajam? Then we shall assure you that you are just in the right place for it.

Marketing uses electronic devices that marketers can use to deliver advertising content and track its impact throughout the consumer’s journey. Digital marketing actually refers to marketing initiatives displayed on a computer, phone, tablet, or other devices. Examples include online video, display advertising, search engine marketing, paid social advertising, and social media posts. Digital marketing is often compared to “conventional marketing methods” such as ads on magazines, billboards, and direct mail. Surprisingly, television is often associated with traditional or conventional marketing.

For obvious reasons, digital marketing and traditional marketing are frequently confused. Numerous of the same methods are used in digital marketing as inbound marketing, such as email and web-based content. Both exist to attract potential customers’ attention and convert them into consumers. However, the two methods have opposing viewpoints on the link between the instrument and the goal. Depending upon the job position and experience, the salary in digital marketing ranges on a wide scale.

Marketing of any kind will help your business grow at an incredible speed. However, due to the ease with which online content may be accessed, digital marketing has grown in importance. There were 5 billion people using the internet in April 2022 which is quite a huge number.

From social media to text messaging, there are various methods to leverage digital marketing strategies in order to interact with your intended audience. Moreover, digital marketing is a cost-effective marketing strategy for small firms.

If you are inclined towards learning digital marketing then check out this blog about the 5 best Digital Marketing courses in Bukit Mertajam to boost your digital marketing skills.

Get Assured Placements - PG in Digital Marketing

Factors Affecting Digital Marketing Salary In Bukit Mertajam

Digital marketing is becoming more popular throughout the world. It offers countless opportunities to study and progress professionally. A profession in digital marketing ensures job stability. Given the high need for digital marketing professionals and the low competition, you should have no problem finding a well-paying position.

Because online marketing develops with time, starting at the right time will prepare you for the future. Improving your internet marketing abilities may assist you to easily transfer into entrepreneurial professions, as well as keep up with industry changes.

Let’s look closely at the factors affecting digital marketing salary.

  • Experience

Your experience in digital marketing may influence your income potential. Employment, contract or freelance job, or even promoting your own business can all count as experience. This is one of the most crucial criteria in determining your wage. Experience in the industry you want to work in is significant since it helps the employer understand if you can handle and work on responsibilities assigned to you in the firm. You may get paid less in the beginning, but your compensation will steadily improve as you develop experience and competence in your field. It is an important factor that holds a really big chunk of the reason for what your salary could be.

  • Skills/Certifications

Skills are important in acquiring a job or determining digital marketing compensation. However, while discussing talents, it is important to include both hard and soft skills. While hard skills assist you in meeting deadlines, soft talents make it easier and simpler. For example, if you’re searching for a position as a content writer, you must have the abilities necessary to create material that is both comprehensive and entertaining. However, having SEO abilities mixed with an understanding of Google or Facebook Ads might be the icing on the cake! Employers prefer applicants with additional talents, much like we enjoy more toppings on our ice cream sundaes. More digital abilities equate to a greater wage in the digital world.

  • Education

A bachelor’s degree, graduate degree, or certifications in high-priority talents contribute to a better income for some digital marketing employment. As per LinkedIn, 94% of professionals in the digital marketing business hold a bachelor’s degree or above. To begin, a degree in business administration, communication, marketing, finance, or even journalism may suffice this is not to say that not having a degree will prevent you from finding a job. Many successful businesspeople who dropped out are still doing well in their jobs. A degree, on the other hand, will earn you a higher wage. A solid educational foundation is also essential.

  • Company

Earnings will differ depending on the size of the organization, marketing budget, and business goals. According to Glassdoor, firms like Amazon, Cisco Systems, and Disney pay digital marketing managers more than RM 4,70,050 ($100,000), while organizations like the YMCA and United Way pay roughly RM 235025.00 ($50,000) or RM 2,82,030 ($60,000). The larger the agency or brand for which you work, the greater your income. However, if you’re just starting, we recommend starting with a smaller business. The salary may not be as enticing as it would be at a larger business, but your learning curve in a small firm would be considerably steeper in only one year.

  • Industry

Your wage range will be influenced by the industry you work in. A digital marketing manager in aerospace and defence, for example, may earn RM 5,23,118.64 ($111,290) while a digital marketing manager in education can earn RM 4,62,294.17 ($98,350). Your income is heavily influenced by your industry. Working in the IT, banking, e-commerce, or telecommunications industries might provide better and higher pay than other businesses. This is because certain businesses demand more abilities and expertise with technological knowledge than others. If you chose entertainment, health, or education, you will have a better chance of earning than in any other field because these areas are developing quickly online. Choose thoughtfully which industry you want to work in.

  • Geographical location

You and your company’s location are important factors in determining your income in digital marketing. If your employer is in a developed nation or state, the odds are that they will pay you more than a company in a developing or undeveloped country or state. A digital marketer in the UAE gets paid roughly RM 5,603 whereas, in India, the same position pays RM 1,184.53. This demonstrates how much of an influence your location may have on your compensation. But it doesn’t stop there, your payments may vary even within the same nation. In New York, for example, a digital marketer gets paid RM 3,59,480.14, whereas others who put in the same work are paid RM 3,15,732.59. To overcome this issue you must be working for a company situated in a better-paying area while living in a less dense area.

  • Position

As you advance on the corporate ladder, your digital marketing pay will rise. A digital marketing manager, for example, earns significantly higher than a digital marketing executive since a digital marketing manager has far more duties and knowledge than an executive. Your position inside the organization determines or defines your remuneration. This point is tied to experience; as you advance in your position, your compensation will rise in lockstep. As a result, the higher you climb the corporate ladder, the more likely you are to earn a larger income. If you desire higher pay, you must be consistent and dedicated in your work.

  • Demand

Your wage is determined by the market demand for that specific work function. If a certain work function is in great demand, you have a good possibility of receiving higher compensation. For example, if a firm needs a social media manager and you have extensive experience in that subject, you may be able to negotiate a very lucrative salary. The compensation provided is directly linked to the demand for your employment position; that is, the higher the demand, the higher the pay. With prospects for rapid and in-demand careers in digital marketing, now is an excellent moment to begin your career in this industry.

Digital marketing salary trends in 2023

  • Content writer

One of the most important tasks in digital marketing is content creation. In this case, you must generate content that is both useful to your commercial organization and easy to grasp for your target market. You must provide quality to your customers’ lives by providing solutions to their difficulties. There are several job roles in content marketing, like content marketing manager and specialist. Pay varies depending upon one’s experience. As the title says, content is an important aspect of this profession. You can prosper in this field of digital marketing if you have a technique for using words, are innovative in general, and have excellent communication skills.  According to payscale, the average salary is RM 73,841.31 ($15,566.84)

  • Video Marketing Specialist

As per Explain Ninja, 93% of firms get new consumers by publishing videos on social media, and 74% believe videos outperform static photos in terms of ROI. Thus, videos have enormous power and possibility for you as a business. The Video Marketing Manager is in charge of creating all video material for the company. Meetings, webinars, product demos, YouTube videos, testimonials, and other forms of media may be used. To transform the message into an engaging tale, the video marketing manager must be imaginative. They must have a creative mind and specialize in translating a variety of messages into a compelling visual story that is consistent with the brand. According to Jobstreet, the average salary is RM 6000/per month

  • SEO/SEM managers

If your company has an online presence in the shape of a website, SEO and SEM are critical components. If you make your website and content SEO friendly, it will rank higher in search engine results and, as an outcome, attract more attention. Isn’t this what a company wants? The more attention and awareness you receive, the more likely you are to receive clicks or even leads however, keeping up with the Google algorithm to create better ROI is not something that everyone can do. As per Zero Limit Web, the very first five organic search engine results account for 67.6% of all hits. As a result, the race to rank higher is fierce, as is the need for SEO. According to payscale, the average salary is RM 3,09,002.93 ($65,142.39)

  • E-mail marketers

The most important aspect of any Internet business is email marketing. It is still the most successful method of marketing. Email marketers have extensive knowledge of copywriting and editing. This is because emails must be fascinating to persuade a consumer to make a purchase. A well-planned email campaign is required for this. In this position, you will be in charge of managing public relations operations, numerous email-related campaigns, and debuts, and working with client datasets including thousands of emails. How you compose emails determines whether or not the consumer will take the required action.  According to payscale, the average salary is RM 1,16,230.60 ($24,503.13)

  • Digital marketing managers

According to LinkedIn, ‘digital marketing professional’ is among the most in-demand positions. A digital marketing expert is in charge of developing and implementing measures to keep a brand’s online presence up to date. As a result, they must wear numerous hats and have diverse digital marketing abilities such as SEO and content authoring, as well as knowledge of social media networks and paid advertising networks. The primary responsibility is to raise brand awareness to market the brand’s products and services. They manage social media accounts, plan advertising campaigns, and implement content initiatives, among other things. So, if you enjoy digital marketing in general, this may be the job for you! According to payscale, the average salary is RM 69,335.41 ($14,616.93)

  • E-Commerce manager

E-commerce managers are in charge of overseeing the construction and upkeep of online stores and portals to optimize sales and profitability. Their tasks also include defining guidelines for items and content management, collaborating with the sales and marketing departments, and identifying growth prospects through web analytics. It is the role of the e-commerce manager to evaluate features and performance, deal with vendors and consumers, and identify possibilities and areas for development. They are in charge of overseeing the design and style of the company’s website as well as generating sales through online channels. According to payscale, the average salary is RM 1,43,179.32 ($30,184.32)

  • Social Media Marketers

The significance of social media cannot be overstated. It provides a platform for businesses to communicate with consumers and advertise their business on social media platforms such as Instagram, Twitter, LinkedIn, Facebook, and Snapchat. The Social Media manager’s role is to organize the campaign, create eye-catching designs and images, and most importantly, understand the users. Because the majority of a company’s target audience can be easily located on these networks, a social media manager bears significant responsibility to ensure the campaign’s success. The position makes up an important part of digital marketing. According to payscale, the average salary is RM 1,20,104.95 ($25,319.90)

  • UX designers/graphic designers

UX Designers are in charge of improving the experience of people using products or websites. It is commonly used with a connection to a website, however, the work and responsibilities may differ from firm to company. They come from a technological background, so if you’re tech-savvy, this may be the job for you! As a UX designer working on website improvement, it is critical to first comprehend and recognize the needs of the person that visits your website. This requires study and user testing to determine what works and what doesn’t.  According to payscale, the average salary is RM 71,892.49 ($15,156.00)

  • Web Developer

A web developer is familiar with several coding languages and may utilize them to make a website more appealing and effective to improve the user experience. In addition, he must have a solid knowledge of design concepts and be up to speed on the newest website trends. To work as a web developer, you must be familiar with computer software, as well as graphic design and HTML code. It is one of the most highly compensated digital marketing abilities. If you’re tech-savvy, this is the job for you! A good web developer examines customer requirements to ensure that the content, visuals, and navigation deliver a favourable user experience. According to payscale, the average salary is RM 90,681.82 ($19,117.07)

  • Marketing analyst

Marketing analysts sift through massive volumes of data to find trends in clients and prospects that will improve marketing efficiency. Marketing analysts assist you in comparing, analyzing, and managing information regarding traffic from websites and other sources. Analysts use Google Analytics and other analytical tools to determine which marketing efforts are more effective, which items are in high demand among customers, and a variety of other company-related criteria. Marketing analytics is the practice of monitoring, measuring, and analyzing marketing performance to improve effectiveness and ROI. According to payscale, the average salary is RM 1,43,976.14 ($30,352.30)

Where can you learn Digital Marketing?

Malaysia has the greatest internet penetration rate in Southeast Asia, with 89.6% of its 32.98 million inhabitants. It now has 30.25 million active social media users, which accounts for 91.7% of the population. We can detect an increasing tendency in all three parts of him, thanks to technology advancements: mobile phone connectivity, internet users, and active social media users. These provide a solid basis for Malaysian digital marketing success.

Malaysians spend an average of 9 hours and 10 minutes a day online or nearly one-third of a day. They spend the most time on video (broadcasting and streaming) and social media, respectively, at 3 hours 18 minutes and 3 hours 2 minutes.

If you are interested in learning digital marketing at a quick pace then you can check out IIDE’s short-term certification courses else if you would like to dive deeper into the world of digital marketing then you can check out  IIDE’s course MBA in Digital Marketing.

Key Highlights

  • 100+ hours of live class
  • In-class live presentations
  • 50+ hours of videos
  • 7+ live projects and practice assignments
  • 1-on-1 mentoring sessions
  • 100% placement assistance
  • 20+ industry tools mastery
  • Resume and interview training 
Get Assured Placements - PG in Digital Marketing

 Frequently asked questions

Q. What is the basic salary of digital marketing?

Ans: The basic salary of digital marketing can range from  RM 11,671.28 per annum to RM 35,013.83. It usually differs depending on factors like company, position, industry, etc.

Q. How much does a digital marketer earn in Malaysia?

Ans: According to a salary expert, the average digital marketer’s gross pay in Malaysia is RM 76,808 or RM 37 per hour. They also receive an average bonus of RM 2,151. Wage estimates are based on salary survey data acquired directly from Malaysian employers and anonymous workers.

Q. How much does a digital marketer earn in Singapore?

Ans: The average digital marketing income in Singapore is RM 1,37,540.61 per year or RM 70.52 per hour, according to sg. talent. Starting salaries for entry-level employment start at RM 1,07,200.77 per year, with most experienced professionals earning up to RM 2,02,265.61 per year.

Q. What is the monthly salary of a digital marketer?

 Ans: According to Indeed, the average monthly base salary of a digital marketer in Lahad Datu is RM 2701 which is 12% below the national average.

Q.Is digital marketing a stressful job?

Ans: Any job can seem stressful if the person is not moulded for it. You need to be careful while doing your research to find what fits you the best and what you would enjoy doing as a job. Forcing yourself to work shouldn’t be one of the options.



As an emerging economy, Malaysia has increased the job opportunities in digital marketing to meet the need of its citizens and to support the post-pandemic, working and spending online has become a part of people’s lives. In case, you are interested in upgrading yourself with certifications in a short period then IIDE’s short-term certification courses in digital marketing are just for you!

We are delighted that you viewed this blog. If you have any other questions or suggestions, write them in the comments section below. Thank you for reading and we look forward to your response.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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