What Courses After BMM Can I Pursue?

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For students wondering about courses after BMM, this blog provides an in-depth guide to the best options available, including fields like Digital Marketing, Mass Communication, Journalism, and MBA. It offers insights into the eligibility, duration, fees, and career prospects for each course, helping graduates make informed decisions.

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Bachelor of Mass Media (BMM) is a dynamic three-year undergraduate course that provides students with a strong foundation in various communication channels like television, radio, newspapers, magazines, and the internet. With this degree, students can aim to build a career in advertising, public relations, journalism, and branding, among other fields.

However, in today’s highly competitive landscape, relying solely on a BMM degree is no longer enough to stand out in the job market. This is where post-graduation courses after BMM or other specialised courses come into play. The question, “After BMM, which course is better for enhancing my skills?” or “What to do after BMM to secure my dream job?” might be on your mind.

Pursuing some of the best courses after BMM is essential to elevate your career prospects. These additional qualifications can significantly boost your chances of landing roles in top advertising agencies, PR firms, media houses, and marketing agencies. From digital marketing to business communication, a wide range of career options after BMM can help you gain a competitive edge.

Whether you’re looking for job-specific skills or exploring career opportunities after BMM, this guide will walk you through the best post-graduation courses after BMM and courses after BMM in India that can shape your career and help you achieve your professional aspirations.

PS: Students who want to make a promising career in the field of digital marketing often look for an MBA in Digital Marketing and an Online Digital Marketing Course.

Why Is It Essential to Pursue Courses After BMM?

Pursuing courses after BMM is crucial for advancing your career. Here are a few key reasons why:

1. Specialisation

By choosing post graduation courses after BMM, you can specialise in areas like advertising, digital media, or journalism, which will equip you with unique, industry-specific skills. This will make you stand out in the competitive job market when seeking job opportunities after BMM.

Speaking of specialisation, many students wish to pursue an array of skills that can complement their specialisation. We encourage these students to check out our free digital marketing masterclass and our free top-paying skills course now!

2. Employment Opportunities

Many employers prefer candidates who have upskilled through additional courses after BMM. Enhanced expertise increases your chances of landing better roles, giving you a head start when considering career options after BMM.

For instance, a student who has pursued a digital marketing course has a better chance than its peer to secure a job in its dream company.

3. Increased Networking

Whether opting for online or offline learning, these courses enable you to connect with professionals and peers in the same field. This network can be essential for exploring job opportunities after BMM in the future.

4. Stay Informed With the Latest Trends

Courses keep you up to date with the latest industry advancements, technologies, and trends. This knowledge gives you an edge when asking yourself, “After BMM, which course is better?” It also aids in staying relevant and prepared for higher roles within the corporate world.

Speaking of the latest trends, read our digital marketing blogs and digital marketing case studies to stay updated with the goings on in this digital industry.

Now that you understand the importance of enrolling in one of the best post graduation courses after BMM, explore your options for a more promising career.

List of the Best 11 Courses After BMM for Every Graduate

Here is an overview of the list of the most popular post graduation courses after BMM that are a must for every graduate to pursue:

1. Post Graduation in Digital Marketing

This is one of the most popular post graduation courses after BMM that is pursued by recent graduates. With a drastic shift of consumers towards online platforms, it has become very pivotal for companies to jump on this trend and shift their operations online.

By pursuing a Post Graduation in Digital Marketing, one can combine this knowledge with his expertise in the field of journalism, communication, media, advertising and much more. Digital Marketing, being the need of the hour will definitely help you deliver more better and effective results to your company.

If you are worried about the concepts covered in this course, let me take you through this course. In this course, you will not only learn the concept of digital marketing but will also get hands-on training in various other elements of digital marketing such as content writing, email marketing, SEO, social media marketing, analytics and much more.

By working on an array of live projects, you will become fluent in communication as well as inculcate leadership skills, making it the one of the best post graduation courses after BMM. If you want to learn more about the course offerings then I encourage you to read this blog on “IIDE PG Program Overview”.

Eligibility Criteria

• Candidates need to complete their bachelor’s degree from a recognised university.
• Candidates need to secure a minimum of 50% in their academics to be eligible to apply for this course.
• Depending on the university, one may have to appear for a personal interview before being accepted.

Course Duration

This course is pursued for a duration of 1-2 years.

Course Fee

The fee for this course can range from INR 1 lakh to INR 6 lakh.

Salary Potential

After completion of this course, one can expect to earn a salary between INR 2 lakh to INR 14 lakh.

2. Master of Business Administration (MBA)

An MBA is one of the best post-graduation courses after BMM for students looking to build expertise in management and business. A significant advantage of this programme is that it welcomes students from varied academic backgrounds, making it an attractive option for BMM graduates.

This course offers specialisations in marketing, finance, human resources, operations management, and project management, making it a versatile choice for those wondering what to do after BMM.

Eligibility Criteria

• Candidates need to secure a minimum of 50% to 60% in their bachelor’s degree from a recognised university, to be eligible to pursue this degree.
• Candidates must be required to appear for various entrance exams such as CAT, GMAT, XAT, etc., depending on the needs of the university.

Course Duration

This course is pursued for a period of 2-3 years.

Course Fee

The average fee for this course can range from INR 10 lakh to INR 20 lakh.

Salary Potential

After completion of this course, one can expect to earn a salary between INR 6.3 LPA and INR 11.21 LPA.

Many MBA students across the country, especially the ones residing in Navi Mumbai and Faridabad, have shown an interest in pursuing digital marketing, encouraging them to look for the best digital marketing courses in navi mumbai and the best digital marketing courses in faridabad.

3. M.A. in Mass Communication and Media

This is one of the best courses after BMM among students who want to understand journalism, print and cyber media, advertising, electronic media, etc. With its growing importance, this course has gained a lot of attraction from students.

This course covers various topics such as communication research, media development, ethics, media law, etc, making it one of the best career options after BMM.

Eligibility

Candidate needs to secure a minimum of 50% to 60% from a recognised university during their bachelor’s degree.

Course Duration

This course is pursued for a time period of 2 years.

Course Fee

The fee for this course can range from INR 10,000 to INR 10 lakh.

Salary Potential

After completion of this course, one can earn a salary between the range of INR 2.5 LPA to INR 6 LPA.

Video can play a very important role in expanding the reach of Media. Read this blog, ‘Video Marketing Trends‘ to learn more about this concept.

4. MA in Digital and Mass Media

Another of the best courses after BMM that has gained popularity among recent graduates. This programme aims to provide its students with a deep understanding of broadcast media and cover various topics such as communication skills, media writing, electronic media and digital production.

This course is perfect for students who want to make a career in various roles, such as radio, journalism, broadcast production, television, media management, etc.

Eligibility Criteria

• Candidates need to secure a minimum of 50% in their 10+2 as well as in their graduation degree.
• Few colleges may conduct personal interviews before accepting a candidate for their course.

Course Duration

This course is generally pursued for a duration of 2 years.

Course Fee

The fee of this course can range from INR 20,000 to INR 2 lakh.

Salary Potential

After completion of this course, one can expect to earn a salary between the range of INR 1.5 LPA to INR 7 LPA.

Many mass media students, particularly those residing in Indore and Pune, are intrigued to learn the impact digital marketing can bring in this industry. This interest encourages them to pursue the best digital marketing courses in indore as well as the best digital marketing courses in pune.

5. Post Graduate Diploma (Journalism and Mass Communication)

This is one of the best courses after BMM for those who have a keen interest in communication, journalism, and related fields. This programme helps students to have a better understanding of society and what is the role of media here.

Eligibility Criteria

• Candidates need to have completed a bachelor’s degree in any discipline.
• Candidate must be able to understand and communicate in English.

Course Duration

This course is usually pursued for a duration of 1 year.

Course Fee

The fee for this course can range from INR 20,000 and INR 15 lakh.

Salary Potential

After completion of this course, one can expect to earn a salary between the range of INR 20,000 to INR 40,000 per month.

6. MJMC: Master of Arts (Journalism and Mass Communication)

MJMC is the most popular course after BMM, and it involves the study of different types of media, such as newspapers, television, radio, films, etc., which are used to spread messages to large audiences.

This programme aims to provide a holistic understanding of the tools of media as well as develop professional skills to get employment opportunities in the media industry.

Eligibility Criteria

• Candidates are required to complete their bachelor’s degree from a recognised university.
• Candidates may be required to clear their entrance exams in the form of multiple-choice or written tests. This can be later followed by a personal round of interviews before one actually be selected for this course.

Course Duration

This course is pursued for a duration of 2 years

Course Fees

The fee for this course can range from INR 10,000 to INR 10 lakh.

Salary Potential

After completing this course, one can earn between INR 2.5 lakh and INR 6 lakh.

7. Post Graduate Diploma in Management (PGDM)

PGDM, one of the most popular courses after BMM, focuses on equipping its students with both traditional and current specializations such as marketing, finance, human resources, IT, financial research, digital marketing, and much more.

Eligibility Criteria

• Candidates need to complete their bachelor’s degree from a recognised university.
• Candidates may have to undergo a personal/telephonic interview before being selected for an institute’s course.

Course Duration

Students usually pursue this course for a duration of 2 years.

Course Fee

The fee for this course can range between INR 4 lakh to INR 10 lakh.

Salary Potential

After completing this course, one can earn an average salary between INR 10 lakh to INR 14 lakh.

8. Master’s in Advertising and Public Relations (MAAPR)

This is one of the best courses after BMM for those interested in the fields of advertising and public relations. The programme trains students to develop effective campaigns, craft persuasive messages, and manage brand reputation.

Eligibility Criteria

• Candidates need to complete their bachelor’s degree from a recognised university.
• Some institutes may require an entrance exam and/or personal interview.

Course Duration

The course duration is generally 2 years.

Course Fee

Fees for this course range from INR 50,000 to INR 6 lakh.

Salary Potential

Graduates can expect to earn between INR 3 lakh to INR 7 lakh annually.

9. Diploma in Event Management

For those interested in planning, organising, and executing large-scale events, this diploma is an ideal career option after BMM. The course teaches students about event planning, budgeting, marketing, and logistics.

Eligibility Criteria

• A bachelor’s degree is required, although some institutes accept 12th-pass candidates.
• Certain institutes may require entrance exams or interviews.

Course Duration

The duration of this course typically lasts 1 year.

Course Fee

The fee ranges from INR 20,000 to INR 1 lakh.

Salary Potential

Graduates can earn between INR 2 lakh and INR 5 lakh annually.

10. Master’s in Film Studies

For those passionate about cinema, this course covers the history, theory, and criticism of films, helping students gain an understanding of various genres, techniques, and directorial approaches. It’s one of the top courses in India after BMM for film enthusiasts.

Eligibility Criteria

• Candidates must have a bachelor’s degree in any discipline.
• Some institutes may require a personal interview or an entrance test.

Course Duration

The duration of this course is usually 2 years.

Course Fee

Fees range from INR 50,000 to INR 5 lakh.

Salary Potential

Graduates can expect to earn between INR 3 lakh to INR 8 lakh per annum.

11. Post Graduate Diploma in Public Relations (PGDPR)

This course is an excellent option after BMM, especially for those who wish to focus on the public relations side of media and communication. It offers insights into media relations, crisis management, communication strategies, and corporate reputation management, making it one of the best courses after BMM.

Eligibility Criteria

• Candidates need to complete their bachelor’s degree from a recognised university.
• Some institutes may require entrance exams and/or interviews.

Course Duration

This course typically lasts 1 year.

Course Fee

Fees range between INR 30,000 to INR 1.5 lakh.

Salary Potential

Graduates can expect to earn between INR 2.5 lakh to INR 5 lakh annually.

Conclusion

We hope that you have answered all the questions. We have attempted to provide you with all the information you need when considering making any investment decisions.

We will always recommend you do more research about the course that has caught your attention. If you find yourself more interested in making a career in digital marketing, then we recommend you book an appointment with one of our senior academic counsellors.

They will explain the entire course in detail and cater to all your concerns. Additionally, they will help you avail yourself of a scholarship of up to INR 1 lakh.