If you are thinking of choosing digital marketing as a career but you lack the skill set to do so, this blog is right where you’re supposed to be! 

We have listed below the top 6 digital marketing courses in UK. Choose from the best courses to hone your skills and learn to execute your passion. This list of digital marketing courses in UK also contains course details such as curriculum, duration, fees, placements and more.

Before we get into the top 6 digital marketing courses in UK, let’s take a look at the digital marketing jobs available in the UK:

Source: Reed.co.uk

Since there was a growth spurt in e-commerce, the need for seasoned professionals has grown too. After conducting an extensive research, we have shortlisted the top 6 digital marketing courses in UK. 

Bonus Read: 7 🔥 Tips to Choose the Best Digital Marketing Course for You

Top 6 Digital Marketing Courses in UK

Now, without further delay, let’s dive into the top 6 institutes offering digital marketing courses in UK:

1. IIDE – Indian Institute of Digital Education

IIDE is India’s Premier School For Digital Marketing. Established in 2016, they’ve continuously strived towards imparting digital skills to learners. We’ve trained more than 60,000 students through online, offline and on-demand mediums and are associated with the top colleges of Mumbai, India. With 4 campuses in India, they grow 3x every year. 

As one of the country’s best Digital Marketing Institute, they ensure to create a fun learning environment for our students. And now, you too can enrol for their comprehensive course without leaving the comfort of your home.

Course Syllabus

1. E-Commerce Marketing
2. Search Engine Optimisation
3. Search Engine Marketing
4. Content Marketing
5. Social Media Marketing
6. Design Thinking
7. Online Reputation Management
8. Influencer Marketing 
9. Web Analytics
10. Affiliate Marketing
11.  Email Marketing
12. Mobile Marketing
13. Copywriting 
14. WordPress Website Making
15. Ad Psychology

Course Faculty

Our online digital marketing course is led by leading academicians and professionals of the industry. They provide IIDE’s learners with hands-on training and experience before they enter the digital sphere. Here are a few professors that you will learn from at IIDE:

Course Duration & Fees

IIDE is #1 in our top digital marketing courses in UK list. We hold our online digital marketing course in UK for 3 months, Monday through Saturday. The fees for this course is GBP 627.77 (INR 63,559) + taxes + taxes with 0% EMI options available. We know the fee looks a bit exquisite, however, once compared to the industry standards, you’d find our course extremely valuable.

Course Highlights 

• 100% Online Training Course via Live Sessions
• 150+ Hours of Live Class
• 30+ Hours of Pre-Recorded Videos
• 6+ Live Projects
• Training in 20+ Industry Tools
• Practical Learning via Case Studies and Live Projects
• Learn from Industry Experts
• Dual Certification – Google AdWords & IIDE Certification
• 0% EMI Option Available
• 100% Placement Assistance at Asia’s Top Digital Organisations
• Resume Workshops and Interview Training Sessions
• 1-on-1 Student Mentorship Sessions
• Excellent Student Culture and Networking Opportunities

Where IIDE’s alumni are now:

Here’s a sneak peak of what it is like studying at IIDE from the Batch of 2020:

Contact Details
Phone: +91 9619958615
Email: connect@iide.co
Website: iide.co

2. University of Glasgow 

The University of Glasgow is ranked 10th in the UK and 33rd worldwide for International Strategic Marketing. This is the ideal place to undertake this online masters course as it provides everything you need to forge a career in a contemporary marketing environment. They offer a MSc in Marketing wherein you can choose digital marketing as a specialisation course in the 2nd semester. The University of Glasgow offers one of the most reputable digital marketing courses in UK.

Course Syllabus

1. Recognise and explain current theory and methodology of marketing to drive strategic marketing decisions in organisations
2. Analyse and appraise marketing theory and methodology in an international and domestic context
3. Critically evaluate and compose market opportunities and identify threats within a range of business contexts
4. Combine marketing expertise with other management functions both inside and outside of a business
5. Apply and evidence high-quality skills in oral and written communication, including presentation/pitch design and delivery

Course Highlights

• Understand contemporary marketing principles, techniques and contextual conditions
• Explore a range of marketing theories and methodologies to make informed decisions
• Develop key analytical and critical skills
• Identify market opportunities in an international context, in a variety of career-relevant enterprises
• Analyze and appraise marketing in combination with other core management functions
• Apply marketing in an interconnected, international and culturally pure economy.

Course Duration and Fees

The University of Glasgow is #2 in our top digital marketing courses in UK list. The course is offered for a period of 30 to 72 months and begins in January, April and September. It is taught online. For more fee and course details, you can contact the university using the contact information given below.

Contact Details 

Phone Number :  +44(0)141 330 2000
Email Id :  info@glasgow.ac.uk
Website :  https://www.gla.ac.uk/

3. University of Southampton

The University of Southampton was founded in 1862 and is situated in Southampton, England. The university is part of the prestigious Russell Group which focuses on research. The University of Southampton is one of the top 15 universities in the UK. 

The MSc Digital Marketing taught by industry experts and formed by the Business School and the Web Science Institute. They offer one of the most reputed digital marketing courses in UK, including a real business marketing project and simulated consultancy exercise. 

Course Syllabus

1. emerging digital communication techniques 
2. web analytics and insights into user behaviour 
3. impact of online and multi-channel retailing 
4. technology underpinning digital marketing 
5. advertising, public relations (PR) and sponsorship 
6. project design and management  

Course Highlights

• Need a degree in Economics, Management, or Marketing related subject
• Learning and Assessment 
• Group Discussion and Seminars
• Group Presentations
• Group Assignments

Course Duration and Fees

The University of Southampton is #3 in our top digital marketing courses in UK list. The course is offered for a duration of 1 year and costs £12,608 for home students and EU and international students pay £24,060.

Contact Details 

Phone :+44(0)2380595000
Address: University of Southampton, University Road, Southampton, S017 1BJ, UK.
Email Id : enquiries@southampton.ac.uk
Website : https://www.southampton.ac.uk/courses/digital-marketing 

4. Newcastle University

Newcastle University is a member of the Russell Group of research-intensive universities. Their high-quality teaching, strong research profile, and outstanding student support makes it one of the most popular universities in the UK. They are one of the top providers of digital marketing courses in UK.

Newcastle aims to prepare students for the world of work through their degrees.

Course Syllabus

1. Introduction to Digital Marketing
2. Online Marketplace Analysis: Micro and Macro Environment
3. Digital Marketing Strategy
4. Digital Media and Marketing Mix
5. Delivering the Digital Customer Experience
6. Campaign Planning for Digital Media
7. Analytics-1 (Digital/ Google)
8. Marketing Communications using digital media channels
9. Seminars on Analytics, Keyword Search, and On-site and Off-site SEO
10. Introduction to Social Media Marketing and Relationship Marketing using Digital Platforms
11. Developing Personal Brand through social media marketing
12. Social media marketing strategy
13. Marketing with Facebook, Instagram, and Twitter
14. Social media marketing campaigns
15. Analytics-2 (Social Media)
16. Introduction to Stukent Mimic Pro Simulation
17. Stukent Mimic Pro Simulation (Paid Search, Online Advertising, Landing Page Optimisation, Web Analytics,
18. Email Marketing, SEO, Keyword Search and Research, etc)

Course Highlights 

• Expert Faculty
• Renowned University
• Practical Learning

Course Duration and Fees

Newcastle University is #3 in our top digital marketing courses in UK list. To learn about the duration and fees of the course, kindly contact the university using the contact information given below.

Contact Details 

Address : Newcastle upon Tyne NE1 7RU, United Kingdom.
Phone : +44 191 208 6000
Email : bitesizeuni@ncl.ac.uk
Website : https://www.ncl.ac.uk/ 

5. University of Brighton

The University of Brighton was founded in the 1850s and is based on 3 campuses along the south coast of England. They are ranked 2nd in the UK for sustainability. The university focuses on professional education and strives to give back to society.

The CIM-accredited Marketing (Digital Marketing) MSc at the University of Brighton is perfect for a student seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media. 

Course Syllabus

Digital marketing in organisations

• the role of digital marketing
• drivers and barriers of digital marketing
• access to the market

Digital marketing strategies

• direct marketing
• positioning in the marketplace
• customer relationship management

Digital marketing channels

• evaluating web sites
• search engine optimisation
• ad words
• the role of email
• social networking
• mobile marketing

Organisational and emerging issues

• impact of digital marketing on the organisation
• impact of digital marketing on the marketplace
• emerging technologies for digital marketing

Course Highlights 

• Accredited by the Chartered Institute of Marketing
• Live Projects
• Case Studies
• Practical Learning
• Placement Support and Opportunities

Course Duration and Fees

The University of Brighton is #5 in our top digital marketing courses in UK list. The course is taught online and costs £15,156.00 per year. 

Contact Details 

Phone Number: +44 1273 600900
Address : 58-67 Grand Parade, Brighton BN2 0JY, United Kingdom.
Email ID:  studentservices@brighton.ac.uk
Website : https://www.brighton.ac.uk/courses/study/marketing-digital-marketing-msc-pgcert-pgdip.aspx

6. University of Aberdeen

The University of Aberdeen is the third oldest university in Scotland. It welcomes foreign students from over 130 countries and is ranked in the Top 30 UK University as per the Complete University Guide 2020. The university has been recognised as a premier research-led university for its remarkable contributions in addressing real-world challenges. They offer one of the best digital marketing courses in UK.

Course Syllabus

1. The ‘Life of a Digital Marketing Consultant’
2. Digital Strategy Introduction
3. Digital Market Research
4. Business to Business [B2B] v Business to Consumer [B2C] relationships
5. Emerging Marketplaces
6. Benchmarking and Metrics
7. Search Engine Optimisation [SEO]
8. Social Media Overview
9. Analytics Introduction
10. Digital Strategy Development
11. Developing Marketing Personas for the Web
12. Routes to Market
13. Structure and Usability
14. Multi Device Strategy [Mobile]
15. Actionable Analytics
16. Website Specification
17. Supplier Evaluation and Selection
18. Content Marketing
    > The need to develop content on an ongoing basis
    > Most effective ways to utilize your content digitally
    > Volume vs. quality
    > Content outreach
    > Measuring the ROI on content
    > Learn, adapt, improve
19. Digital
    > The principles of effective targeted digital advertising
    > The advertising landscape – when can you advertise online
    > The importance of understanding the platforms/advertiser/publisher models
    > Smart remarketing in action
    > Effective use of Ad networks
    > Social media advertising
    > Campaign tracking
    > Connecting advertising to analytics metrics
20. Social Media
    > Understand the nature of social platforms and connecting these marketing objectives
    > Utilising a social media channel – engagement, sharing, monitoring, advertising
    > Selecting a channel or channels and building a plan
    > What makes content engaging
    >  Engagement vs. commercial benefit. Viral marketing success stories
    > Monitoring social media to find your brand or your key influencers (positive or negative)
    > Monitoring social media to protect your brand
21. Advanced Analytics
    > Overlaying key metric reporting with target user profiles
    > Understanding and measuring customer journeys through your website and other digital assets
    > Learning and measuring your visitors’ behaviours across different device
22. Types of Consultancy
23. Personnel and Procurement Model
24. Consultancy Projects [projects, programmes, portfolios, project life cycles]
25. Defining, Scoping, Planning Projects
26. Project Selection
27. Managing Projects [launching, monitoring, controlling]
28. Project Teams and Project Leadership
29. Negotiating and Contracting
30. In-house, Out-house, Supplier Selection and Management
31. Projects as Change – Managing Change

Course Highlights 

• Online Learning
• Career Support Team
• Accredited by Chartered Institute of Marketing
• Expert Faculty

Course Duration and Fees

The University of Aberdeen is #6 in our top digital marketing courses in UK list. The undergraduate fees for local students is 1,820 GBP, the domestic tuition is 9,000 GBP, and the international tuition is 13,000 GBP as of 2015-2016. 

Contact Details 

Address : King’s College, Aberdeen AB24 3FX, United Kingdom
Phone Number : +44 1224 272000
Email : education@abdn.ac.uk
Website : https://www.abdn.ac.uk/ 

Conclusion

Today, you can reach the world in a click at less than half the price. The return on investment is growing exponentially and so is the demand for this field.

With courses like IIDE’s online digital marketing training available, you get some quality content with the most experienced trainers and work on amazing projects, all under one roof. Sign up for a free masterclass led by Mr Karan Shah, IIDE’s founder and CEO. Learn the basics of digital marketing from the expert and then make your decision.

Well, that’s it, folks! We hope this list of digital marketing courses in UK helped you pick the best-suited course.