In this blog, we have listed the top 6 digital marketing courses in Melbourne and include the course syllabus, highlights of the programme, duration of the course and fee structure to help you make an informed decision.
Anticipated from 2020 to 2026, the compound annual growth rate (CAGR) for digital marketing is projected at an impressive 9%, signifying robust and consistent industry expansion over the specified timeframe
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
With the ever-increasing scope of digital marketing in Melbourne, the demand for digital marketing professionals is also skyrocketing. The growth rate is exponentially higher than in other industries. Let’s have a look at what the job market looks like for digital marketing professionals in Melbourne:
Source: Indeed.com
That’s a whopping number of jobs currently open in Melbourne! This surely makes it the best time to learn digital marketing and enter this industry. Find out the different career opportunities in the field of digital marketing if you wish to know more.
Bonus Read: 7 Tips to Choose the Best Digital Marketing Course for You
Types of Digital Marketing Courses in Melbourne
🎓Offline Courses:
If you want to master digital marketing in depth and gain some expertise, then an offline program is the way to go. These programs, typically in the form of a Master’s or PG, offer an extensive curriculum with a focus on advanced strategies, managerial skills, and practical training.
If you are young and have the time and energy to invest in your career, then you should opt for an exhaustive PG in digital marketing. The advantage of a post-graduate program is the potential for higher-paying roles and leadership positions in the industry. This also helps set a strong foundation in your career.
Recommended for: Freshers and Graduates
💼 Online Courses:
Online Courses offer an advanced level exploration of digital marketing from the comfort of your home. They cover a broader spectrum of topics, allowing learners a better understanding of the field.
If you have time commitments due to your job, business, or college then an online course is highly recommended. These online courses often span a few months, providing flexibility and an immersive learning experience.
Some of the online digital marketing courses are also available in a hybrid mode where some part of the training and assessment is conducted offline to further enrich the learning experience.
Recommended for: Working Professionals, Under Graduates, and Business Owners
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Melbourne for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Melbourne.
List of Top 6 Digital Marketing Courses in Melbourne
Here’s an overview of the top 6 digital marketing courses in Melbourne and their course benefits at a glance. All 6 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
| Institute | Course Duration | Reviews |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | 4.8 (1099 reviews) |
| Simplilearn | 4-5 months | 4.4 (627 reviews) |
| Victoria University | 6 months | N/A |
| Excel R | 4 months | 4.6 (775 reviews) |
| Swin Burne | 1 day | 4.2 (48 reviews) |
| General Assembly | 1 yr | 4.2 (113 reviews) |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Simplilearn
Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire the skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science.
Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.
Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.
Course Syllabus
- SEO
- Mobile Marketing
- Email Marketing
- Strategies for Paid Campaigns
- B2B Marketing
- Affiliate Marketing
Course Highlights
- Learn 35+ digital marketing tools
- Industry-recognised Digital Marketing Specialist certificate from Simplilearn
- Learn to Leverage ChatGPT and the latest generative AI tools for digital marketing
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc
- Free Meta Certified Digital Marketing Associate exam voucher worth $99
| Course Benefits Matrix | Simplilearn |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ✅ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Students from Simplilearn get placed at companies like –
Course Reviews
Simplilearn has a 4.4 rating and 627 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.
Culture
For this course, we were unable to find any pictures of the student culture at Simplilearn as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States
Learn From India’s #1
Digital Marketing Institute
AI-Based Curriculum
Dive in to the future with the latest AI tools
Placement at top brands and agencies
& more...
3. Victoria University
Victoria University is a research based university in Melbourne which was founded in 1916. The university offers both vocational and higher education degrees. They also customize priced solutions to companies to help them achieve their business goals.
Course Syllabus
- Design Management
- Analysing the web and social networks
- Marketing Communication
- Brand and Product Management
- Marketing Strategy
- Digital Marketing
- Business Ethics and sustainability
Course Highlights
- Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice;
- Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings;
- Critically review cross-disciplinary knowledge in decision-making with creativity for dynamic and new contexts;
- Exhibit accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges;
- Formulate, implement and evaluate industry- specific investigations to resolve complex marketing problems and inform management decision-making;
- Articulate plans and strategies with specialist and non-specialist audiences including multi-disciplinary teams, diverse cultural communities, businesses, and other professional organizations;
| Course Benefits Matrix | Victoria University |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Victoria University. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.
Culture
Here, is a glimpse of student life at Victoria University-
Contact Details
Phone Number: +61 3 9919 6100
4. EXCELR
Listed at #11 on our list, ExcelR is one of the well-known institutes globally and in Mumbai. They offer an extensive range of courses with a focus on the current Digital Marketing industry trends.
Their digital marketing course covers all aspects of Digital Marketing and also focuses on the practical use of tools, studying cases, and resume-building that can help their students stand out.
Course Syllabus
- Introduction To Digital Marketing
- Search Engine Optimization
- Analytics Google Search Console
- Search Engine Marketing
- Social Media Marketing
- WordPress
- Analytics GA 4
Courses Highlights
- Access to E-learning
- Tailored Course Curriculum
- Blended Training Model
- Peer Support
| Course Benefits Matrix | ExcelR |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ✅ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | Hybrid |
| Mandatory Internships | ❌ |
Course Placements
Students from ExcelR have been placed at companies like Elecon, CSC, and Apex.
Course Reviews
ExcelIR has a rating of 4.6 and 775 reviews on Google. Many of their students found their sessions to be highly beneficial, enabling them to upskill effectively. However, few students have reported encountering challenges with post-course services.
Culture
Here’s a glimpse of student life at ExcelR-
Contact Details
Phone: 091082 38354
5. Swin Burne
The SwinBurne University of Technology is an internationally recognised university with real-world connections and workplace experiences. They focus on high-quality research and teaching using cutting-edge technologies that enhance learning.
The Digital Marketing Course SwinBurne offers has been designed to give you the core tools, knowledge, and skills to create robust campaigns no matter the platform and allow you to adapt to the ongoing changes.
Course Syllabus
- Conduct of omnichannel marketing
- Plan and conduct Performance marketing
- Facilitate organic and earned marketing
- Apply marketing automation
- Test to optimise performance
- Develop social engagement plans.
Course Highlights
- Nationally recognised training
- Self paced online delivery
- Pathway to further studies
- 1-year full time or equivalent part time
- Flexible study options available
| Course Benefits Matrix | Swin Burne |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Swinburne University of Technology. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Swinburne University boasts a Google rating of 3.9, praised for its industry-aligned curriculum and supportive faculty, particularly in engineering programs. Online options offer flexibility, as highlighted by a graphic design student, but some users have reported administrative issues and communication challenges. Consider researching further to ensure a smooth educational experience.
Culture
For this course, we were unable to find any pictures of the student culture at SwinBurne as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Address: SPS Building Level 2 24 Wakefield Street Hawthorn Vic 3122 Australia
Phone: 610410569311
E-mail: media@swinburne.edu.au
6. General Assembly
General Assembly is the leading and fastest-growing in providing education & career transformation. It has the specialization to create the students who do have in-demand skills to meet today’s challenges.
The digital marketing training program as offered by General Assembly in New York gives programs in web development, data science and analysis, user experience design, product management, and more.
Course Syllabus
- Objective-First Marketing
- Customer Insights
- Social Media
- Paid Search
- SEO and Content Strategy
- Google Analytics
- Email Marketing
Course Highlights
- 20 hours of premium self-led content, including lessons, videos, quizzes, and projects
- 5 one-on-one sessions with an expert mentor, who can break down concepts, answer questions, and offer project feedback
- 12-month access to GA’s learning platform, available anytime across devices.
- Downloadable study guides and project toolkits
- A letter of completion
| Course Benefits Matrix | General Assembly |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at the General Assembly. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
With a 4.2-star Google rating, General Assembly New York offers a diverse range of courses for aspiring tech professionals. They’re praised for their engaging instructors and well-structured curriculum, particularly in UX design and product management. However, some students have raised concerns regarding financial aid policies, so thorough research is recommended before enrollment.
Culture
Here, a glimpse of student life at the General Assembly New York-
Contact Details
Address: General Assembly HQ 10 East 21st Street New York, NY 10010
Email ID: hello@generalassemb.ly
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Melbourne?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. What is the Fee for Digital Marketing Courses in Melbourne?
The digital marketing course fees in Melbourne on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. What are the eligibility criteria for digital marketing courses in Melbourne?
Ans: The eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand in digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around £26,256 per year in the UK. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills.
Q. Why is digital marketing time-consuming?
Digital marketing is a demanding as well as time-consuming aspect of any business. This is because you need to keep up with all the conversations about your brand, monitor the efforts of your competitors, connect with your audience, stay on top of industry trends, create relevant as well as valuable content, and so much more.
Q. Does digital marketing require coding?
Digital Marketers do not require coding knowledge or programming skills in digital marketing. A digital marketer with coding skills can be a great resource for a business, but it’s not a necessary skill that a digital marketer needs to have.
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