Digital Marketing Salary in Abu Dhabi With Factors Affecting It

Updated on: Sep 14, 2022
Digital Marketing Salary in Abu Dhabi - Featured Image

Looking for a digital marketing salary in Abu Dhabi? Want to make a career in this field? But wondering if that’s worth it? Or wondering if you will get enough salary for your efforts? Don’t worry, we’re here with digital marketing salary in Abu Dhabi.

Digital marketing is a flourishing career but when making a fresh start or even a transition, many of us face the thought that if we’ll be well paid. This results in long hours of research without getting any concrete and comprehensive details. 

Well, you don’t have to spend your valuable time on mundane research anymore. We’re here with the digital marketing trends combined with factors affecting it and much more. So, sit back relax and have a look at the complete details on digital marketing salary.

After the pandemic, digital marketing has become the new normal. It has left traditional marketing behind and set the bar higher. Now, people prefer to shop online than go to offline stores. They enjoy opting for an online course and learning from their comfort zone. Thus, the demand for digital marketing has sky-rocketed.

Digital marketing careers are the most sought-after, trending, and lucrative. There are many digital marketing careers available on which you can try your hands on. So if you’re looking forward to opting for this, you’re at the right place!

But before we move on, here’s Karan Shah, CEO & Founder of IIDE, talking about what your digital marketing salary should look like today and in the following 8-10 years.

Bonus Tip: If you’re looking forward to making a career in digital marketing, you must have an idea of how things work here. You may opt for IIDE’s short-term certification course to upgrade your skills and learn through high-quality videos and live sessions!

Now, let’s have look at the digital marketing salary in Abu Dhabi with the factors affecting it combined with digital marketing trends.

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Digital Marketing Salary in Abu Dhabi:


Rise of Digital Marketing Jobs 

Without a second thought, digital marketing job roles are booming. The growth rate of digital marketing from 2020-202 is 9 percent. With that, the budget for digital marketing spending has increased to 14% in 2017-2021.

According to LinkedIn, there are 860,000 job openings for digital marketing specialists. It is one of the high-in-demand job opportunities available in today’s world. So, if this digital world interests you, then it’s the right time!

The digital marketing opportunities include SEO Specialists, Social Media Marketers, Data Analysts, Graphic Designers, Content Marketers, VR Developers, Web Designers, and Email MarketerS are some of these.

As this industry keeps evolving and there is less number of people with the required skills and efficiency, there are not enough people to fill in the job. So, this is the time to grab the opportunity!

But do you know why digital marketing is evolving in the last decade? This is because digital marketing is dynamic, it keeps on changing with time. With that, it offers various career opportunities with varied skillset that are required to ace this field.  

Not only this, but it offers a business many opportunities like immense reach, the benefit of specific targeting while being pocket friendly, and helps in gaining credibility with a variety of content to offer and measuring success.

Because of this, those who are creative and are driven by the curiosity to explore and learn are the best fit and must try their hands on digital marketing.

Factors Affecting Digital Marketing Salary

Digital marketing salary often depends on various factors. While some jobs may offer your dream salary while some don’t. But what could be the reason behind this? Let’s find out.

Digital Marketing Salary in Sharjah - Factors That Affect Your Digital Marketing Salary

1. Required Professional Skills

Skills are based on the basics of getting a job. But it is not mandatory that one must ace all the digital marketing skills. If you master the skills of the niche you’re applying for the job for, it’s enough. But having an understanding of other skills as well may prove to be the cherry on the cake!

For instance, if you’re a content writer but also possess an understanding of Google or Facebook Ads or how social media works for marketing then voila! But for this, you need to master digital marketing skills and an online digital marketing course will help you with this.

2. Years of Experience

Experience plays a very important role in the salary but it isn’t true that you need the experience to get a job. But let’s suppose, you’re applying for a job and possess all the required skills with four or five years of experience, what more an employee can ask for?

Just like we love extra cheese on our pizza, an employer wants the same when hiring a candidate. The more years of experience you have, the more salary you get. With that, if you possess a clear understanding of how certain tools work for the niche you’re applying for, then also you have the chance to get a better salary.

3. Educational Background 

A degree of Bachelor’s or Master’s can have a big impact on your resume. This may be in marketing, finance, business, communication, or others. This is because, a college degree proves that you have a certain level of understanding, and you can meet your deadlines by learning more skills.

But this doesn’t imply that a degree is very important to land your dream marketing. Many successful businessmen do not have a college degree. But having it can make your way to getting a job much easier than not having it at all.

4. Geographical Factors

A digital marketer is paid USD 1,192 for his job in UAE while for the same job, one is paid USD 252 in India. Thus, geographical factors can highly influence your salary. The salary for the same job differs per country. 

Not only this, but salaries may also differ within the same country. Like, you may be paid well in the metro cities or the more developed cities in the country than the less developed ones. Thus, you might be putting in the same effort or time, but can receive varied salaries. To tackle this, you may live in a less costly place while working for a company situated in a highly-priced place.

5. Size of the Company

The size of the company plays a very significant role in your salary. Companies like Infosys, Apple, Microsoft, Meta, and Intel can offer your dream salary while newly set up or developing companies cannot. Also, if a company is domestic or multinational, can result in varied salaries.

The salary of a domestic or newly set company may not be so good but it will surely add up to your experience and skills. And this will help you in your business journey and perhaps, you may receive a good salary later. Thus, the bigger the company, the higher paycheck you will get. 

6. Job Title

The salary of a freelance content writer with that of a senior content writer can have a big difference. This is because, the freelancer content writer does not possess the same level of experience, responsibility, and knowledge of his niche.

The higher the job title is, the more salary you will get. But this will need a lot of patience and dedication with curiosity and love towards your work. As one climbs up in the marketing or corporate ladder, the salary along with experience and responsibility will level up.

7. Way of Work

In any business, the end of the goal is to make clients happy. Because if the customer remains, the business will thrive. But if you cannot satisfy the customer with your level of work then that may not be a good sign.

As digital marketing offers a wide range of metrics of how your work is going with how can you improve it more, you must exploit these metrics. This will help you to improve your work for providing the client with quality work.

8. Soft Skills

Soft skills are important for any job you’re applying for. If you possess the professional skills needed for the job but not the soft skills, you may not be able to completely utilize your hard skills. These both go together and a deficiency in one may cause the imbalance.

Soft skills like communication skills, emotional intelligence, leadership, creativity, time management, critical thinking, a growth mindset, and others can play a very vital role in your salary. So, by working on your hard skills, you must develop your soft skills as well.

Digital Marketing Salary Trends

Now let’s have a look at the most in-demand digital marketing skills with the thorough details of digital marketing salary in Abu Dhabi combined with the latest trends:

1. Digital Marketing Specialist

A digital marketing specialist is someone who manages digital marketing strategies along with its campaigns. This is done to create brand awareness and for online promotion. This position comes with many responsibilities and thus many varied skills are required to perform this role.

This may include mastering the skills like SEO, social media, paid ads, data analysis, and email marketing among others. The main goal is to sell the brand’s goods and services by managing the campaigns, understanding the metrics, and making sure that it’s on the right track to achieving its goals.

Duties and Responsibilities

  • Planning and implementing the marketing strategy
  • Maintaining the online reputation of the brand/company
  • Researching the trends and adding them up in the campaign
  • Extracting  value from data and understanding it
  • Manage the email marketing campaigns
  • Tracking the overall performance and taking necessary actions

Expected Salary

Digital Marketing Salary in Abu Dhabi - Digital Marketing Specialist Salary

(Source: Payscale)

The average salary of digital marketing specialists for entry-level in the UAE is USD 18,555. 

2. SEO Specialist

If you have a good hold on technical background, then SEO might be a good career for you. SEO experts have to create high-quality, valuable, and relevant content consistently. To work in this niche, you must possess the knowledge of SEO-optimized content with SEO tools, and google analytics with the basics of HTML and CSS.

As the google algorithm keeps on changing, there remains always a high demand for SEO specialists. This is because one has to keep up with the changes with constant learning and generating good results.

Duties and Responsibilities

  • Writing high-quality content for the target audience
  • Making the content SEO optimized to drive traffic
  • Monitoring the performance and making changes, if required
  • Track, report, and analyze the metrics analyze the competitor, and build a link strategy
  • Optimizing the landing pages

Expected Salary

Digital Marketing Salary in Abu Dhabi - SEO Specialist Salary

(Source: Salary Expert)

The average salary of the SEO specialist at the entry level can be USD 36,967 whereas, for senior SEO specialists, it can be USD 62,525.

3. Content Manager

Everything in business goes around content. Content forms the base and thus, plays a central role in any kind of business. With creating content for various platforms, a content writer has to be sure that it SEO- optimized and engaging.

But it’s not only about writing content. A content manager has to manage, lead and guide the team of writers, plan a content calendar, plan a strategy keeping the online campaign in the mind, and use metrics to determine the results. 

Duties and Responsibilities

  • Making a well-planned content strategy
  • Collaborating with design and marketing teams
  • Edit, proofread, and make the content plagiarism free
  • Developed a  content calendar to distribute content to various platforms
  • Use CMS and other metrics to measure the results

Expected Salary

Digital Marketing Salary in Abu Dhabi - Content Manager Salary

(Source: Payscale)

The average salary for a content marketer can be  USD 35,458.

4. Social Media Manager 

There are 5 billion internet users and 4.65 billion social media users in the world as per Statista’s data for April 2022. As per Oberla data of 2021, an average person sends 415.5 minutes online every day. The use of social media for business is booming these days.

A Social Media Manager must post content that is relevant and engaging consistently. Having a well-planned social media marketing strategy may work better. For this, he must also possess a complete understanding of social media platforms with various tools. 

Duties and Responsibilities

  • Analyze customers’ expectations and make the strategy accordingly.
  • Define KPI and develop social media campaigns
  • Post content and engage with the users
  • Monitor the campaign and analyze the results
  • Keep up with trends
  • Use tools like Hootsuite or Buffer to work effectively

Expected Salary

Digital Marketing Salary in Abu Dhabi - Social Media Manager Salary

(Source: Payscale)

The average salary of a social media manager can be USD 3,874. You can also take a look at this video on social media marketing salary to get a better understanding of what should be your average salary if you take up this job.

If social media marketing intrigues you, sign up for this Online Social Media Marketing Course and learn how to run organic and paid social media adverts!

5. Data Analyst Specialist

Data Analysts extract valuable information from the piles of data and meaning to it to understand which campaign worked better and which didn’t. If you’re one of those who are passionate about numbers, then this career is perfect for you.

For this, you must possess knowledge of Microsoft Excel, Google Sheets, Tableau, SAS, or any one of these depths. A data analyst plays a vital role in the digital marketing team and carries the responsibility of analyzing to determine if the efforts made by the company are going to be fruitful or will end up in the vain.

Duties and Responsibilities

  • Collecting and interpreting the data with the help of various reports
  • Extracting value from the available data
  • Analyzing and interpreting the trends.
  • Implementing the data collection system
  • Working with the team to make changes, if required
  • Looking for new improvement opportunities

Expected Salary

Digital Marketing Salary in Abu Dhbai - Data Analyst Salary

(Source: Payscale)

The average salary of a data analyst at the entry-level can be USD 33,039. 

6. Email Marketing Specialist

An Email Marketing Specialist focuses on uploading the customer database involving people’s names and email addresses, sending personalized emails with coupons, discounts, and much more. 

A well-planned email marketing strategy may help in converting the target customers into potential buyers. For this, you must have the ability to write persuasively with an email marketing strategy on the back to persuade customers to buy products or services.

Duties and Responsibilities

  • Conducting marketing research to understand the customer behavior
  • Reviewing the previous campaigns to point out the SWOT
  • Planning market campaign
  • Creating compelling copies to engage with the customers
  • Maintaining customer database
  • Collaborating with graphic designers to work on the layout

Expected Salary

The average salary of an email marketer can be USD 10010.

7. Paid Media Specialist

To become a paid media specialist, you must possess a complete understanding of online advertising platforms like Google, Facebook, and Instagram. The main job of this role is to drive traffic for lead generation or for sales.

For this, you must know where your target audience is so that you can target them effectively. With that, you must also understand your audience deeply so that you can narrow down the target for better results. 

Duties and Responsibilities

  • Analyze and manage the ROI
  • Manage report of paid search, social, and display campaigns
  • Manage to spend and clicks with the objective of maximizing profit
  • Conducting research and using appropriate keywords
  • Creating and implementing funnel strategy

Expected Salary

Digital Marketing Salary in Abu Dhbai - Paid Media Salary

(Source: Payscale)

The average salary of paid media specialist for maybe  USD 25,846.

8. Marketing Automation Specialist

A marketing automation specialist manages the automation platform to leverage the overall revenue by developing strategies and improving marketing campaigns. It’s one of the most tech-savvy careers and if you’re one of those who love tech then this job is for you!

For this role, one has to work with developers, project managers, and a team of operational initiative designers. This role demands great time and effort in specifying the necessary tools required for this role.

Duties and Responsibilities

  • Build automation blueprint
  • Create and implement marketing campaigns
  • Reading and analyzing the data and evaluating the metrics
  • Monitoring website statistics

Expected Salary

Digital Marketing Salary in Abu Dhabi - Marketing Specialist Salary

(Source: Payscale)

The average salary for Marketing Automation Specialist can be USD 25,846.

9. E-commerce Specialist

An E-commerce Specialist manages the e-commerce website to maximize sales and revenue. He develops various e-commerce strategies to promote its goods and service on the marketing channels. This is a multi-dollar and dynamic industry, so one must keep up with the changes.

To become an e-commerce specialist you must understand how e-commerce works by knowing various e-commerce platforms and mastering conversion optimization techniques. With this, you must cultivate analytical skills with critical thinking. For this, an e-commerce course can help you better. 

Duties and Responsibilities

  • Drives sales to the e-commerce platform
  • Managing the promotional campaigns
  • Ensuring good customer service
  • Write product content to be published on e-commerce websites
  • Set standards and best practices for new product listing

Expected Salary

Digital Marketing Salary in Abu Dhabi - E-commerce Manager Salary

(Source: Payscale)

The average salary for an E-commerce Specialist can be USD 30,183.

10. Web Developer

Usually, people with no digital marketing background misunderstood web development and web designing as one but these two are diametrically different jobs. Web developers create an attractive websites to help users navigate easily.

For this, one must possess knowledge of coding languages with graphic designing and computer software. The mission is to make the website compelling to enhance the user experience. So, if coding combined with graphic design interests you, then this career is perfect for you!

Duties and Responsibilities

  • Writing well-designed code using appropriate software development practices
  • Creating a website user interface
  • Maintain software documentation
  • Monitor website performance
  • Integrate data from back-end services

Expected Salary 

Digital Marketing Salary in Abu Dhabi - Web Developer Salary

(Source: Payscale)

The average salary for a Web Developer can be USD 19,116.

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FAQ –  Frequently Asked Questions

Q. Is digital marketing a good career in the UAE?

Ans. Digital marketing is the best and largest growing industry in the UAE.  As it is a developed nation with a high number of internet users and businesses, it’s a good career opportunity to grab.

Q.  How much does a digital marketer earn in UAE?

Ans. In UAE, the average salary of digital marketers is AED 4,398 per month. Though, your salary will be high if you’ve more skills in this field and work experience.

Q.  Is digital marketing a hard job?

Ans. It depends on if you love and are passionate about it or not. Though a part of digital marketing is techy and if one goes into depth, it may get a little complicated but if you’re curious to work and are dedicated, then it’s not a hard job.

Q.  Which skill is best for digital marketing?

Ans. The most in-demand digital marketing skills are SEO Specialist, Content Marketer, Social Media Marketer, Data Analyst, Web Developer, Email Marketer, and Copywriter.

Q.  Is coding necessary for digital marketing?

Ans. No, coding is not necessary for digital marketing but if you want to become a web developer then it is. This is because it’s a technical field that needs a thorough knowledge of languages like HTML, CSS, and others.


Digital marketing is a universe in itself. If you’re looking for a fresh start or a transition, there are ample job opportunities in the form of different career options with good salaries. Digital marketing jobs are well paid and high in demand. What one may ask for more?

The number mentioned above may differ due to varied factors. Thus, you must focus on developing your skills and mastering them, and then no one can stop you from getting your dream digital marketing job!

If you’re looking forward to making a career in digital marketing after seeing the varied salary you may get, you may check out the MBA-Level Post Graduation in Digital Marketing Program. With 2 months of internship, you’ll learn all the digital marketing skills needed to get you a good job.

We hope you had a great time reading this blog and it has enlightened you about the digital marketing salary in Abu Dhabi. If you have any queries or doubts, please let us know in the comments below.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Rachel Fernandes

    Thank you so much for this blog! Including salaries for every digital marketing career is helpful indeed.

  2. Rachel Fernandes

    I really enjoyed your article! Great job! You pretty much encompassed all aspects of digital marketing trends in Dubai! Thanks for sharing this post.

  3. Sandip

    Thanks for sharing wonderful details about salary of digital marketing. I like the images of salary of payscale you have added.


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