Looking out for the best digital marketing courses in Lagos? If so then you are at the right place.
We have come up with the list of the top 5 digital marketing courses in Lagos that will assist you in achieving your goal, whether it is to improve your skills or to enter the world of digital marketing.
As you know digital marketing has expanded at an unprecedented rate in recent years, with digital ad costs expected to account for two-thirds of total global advertising spending by 2023. In two years, that will be worth approximately $666 million. Thanks to digital marketing’s efficiency and effectiveness.
And due to this Pandemic, a large number of people and businesses all over the world were affected. This has greatly expanded the scope of digital marketing.
According to reports, the outbreak of covid 19 has resulted in a 15% increase in internet media use. This has increased the importance of using digital marketing skills and tools to reach a larger audience.
Hence, if you want to meet the demand, it’s more important to hone your digital marketing skills, making now an excellent time to start your career in digital marketing.
Bonus Read: Top 6 Digital Marketing Courses in Nigeria
Now take a look at the list of the Top 5 digital marketing courses in Lagos.
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Lagos are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Hubspot – Globally recognized course
- Brainstation – Interactive, Project-Based Learning
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Lagos with placements in detail.
List of Top 5 Digital Marketing Courses in Lagos
Here’s an overview of the top 5 digital marketing courses in Lagos, their duration, and the fees of the course.
|IIDE – The Digital School||4 – 6Months||USD 1,500 – 2000|
|Digital Marketing Skill Institute||N/A||N/A|
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers
- Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
|Duration||4 Months||6 Months|
|Live Projects & Assignments||4||7|
|Interpersonal & Corporate Skills||Yes||Yes|
|Agency & Leadership Skills||No||Yes|
|Case Studies from Harvard Business Review||No||Yes|
|Simulation from Harvard Business Review||No||Yes|
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
● Website Basics
● Search Engine Optimisation
● Google Ads
● Corporate Soft Skills
● Reporting & Excel Training
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
|Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
|Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
|IIDE’s Online Courses||Duration||Fees (USD)|
|Advanced Certification in Digital Marketing (ACDM)||4 months||1,500|
|Professional Certification in Digital Marketing & Strategy (PCDMS)||6 months||2,000|
HubSpot is a software company offering CRM, marketing, and sales training that was founded in 2006 by Brian Halligan and Dharmesh Shah. Their aim is to help companies all over the world level up their marketing strategy and grow their businesses. Hubspot’s digital marketing course helps students get an understanding of inbound marketing, strategy to grow traffic, convert leads, optimize websites and create ads to reach the target audience.
- Digital Marketing Fundamentals
- Building content creation framework
- How to find the SEO strategy that fits your business
- Improving Website performance
- Creating Quality Blog Content your audience loves to read and share
- How to create a successful video marketing strategy
- Developing a social media strategy
- Introduction to paid search Advertising
- Creating a High- Performing email.
Course Duration and Fees
The duration of the course is 4 hours. The information regarding the program fee is not available. Please contact the provider for more details.
- Free course
- Personalized training
- Globally-recognized certifications
Address: 25 First Street, 2nd floor, Cambridge, MA 02141, United States
BrainStation is the global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 500 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 100,000 professionals and some of the largest corporations in the world. They offer an extensive range of courses in various disciplines.
Have a look at their digital marketing course structure.
- Branding, Strategy, & Marketing Planning
- Content Marketing
- Social Media Marketing
- Search Marketing
- Analytics, Reporting, & Professional Development
Course Duration and Fees
Brain Station is #3 on our list of digital marketing courses in Burnaby. The information regarding the duration of the course and the fee structure is not available, kindly contact the institute for more details
- Educator-Led, Live Online Courses, From the Comfort of Your Home
- Interactive, Project-Based Learning
- Community Beyond the Classroom
- Hands-on learning
- Career Support From Day 1
- Hands-On Workshops Throughout the Program
- 1-on-1 Support When You Need It
Address: 2650 NW 5 Ave, Miami, FL, 33127
Haptics is a Training and Technology Solutions Organization with the goal of accelerating Africa’s growth. Haptics Academy is a Haptics subsidiary that provides high-quality training in Digital Marketing, Design, and Programming. They provide a comprehensive training program that includes soft and hard skills training, entrepreneurship, and mentorship under the supervision of industry experts.
- Introduction to Marketing
- Digital Marketing Strategy
- Content Marketing & Social Media
- Social Media Management
- Web UX for Marketing Acquisition & Conversion
- Search Engine Optimisation
- Media Buying
- Email Marketing
- Data Analytics & Reporting
- Roll-Out and Take to Market Strategy
Course Duration & Fees
They offer a digital marketing foundation course for a duration of 3 weeks. To learn about their fees, kindly contact the institute using the contact information given below.
- Learn from Seasoned Digital Marketing Experts
- 3 Months Paid Internship
- Practical Training
- Haptics Certification and Google Adwords Specialization Certification Prep
- Interactive and Practical Training
Phone: +234 703 618 2724
Address: Second Floor, No 364, Borno Way, Alagomeji, Yaba, Lagos.
Tobi Asehinde, the founder of Digital Marketing Skill Institute, has grown his company from a university bedroom to a global enterprise with over 115,384 people trained in 37 countries across four continents, as well as offices in the United States and Nigeria.
They provide students with courses and training in order to encourage them to start their own businesses. They want to be the best. They charge reasonable fees for their courses. Let’s look at their course syllabus to find out more about their programs.
- Digital Marketing Fundamentals
- Search Engine Optimization (SEO)
- Content Marketing
- Build Your WordPress Website
- Online Advertising and Web Analytics
- Email Marketing and Lead Generation
- Social Media and Community Marketing
- Growth Hacking – Digital Marketing Strategy and Planning
- Video and Mobile Marketing
- Starting and Growing a Digital Marketing Agency or Freelancer Business
- Professional Graphic Design Using Canva
Course Duration & Fees
To learn more about their digital marketing course fees and duration, kindly use the contact information given below
- Website Development
- Understanding Advanced Google Analytics
- Preparation for Digital Marketing Careers
- 24/7 Support
Phone:+1(307) 222 6301
Address: DigitalMarketingSkill Institute Services Limited. 72B Surulere Way, Dolphin Estate, 101222, Ikoyi, Lagos, Nigeria
Email: [email protected]
FAQs – Frequently Asked Questions
Q. Which is the best digital marketing course in Lagos?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing in demand in Lagos?
Ans: Professionals in digital marketing have slightly better job prospects than most professions. The Bureau of Labor Statistics predicts a 10% increase in job demand for marketing professionals by 2026. Such an increase is higher than the national average for all occupations.
Q. Can I study digital marketing in Lagos?
Ans: Yes, you can. With the demand for digital marketers increasing rapidly, students are aiming to make a career in this field. With increasing job opportunities the need for courses that teach the intricacies of digital marketing is also increasing. Many institutes offer digital marketing courses to fulfill the need.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. In today’s world, digital marketing is one of the fastest-growing industries. As demand for digital marketing rises, there is also an increase in job opportunities. You can get a high-paying job in the industry by specializing in certain digital skills.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
We understand that finding the best and most appropriate course is a difficult task. So, to make your job easier and less stressful, we’ve compiled a list of the top digital marketing courses in Lagos.
Considering the pandemic, learning digital marketing online would be a wise choice.
If you want to learn key aspects of digital marketing that are focused solely on a specific skill, you can look into our short-term digital marketing certifications.
If you want to learn more about the courses we offer, please contact us at [email protected] for a counseling session.
Now that you have all the information regarding digital marketing courses in Lagos, hope we helped you in making a decision regarding which course to go for.
If you have any queries or suggestions, please let us know in the comments section below.