Are you searching for the best digital marketing courses in Montgomery? Then you are at the right place. We have listed the top 5 digital marketing institutions with the best digital marketing courses and other relevant details about them to guide you through your career.
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
A digital marketing campaign connects businesses with their customers using the internet and other digital communications. With the ongoing pandemic, digital marketing is more important than ever. Globally, Covid-19 has severely impacted businesses, causing people to lose their sole source of income
But here is how digital marketing has played a big role in helping those businesses! It helped people in promoting their products and services through social media and other digital marketing channels, which resulted in them being able to target their customers all over the world, even during the lockdown.
Thus, we can conclude that there are a lot of benefits of digital marketing for businesses. These benefits are making digital marketing one of the most sought-after courses for students and professionals. With the increase in demand for digital marketers, there is an increase in job opportunities too.
Now, let us take a look at digital marketing jobs available in Alabama.
(Source: Indeed.com)
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Montgomery for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Montgomery.
List of Top 5 Digital Marketing Courses in Montgomery
Here’s an overview of the top 5 digital marketing courses in Montgomery and their course benefits at a glance. All 5 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. 42 Courses
42 Courses is an e-learning platform that provides enjoyable and practical accredited learning on various topics. They focus on the key skills which are in demand in the industry and design courses with practical methods in a short amount of time. The lessons are divided into smaller segments for a better understanding of the topic and for convenient learning from anywhere, at any time.
Course Syllabus
- Introduction to digital marketing
- Online advertising
- Search marketing
- Marketing with data
- Social media marketing
- Email marketing
- Experience design
Course Highlights
- Learn from top industry leaders in a fun and fast way
- Learn from top industry leaders in a fun and fast way
- Gain certifications to advance your career
- Manually marked with personalized feedback
- Custom trained GPT-4 mentor included
- Earn a Nano MBA from the Cannes Lions
- Live marking & 24/7 support
| Course Benefits Matrix | 42 Courses |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Students from 42 Courses get placed at companies like –
Course Reviews
We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.
Culture
For this course, we were unable to find any pictures of the student culture at 42 Courses as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact details
Email: info@42courses.com
Address: 33 Kingsway, WC2B 6UF, London
3. Upgrad
UpGrad is a higher education company that offers degrees and certificates in digital marketing and other fields, such as IT, accounting, and management. They are listed as #6 on our list of Digital Marketing courses in Delhi.
UpGrad’s programs are delivered online through a variety of learning formats, including live lectures, recorded videos, case studies, and projects. This digital marketing training institute has been recognized as one of the leading online education companies in India.
Course Name
Advanced Certificate in Digital Marketing and Communication
Course Type
Online
Course Syllabus
- Digital Marketing Landscape
- Digital Channels Deep Dive – I
- Digital Channels Deep Dive – II
- Marketing Analytics and Integrated Strategy
- Capstone Project
Courses Highlights
- Daily Doubt Resolution
- Fortnightly Coaching by Industry Mentors
- Personalized Resume Feedback
- Video classes
- 5 specializations to choose from
| Course Benefits Matrix | upGrad |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Fractal, Kantar, American Express, and Star are some of the companies that have previously hired Upgrad students.
Course Reviews
Upgrad has a solid 4.1 rating on Google based on 498 reviews, with many students praising their learning experience. While skimming through their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with the placement opportunities provided by the institute.
To get a better understanding of Upgrad’s placements, we suggest connecting with their alumni.
Culture
Since Upgrad’s courses are online, you may not be able to find pictures of their student culture. However, you can connect them directly to learn more about the activities that are conducted for their students.
Contact Details
Phone: 1800 210 2020
Email: customercare@upgrad.com
4. Udemy
In May 2010, Udemy was founded with its headquarters in San Francisco, USA. Udemy offers a wide range of online courses on topics such as technology, business, and the arts. Courses are well-curated and up-to-date to provide students and professionals with the latest skills.
Their digital marketing course will help students learn about copywriting, LinkedIn marketing, Google Analytics, Google Ads, etc.
Course Syllabus
- Introduction
- Search Engine Optimisation
- Copywriting
- Market Research
- Website Marketing
- Email marketing
Course Highlights
- 39.5 hours on-demand video
- 19 articles
- 51downloadable resources
- Certificate of completion
- Access on mobile and TV
| Course Benefits Matrix | Udemy |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Udemy. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Udemy has a 3.6 rating and 126 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.
Culture
For this course, we were unable to find any pictures of the student culture at Udemy as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone:(415) 813- 1710
Email: info@udemy.com
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107 United States
5. Coursera
In 2012 Daphne Koller and Andrew Ng founded Coursera, a global online learning platform. According to the company’s vision, a great learning experience can transform learners’ lives. Coursera has partnered with leading institutes from around the world to provide courses on a variety of topics. These include the University of Michigan, Yale, Imperial College of London, and others. In order to upskill students and corporate professionals, the organization offers training and coaching in skills ranging from marketing to technology.
Course Syllabus
- Foundations of Digital Marketing and E-commerce
- Attract and Engage customers with Digital Marketing
- From Likes to Leads: Interact with Customers Online
- Think Outside The Box: Email Marketing
- Assess for Success: Marketing Analytics and Measurement
- Make the Sale: Build, Launch and Manage E-Commerce Stores
- Satisfaction Guaranteed: Develop Customer Loyalty Online
Course Highlights
- Receive professional-level training from Google
- Demonstrate your proficiency in portfolio-ready projects
- Earn an employer-recognized certificate from Google
- Qualify for in-demand job titles: Marketing Coordinator, E-commerce Associate, Paid Search Specialist
- Resume Review
- Interview Prep
- Career Support
| Course Benefits Matrix | Coursera |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Coursera. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.
Culture
For this course, we were unable to find any pictures of the student culture at Coursera as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Website: https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Montgomery?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand for digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master digital skills.
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