A digital marketing budget is crucial for effective advertising, with SEO, PPC, and social media often being key focus areas. Businesses allocate an average of 7-10% of their revenue to marketing, with social media ad spending expected to grow by 28% annually in India. Setting a clear budget ensures companies can optimise ROI while keeping costs manageable.

Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Updated on: Sep 13, 2024

Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.