If you are thinking of choosing digital marketing as a career but you lack the skill set to do so, this blog is right where you’re supposed to be!
We have listed below the top 6 digital marketing courses in UK. Choose from the best courses to hone your skills and learn to execute your passion. This list of digital marketing courses in UK also contains course details such as curriculum, duration, fees, placements and more.
Before we get into the top 6 digital marketing courses in UK, let’s take a look at the digital marketing jobs available in the UK:
Source: Reed.co.uk
Since there was a growth spurt in e-commerce, the need for seasoned professionals has grown too. After conducting extensive research, we have shortlisted the top 6 digital marketing courses in UK.
Bonus Read: 7 🔥 Tips to Choose the Best Digital Marketing Course for You
Contents
Top 6 Digital Marketing Courses in UK
Now, without further delay, let’s dive into the top 6 institutes offering digital marketing courses in UK:
1. IIDE – Indian Institute of Digital Education
IIDE is India’s leading institute for digital marketing. Awarded as “India’s Best Digital Learning institute” by Indian Education Congress and Awards 2020, IIDE is now going global and raising the bar of imparting education all over.
We call it the futuristic way of learning. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from outdated PPTs. We believe in a customized, concise, and real-world relevant curriculum.
And with Covid-19 making it evident that the sooner we start adapting to the online medium, the better it’s going to be for us. IIDE has already taken a step further.
IIDE offers a comprehensive Online Digital Marketing Course with 13+ Certifications with an advanced teaching methodology. Students will learn from high-quality self-paced video courses curated and led by top industry professionals & experts.
The next step would be to attend the weekly live online sessions with the trainers to solve doubts, queries, learn through fun activities and revise the topics.
For additional questions and doubts, students can also avail themselves of 1-on-1 mentoring sessions with the trainers for a detailed query-solving session.
Intrigued to know more about this course? Here’s all you need to know about IIDE’s online digital marketing course. Watch this video highlighting the student life at IIDE before we delve into the course details.
Course Syllabus
- Digital Scenario in India
- E-Commerce Marketing
- Search Engine Optimization (SEO)
- How to Monetize Your Blog
- Search Engine Marketing (SEM) – Google Ads
- Content Marketing
- Advance Content Strategy
- Design Essentials
- Social Media Marketing
- Influencer Marketing
- Brand Reputation Management
- Web Analytics
- Creative Strategy
- Media Planning
- Soft Skills
- Email Marketing
- App Store Optimization (ASO)
- Website Planning & Development
- AD Psychology
- Copywriting
Course Faculty
Each subject at IIDE is taught only by a professional who has been practicing what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world. Below mentioned are just a few of the trainers:
Course Duration & Fees
The duration of the online digital marketing course is 2 months which comes down to approximately 12 hours per week. The fee for the course is GBP 653 + Taxes with a 0% EMI option available.
This fee might sound a little bit on the higher side but have a look at the course highlights:
Course Highlights
- 40+ Hours of Video Learning
- 70+ Hours of Live Learning
- 20+ Industry Tools Mastery
- 7 Modular Assignments
- 13+ Certifications
- 8 Brand Projects
- 1-on-1 Mentoring
- 1 Final Project
- 100% placement assistance
- 250 + Hiring Partners
- 0% EMI Option
- Super Sessions
- Expert faculty
- Career guidance
- Learn from Experts
- Live Q&A
- Resume & Interview Training
Certifications Offered
On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.
On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification.
Where IIDE’s alumni are now:
Here’s a sneak peek of what it is like studying at IIDE from the Batch of 2020:
Also, do you want to know how it is like learning from Mr. Karan Shah, CEO and IIDE’s Founder himself? Sign up for a free masterclass led by him. Learn from the best and then make your decision.
Contact Details
Phone: +91 9619958615
Email: connect@iide.co
Website: iide.co
2. University of Glasgow
The University of Glasgow is ranked 10th in the UK and 33rd worldwide for International Strategic Marketing. This is the ideal place to undertake this online master’s course as it provides everything you need to forge a career in a contemporary marketing environment. They offer an MSc in Marketing wherein you can choose digital marketing as a specialization course in the 2nd semester. The University of Glasgow offers one of the most reputable digital marketing courses in UK.
Course Syllabus
- Recognize and explain current theory and methodology of marketing to drive strategic marketing decisions in organizations
- Analyze and appraise marketing theory and methodology in an international and domestic context
- Critically evaluate and compose market opportunities and identify threats within a range of business contexts
- Combine marketing expertise with other management functions both inside and outside of a business
- Apply and evidence high-quality skills in oral and written communication, including presentation/pitch design and delivery
Course Highlights
- Understand contemporary marketing principles, techniques, and contextual conditions
- Explore a range of marketing theories and methodologies to make informed decisions
- Develop key analytical and critical skills
- Identify market opportunities in an international context, in a variety of career-relevant enterprises
- Analyze and appraise marketing in combination with other core management functions
- Apply marketing in an interconnected, international, and culturally pure economy.
Course Duration and Fees
The University of Glasgow is #2 in our top digital marketing courses in UK list. The course is offered for a period of 30 to 72 months and begins in January, April and September. It is taught online. For more fee and course details, you can contact the university using the contact information given below.
Contact Details
Phone Number : +44(0)141 330 2000
Email Id : info@glasgow.ac.uk
3. University of Southampton
The University of Southampton was founded in 1862 and is situated in Southampton, England. The university is part of the prestigious Russell Group which focuses on research. The University of Southampton is one of the top 15 universities in the UK.
The MSc Digital Marketing taught by industry experts and formed by the Business School and the Web Science Institute. They offer one of the most reputed digital marketing courses in UK, including a real business marketing project and simulated consultancy exercise.
Course Syllabus
- emerging digital communication techniques
- web analytics and insights into user behavior
- impact of online and multi-channel retailing
- technology underpinning digital marketing
- advertising, public relations (PR), and sponsorship
- project design and management
Course Highlights
- Need a degree in Economics, Management, or Marketing related subject
- Learning and Assessment
- Group Discussion and Seminars
- Group Presentations
- Group Assignments
Course Duration and Fees
The University of Southampton is #3 in our top digital marketing courses in UK list. The course is offered for a duration of 1 year and costs £12,608 for home students and EU and international students pay £24,060.
Contact Details
Phone :+44(0)2380595000
Address: University of Southampton, University Road, Southampton, S017 1BJ, UK.
Email Id: enquiries@southampton.ac.uk
4. Newcastle University
Newcastle University is a member of the Russell Group of research-intensive universities. Their high-quality teaching, strong research profile, and outstanding student support makes it one of the most popular universities in the UK. They are one of the top providers of digital marketing courses in UK.
Newcastle aims to prepare students for the world of work through their degrees.
Course Syllabus
- Introduction to Digital Marketing
- Online Marketplace Analysis: Micro and Macro Environment
- Digital Marketing Strategy
- Digital Media and Marketing Mix
- Delivering the Digital Customer Experience
- Campaign Planning for Digital Media
- Analytics-1 (Digital/ Google)
- Marketing Communications using digital media channels
- Seminars on Analytics, Keyword Search, and On-site and Off-site SEO
- Introduction to Social Media Marketing and Relationship Marketing using Digital Platforms
- Developing Personal Brand through social media marketing
- Social media marketing strategy
- Marketing with Facebook, Instagram, and Twitter
- Social media marketing campaigns
- Analytics-2 (Social Media)
- Introduction to Stukent Mimic Pro Simulation
- Stukent Mimic Pro Simulation (Paid Search, Online Advertising, Landing Page Optimisation, Web Analytics,
- Email Marketing, SEO, Keyword Search, and Research, etc)
Course Highlights
- Expert Faculty
- Renowned University
- Practical Learning
Course Duration and Fees
Newcastle University is #3 in our top digital marketing courses in UK list. To learn about the duration and fees of the course, kindly contact the university using the contact information given below.
Contact Details
Address: Newcastle upon Tyne NE1 7RU, United Kingdom.
Phone : +44 191 208 6000
Email: bitesizeuni@ncl.ac.uk
5. University of Brighton
The University of Brighton was founded in the 1850s and is based on 3 campuses along the south coast of England. They are ranked 2nd in the UK for sustainability. The university focuses on professional education and strives to give back to society.
The CIM-accredited Marketing (Digital Marketing) MSc at the University of Brighton is perfect for a student seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.
Course Syllabus
Digital marketing in organizations
- the role of digital marketing
- drivers and barriers of digital marketing
- access to the market
Digital marketing strategies
- direct marketing
- positioning in the marketplace
- customer relationship management
Digital marketing channels
- evaluating web sites
- search engine optimization
- ad words
- the role of email
- social networking
- mobile marketing
Organizational and emerging issues
- impact of digital marketing on the organization
- impact of digital marketing on the marketplace
- emerging technologies for digital marketing
Course Highlights
- Accredited by the Chartered Institute of Marketing
- Live Projects
- Case Studies
- Practical Learning
- Placement Support and Opportunities
Course Duration and Fees
The University of Brighton is #5 in our top digital marketing courses in UK list. The course is taught online and costs £15,156.00 per year.
Contact Details
Phone Number: +44 1273 600900
Address: 58-67 Grand Parade, Brighton BN2 0JY, United Kingdom.
Email ID: studentservices@brighton.ac.uk
6. University of Aberdeen
The University of Aberdeen is the third oldest university in Scotland. It welcomes foreign students from over 130 countries and is ranked in the Top 30 UK University as per the Complete University Guide 2020. The university has been recognized as a premier research-led university for its remarkable contributions in addressing real-world challenges. They offer one of the best digital marketing courses in UK.
Course Syllabus
- The ‘Life of a Digital Marketing Consultant’
- Digital Strategy Introduction
- Digital Market Research
- Business to Business [B2B] v Business to Consumer [B2C] relationships
- Emerging Marketplaces
- Benchmarking and Metrics
- Search Engine Optimisation [SEO]
- Social Media Overview
- Analytics Introduction
- Digital Strategy Development
- Developing Marketing Personas for the Web
- Routes to Market
- Structure and Usability
- Multi-Device Strategy [Mobile]
- Actionable Analytics
- Website Specification
- Supplier Evaluation and Selection
- Content Marketing
> The need to develop content on an ongoing basis
> Most effective ways to utilize your content digitally
> Volume vs. quality
> Content outreach
> Measuring the ROI on content
> Learn, adapt, improve - Digital
> The principles of effective targeted digital advertising
> The advertising landscape – when can you advertise online
> The importance of understanding the platforms/advertiser/publisher models
> Smart remarketing in action
> Effective use of Ad networks
> Social media advertising
> Campaign tracking
> Connecting advertising to analytics metrics - Social Media
> Understand the nature of social platforms and connecting these marketing objectives
> Utilising a social media channel – engagement, sharing, monitoring, advertising
> Selecting a channel or channels and building a plan
> What makes content engaging
> Engagement vs. commercial benefit. Viral marketing success stories
> Monitoring social media to find your brand or your key influencers (positive or negative)
> Monitoring social media to protect your brand - Advanced Analytics
> Overlaying key metric reporting with target user profiles
> Understanding and measuring customer journeys through your website and other digital assets
> Learning and measuring your visitors’ behaviors across different device - Types of Consultancy
- Personnel and Procurement Model
- Consultancy Projects [projects, programs, portfolios, project life cycles]
- Defining, Scoping, Planning Projects
- Project Selection
- Managing Projects [launching, monitoring, controlling]
- Project Teams and Project Leadership
- Negotiating and Contracting
- In-house, Out-house, Supplier Selection and Management
- Projects as Change – Managing Change
Course Highlights
- Online Learning
- Career Support Team
- Accredited by Chartered Institute of Marketing
- Expert Faculty
Course Duration and Fees
The University of Aberdeen is #6 in our top digital marketing courses in UK list. The undergraduate fees for local students are 1,820 GBP, the domestic tuition is 9,000 GBP, and the international tuition is 13,000 GBP as of 2015-2016.
Contact Details
Address: King’s College, Aberdeen AB24 3FX, United Kingdom
Phone Number : +44 1224 272000
Email: education@abdn.ac.uk
Conclusion
Today, you can reach the world in a click at less than half the price. The return on investment is growing exponentially and so is the demand for this field.
With courses like our Online Digital Marketing Course available, you get some quality content with the most experienced trainers and work on amazing projects, all under one roof.
Well, that’s it, folks! We hope this list of digital marketing courses in UK helped you pick the best-suited course.
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