If you are thinking of choosing digital marketing as a career but you lack the skill set to do so, this blog is right where you’re supposed to be!
We have listed below the top 6 digital marketing courses in UK. Choose from the best courses to hone your skills and learn to execute your passion. This list of digital marketing courses in UK also contains course details such as curriculum, duration, fees, placements and more.
With the ever-increasing scope of digital marketing in UK, the demand for digital marketing professionals is also skyrocketing. The growth rate is exponentially higher than other industries. Let’s have a look at what the job market looks like for digital marketing professionals in UK:
Source: Reed.co.uk
That’s a whopping number of jobs currently open in UK! This surely makes it the best time to learn digital marketing and enter this industry. Find out the different career opportunities in the field of digital marketing if you wish to know more.
Bonus Read: 7 Tips to Choose the Best Digital Marketing Course for You
What Makes an Ideal Digital Marketing Course?
Choosing a digital marketing course can be overwhelming. This blog helps you narrow down your options. Any digital marketing course offering these benefits will assure you a great return on investment and significant career growth.
✅AI Integrated Tools And Syllabus
AI-integrated syllabus ensures that you are on par with AI tools that are currently widely used in the industry. It provides you with both concept and hands-on experience on how to use various AI tools to automate your digital marketing efforts.
✅Placement Assistance
It’s important that you look for an institute that not only connects you with potential employers but also assists you in resume building and AI interview preparation to enhance your chances of landing a job.
✅Module Specific Instructors
Since digital marketing covers a vast number of topics, it’s important that every module is taught by subject matter experts. Make sure that for every new topic, there is a different instructor who can teach you the basic and advanced sections of the topic.
✅Case Studies & Projects
Case study-based learning will help you get a better idea of how the skills taught to you will be implemented in real life. It will also put you in scenarios where you will have to implement what you have learned in real-life situations.
✅Doubt Solving
Having doubt-solving sessions provides an opportunity for students to clarify concepts and address any confusion. These sessions offer individualized support, allowing instructors to tailor their explanations to meet each student’s specific needs.
✅Mandatory Internships
Mandatory Internships provide students with practical, hands-on experience in their chosen field, helping them bridge the gap between theory and practice. Internships are a great way for students to build their resumes and get real-world experience in their careers.
✅Self-paced Course
A self-paced course will provide you with flexibility in time. Learners can set their own schedules and progress through the material at their own pace, accommodating work, family, and other commitments.
✅Micro Batch Size
In small class sizes, personalized attention and active participation are paramount. With micro-batches, you’ll have more opportunities to interact with instructors, ask questions, and engage in meaningful discussions. This fosters a conducive learning environment for optimal comprehension.
List of Top 10 Digital Marketing Courses in UK
Here’s an overview of the top 10 digital marketing courses in UK and their course benefits at a glance. All 10 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
| Course Benefits Matrix | Ai Integrated Syllabus | Module Specific Instructors | Case Studies & Projects | Mandatory Internships | Self-paced Course | Micro-Batch Size |
|---|---|---|---|---|---|---|
| IIDE – The Digital School | ✅ | ✅ |
✅ (Harvard Business Review case studies) |
❌ | ❌ | ✅ |
|
University of Glasgow
|
❌ | ✅ | ✅ | ❌ | ❌ | N/A |
|
University of Southampton
|
❌ | ✅ | ✅ | ❌ | ❌ | N/A |
|
Newcastle University
|
✅ | ❌ | ✅ | ❌ | ❌ | N/A |
|
University of Brighton
|
❌ | ✅ | ✅ | ❌ | ❌ | N/A |
|
University of Aberdeen
|
❌ | ✅ | ✅ | ❌ | ❌ | N/A |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. University of Glasgow
The University of Glasgow is ranked 10th in the UK and 33rd worldwide for International Strategic Marketing. This is the ideal place to undertake this online master’s course as it provides everything you need to forge a career in a contemporary marketing environment. They offer an MSc in Marketing wherein you can choose digital marketing as a specialization course in the 2nd semester. The University of Glasgow offers one of the most reputable digital marketing courses in UK.
Course Syllabus
- Recognize and explain current theory and methodology of marketing to drive strategic marketing decisions in organizations
- Analyze and appraise marketing theory and methodology in an international and domestic context
- Critically evaluate and compose market opportunities and identify threats within a range of business contexts
- Combine marketing expertise with other management functions both inside and outside of a business
- Apply and evidence high-quality skills in oral and written communication, including presentation/pitch design and delivery
Course Highlights
- Understand contemporary marketing principles, techniques, and contextual conditions
- Explore a range of marketing theories and methodologies to make informed decisions
- Develop key analytical and critical skills
- Identify market opportunities in an international context, in a variety of career-relevant enterprises
- Analyze and appraise marketing in combination with other core management functions
- Apply marketing in an interconnected, international, and culturally pure economy.
Course Duration and Fees
The University of Glasgow is #2 in our top digital marketing courses in UK list. The course is offered for a period of 30 to 72 months and begins in January, April and September. It is taught online. For more fee and course details, you can contact the university using the contact information given below.
Contact Details
Phone Number : +44(0)141 330 2000
Email Id : [email protected]
3. University of Southampton
The University of Southampton was founded in 1862 and is situated in Southampton, England. The university is part of the prestigious Russell Group which focuses on research. The University of Southampton is one of the top 15 universities in the UK.
The MSc Digital Marketing taught by industry experts and formed by the Business School and the Web Science Institute. They offer one of the most reputed digital marketing courses in UK, including a real business marketing project and simulated consultancy exercise.
Course Syllabus
- emerging digital communication techniques
- web analytics and insights into user behavior
- impact of online and multi-channel retailing
- technology underpinning digital marketing
- advertising, public relations (PR), and sponsorship
- project design and management
Course Highlights
- Need a degree in Economics, Management, or Marketing related subject
- Learning and Assessment
- Group Discussion and Seminars
- Group Presentations
- Group Assignments
Course Duration and Fees
The University of Southampton is #3 in our top digital marketing courses in UK list. The course is offered for a duration of 1 year and costs £12,608 for home students and EU and international students pay £24,060.
Contact Details
Phone :+44(0)2380595000
Address: University of Southampton, University Road, Southampton, S017 1BJ, UK.
Email Id: [email protected]
4. Newcastle University
Newcastle University is a member of the Russell Group of research-intensive universities. Their high-quality teaching, strong research profile, and outstanding student support makes it one of the most popular universities in the UK. They are one of the top providers of digital marketing courses in UK.
Newcastle aims to prepare students for the world of work through their degrees.
Course Syllabus
- Introduction to Digital Marketing
- Online Marketplace Analysis: Micro and Macro Environment
- Digital Marketing Strategy
- Digital Media and Marketing Mix
- Delivering the Digital Customer Experience
- Campaign Planning for Digital Media
- Analytics-1 (Digital/ Google)
- Marketing Communications using digital media channels
- Seminars on Analytics, Keyword Search, and On-site and Off-site SEO
- Introduction to Social Media Marketing and Relationship Marketing using Digital Platforms
- Developing Personal Brand through social media marketing
- Social media marketing strategy
- Marketing with Facebook, Instagram, and Twitter
- Social media marketing campaigns
- Analytics-2 (Social Media)
- Introduction to Stukent Mimic Pro Simulation
- Stukent Mimic Pro Simulation (Paid Search, Online Advertising, Landing Page Optimisation, Web Analytics,
- Email Marketing, SEO, Keyword Search, and Research, etc)
Course Highlights
- Expert Faculty
- Renowned University
- Practical Learning
Course Duration and Fees
Newcastle University is #4 in our top digital marketing courses in UK list. To learn about the duration and fees of the course, kindly contact the university using the contact information given below.
Contact Details
Address: Newcastle upon Tyne NE1 7RU, United Kingdom.
Phone : +44 191 208 6000
Email: [email protected]
5. University of Brighton
The University of Brighton was founded in the 1850s and is based on 3 campuses along the south coast of England. They are ranked 2nd in the UK for sustainability. The university focuses on professional education and strives to give back to society.
The CIM-accredited Marketing (Digital Marketing) MSc at the University of Brighton is perfect for a student seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.
Course Syllabus
Digital marketing in organizations
- the role of digital marketing
- drivers and barriers of digital marketing
- access to the market
Digital marketing strategies
- direct marketing
- positioning in the marketplace
- customer relationship management
Digital marketing channels
- evaluating web sites
- search engine optimization
- ad words
- the role of email
- social networking
- mobile marketing
Organizational and emerging issues
- impact of digital marketing on the organization
- impact of digital marketing on the marketplace
- emerging technologies for digital marketing
Course Highlights
- Accredited by the Chartered Institute of Marketing
- Live Projects
- Case Studies
- Practical Learning
- Placement Support and Opportunities
Course Duration and Fees
The University of Brighton is #5 in our top digital marketing courses in UK list. The course is taught online and costs £15,156.00 per year.
Contact Details
Phone Number: +44 1273 600900
Address: 58-67 Grand Parade, Brighton BN2 0JY, United Kingdom.
Email ID: [email protected]
6. University of Aberdeen
The University of Aberdeen is the third oldest university in Scotland. It welcomes foreign students from over 130 countries and is ranked in the Top 30 UK Universities as per the Complete University Guide 2020. The university has been recognized as a premier research-led university for its remarkable contributions in addressing real-world challenges. They offer one of the best digital marketing courses in UK.
Course Syllabus
- The ‘Life of a Digital Marketing Consultant’
- Digital Strategy Introduction
- Digital Market Research
- Business to Business [B2B] v Business to Consumer [B2C] relationships
- Emerging Marketplaces
- Benchmarking and Metrics
- Search Engine Optimisation [SEO]
- Social Media Overview
- Analytics Introduction
- Digital Strategy Development
- Developing Marketing Personas for the Web
- Routes to Market
- Structure and Usability
- Multi-Device Strategy [Mobile]
- Actionable Analytics
- Website Specification
- Supplier Evaluation and Selection
- Content Marketing
> The need to develop content on an ongoing basis
> Most effective ways to utilize your content digitally
> Volume vs. quality
> Content outreach
> Measuring the ROI on content
> Learn, adapt, improve - Digital
> The principles of effective targeted digital advertising
> The advertising landscape – when can you advertise online
> The importance of understanding the platforms/advertiser/publisher models
> Smart remarketing in action
> Effective use of Ad networks
> Social media advertising
> Campaign tracking
> Connecting advertising to analytics metrics - Social Media
> Understand the nature of social platforms and connecting these marketing objectives
> Utilising a social media channel – engagement, sharing, monitoring, advertising
> Selecting a channel or channels and building a plan
> What makes content engaging
> Engagement vs. commercial benefit. Viral marketing success stories
> Monitoring social media to find your brand or your key influencers (positive or negative)
> Monitoring social media to protect your brand - Advanced Analytics
> Overlaying key metric reporting with target user profiles
> Understanding and measuring customer journeys through your website and other digital assets
> Learning and measuring your visitors’ behaviors across different device - Types of Consultancy
- Personnel and Procurement Model
- Consultancy Projects [projects, programs, portfolios, project life cycles]
- Defining, Scoping, Planning Projects
- Project Selection
- Managing Projects [launching, monitoring, controlling]
- Project Teams and Project Leadership
- Negotiating and Contracting
- In-house, Out-house, Supplier Selection and Management
- Projects as Change – Managing Change
Course Highlights
- Online Learning
- Career Support Team
- Accredited by Chartered Institute of Marketing
- Expert Faculty
Course Duration and Fees
The University of Aberdeen is #6 in our top digital marketing courses in UK list. The undergraduate fees for local students are 1,820 GBP, the domestic tuition is 9,000 GBP, and the international tuition is 13,000 GBP as of 2015-2016.
Contact Details
Address: King’s College, Aberdeen AB24 3FX, United Kingdom
Phone Number : +44 1224 272000
Email: [email protected]
Things to Keep in Mind While Choosing a Course
If you are struggling to find which digital marketing course suits you, you are not alone. To help you figure it out below are some points you should consider before taking any course.
What category do you fall under?
Before diving into any course it is highly crucial to understand which category you belong to. For instance, if you are a student or a fresher, opt for a beginner-level digital marketing course to clear your basics. On the other hand, if you are a working professional or a job seeker, an intermediate-level course can help you boost your career prospectus.
Similarly, If you are a freelancer or an entrepreneur, taking an advanced-level digital marketing course can help you gain all the skills you need to better control your business while bringing it in front of your target audience.
Learning Methodology
Learning methodology is an important factor to consider while choosing a course. Before choosing any course, you should always ask yourself following questions:
- Do you prefer to learn in a classroom setting or are more comfortable learning online?
- Do you learn best by listening to lectures, reading, or doing hands-on exercises?
You should also check if the course primarily focuses on theoretical knowledge, or does it offer practical hands-on experience. Practical training is often more valuable in the digital marketing field as it equips you with real-world skills for success in the industry.
Experienced Faculty/Trainers
You should always look for courses that are taught by experienced faculty or trainers. Faculty or trainers with years of experience are more likely to be able to provide you with a quality education. A great way to assess their effectiveness is by reading reviews from other students who have taken the course. This can give you insights into their teaching style, expertise, and availability.
Course Credibility
There are many courses available out there but not all of them are created equally. To get the best course available, you must check their credibility.
You should always look for courses that are recognized by industry experts or top industry bodies. You should also check if the course is offered by a reputable institution such as a university, college, or educational institution
Here are a few things you should check out in order to determine the credibility of the course:
- Course Provider
- Instructor or Trainer
- Curriculum
- Student Feedback
- Fee of the Course
Conclusion
Today, you can reach the world in a click at less than half the price. The return on investment is growing exponentially and so is the demand for this field.
With courses like our Online Digital Marketing Course available, you get some quality content with the most experienced trainers and work on amazing projects, all under one roof.
Check out these digital marketing courses in France and Manchester for more options.
Well, that’s it, folks! We hope this list of digital marketing courses in UK helped you pick the best-suited course.
FAQ – Frequently Asked Questions
Q. Which Digital Marketing course is best in the UK?
Ans: According to our listicle, IIDE’s Online Digital Marketing Course is the best in the UK. The course offers high-quality video lectures followed by live online sessions & 1-on-1 mentoring sessions by top professionals which will help students learn the A to Z of digital marketing.
Q. How much does a digital marketing course in the UK cost?
Ans: The fees for digital marketing courses in the UK would range from INR 10,000 to INR 5,00,000 depending on the level of course. IIDE’s Online Digital Marketing Course fee is INR 1,15,000
Q. Is Digital Marketing a good career?
Ans: Yes, digital marketing is definitely a good career choice. It is one of the fastest-growing industries. Digital Marketing is a dynamic career with exciting challenges and opportunities. Skilled employees experience great rewards and faster jumps in their careers. Be it you’re a creative, tech-driven, or analytical individual, there’s a place for all in the digital marketing industry.
Q. What is the duration of a digital marketing course?
Ans: Depending on your choice of institute, you may be able to complete any online digital marketing course within 3 – 6 months. With IIDE’s Online Digital Marketing Course, you can complete it in 4 months.
Q. What is the minimum qualification required to pursue digital marketing?
Ans: The eligibility for digital marketing varies from institute to institute. Generally, the eligibility criteria for the certification course is to have a class 12 passing certificate. Whereas for a postgraduate digital marketing course, you need a graduation degree from a university-recognized college.
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