What courses after BMM can I pursue?

Updated on: Feb 23, 2024
courses after bmm

Bachelor of Mass Media (BMM) is a three-year undergraduate course which is pursued by students who have the interest to study various channels of communication, such as television, internet, newspaper, magazines, radio and much more.

Many students pursue this course to work for top recruiters in advertising and marketing agencies, PR and branding agencies, news agencies, etc.

However, we can’t ignore today’s harsh reality that a BMM degree solely, is not enough for one to be able to land a job in one of the top agencies. Competition has reached its peak and so it is a very challenging job for every BMM graduate to compete in the job market.

Pursuing one of the best courses after BMM is the only solution that can guide you out of this problem. Questions such as, “What are the best courses after BMM that I should learn after graduation?”, “Which courses after BMM can help me achieve my career goals?”, might be bothering you. 

It’s very common for one to have such questions after completing graduation, hence, I have created a list of the best courses after BMM in India so that you are aware of the courses that will help you elevate your foundational skill and take your first step towards a successful career.

Why is it important to pursue courses after BMM?

Here are some of the factors that will ensure why you should make an investment in one of the best courses after BMM: 

1. Specialization

By pursuing one of the post graduation courses after BMM one can delve deeper into the intricacies of media and communication, like advertising, journalism, digital media, film studies, etc. Developing such unique skills can help you stand out from the crowd in the job market when applying for your desired position.

2. Employment Opportunities

Recruiters often look for candidates who have pursued various courses after BMM and can bring in more value to the firm. Having such skills ensures that you have a higher chance of being selected over other BMM graduates.

3. Increased Networking

While pursuing various offline/online courses after BMM, one can network with people in the same field which will help you in the future when looking for job opportunities in the same industry.

4. Stay informed with the latest trends

When pursuing the courses after BMM, one can stay updated with the current trends and technologies that are currently prevailing in their industry. This extra information will always come in handy when hunting for jobs in the corporate world or seeking a promotion within your company.

Now that you have an understanding of how pursuing one of the best courses after BMM can be of utmost benefit to you, let’s dive into the list of the best courses after BMM.

List of the Best 7 Courses After BMM for Every Graduate

Here is an overview of the list of the most popular post graduation courses after BMM that is a must for every graduate to pursue:

Course Name Course Duration Fees (INR)
Post Graduation in Digital Marketing Program 1-2 years 1 lakh to 6 lakh
Master of Business Administration (MBA) 2-3 years 10 lakh – 20 lakh
M.A. in Mass Communication & Media 2 years 10,000 to 10 lakh
MA Digital and Mass Media 2 years 20,000 to 2 lakh
Post Graduate Diploma (Journalism and Mass Communication) 1 year 20,000 to 15 lakh
MJMC: Master of Arts (Journalism & Mass Communication) 2 years 10,000 to 1 lakh
Post Graduate Diploma in Management (PGDM) 2 years 4 lakh to 10 lakh

 


1. Post Graduation in Digital Marketing

This is one of the most popular post graduation courses after BMM that is pursued by recent graduates. With a drastic shift of consumers towards online platforms, it has become very pivotal for companies to jump on this trend and shift their operations online. 

By pursuing a Post Graduation in Digital Marketing, one can combine this knowledge with his expertise in the field of journalism, communication, media, advertising and much more. Digital Marketing, being the need of the hour will definitely help you deliver more better and effective results to your company.

If you are worried about the concepts covered in this course, let me take you through this course. In this course, you will not only learn the concept of digital marketing but will also get hands-on training in various other elements of digital marketing such as content writing, email marketing, SEO, social media marketing, analytics and much more. 

By working on an array of live projects, you will become fluent in communication as well as inculcate leadership skills. If you want to learn more about the course offerings then I encourage you to read this blog on “IIDE PG Program Overview”.

Eligibility Criteria:

  • Candidates need to complete their bachelor’s degree from a recognised university.
  • Candidates need to secure a minimum of 50% in their academics to be eligible to apply for this course.
  • Depending on the university, one may have to appear for a personal interview before being accepted into the university.

Course Duration: This course is pursued for a duration of 1-2 years.

Course Fee: The fee for this course can range between INR 1 lakh to INR 6 lakh.

Salary Potential: After completion of this course one can expect to earn a salary between INR 2 lakh to INR 14 lakh.

2. Master of Business Administration (MBA)

An MBA is one of the best courses after BMM among students who want to build skills in the areas of management and business. One highlighting factor of this course is that students from different academic backgrounds can enrol for this course. 

These courses enable students to specialize in various fields which are marketing, finance, human resources, internal operations, project management, etc.

Eligibility Criteria: 

  • Candidates need to secure a minimum of 50% to 60% in their bachelor’s degree from a recognised university, to be eligible to pursue this degree.
  • Candidates must be required to appear for various entrance exams such as CAT, GMAT, XAT, etc., depending on the needs of the university.

Course Duration: This course is pursued for a period of 2-3 years.

Course Fee: The average fee for this course can range from INR 10 lakh to INR 20 lakh.

Salary Potential: After completion of this course one can expect to earn a salary between INR 6.3 LPA to INR 11.21 LPA.

3. M.A. in Mass Communication & Media

This is one of the best courses after BMM among students who want to gain an understanding of the field of journalism, print and cyber media, advertising, electronic media, etc. With its growing importance, this course has gained a lot of attraction from students.

This course covers various topics such as communication research, media development, ethics, media law, etc.

Eligibility:

Candidate needs to secure a minimum of 50% to 60% from a recognised university during their bachelor’s degree.

Course Duration: This course is pursued for a time period of 2 years. 

Course Fee: The fee of this course can range between INR 10,000 to INR 10 lakh.

Salary Potential: After completion of this course, one can earn a salary between the range of INR 2.5 LPA to INR 6 LPA.

4. MA Digital and Mass Media

Another best courses after BMM that has gained popularity among recent graduates. This program aims to provide its students with a deep understanding of broadcast media and cover various topics such as communication skills, media writing, electronic media and digital production.

This course is perfect for students who want to make a career in various roles, such as radio, journalism, broadcast production, television, media management, etc.

Eligibility Criteria;

  • Candidates need to secure a minimum of 50% in their 10+2 as well as in their graduation degree. 
  • Few colleges may conduct personal interviews before accepting a candidate for their course.

Course Duration: This course is generally pursued for a duration of 2 years.

Course Fee: The fee of this course can range between INR 20,000 to INR 2 lakh.

Salary Potential: After completion of this course, one can expect to earn a salary between the range of INR 1.5 LPA to INR 7 LPA.

5. Post Graduate Diploma (Journalism and Mass Communication)

This is one of the best courses after BMM for those who have a keen interest in communication, journalism, and related fields. This program helps students to have a better understanding of society and what is the role of media here.

Eligibility Criteria:

  • Candidates need to have completed a bachelor’s degree in any discipline.
  • Candidate must be able to understand and communicate in English.

Course Duration: This course is usually pursued for a duration of 1 year.

Course Fee: The fee of this course can range between INR 20,000 to INR 15 lakh.

Salary Potential: After completion of this course, one can expect to earn a salary between the range of INR 20,000 to INR 40,000 per month.

6. MJMC: Master of Arts (Journalism & Mass Communication)

MJMC is the most popular course after BMM which involves the study of different types of media, such as newspapers, television, radio, films, etc, which are used to put messages across to large audiences.

This program aims to provide a holistic understanding of the tools of media as well as develop professional skills to get employment opportunities in the media industry.

Eligibility Criteria:

  • Candidates are required to complete their bachelor’s degree from a recognised university.
  • Candidates may be required to clear their entrance exams in the form of multiple-choice or written tests. This can be later followed by a personal round of interviews before one actually be selected for this course.

Course Duration: This course is pursued for a duration of 2 years

Course Fees: The fee for this course can range between INR 10,000 to INR 10 lakh.

Salary Potential: Post completion of this course one can earn a salary between the range of INR 2.5 lakh to INR 6 lakh.

7. Post Graduate Diploma in Management (PGDM)

PGDM, one of the most popular courses after BMM focuses on equipping its students with both traditional and current specializations such as marketing, finance, human resources, IT, financial research, digital marketing, and much more. 

Eligibility Criteria: 

  • Candidates need to complete their bachelor’s degree from a recognised university.
  • Candidates may have to undergo a personal/telephonic interview before being selected for an institute’s course.

Course Duration: Students usually pursue this course for a duration of 2 years.

Course Fee: The fee for this course can range between INR 4 lakh to INR 10 lakh.

Salary Potential: After completion of this course, one can earn an average salary between INR 10 lakh to INR 14 lakh.

FAQs

Q1. What is better after BMM?

Ans: After completing BMM, one can explore a variety of courses to build on their foundation skills. Some of the best courses after BMM that one can pursue are:

  • Post Graduation in Digital Marketing
  • Master of Business Administration (MBA)
  • M.A. in Mass Communication & Media
  • MA Digital and Mass Media
  • Post Graduate Diploma (Journalism and Mass Communication)
  • MJMC: Master of Arts (Journalism & Mass Communication)
  • Post Graduate Diploma in Management (PGDM)

Q2. Can I pursue digital marketing after BMM?

Ans: Yes, digital marketing is open to students from various academic backgrounds. Anyone who wants to switch their stream can enter digital marketing. If you are interested in exploring digital marketing but are hesitant about making this switch, then I recommend you to attend our free masterclass on “Digital Marketing Basics” and make your career choice. 

Q3. What is the eligibility for various courses after BMM?

Ans: To pursue any of the post graduation courses after BMM, one has to secure a minimum of 50% in their bachelor’s degree from a recognised university. However, depending on the institute, students may have to undergo entrance exams, which are followed by a personal round of interviews. Based on a candidate’s performance will an institute make any admission decisions.

Q4. Which courses after BMM offer a good future?

Ans: Digital marketing is definitely the most booming industry which implies a very positive scope of post graduation in digital marketing to be pursued by digital marketing aspirants. With digital marketing being today’s necessity, one can make a very high-paying career in this industry.

Conclusion

I hope that you have all the questions answered. I have attempted to provide you with all the information you need when considering making any investment decisions. 

 

I will always recommend you to do more research about the course that has caught your attention. If you find yourself more interested in making a career in digital marketing, then I recommend you book an appointment with one of our senior academic counsellors.

 

They will explain the entire course in detail and cater to all your concerns. Additionally, they will also help you avail a scholarship of up to INR 1 lakh. 

 

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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