To successfully implement digital marketing into a business, it is important to have the appropriate knowledge and/or skills. How would one acquire these skills? By choosing to do a program in digital marketing. 

In this blog, we have listed the top 6 courses for digital marketing in Melbourne and includes the course syllabus, highlights of the programme, duration of the course and fee structure to help you make an informed decision. 

Before you choose to pursue digital marketing, let’s take a look at the digital marketing jobs available in Melbourne:

Source: Indeed.com

Bonus Read: 7 🔥 Tips to Choose the Best Digital Marketing Course for You

Top 6 Digital Marketing Courses in Melbourne

Without any further ado, let’s dive into the top 6 institutes offering digital marketing courses in Melbourne.

1. IIDE – Indian Institute of Digital Education

IIDE has been awarded ‘India’s Best Digital Learning Institute of the Year’ by Indian Education Congress and Awards 2020. In less than 4 years, they’ve educated over 60,000 students into certified digital marketers with the help of their online, offline, and video-on-demand-led courses. They aspire to make you industry-ready with the right digital skills.

IIDE is deemed as one of the major educational hubs in Mumbai and you too can register for this leading course without leaving the warmth of your home. 

Course Syllabus

Their curriculum covers all the necessary skills required in the digital marketing enterprise. All the courses are structured to impart in-depth knowledge with prime focus on keeping subject matter interesting and easily understandable at the same time. Following are several important topics included under their online digital marketing course:

• E-Commerce Marketing
• Search Engine Optimisation
• Search Engine Marketing
• Content Marketing
• Social Media Marketing
• Design Thinking
• Online Reputation Management
• Influencer Marketing 
• Web Analytics
• Affiliate Marketing
•  Email Marketing
• Mobile Marketing
• Copywriting 
• WordPress Website Making
• Ad Psychology

Course Faculty

Their online digital marketing course is led by leading academicians and professionals of the industry. They provide IIDE’s learners with hands-on training and experience before they enter the digital sphere. Here are a few professors that you will learn from at IIDE:

Course Duration & Fees

IIDE is #1 in our top digital marketing courses in Melbourne list. They hold their online digital marketing course in Toronto for 3 months, Monday through Saturday. The fees for this course is AUD 1145.89 (INR 63,559) + taxes + taxes with 0% EMI options available. We know the fee looks a bit exquisite, however, once compared to the industry standards, you’d find their course extremely valuable.

Course Highlights

• 100% Online Training Course via Live Sessions
• 150+ Hours of Live Class
• 30+ Hours of Pre-Recorded Videos
• 6+ Live Projects
• Training in 20+ Industry Tools
• Practical Learning via Case Studies and Live Projects
• Learn from Industry Experts
• Dual Certification – Google AdWords & IIDE Certification
• 0% EMI Option Available
• 100% Placement Assistance at Asia’s Top Digital Organisations
• Resume Workshops and Interview Training Sessions
• 1-on-1 Student Mentorship Sessions
• Excellent Student Culture and Networking Opportunities

Where IIDE’s alumni are now:

Here’s a sneak peak of what it is like studying at IIDE from the Batch of 2020:

Contact Details
Phone: +91 9619958615
Email: connect@iide.co
Website: iide.co

2. Simplilearn

Simplilearn is one of the world’s leading institutes who have helped over one million professionals, and companies across 150+ countries get trained, acquire certifications, and upskill their employees. They have award-winning online boot camps designed and updated by 2000+ renowned industry and academic experts every year. 

Course Syllabus

1. Mastering SEO, Content Marketing, PPC and Digital Analytics
2. Mastering Social Media, Mobile Marketing and Digital Strategy
3. Advanced Web Analytics
4. Advanced Search Engine Optimization (SEO)
5. Advanced Pay Per Click (PPC) Certification Program 
6. Advanced Social Media

Course Highlights

• Access to eLearning content for all of the courses included in the learning path (syllabus is provided above)
• Access to 100+ live instructor-led online classes for the key course
• Access to exclusive forums moderated by faculty and industry experts
• Monthly mentoring sessions by faculty and industry experts
• The Digital Marketing Specialist Masters certificate upon completing the program requirements of the learning path
• 1-year free access to SE Ranking platform and paid version of tools like Crazy Egg and Feng-GUI
• Earn your Certificate after completing the course.

Course Duration and Fees

Simplilearn is #2 in our top digital marketing courses in Melbourne list.This Digital Marketing Training Program is offered for a duration of 365 days (1 year). This course is self-paced, i.e, students can learn at their own pace through e-learning video modules. To learn about their fees, kindly contact them using the information given below.

Contact Details

Address: Level 28, 303 Collins St, Melbourne, 3000.Phone No:1-800-982-536
Phone Number: 1-800-982-536 , +1-844-532-7688
Email: contact@simplilearn.com
Website: https://www.simplilearn.com/

3. Victoria University

Victoria University is a research based university in Melbourne which was founded in 1916. The university offers both vocational and higher education degrees. They also customize priced solutions to companies to help them achieve their business goals.

Course Syllabus

1. Visuals, Digital Media and a Global World
2. Web Technologies
3. Analysing the Web and Social Networks
4. Design Management

Course Highlights

• Communicate complex knowledge to a variety of audiences, using known and yet to be developed tools in several contexts;  
• Analyse and critique different theoretical positions within the field;  
• Critically and creatively apply domain knowledge across a range of contexts; 
• Exhibit effective problem solving in the management and delivery of digital media projects;  
• Critically apply cognitive, technical and creative skills to identify, investigate, analyse, evaluate and scope complex problems, concepts and theories in a wide range of industry settings; and  
• Demonstrate understandings of different cultures, values and dispositions by developing designs for niche audiences.

Course Duration and Fees

Victoria University is #3 on our digital marketing courses in Melbourne list. The duration of the Graduate Certificate in Digital Media course is 0.5 years and costs AUD 13,500.

Contact Details

Phone Number: +61 3 9919 6100 (Call between 8:30 AM to 5:00 PM Monday to Friday)
Website: https://www.vu.edu.au/

4. EXCELR

With over 10 years of experience, ExcelR is a global leader delivering an extensive range of management and technical training in over 40 countries. Their main goal is to help individuals and organisations by providing courses based on practical knowledge and theoretical concepts. 

Course Syllabus

1. World of Marketing
2. Digital Marketing Intro
3. Planning Digital Marketing Campaign
4. Master Classes on Content Writing
5. Graphic Designing
6. Internal Framework of Internet
7. Basic Terminology of Digital Marketing
8. Keyword Research
9. Website Building
10. Introduction to SEO
11. Keyword Research & Implementation
12. SEO Content Writing
13. On-Page SEO
14. Search Engine Visibility
15. Website Working Analysis
16. Off-Page SEO
17. Local SEO
18. Advanced SEO
19. Intro to Search Engine Marketing
20. Intro to Google Ads
21. Search Ads
22. Display Ads
23. Video Ads
24. Search Ads — Advanced Topic
25. Social Media
26. Video Marketing Intro
27. Fundamental of YouTube Pages & Best Practices
28. Email Marketing Modules
29. Affiliate Marketing
30. Resume Building

Course Highlights

• 1-Year E-Learning Access
• 9 Global Digital Marketing Certificates from Google, Facebook, Youtube, Etc.
• Guaranteed Placement Assistance
• Live Coaching

Course Duration and Fee

ExcelR is #4 on our digital marketing courses in Melbourne list. The total duration for the digital marketing course is 90 hours and the fees are available on request. ExcelR has introduced an exclusive JUMBO PASS which offers you access to attend unlimited batches over 365 days.

Contact Details

Phone Number: 1800-212-2120
Email: contact@excelr.com
Website: https://www.excelr.com/

5. SwinBurne

The SwinBurne University of Technology is an internationally recognised university with real-world connections and workplace experiences. They focus on high-quality research and teaching using cutting edge technologies that enhance learning. 

The Digital Marketing Course SwinBurne offers has been designed to give you the core tools, knowledge, and skills to create robust campaigns no matter the platform, and allow you to adapt to the ongoing changes. 

Course Syllabus

1. What is Digital Marketing?
2. Digital Marketing Framework and how it is different from the traditional marketing
3. Align overall Marketing Objectives with your Digital marketing
4. Develop marketing metrics and KPI to calculate and manage Return on Investment (ROI)
5. What is Adobe Experience Manager?
6. Introductory Adobe Experience Manager for Business to Customer campaign.

Course Highlights

• Participant course training manual
• Access to Customer Development Advisors to discuss further study options – to book an appointment please call 1800 633 560
• Convenient Hawthorn, Melbourne location
• New Live Online delivery allows you to do the course from anywhere in the country
• Live online delivery is available Australia wide including Adelaide, Brisbane, Canberra, Darwin, Melbourne, Perth, Sydney, Tasmania
• Cutting-edge facilities that enhance learning
• Flexible study options available
• High-quality research and training

Course Duration and Fees

SwinBurne University is #5 on our digital marketing courses in Melbourne list. The one-day Certification in Digital Marketing costs $750. The modes of study include face-to-face, live online and workplace. 

Contact Details

Address: Level 6, 600 St Kilda Road, Melbourne, Victoria 3004, Australia.
Phone: 1800 633 560
Website: https://swinburne.edu.au/

6. General Assembly

The General Assembly started in 2011 as a coworking space and has since grown into a global learning experience with campuses in 20 cities and over 35,000 graduates worldwide. 

Course Syllabus

*Course Module is available on request*

Course Highlights

• 40 hours of expert instruction designed to build a well-rounded foundational digital marketing skill set.
• A short onboarding task to prepare for this course.
• Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.
• A real-world, multichannel campaign, developed and executed with support from your instructor.
• Individual feedback and guidance from instructors and TAs during office hours. Stay motivated and make the most of your experience with the help of GA’s dedicated team.
• Exclusive access to alumni discounts, networking events, and career workshops.
• A GA course certificate to showcase your new skill set on LinkedIn.
• Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the marketing field.

Course Duration and Fee

General Assembly is #6 on our digital marketing courses in Melbourne list. The course dates are from November 21st to January 16th (except December 26th and January 2nd). The classes will begin everyday at 11 AM and go on till 6 PM (AEDT). The total cost of the course is $4000 AUD and GA offers flexible financing options and scholarships.

Contact Details

Address: 12A, 45 William Street, Melbourne, Australia 3000.
Phone: +61 (03) 8592 7303
Email: hello@generalassemb.ly
Website: https://generalassemb.ly

Conclusion

So, now that we’ve given you a list of the best digital marketing courses in Melbourne, all you’re left to do is choose.

Though this pandemic has resulted in the slowing down of our daily lives, you can still turn things around and learn the hottest skill of 2021. There’s nothing like learning digital marketing from practising professionals, and IIDE’s online digital marketing training brings them to your screen, in your home. Sign up for a free masterclass led by Mr Karan Shah, IIDE’s founder and CEO. Learn the basics of digital marketing from the expert and then make your decision.

Well, that’s it, folks! We hope this list of digital marketing courses in Melbourne helped you pick the best-suited course.