Quick Read
Renowned institutes like IIDE – The Digital School, Simplilearn, and Victoria University offer a range of digital marketing courses in Melbourne. Elements like SEO, Analytics, and Social Media are taught in a digital marketing training course. When choosing a programme, consider the course fee, curriculum, live training and placements.
Melbourne is at the forefront of the evolving digital landscape, with businesses recognising the immense potential of digital marketing to expand their reach and achieve success. As the demand for digital marketing professionals surges, the job market in digital marketing in Melbourne is growing rapidly. With a projected compound annual growth rate (CAGR) of 9% from 2020 to 2026, it’s clear that this sector is set for sustained growth.
For those looking to capitalise on this trend, pursuing a digital marketing course in Melbourne is a strategic move. Whether you’re a recent graduate or an experienced professional seeking to upskill, this blog will guide you through the best digital marketing courses in Melbourne, from short courses that teach specific skills to full degrees that provide a comprehensive understanding of marketing strategy.
The rise of digital marketing institutes in Melbourne ensures you have ample opportunities to gain the necessary expertise and enter this thriving industry. Before diving into specific courses, it’s essential to understand what digital marketing is and why it is becoming indispensable for businesses of all sizes today.
Let’s explore the growing importance of digital marketing and the expanding job market in Melbourne!
Source: Indeed.com
Let’s just say there’s a whopping number of jobs currently open. This presents a fantastic opportunity to learn digital marketing and enter this thriving industry in Melbourne. Suppose you’d like to explore the diverse career paths available in digital marketing. Find out the different career opportunities in the field of digital marketing if you wish to know more.
Bonus Read: How to Choose the Best Digital Marketing Course for You
Key Factors to Consider When Choosing a Digital Marketing Course in Melbourne
Contrary to popular belief, picking the best digital marketing course in Melbourne is easy… Provided you have the answer to the following questions:
- Are mandatory internships part of the programme for practical learning?
- Does the institute provide placement assistance?
- What is the duration of the course?
Still a little confused? The list mentioned below is guaranteed to help!
List of Top 10 Digital Marketing Courses in Melbourne
Stepping into the world of digital marketing can feel daunting. But with the right training, you can make a promising career in this industry. Mentioned below is the list of the top institutes that offer digital marketing courses in Melbourne, each featuring a diverse range of options to match your career aspirations.
| Institutions | Course Duration | Placement Assistance |
|---|---|---|
| IIDE- The Digital School | 4-6 months | Yes |
| Simplilearn | 8 months | Yes |
| Victoria University | 6 months | Yes |
| Excel R | 6 Months | Yes |
| Swin Burne | 24 months | Yes |
| General Assembly | 40 hours | Yes |
| RMIT | 8 months | Yes |
| Melbourne Institute of Technology | 3 years | Yes |
| La Trobe University | N/A | Yes |
| Melbourne Business School | 18 months | Yes |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.
Not just college students & fresh graduates IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their careers to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned from the World Education Congress as well as the World Education Summit for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online certifications in digital marketing:
Preferred by: College Students, Freshers, Small Business Owners, Influencers
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | Online Digital Marketing Courses | Post Graduation in Digital Marketing |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| Interpersonal & Corporate Skills | ✅ | ✅ |
| Agency & Leadership Skills | ❌ | ✅ |
| Project Management | ❌ | ✅ |
| Case Studies from WARC | ❌ | ✅ |
| Simulation from WARC | ❌ | ✅ |
Some of the brands where IIDE alumni have worked are:
Course Syllabus
The curriculum spans from basics like SEO and SEM to advanced topics, including real-world case studies from WARC. The syllabus also includes resume and LinkedIn building sessions, AI mock interviews, and soft skills training. IIDE's online learners also benefit from live training sessions, doubt-solving support, and a state-of-the-art LMS.
Course Trainers
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:
Course Duration and Fees
Here’s a table showing the duration and digital marketing course fees:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 3,000 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 4,500 |
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Kunal Kerkar's journey at IIDE is a testament to the institute's impactful teaching methods. In his testimonial, Kunal shares how the diverse modules and practical assignments honed his digital marketing skills, boosting his confidence and industry readiness. The personalised guidance from experienced mentors played a crucial role in his transformation, enabling him to secure a coveted role in the digital marketing field. Kunal’s story is a shining example of how IIDE equips its students with the tools to excel in their careers.
Contact Details
#2: Digital Marketing Courses in Melbourne – Simplilearn
Founded in 2009, Simplilearn is a globally recognised platform for digital skills training, focusing on helping individuals thrive in the evolving digital economy.
With training in cybersecurity, cloud computing, project management, digital marketing, and data science, Simplilearn has empowered countless professionals and companies to upskill and achieve their career goals, making it one of the best institutes to pursue an online digital marketing course in Melbourne.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Search Engine Optimisation (SEO) | Improving your website’s visibility on search engine results pages (SERPs) |
| Mobile Marketing | Optimising your marketing efforts for mobile devices and apps |
| Affiliate Marketing | Partnering with other businesses to promote their products or services |
To know more about this institute’s digital marketing training in Melbourne, check out their website.
Simplilearn’s digital marketing course in Melbourne highlights include access to 35+ digital marketing tools, an industry-recognised Digital Marketing Specialist certificate, and the opportunity to learn how to leverage ChatGPT and the latest generative AI tools. The course also includes 10+ case studies from brands like Adidas, KFC, Nike, and Intel.
Here is a list of the top online digital marketing courses for 2024, ideal for individuals looking to pursue a PG in Digital Marketing or seeking to obtain a digital marketing certification from a reputable institute. These courses offer comprehensive training and recognized credentials to help you advance your career in the dynamic field of digital marketing.
Contact Details
Phone No: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States
Want to become a digital marketing specialist but don’t know which field to specialise in? Trust our free top-paying skills course to help.
#3: Digital Marketing Courses in Melbourne – Victoria University
Looking for a digital marketing certification course? Victoria University is a research-based university in Melbourne that was founded in 1916. It also provides digital marketing courses in Melbourne. The university offers both, vocational and higher education degrees. They also customise priced solutions to companies to help them achieve their business goals.
Furthermore, our digital marketing course in India is crafted to deliver comprehensive knowledge and hands-on skills that address the diverse demands of today’s digital landscape.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Design Management | Learn to manage design processes and projects in a digital marketing context |
| Analysing the Web and Social Networks | Develop skills in web and social media analysis for better marketing decisions |
| Marketing Communication | Understand communication strategies in marketing, both digital and traditional |
For more details on this digital marketing institute in Melbourne, check their official website.
The digital marketing course at Victoria University equips students to critically evaluate theoretical marketing approaches and apply them to real-world marketing practices. Students are trained to justify and interpret marketing theories to solve complex marketing problems in both, contemporary and emerging business environments.
They develop cross-disciplinary knowledge that fosters creative decision-making and innovative strategic thinking, essential for addressing current and future business challenges. This digital marketing course in Melbourne also teaches students how to formulate, implement, and evaluate industry-specific investigations to support decision-making processes.
Moreover, their digital marketing course online with placement ensures that learners not only acquire theoretical knowledge but also have the opportunity to secure job placements in the industry upon completion.
Contact Details
Phone No: +61 3 9919 6100
Do you find this article insightful? Check out our digital marketing blogs now!
#4: Digital Marketing Courses in Melbourne – ExcelR
With over 10 years of experience, ExcelR has emerged as a leading giant in digital marketing training and consultancy, helping students and professionals worldwide by delivering world-class classroom and online training.
They have experienced faculty committed to answering industry needs and ever-changing technological advancements. They are one of the best providers of digital marketing courses in Melbourne and across the globe. Their main goal is to help individuals and organisations by providing courses based on practical knowledge and theoretical concepts.
Alternatively, consider our short-term digital marketing courses that offer flexibility and comprehensive learning in a condensed timeframe.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Module 1 – Introduction to Digital Marketing | What is Marketing, What is Digital Marketing, Components of Digital Marketing |
| Module 2 – Social Media Marketing | Introduction to Social Media Marketing, Identify Objectives, Understanding Target Audience Behavior |
| Module 3 – WordPress Website Structure | What is Domain, What is Hosting, What is a Website |
For more details on this digital marketing institute in Melbourne, check their official website.
ExcelR offers comprehensive digital marketing training in Melbourne, including hands-on practical training and guaranteed placement assistance. Tailored for HR executives, freshers, and non-technical professionals, the programme provides real-time experience with over 35 tools.
Students benefit from resume building, LinkedIn profile optimisation, and 11 international certifications from platforms like Facebook (Meta), Google Ads, and YouTube. With lifetime access to self-paced learning, ExcelR stands out as one of the best digital marketing courses in Melbourne.
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Contact Details
Phone No: 091082 38354
Bonus Read: Digital Marketing Course Syllabus
#5: Digital Marketing Course in Melbourne – Swin Burne
The Swinburne University of Technology is an internationally recognised university with real-world connections and workplace experiences. They focus on high-quality research and teaching using cutting-edge technologies that enhance learning.
Swin Burne offers digital marketing courses in Melbourne which have been designed to give you the core tools, knowledge, and skills to create robust campaigns no matter the platform and allow you to adapt to the ongoing changes.
Given its stellar reputation, it’s no surprise that this institute is the top choice for those seeking digital marketing courses in Malaysia. Additionally, it stands out as a leading provider of digital marketing courses in Singapore and is highly regarded for its comprehensive digital marketing courses in New York.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Conduct Omnichannel Marketing | Learn to design and implement cohesive marketing campaigns across multiple channels |
| Plan and Conduct Performance Marketing | Understand how to run and optimise marketing campaigns based on measurable results |
| Facilitate Organic and Earned Marketing | Explore strategies for increasing organic traffic and leveraging earned media |
For more details on this digital marketing institute in Melbourne, check their official website.
Swinburne University offers nationally recognised training with a self-paced online delivery model, allowing students the flexibility to manage their studies. This digital marketing course in Melbourne provides a pathway to further studies and can be completed in 1 year full-time or part-time equivalent. Swinburne also offers flexible study options, making it a great choice for professionals and students alike.
Contact Details
Address: SPS Building Level 2 24 Wakefield Street Hawthorn Vic 3122 Australia
Phone No: 610410569311
Email Id: [email protected]
If you’re based outside of Melbourne, consider expanding your search to include digital marketing courses in India. Cities like South Delhi and Virar offer a variety of excellent programmes increasing the demand for digital marketing courses in south delhi as well as digital marketing courses in virar.
#6: Top Digital Marketing Courses in Melbourne – General Assembly
General Assembly is the leading and fastest-growing organisation that provides education and career transformation. It specialises in creating students who have the skills needed to meet today’s challenges.
The short digital marketing scourse Melbourne programme, as offered by General Assembly in New York, gives programmes in web development, data science and analysis, user experience design, product management, and more.
Additionally, explore our analysis of Cadbury’s marketing strategy to understand effective branding and customer engagement techniques.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Objective-First Marketing | Learn to structure campaigns with clear, measurable objectives |
| Customer Insights | Understand how to gather and analyse customer data to inform marketing decisions |
| Social Media | Gain expertise in social media strategy and management across platforms |
For more details on this digital marketing institute in Melbourne, check their official website.
General Assembly’s digital marketing course in Melbourne includes 20 hours of premium self-led content featuring lessons, videos, quizzes, and projects. Students benefit from 5 one-on-one sessions with expert mentors, who provide personalised feedback and answer questions.
Additionally, learners receive 12-month access to General Assembly’s learning platform, downloadable study guides, and project toolkits. Upon completion, students are awarded a letter of completion.
Contact Details
Address: General Assembly HQ 10 East 21st Street New York, NY 10010
Email Id: [email protected]
Many aspirants find it difficult to select an institute to pursue their marketing programme; we encourage them to read this blog on ‘choose the best mba in marketing programme’.
#7: Best Digital Marketing Courses in Melbourne – RMIT Online
RMIT Online offers the Graduate Certificate in Digital Marketing Leadership, an industry-leading programme designed to help marketing professionals lead digital transformation.
This 100% online digital marketing course in Melbourne, co-created with industry experts like R/GA, aims to equip experienced marketers with the tools and skills needed to stay competitive in the digital age.
Elevate your digital marketing career by enrolling in our comprehensive SEO course with certificate, social media marketing course with certification, and performance marketing course with certificate. These expertly crafted programs are designed to equip you with the latest strategies and practical skills essential for thriving in today’s competitive landscape.
Whether you want to enhance your website’s search engine rankings through our certified SEO course, build and engage your audience with our social media marketing course with certification, or drive impactful results with our performance marketing course with certificate, we have the perfect solution for your professional growth.
Upon completion, you will receive recognized certificates that validate your expertise and dedication, setting you apart in the job market and empowering you to achieve remarkable marketing success. Start your journey towards excellence today and unlock new opportunities with our accredited courses.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Customer First Digital Marketing | Learn how to create customer-centric marketing strategies |
| Consumer Analytics | Master the art of analysing and interpreting consumer data to drive marketing efforts |
| Marketing Technologies | Gain insights into selecting and integrating marketing technology to optimise campaigns |
For more details on this digital marketing institute in Melbourne, check their official website.
This 8-month programme features four core courses, each lasting 7 weeks, providing a well-rounded and accelerated learning experience for students pursuing digital marketing in Melbourne.
The programme costs $3,840 AUD per course, with FEE-HELP available. Graduates can continue their studies towards an MBA at RMIT with credit transfers. The programme is focused on practical, immediately applicable skills that prepare students to lead digital marketing initiatives in any organisation.
Contact Details
Phone: 1300 701 171
Address: 124 La Trobe Street, Melbourne VIC 3000
Owing to a boom in demand for digital marketing across the world, particularly in Indian regions of Delhi and Yelahanka, are looking for digital marketing courses. This growing demand has led them to search the terms ‘digital marketing courses in delhi’ and ‘digital marketing courses in yelahanka’ on the SERP page (Search Engine Results Page Listings).
#8: Digital Marketing Courses in Melbourne – Melbourne Institute of Technology (MIT)
The Bachelor of Business, Major in Digital Marketing at Melbourne Institute of Technology (MIT), provides students with comprehensive knowledge and hands-on experience in the field of digital marketing.
MIT is well-known for offering digital marketing courses in Melbourne that combine both theoretical and practical approaches, ensuring students are prepared for the fast-evolving digital marketing industry.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Digital Marketing Strategy | Learn to develop and implement effective digital marketing strategies |
| Content Creation and Management | Master the art of creating, curating, and managing digital content across platforms |
| Social Media, Video, and Search Marketing | Gain expertise in managing campaigns on social media platforms, video content marketing, and search engine marketing |
For more details on this digital marketing institute in Melbourne, check their official website.
The programme focuses on work-integrated learning, providing students with opportunities to work on real-world digital marketing projects.
MIT offers smaller class sizes for more personalised attention, with support from highly experienced instructors. Additionally, students have access to real-world experience through internships and collaborations with industry partners, ensuring they graduate with the practical skills and certifications needed for successful careers in digital marketing in Melbourne.
Contact Details
Phone: +61 02 8267 1400
Email: [email protected]
Many aspirants want to pursue a career in digital marketing but find themselves confused when selecting an area of specialisation. We encourage these people to read this blog, ‘How to choose a career?’, to choose an area of interest.
#9: Digital Marketing Courses in Melbourne – La Trobe University
La Trobe University offers a Master of Digital Marketing Communications designed to equip students with advanced skills to succeed in today’s digital marketing landscape. La Trobe is ranked among the top 400 universities globally for business and management, providing a high-quality education experience for students pursuing careers in digital marketing in Melbourne.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Introduction to Digital Marketing | Learn the foundational concepts of digital marketing |
| Content Marketing | Develop skills to create and manage valuable content |
| Social Media Marketing | Learn strategies for marketing on social platforms |
For more details on this digital marketing institute in Melbourne, check their official website.
La Trobe University offers a flexible learning experience, making it easier for professionals to balance their schedules. Students will benefit from a modern curriculum emphasising practical skills, including the ability to analyse and optimise digital marketing campaigns using tools like Google Analytics.
Graduates of the programme are well-prepared for leadership roles in digital marketing, armed with advanced skills in SEO, PPC, and social media marketing.
Contact Details
Phone: +61 1300 528 762
#10: Digital Marketing Courses in Melbourne – Melbourne Business School (MBS)
Melbourne Business School (MBS) offers an advanced Master of Digital Marketing programme that equips students with the theoretical and practical skills needed to thrive in the digital marketing industry. This programme is designed to offer both foundational and cutting-edge knowledge of digital marketing, preparing students for dynamic careers in this rapidly evolving field.
Graduates gain expertise in customer experience design, digital metrics, customer analytics, and creating viral content, so people consider MBS as the best digital marketing institute in Melbourne.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Introduction to Digital Marketing | Covers the fundamentals and key concepts of digital marketing |
| Content Marketing | Learn how to craft compelling content that drives engagement and conversions |
| Search Engine Optimisation (SEO) | Master the skills to enhance website visibility in search engine results |
For more details on this digital marketing institute in Melbourne, check their official website.
The programme at MBS emphasises a mix of practical application and academic rigour, offering real-world experiences such as live projects and internships. Students benefit from interactions with industry thought leaders, and the programme is designed to be globally relevant.
It is ideal for students who want to pursue advanced roles in digital marketing in Melbourne, providing them with the skills to shape digital strategies for businesses.
Contact Details
Phone: +61 3 9349 8400
Email: [email protected]
Digital Marketing Courses in Melbourne: Who Are They For?
1) Freshers
Struggling to find your first job? A digital marketing course in Melbourne will offer you a dynamic career path with plenty of opportunities from which you can choose. As the industry grows, so does the demand for creative minds who can manage social media, SEO, and online advertising in general. Starting early will help you build a strong foundation and dominate this ever-evolving field.
P.S.: Our MBA in digital marketing will teach you all of the above and more. Check it out now!
2) Undergraduates
Believe it or not, undergraduates like yourself can significantly benefit by pursuing digital marketing in Melbourne. This is primarily because it’ll give you practical skills that will complement your academic studies. Learning about SEO, content creation, and analytics will give you a competitive edge and make your resume stand out even before you graduate.
Of course, if enrolling in an offline digital marketing course in Melbourne is too much for you, you can always consider going for an online digital marketing course
3) Working Professionals
Want to take your career to the next level? A digital marketing course in Melbourne is sure to get you there! Apart from updating you on the latest trends and tools, the right programme will also enhance your ability to contribute to your current role and help you explore new opportunities within the digital landscape.
Still unsure if this is the right path for you? Check out our free digital marketing certification class now!
4) Business Owners
With the help of a digital marketing course in Melbourne, business owners like yourself can expand their reach and grow their businesses. Here, by understanding digital marketing strategies, you can effectively promote their products or services online, engage with customers, and drive sales while measuring your return on investment.
Having said the above, if you don’t have enough time to enrol in a full-time programme, try going through our digital marketing case studies. Not only are they packed full of information, but they’re also sure to act as a source of inspiration.
Additional Points to Consider When Choosing the Best Digital Marketing Courses in Melbourne
While the above-mentioned courses have their pros, choosing the right digital marketing course in Melbourne is a personal call at the end of the day. And while our extensive list may have left you a little confused, the tips mentioned below are sure to help you pick the right course for you.
Tip #1: Find the Right Learning Mode
Are you the kind of person who prefers on-campus or off-campus learning? Local institutes may provide the advantage of networking opportunities, while online digital marketing courses in Melbourne offer flexibility.
Tip #2: Consider Your Time Commitment
If you’re a working professional or a college-going student, chances are you don’t have a lot of time on your hands. As such, we highly recommend keeping the course duration and flexibility in mind when selecting the right digital marketing course in Melbourne for you.
Tip #3: Keep the Institute’s Credibility in Mind
Let’s be clear: An institute is nothing without its certification and credibility. To avoid getting duped, look for courses that are recognised by industry associations and top brands.
Tip #4: Industry Experts Are a Must
The expertise of the faculty members can make or break your learning experience. So, make sure that your potential future trainers have hands-on experience in their subject matter before selecting a digital marketing course in Melbourne.
Tip #5: Let LinkedIn Be Your Guide
This will give you a good sense of the institute’s placement record and help you figure out whether their digital marketing course in Melbourne is worth going for.
To do this, follow these three simple steps:
Step #1: Search for “IIDE” or any institute
Step #2: Companies category
Step #3: Alumni Page
Here’s an example 👇
Wishing you all the best for your future and happy learning!
FAQs About Digital Marketing Courses in Melbourne
Q1. Which is the best digital marketing course in Melbourne?
The best digital marketing course in Melbourne is IIDE’s Online Digital Marketing course, offering live lectures, personalised mentoring, and in-depth coverage of digital marketing topics.
Q2. What is the fee for digital marketing courses in Melbourne?
Fees for digital marketing courses in Melbourne generally range between USD 1,500 and USD 2,000. IIDE’s course is priced at USD 971 + taxes.
Q3. What are the eligibility criteria for digital marketing courses in Melbourne?
Eligibility to pursue a digital marketing course in Melbourne requires individuals to be 16 years or older, with a 12th-grade pass preferred.
Q4. Is digital marketing in Melbourne a good career choice?
Yes, digital marketing in Melbourne is an excellent career choice, offering significant job opportunities and high-paying roles as the demand for digital expertise grows.
Q5. What is the salary of a digital marketer in Melbourne?
In the UK, the average salary of a digital marketer is USD 34,335.37 per year. However, factors like experience, expertise, and the company influence earnings.
Q6. Is the digital marketing course in Melbourne difficult?
No, a digital marketing course in Melbourne is manageable with the support of expert-led sessions, mentoring, and practical applications.
Q7. Why is digital marketing time-consuming?
Digital marketing in Melbourne can be time-consuming due to continuous brand monitoring, content creation, competitor analysis, and staying updated with industry trends.
Informative overview of Digital Marketing Courses In Melbourne, It’s exciting to see such a variety of options available. Which course do you believe focuses the most on real-world applications?
IIDE’s Digital Marketing Courses in Melbourne deliver practical skills and industry expertise through a well-structured curriculum. Covering key areas like SEO, social media, and digital strategy, the program prepares students for successful careers in digital marketing, making it a great choice for Melbourne-based aspiring marketers.
The article effectively showcases various Digital Marketing Courses in Melbourne, making it easy to find the right fit for professional development.