6 Best Digital Marketing Courses in Melbourne with Course Details

Updated on: Dec 29, 2022
Digital-Marketing-Courses-in-Melbourne-Featured-Image

In this blog, we have listed the top 6 digital marketing courses in Melbourne and include the course syllabus, highlights of the programme, duration of the course and fee structure to help you make an informed decision. 

With the ever-increasing scope of digital marketing in Melbourne, the demand for digital marketing professionals is also skyrocketing. The growth rate is exponentially higher than in other industries. Let’s have a look at what the job market looks like for digital marketing professionals in Melbourne:

Digital Marketing Jobs in Melbourne

Source: Indeed.com

That’s a whopping number of jobs currently open in Melbourne! This surely makes it the best time to learn digital marketing and enter this industry. Find out the different career opportunities in the field of digital marketing if you wish to know more.

Bonus Read: 7 Tips to Choose the Best Digital Marketing Course for You

 

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Melbourne are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • Simplilearn – Globally recognized certifications
  • Victoria University – Globally recognized course

Now, let’s continue with the blog and understand the top 6 digital marketing courses in Melbourne with placements in detail.

List of Top 6 Digital Marketing Courses in Melbourne

Here’s an overview of the top 6 digital marketing courses in Melourne, their duration, and the fees of the course.

INSTITUTES DURATION FEES
IIDE – The Digital School 4 – 6 Months USD 1,500 – 2,000
Simplilearn 1 Year N/A
Victoria University 6 Months AUD 13,500
ExcelR 90 Hours N/A
SwinBurne N/A USD 750
General Assembly N/A USD 4,000

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Courses Offered

IIDE offers the following online certifications in digital marketing:

Here’s a brief comparison of both the online courses:

Criteria ACDM PCDMS
Duration 4 Months 6 Months
Live Projects & Assignments 4 7
Certifications Offered Yes Yes
Placement Assistance Yes Yes
Interpersonal & Corporate Skills Yes Yes
Agency & Leadership Skills No Yes
Project Management No Yes
Case Studies from Harvard Business Review No Yes
Simulation from Harvard Business Review No Yes

 


Digital Marketing Courses - IIDE Course Curriculum

Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

Course Faculty

PCDMS Trainers

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

IIDE Digital Marketing Tools

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

IIDE AI Digital Marketing Tools

 

Placement Assistance

IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/

 
 

2. Simplilearn

Digital marketing courses in Melbourne - Simplilearn logo

Simplilearn is one of the world’s leading institutes who have helped over one million professionals, and companies across 150+ countries get trained, acquire certifications, and upskill their employees. They have award-winning online boot camps designed and updated by 2000+ renowned industry and academic experts every year. 

Course Syllabus

  1. Mastering SEO, Content Marketing, PPC and Digital Analytics
  2. Mastering Social Media, Mobile Marketing and Digital Strategy
  3. Advanced Web Analytics
  4. Advanced Search Engine Optimization (SEO)
  5. Advanced Pay Per Click (PPC) Certification Program 
  6. Advanced Social Media

Course Highlights

  • Access to eLearning content for all of the courses included in the learning path (syllabus is provided above)
  • Access to 100+ live instructor-led online classes for the key course
  • Access to exclusive forums moderated by faculty and industry experts
  • Monthly mentoring sessions by faculty and industry experts
  • The Digital Marketing Specialist Masters certificate upon completing the program requirements of the learning path
  • 1-year free access to SE Ranking platform and paid version of tools like Crazy Egg and Feng-GUI
  • Earn your Certificate after completing the course.

Course Duration and Fees

Simplilearn is #2 in our top digital marketing courses in Melbourne list.This Digital Marketing Training Program is offered for a duration of 365 days (1 year). This course is self-paced, i.e, students can learn at their own pace through e-learning video modules. To learn about their fees, kindly contact them using the information given below.

Contact Details

Address: Level 28, 303 Collins St, Melbourne, 3000.Phone No:1-800-982-536
Phone Number: 1-800-982-536 , +1-844-532-7688
Email: [email protected]

3. Victoria University

Victoria University Logo - Digital Marketing Courses in Melbourne

Victoria University is a research based university in Melbourne which was founded in 1916. The university offers both vocational and higher education degrees. They also customize priced solutions to companies to help them achieve their business goals.

Course Syllabus

  1. Visuals, Digital Media and a Global World
  2. Web Technologies
  3. Analysing the Web and Social Networks
  4. Design Management

Course Highlights

  • Communicate complex knowledge to a variety of audiences, using known and yet-to-be-developed tools in several contexts;  
  • Analyse and critique different theoretical positions within the field;  
  • Critically and creatively apply domain knowledge across a range of contexts; 
  • Exhibit effective problem-solving in the management and delivery of digital media projects;  
  • Critically apply cognitive, technical and creative skills to identify, investigate, analyse, evaluate and scope complex problems, concepts and theories in a wide range of industry settings; and 
  • Demonstrate understanding of different cultures, values and dispositions by developing designs for niche audiences.

Course Duration and Fees

Victoria University is #3 on our digital marketing courses in Melbourne list. The duration of the Graduate Certificate in Digital Media course is 0.5 years and costs AUD 13,500.

Contact Details

Phone Number: +61 3 9919 6100 (Call between 8:30 AM to 5:00 PM Monday to Friday)

4. EXCELR

ExcelR Logo - Digital Marketing Courses in Melbourne

With over 10 years of experience, ExcelR is a global leader delivering an extensive range of management and technical training in over 40 countries. Their main goal is to help individuals and organisations by providing courses based on practical knowledge and theoretical concepts. 

Course Syllabus

  1. World of Marketing
  2. Digital Marketing Intro
  3. Planning Digital Marketing Campaign
  4. Master Classes on Content Writing
  5. Graphic Designing
  6. Internal Framework of Internet
  7. Basic Terminology of Digital Marketing
  8. Keyword Research
  9. Website Building
  10. Introduction to SEO
  11. Keyword Research & Implementation
  12. SEO Content Writing
  13. On-Page SEO
  14. Search Engine Visibility
  15. Website Working Analysis
  16. Off-Page SEO
  17. Local SEO
  18. Advanced SEO
  19. Intro to Search Engine Marketing
  20. Intro to Google Ads
  21. Search Ads
  22. Display Ads
  23. Video Ads
  24. Search Ads — Advanced Topic
  25. Social Media
  26. Video Marketing Intro
  27. Fundamental of YouTube Pages & Best Practices
  28. Email Marketing Modules
  29. Affiliate Marketing
  30. Resume Building

Course Highlights

  • 1-Year E-Learning Access
  • 9 Global Digital Marketing Certificates from Google, Facebook, Youtube, Etc.
  • Guaranteed Placement Assistance
  • Live Coaching

Course Duration and Fee

ExcelR is #4 on our digital marketing courses in Melbourne list. The total duration for the digital marketing course is 90 hours and the fees are available on request. ExcelR has introduced an exclusive JUMBO PASS which offers you access to attend unlimited batches over 365 days.

Contact Details

Phone Number: 1800-212-2120
Email: [email protected]

 

5. SwinBurne

SwinBurne Logo - Digital Marketing Courses in Melbourne

The SwinBurne University of Technology is an internationally recognised university with real-world connections and workplace experiences. They focus on high-quality research and teaching using cutting edge technologies that enhance learning. 

The Digital Marketing Course SwinBurne offers has been designed to give you the core tools, knowledge, and skills to create robust campaigns no matter the platform, and allow you to adapt to the ongoing changes. 

Course Syllabus

  1. What is Digital Marketing?
  2. Digital Marketing Framework and how it is different from the traditional marketing
  3. Align overall Marketing Objectives with your Digital marketing
  4. Develop marketing metrics and KPI to calculate and manage Return on Investment (ROI)
  5. What is Adobe Experience Manager?
  6. Introductory Adobe Experience Manager for Business to Customer campaign.

Course Highlights

  • Participant course training manual
  • Access to Customer Development Advisors to discuss further study options – to book an appointment please call 1800 633 560
  • Convenient Hawthorn, Melbourne location
  • New Live Online delivery allows you to do the course from anywhere in the country
  • Live online delivery is available Australia wide including Adelaide, Brisbane, Canberra, Darwin, Melbourne, Perth, Sydney, Tasmania
  • Cutting-edge facilities that enhance learning
  • Flexible study options available
  • High-quality research and training

Course Duration and Fees

SwinBurne University is #5 on our digital marketing courses in Melbourne list. The one-day Certification in Digital Marketing costs $750. The modes of study include face-to-face, live online and workplace. 

Contact Details

Address: Level 6, 600 St Kilda Road, Melbourne, Victoria 3004, Australia.
Phone: 1800 633 560

6. General Assembly

General Assembly Logo - Digital Marketing Courses in Melbourne

The General Assembly started in 2011 as a coworking space and has since grown into a global learning experience with campuses in 20 cities and over 35,000 graduates worldwide. 

Course Syllabus

*Course Module is available on request*

Course Highlights

  • 40 hours of expert instruction designed to build a well-rounded foundational digital marketing skill set.
  • A short onboarding task to prepare for this course.
  • Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.
  • A real-world, multichannel campaign, developed and executed with support from your instructor.
  • Individual feedback and guidance from instructors and TAs during office hours. Stay motivated and make the most of your experience with the help of GA’s dedicated team.
  • Exclusive access to alumni discounts, networking events, and career workshops.
  • A GA course certificate to showcase your new skill set on LinkedIn.
  • Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the marketing field.

Course Duration and Fee

General Assembly is #6 on our digital marketing courses in Melbourne list. The course dates are from November 21st to January 16th (except December 26th and January 2nd). The classes will begin everyday at 11 AM and go on till 6 PM (AEDT). The total cost of the course is $4000 AUD and GA offers flexible financing options and scholarships.

Contact Details

Address: 12A, 45 William Street, Melbourne, Australia 3000.
Phone: +61 (03) 8592 7303
Email: [email protected]

FAQ – Frequently Asked Questions

 

Q. Which is the best digital marketing course in Melbourne?

Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand in digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around £26,256 per year in the UK. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills.

Conclusion

So, now that we’ve given you a list of the best digital marketing courses in Melbourne, all you’re left to do is choose.

Though this pandemic has resulted in the slowing down of our daily lives, you can still turn things around and learn the hottest skill of 2021. There’s nothing like learning digital marketing from practicing professionals, and IIDE’s Online Digital Marketing Course brings them to your screen, in your home. 

Well, that’s it, folks! We hope this list of digital marketing courses in Melbourne helped you pick the best-suited course.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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