Looking out for the best digital marketing courses in Lagos? If so then you are at the right place.
We have come up with a list of the top 5 digital marketing courses in Lagos that will assist you in achieving your goal, whether it is to improve your skills or to enter the world of digital marketing.
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
As you know digital marketing has expanded at an unprecedented rate in recent years, with digital ad costs expected to account for two-thirds of total global advertising spending by 2023. In two years, that will be worth approximately $666 million. Thanks to digital marketing’s efficiency and effectiveness.
Hence, if you want to meet the demand, it’s more important to hone your digital marketing skills, making now an excellent time to start your career in digital marketing.
(Source: Indeed.com)
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Lagos for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Lagos.
List of Top 5 Digital Marketing Courses in Lagos
Here’s an overview of the top 5 digital marketing courses in Lagos and their course benefits at a glance. All 5 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Hubspot
HubSpot is a software company offering CRM, marketing, and sales training that was founded in 2006 by Brian Halligan and Dharmesh Shah. Their aim is to help companies all over the world level up their marketing strategy and grow their businesses. Hubspot’s digital marketing course helps students get an understanding of inbound marketing, strategies to grow traffic, convert leads, optimize websites, and create ads to reach the target audience.
Course Syllabus
- Digital Marketing Fundamentals
- Building a content creation framework
- How to find the SEO strategy that fits your business
- Improving Website performance
- Creating Quality Blog Content your audience loves to read and share
- How to create a successful video marketing strategy
- Developing a social media strategy
- Introduction to Paid Search Advertising
- Creating a High-performing email.
Course Highlights
- Free course
- Personalized training
- Globally-recognized certifications
| Course Benefits Matrix | HubSpot |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at HubSpot. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
While HubSpot boasts a 4.0-star Google My Business rating, some reviewers found navigating their pricing structure and contract terms challenging. Users also expressed concerns about the complexity of the platform for smaller businesses and the lack of flexibility in downgrading plans. However, it’s important to note that these are just a few experiences, and your individual needs may vary.
Culture
For this course, we were unable to find any pictures of the student culture at HubSpot as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: +1 877-929-0687
Address:2 Canal Park, Cambridge, MA, United States
3. Brain Station
BrainStation is the global leader in digital skills training, empowering businesses and brands to succeed in the digital age.
Established in 2012, BrainStation has worked with over 500 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 100,000 professionals and some of the largest corporations in the world.
Course Syllabus
- Digital Marketing Strategy
- Search Engine Marketing
- Marketing Analytics
- Social Media Marketing
- Email Marketing
Course Highlights
- Industry-Led Digital Marketing Training
- Build a Digital Marketing Portfolio
- View Tuition, Financing Options, and More in the Course Package
- Earn a BrainStation Digital Marketing Certification
| Course Benefits Matrix | BrainStation |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the BrainStation. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Skills Boost with Stellar Community (4 stars on Google My Business)
BrainStation shines with its in-depth curriculum and industry-expert instructors, equipping students with in-demand tech skills. Like Sarbjot, many graduates laud the practical learning approach and supportive community, fostering valuable connections. However, some, like the Digital Marketing student, find the course load intense, requiring commitment. While BrainStation boasts a high Google rating, consider individual needs and research thoroughly before diving in.
Culture
Here, a glimpse of student life at the BrainStation–
Contact Details
Address:482 Front St W, Toronto, ON M5V 0W1, Canada
4. Udemy
In May 2010, Udemy was founded with its headquarters in San Francisco, USA. Udemy offers a wide range of online courses on topics such as technology, business, and the arts. Courses are well-curated and up-to-date to provide students and professionals with the latest skills. Their digital marketing course will help students learn about copywriting, LinkedIn marketing, Google Analytics, Google Ads, etc.
Course Syllabus
- Introduction
- Search Engine Optimisation
- Copywriting
- Market Research
- Website Marketing
- Email marketing
Course Highlights
- 39.5 hours on-demand video
- 19 articles
- 51downloadable resources
- Certificate of completion
- Access on mobile and TV
| Course Benefits Matrix | Udemy |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Udemy. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Udemy has a 3.6 rating and 126 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.
Culture
For this course, we were unable to find any pictures of the student culture at Udemy as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone:(415) 813- 1710
Email: info@udemy.com
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107 United States
5. Digital Marketing Skill Institute
Tobi Asehinde, the founder of Digital Marketing Skill Institute, has grown his company from a university bedroom to a global enterprise with over 115,384 people trained in 37 countries across four continents, as well as offices in the United States and Nigeria.
They provide students with courses and training in order to encourage them to start their own businesses. They want to be the best. They charge reasonable fees for their courses. Let’s look at their course syllabus to find out more about their programs.
Course Syllabus
- Digital Marketing Fundamentals
- Search Engine Optimization (SEO)
- WordPress Website and E-commerce
- Lead Generation
- Email Marketing
- Content Marketing
- Social Media Advertising
Course Highlights
- Real-Time Human Support Via Live Chat
- Private Coaching and Supportive Community
- Online Live Question And Answer Class To Learn From, Meet Friends, and Get Personalised Help
- 1-to-1 Remote Support with a Dedicated Coach
| Course Benefits Matrix | Digital Marketing Skill Institute |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ✅ |
Course Placements
Students from Digital Marketing Skill Institute (DMSI) get placed at companies like –
Course Reviews
With a 4.8-star Google My Business rating, Digital Marketing Skill Institute (DMSI) garners praise for its supportive environment and effective instruction. Students commend the dedication of coaches who “repeatedly teach until you understand” and “offer valuable insights and guidance.” Additionally, the curriculum is lauded for being “comprehensive” and “user-friendly,” effectively preparing graduates for the demands of digital marketing. While some reviews highlight the intensity of the program, they ultimately recommend DMSI for those seeking a comprehensive and impactful learning experience.
Culture
For this course, we were unable to find any pictures of the student culture at Digital Marketing Skill Institute (DMSI) as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: +234 816 528 9018
Address: DigitalMarketingSkill Institute Services Limited. 72B Surulere Way, Dolphin Estate, 101222, Ikoyi, Lagos, Nigeria
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQs – Frequently Asked Questions
Q. Which is the best digital marketing course in Lagos?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing in demand in Lagos?
Ans: Professionals in digital marketing have slightly better job prospects than most professions. The Bureau of Labor Statistics predicts a 10% increase in job demand for marketing professionals by 2026. Such an increase is higher than the national average for all occupations.
Q. Can I study digital marketing in Lagos?
Ans: Yes, you can. With the demand for digital marketers increasing rapidly, students are aiming to make a career in this field. With increasing job opportunities the need for courses that teach the intricacies of digital marketing is also increasing. Many institutes offer digital marketing courses to fulfill the need.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. In today’s world, digital marketing is one of the fastest-growing industries. As demand for digital marketing rises, there is also an increase in job opportunities. You can get a high-paying job in the industry by specializing in certain digital skills.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
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