5 Best Digital Marketing Courses in UK- 2024

Updated on: Feb 20, 2024
Digital-Marketing-Courses-in-UK-Featured-Image

If you are thinking of choosing digital marketing as a career but lack the skill set to do so, this blog is right where you’re supposed to be! 

Digital Marketing! Sounds like a really complex term right? When you hear the term “Digital Marketing”, questions like, “What is Digital Marketing” might have immediately spurred into your mind.  Don’t worry, It’s not as complex as it sounds.

We have listed below the top 5 digital marketing courses in UK. Choose from the best courses to hone your skills and learn to execute your passion. This list of digital marketing courses in UK also contains course details such as curriculum, duration, fees, placements, and more.

With the ever-increasing scope of digital marketing in UK, the demand for digital marketing professionals is also skyrocketing. The growth rate is exponentially higher than other industries. Let’s have a look at what the job market looks like for digital marketing professionals in the UK:

 

Digital Marketing Jobs in UK
Source: Reed.co.uk

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in UK for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them? 
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in UK.

List of Top 5 Digital Marketing Courses UK

Here’s an overview of the top 5 digital marketing courses UK and their course benefits at a glance. All 5 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high-paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies from Harvard Business Review
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

 

Here’s what students have to say about IIDE:

 

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. University of Glasgow 

University of Glasgow Logo - Digital Marketing Courses in UK

The University of Glasgow is a world-top 100 University. The University of Glasgow ranked in the top 20 Universities in the world for Sustainability. The University Community attracts students and staff from over 140 different countries

Over the last decade, the University of Glasgow has significantly invested in its estate to expand its world-class campus and facilities. For over 560 years Glasgow has established partnerships with institutions, colleagues, and students acrossthe world.

Course Syllabus

  1. Digital Marketing
  2. Social Media Marketing
  3. Brand Management
  4. Marketing Research & Analytics
  5. Marketing Management

Course Highlights

  • Understand contemporary marketing principles, techniques, and contextual conditions
  • The Adam Smith Business School is accredited by AACSB
  • AMBA and EQUIS
  • Making this online Marketing degree highly attractive to prospective employers.
Course Benefits Matrix University of Glasgow
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Placements

We were unable to find any course placement for the student at The University of Glasgow. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

Steeped in history with stunning architecture (think Hogwarts!), the University of Glasgow boasts a vibrant campus and friendly city atmosphere (ranked top 10 for friendliness!).

Explore free museums, open study spaces, and cafes within its historic walls, all conveniently located in central Glasgow. While praised for its beauty and community, some mention limited disability support and challenges in fostering student connections, aspects to consider during your research. (4.7 stars on Google My Business)

Culture

Here, a glimpse of student life at the University of Glasgow-

Contact Details 

Phone Number :  +44(0)141 330 2000
Email Id:  info@glasgow.ac.uk 

3. University of Southampton

University of Southampton Logo - Digital Marketing Courses in UK

The University of Southampton was founded in 1862 and is situated in Southampton, England. The university is part of the prestigious Russell Group which focuses on research. The University of Southampton is one of the top 15 universities in the UK. 

The MSc Digital Marketing taught by industry experts and formed by the Business School and the Web Science Institute. They offer one of the most reputed digital marketing courses in UK, including a real business marketing project and simulated consultancy exercise. 

Course Syllabus

  1. Building Customer Insight
  2. Contemporary Market Price
  3. Digital Analytics
  4. Digital Marketing Strategy
  5. Integrated Marketing Campaign Design
  6. Research Method for Marketing 

Course Highlights

  • Need a degree in Economics, Management, or Marketing related subject
  • Learning and Assessment 
  • Group Discussions and Seminars
  • Group Presentations
  • Group Assignments
Course Benefits Matrix University of Southampton
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Placements

We were unable to find any course placement for the student at The University of Southampton. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

With a 4.4-star rating on Google, the University of Southampton boasts beautiful green spaces, a welcoming atmosphere, and a vibrant community, according to student reviews.

Open days are praised for their organization and helpful guides, and the campus itself is known for its proximity to nature. However, some mention limited online support and communication issues, suggesting further investigation for an optimal university experience.

Culture

For this course, we were unable to find any pictures of the student culture at The University of Southampton as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details 

Phone:+44 (0)23 8059 5000
Address: University of Southampton, University Road, Southampton SO17 1BJ
Email Id: enquiries@southampton.ac.uk

4. Newcastle University

Newcastle University Logo - Digital Marketing Courses in UK

As a founding member of the Russell Group of research-intensive Universities, Newcastle University has been working to understand our world since 1834.  

Newcastle University push the boundaries of knowledge through innovation and creativity. Ranked as a Global top 110 University, research and teaching are world-leading. 

Newcastle University has three campuses in Newcastle, Singapore, and Malaysia. 29,000-strong student community is drawn from 145 countries. Our community of over 250,000 alumni are creating outstanding impact around the globe.

Course Syllabus

  1. Dissertation in Marketing
  2. Marketing Research
  3. Principles of Marketing
  4. Marketing Ethics, Critical Consumption, and Corporate Social Responsibility
  5. Contemporary Trends in Marketing
  6. Digital Consumer Behaviour
  7. Digital Marketing Communications

Options

  1. Branding and Communication
  2. International and Global Marketing
  3. Social Marketing
Course Benefits Matrix Newcastle University
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Highlights 

  • Dedicated Student Hub and Quiet Space, providing a balanced mix of study space for group work or quiet, individual study
  • Contemporary café
  • Employability hub to support your career aspirations
  • Bloomberg Room to give you a real feel for the trading room floor
  • Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology

Course Placements

We were unable to find any course placement for the student at Newcastle University. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

Boasting stunning architecture and a vibrant city pulse, Newcastle University (3.7 stars on Google My Business) earns praise for its technical prowess and inclusive student life.

From innovative engineering programs to a plethora of clubs and societies, it fosters a dynamic learning environment. However, some past students mention difficulty accessing academic support, suggesting potential room for improvement in responsiveness.

Culture

For this course, we were unable to find any pictures of the student culture at Newcastle University as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details 

Address: Newcastle University, King’s Gate, Newcastle upon, Tyne, NE1 7RU, United Kingdom
Phone: + 44 (0) 191 208 7250
Email: advancement@ncl.ac.uk

5. University of Brighton

University of Brighton Logo - Digital Marketing Courses in UK

The University of Brighton was founded in the 1850s and is based on 3 campuses along the south coast of England. They are ranked 2nd in the UK for sustainability. The university focuses on professional education and strives to give back to society.

The CIM-accredited Marketing (Digital Marketing) MSc at the University of Brighton is perfect for a student seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing them for a career in marketing, advertising, or social media. 

Course Syllabus

  • Business Solutions in Action
  • Marketing Planning and Strategy
  • Digital Marketing
  • Research Methodologies and Methods for Marketing
  • Buyer Behaviour
  • Responsible Marketing
  • Dissertation or Work Placement Project

Options

  • Branding and Communication
  • International and Global Marketing
  • Social Marketing

Course Highlights 

  • Accredited by the Chartered Institute of Marketing
  • Live Projects
  • Case Studies
  • Practical Learning
  • Placement Support and Opportunities
Course Benefits Matrix University of Brighton
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Placements

We were unable to find any course placement for the student at the University of Brighton. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

The University of Brighton boasts a 3.4-star Google rating and is praised for its supportive environment for students with learning differences and vibrant art scene with frequent exhibitions.

However, some students raise concerns about parking permit hassles and limited environmental initiatives. Consider exploring these aspects further before making your decision.

Culture

For this course, we were unable to find any pictures of the student culture at the University of Brighton as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details 

Phone Number: +44 1273 600900
Address: 58-67 Grand Parade, Brighton BN2 0JY, United Kingdom.
Email ID:  studentservices@brighton.ac.uk

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

 

FAQ – Frequently Asked Questions

Q. Which Digital Marketing course is best in the UK?

Ans: According to our listicle, IIDE’s Online Digital Marketing Courses is the best in the UK. The course offers high-quality video lectures followed by live online sessions & 1-on-1 mentoring sessions by top professionals which will help students learn the A to Z of digital marketing.

Q. How much does a digital marketing course in the UK cost?

Ans: The fees for digital marketing courses in the UK would range from INR 10,000 to INR 5,00,000 depending on the level of course. IIDE’s Online Digital Marketing Course fee is INR 1,15,000

Q. Is Digital Marketing a good career?

Ans: Yes, digital marketing is definitely a good career choice. It is one of the fastest-growing industries. Digital Marketing is a dynamic career with exciting challenges and opportunities. Skilled employees experience great rewards and faster jumps in their careers. Be it you’re a creative, tech-driven, or analytical individual, there’s a place for all in the digital marketing industry.

Q. What is the duration of a digital marketing course?

Ans: Depending on your choice of institute, you may be able to complete any online digital marketing course within 3 – 6 months. With IIDE’s Online Digital Marketing Course, you can complete it in 4 months.

Q. What is the minimum qualification required to pursue digital marketing?

Ans: The eligibility for digital marketing varies from institute to institute. Generally, the eligibility criteria for the certification course is to have a class 12 passing certificate. Whereas for a postgraduate digital marketing course, you need a graduation degree from a university-recognized college.

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She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

28 Comments

  1. Misbah Rizwani

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    Reply
  2. Mayank

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    Reply
  3. Mayank

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  5. Meha Gandhi

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  6. Meha

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  8. Neev

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  9. Mehek Sonde

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  11. Mohammed Majevdiwala

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  12. Navika Agarwal

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    Reply
  13. Minaaz chauhan

    n the UK, there are lots of digital marketing courses for everyone – whether you’re just starting or already know a bit. These courses cover the basics and some advanced stuff, giving you helpful insights. The course details make it easy to pick the right one for you. Whether you’re new to this or improving your skills, these courses are super important for mastering digital marketing in the UK. Whether you’re into AI tools, social media, or SEO, there’s a course that fits. Simply put, it’s a great guide for anyone learning about digital marketing in the UK. And with digital marketing growing fast in the UK, it’s an exciting area to explore!

    Reply
  14. mythili

    Thank you, Mamta Shroff, for unraveling the realm of digital marketing with your insightful blog on the 6 Best Digital Marketing Courses in the UK. Your thorough exploration of course details, including curriculum, duration, and fees, is incredibly helpful for aspiring marketers like me. The job market statistics and bonus tips further enhance the understanding of the industry’s dynamics. Your recommendations, featuring IIDE, University of Glasgow, University of Southampton, Newcastle University, and University of Brighton, provide a diverse range of options. Grateful for your efforts in simplifying the decision-making process and shedding light on the promising field of digital marketing in the UK.

    Reply
  15. Dulmi Sapna Sehani Siyambalapitiya Vidanalage

    This blog post offers a comprehensive overview of digital marketing courses in the UK, providing valuable insights for those looking to enhance their skills. It’s a helpful resource for beginners and professionals alike seeking to navigate the evolving digital landscape.

    Reply
  16. Farhan M A

    This blog post highlights the best digital marketing courses in the UK, offering best courses for those interested in learning online marketing skills. It’s a helpful resource for individuals seeking good courses to enhance their experience. By the way may i know, can i get any scholarships?

    Reply
  17. Divya Sawant

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    Reply
  18. HARSH MALVIYA

    “Great overview of the digital marketing courses in UK!Any insights on which course covers the latest digital marketing trends in the UK? I am Interested in pursuing digital marketing courses in the UK and would love to learn more. Thank you!”

    Reply
  19. Siddhi

    Great blog

    Reply
  20. Diksha Tambe

    UK offers highly sought-after digital marketing courses that cater to both beginners and experienced professionals. These courses are practical and insightful, equipping students with the tools they need to navigate the digital world.

    Reply
  21. Divija chopra

    Comprehensive breakdown of top digital marketing courses in the UK. The course details and additional considerations provide a clear roadmap for prospective learners. A must-read for those navigating the digital marketing education landscape.

    Reply
  22. Durgesh Mishra

    Discovering digital marketing in the UK! This blog simplifies the journey for beginners, helping them dive into a growing field with confidence and excitement. Ready to explore and learn!

    Reply
  23. Dhruvi Jain

    Useful overview of digital marketing courses in the UK. It’s great to see the variety of options available. I’ll explore further to find the best fit for my career goals. Can anyone share their experiences with online versus in-person courses?

    Reply
  24. Hanisha Pahuja

    What is the duration of a digital marketing course? Any insights on which course covers the latest digital marketing trends in the UK? I am Interested in pursuing digital marketing courses and which helps to deal and explore further .

    Reply
  25. Gurleen Sethi

    Thank you for covering all the aspects of each of the digital marketing courses in uk. I encourage you to continue writing similar blog posts to help out people like me in making the right choice!

    Reply
  26. Gaytri mahipal

    very helpful and creative

    Reply
  27. Hardik Arora

    What an inspiring blog about Digital Marketing courses in Uk! I really loved the fact that the author included a separate culture section along with a review section. It really helps to know whether the digital marketing course in UK is the one you are looking for.

    Reply
  28. Naman singhal

    The courses list cover a range of topics essential for success in digital marketing, catering to different skill levels and learning preferences. This blog post offers a comprehensive overview of digital marketing courses in the UK, providing valuable insights for those looking to enhance their skills

    Reply

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