13 Best Digital Marketing Courses (Free and Paid) – 2025 Updated

Picture This: It’s 2025, and digital marketers everywhere are working behind the scenes to enhance internet and social media experiences…Sounds pretty cool, huh?

As the number of internet users in India approaches nearly a billion, the demand for digital marketing experts is anticipated to rise. If you’re aiming to start a high-paying career in digital marketing, take a look at our list of the best digital marketing courses in 2025, complete with all the course details.

Before proceeding with the list, let’s first understand how to choose the best digital marketing course for yourself.

How Do You Choose the Best Digital Marketing Course That Fits Your Needs?

Future digital marketing trends predict that it will rapidly become one of the most highly paid skills in the world.

With so many institutes offering top online digital marketing courses, it can be challenging for students and marketing aspirants to choose the right course.

We’ve outlined the key questions and criteria you should consider before selecting the best online digital marketing course with a placement that is right for you.

Firstly, ask yourself these questions:

• Why am I learning digital marketing?
• Am I learning digital marketing to upskill or to pursue a career in this field?
• Do I want to study a comprehensive digital marketing course or specialise in a single module?

Once you’re clear about your needs and what you expect to learn from a course, you can explore the best digital marketing courses in 2025 listed below.

For those just starting out, consider joining our fundamentals digital marketing course.

Additionally, staying updated with the latest digital marketing blogs is a great way to enhance your understanding and skills.

List of 13 Best Online Digital Marketing Courses in 2025

Here is the list of top online digital marketing courses to consider for 2025. These courses are particularly relevant for those looking to pursue a PG in Digital Marketing or those interested in receiving an online digital marketing course from a reputable institute of digital marketing.

1. IIDE – The Digital School

 
View Course 

Ever since its inception in 2016, IIDE has been one of the pioneers of driving digital education in India and neighbouring countries such as Nepal & Dubai.

They have trained more than 2,35,000 learners globally in various aspects of digital marketing. Taking a future-oriented approach to learning, IIDE Delhi ensures that all students, working professionals, or business owners can benefit from their award-winning digital marketing courses.

Courses Offered

IIDE offers the following certifications in digital marketing:

• Post-Graduation in Digital Marketing & Strategy

Mode of Learning: Offline 
Recommended for: Fresh Graduates

• Online Digital Marketing Courses

Mode of Learning: Online (Campus Immersion Optional) 
Recommended for: Students, Working Professionals and Business Owners

Course Highlights

Course Benefits Matrix	Post Graduation in Digital Marketing	Online Digital Marketing Courses
AI Integrated Syllabus	✅	✅
Case Studies & Projects	✅	✅
Placement Assurance	✅	✅
1-on-1 Mentoring	✅	✅
Module Specific Professors	✅	✅
Offline Course	✅	Online
Mandatory Internships	✅	❌

Post Graduation in Digital Marketing

IIDE offers a comprehensive Post-Graduation in Digital Marketing & Strategy, recommended for fresh graduates.

This offline course features live training and doubt-solving sessions, a curriculum crafted by industry experts, and special modules co-designed and certified by FCB Kinnect and Konnect Insights, among others.

Additionally, top performers can work on real marketing campaigns for NGOs through the GNMI initiative, managing budgets up to ₹10 lakhs per month. The programme also includes AI-based modules with tools like Unbounce, Writesonic, and Influencity, ensuring students gain an edge in the competitive industry.

IIDE Mumbai and Delhi Campus

With a state-of-the-art technology campus in Mumbai and Delhi, IIDE helps students understand the practical aspects of digital marketing. The institute also offers a student leadership programme to stimulate students’ strategy and decision-making abilities.

The programme includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs and observe a founder’s mindset first-hand. They also regularly organise cultural events to enhance the learning experience.

Course Syllabus

The syllabus of the PG course focuses on in-depth learning of the following subjects – Search Marketing, Website Creation, Social Media Marketing & Management, and Influencer Marketing, along with specialised training for soft skills and agency skills.

The curriculum’s creative marketing module is co-designed and certified by FCB Kinnect, while the brand reputation management (Customer experience) module is co-designed and certified by Konnect Insights, ensuring students receive top-tier, industry-aligned training.

What's more, the 3-month mandatory internship and access to WARC and a state-of-the-art LMS called 'Bookmark' for personalised feedback and learning are integral parts of the course.

Online Digital Marketing Course

For those who prefer online learning, IIDE offers two certifications – Advanced Certification in Digital Marketing and Professional Certification in Digital Marketing and Strategy. These courses are ideal for students, working professionals, and business owners, with an optional campus immersion in Delhi and Mumbai.

Course Syllabus

The curriculum spans from basics like SEO and SEM to advanced topics, including real-world case studies from WARC. The syllabus also includes resume and LinkedIn building sessions, AI mock interviews, and soft skills training. IIDE's online learners also benefit from live training sessions, doubt-solving support, and a state-of-the-art LMS.

Course Trainers

IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:

 

IIDE Placements

IIDE provides comprehensive career support and assured placement assistance. They connect learners with big agencies and global brands, offer AI-based mock interviews to assess body language and tone, and conduct soft skills and agency skills training. Their 3-day placement mock drive, personalized job hunt strategies, and resume creation assistance prepare students to excel in job interviews. Additionally, IIDE maintains active Telegram communities where students can receive information about various job opportunities.

Here are some companies, where IIDE students are placed:

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Kunal Kerkar's journey at IIDE is a testament to the institute's impactful teaching methods. In his testimonial, Kunal shares how the diverse modules and practical assignments honed his digital marketing skills, boosting his confidence and industry readiness. The personalised guidance from experienced mentors played a crucial role in his transformation, enabling him to secure a coveted role in the digital marketing field. Kunal’s story is a shining example of how IIDE equips its students with the tools to excel in their careers.

Contact Details

Phone No: +91 9619958615 / +91 9625858615
Email ID: [email protected]
Mumbai Address: Girls Education Society, IIDE Campus, AGES, SV Road, near Andheri Station, Andheri West, Andheri, Mumbai, Maharashtra 400058
Delhi Address: E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)

2. Coursera

Coursera is one of the leading digital learning platforms offering an online digital marketing certification programme curated by Google.

Apart from Google certificate courses, they also provide courses in collaboration with the University of Illinois. These courses will help you learn digital marketing according to corporate standards in digital marketing as well as eCommerce, standing it among the best digital marketing courses.

To obtain the Professional Certificate, you must complete 7 short courses covering fundamentals, lead generation, email marketing, marketing analytics, and customer loyalty, among others.

If you don’t want to enrol in all seven courses, you can take a single course and earn a shareable certificate.

• Mode Of Study: This course is taught completely online via video-recorded lectures.
• Ideal For: This is the best course for digital marketing for beginners with no background in this field.
• Duration: You can easily complete this digital marketing course online within 6 months.
• Fees: You can enrol in this digital marketing course for free.

Why do this course?

Ideal for beginners, this course is linked to degree programmes at the University of Illinois at Urbana-Champaign.

If you get admitted and enrol, your work here counts towards your degree, and you can carry your progress with you.

Plus, you’ll earn a certificate from the University of Illinois at Urbana-Champaign while grasping essential digital marketing concepts through this course.

Additionally, their classes are designed to provide you with essential knowledge for success in the field, leading many to regard it as one of the best digital marketing courses available.

Contact Details

Email ID: contact [email protected]

3. Udemy

Udemy is a widely popular online learning platform that offers various programmes across diverse subjects.

With a user-friendly interface, Udemy allows learners to explore and enrol in the best digital marketing courses based on their interests and needs.

Courses on Udemy are created by instructors from around the world, providing diverse perspectives and expertise. Whether you’re looking to enhance your skills in online digital marketing courses or explore other fields, Udemy offers a wide selection.

Through Udemy’s Mega Digital Marketing Course (A-Z Course), you will learn how to find your target market and successfully persuade them to become your customers and purchase your products.

• Mode of Study: This is a fully online digital marketing course.
• Ideal for: Beginners, Entrepreneurs and professionals who want to upskill in this field.
• Duration: The duration of this Mega Digital Marketing Course is 75 hours and 45 mins
• Fees: The fee for this digital marketing course online is INR 3,199, but sometimes Udemy has an offer for which you can bag the same for INR 499.

Why do this course?

Udemy courses are cost-effective, with frequent discounts. They offer self-paced learning for convenience, making it ideal for busy schedules.

Additionally, once you purchase the course, you usually have lifetime access to the content.

Udemy allows you to study digital marketing online for greater flexibility and convenience – both of which are factors that many students consider while browsing through the best digital marketing courses.

Contact Details

Phone No: (415) 813-1710
Address: 600 Harrison Street, 3rd Floor, San Francisco, California 94107

4. Hubspot

HubSpot is a renowned inbound marketing, sales, and customer service platform that provides a comprehensive suite of tools for businesses.

They also have an online learning platform called HubSpot Academy, which offers a variety of free courses to help individuals and businesses enhance their digital marketing, sales, and customer service skills.

Their free digital marketing course is a comprehensive resource designed to empower learners with essential skills in the dynamic field of digital marketing.

• Mode Of Study: This is an online digital marketing course.
• Ideal For: Students wanting an introduction to digital marketing and marketing managers and content marketers aiming to upskill and broaden their expertise.
• Duration: The digital marketing course online consists of 9 lessons spanning 5-6 hours.
• Fees: This is a free certification course.

Why do this course?

HubSpot Academy’s free digital marketing crash courses cover inbound marketing, content marketing, social media strategy, SEO, email marketing, and more.

This self-paced structure accommodates diverse schedules and learning preferences. Upon completion, participants will receive a recognised certification, enhancing career advancement opportunities.

Contact Details

Phone No: 000800 050 3669

5. UpGrad

Online higher education company UpGrad offers degrees and certificates in digital marketing and other fields such as IT, accounting, and management from top universities worldwide.

Their Advanced Certificate in Digital Marketing and Communication, in association with MICA, is one of the most critically acclaimed certifications, which places it among the best digital marketing courses.

• Mode of Study: The programme is conducted online, with live sessions and recorded lectures.
• Ideal for: Marketing students who want to enter the digital marketing industry.
• Duration: Depending upon your choice of specialisation, you can complete this digital marketing course online in 26-51 weeks.
• Fees: The fee for this course by Upgrad also depends upon the number of specialisations you choose. The minimum fee with one specialisation is INR 96,000.

Why do this course?

MICA, a renowned business school celebrated for its marketing expertise, contributes its curriculum design, esteemed faculty, and prestigious brand to this course. The online format supports asynchronous learning, allowing flexibility to study at your own pace and from anywhere.

Furthermore, UpGrad and MICA’s connections with various companies potentially open doors to job opportunities for course participants.

Unlock high-paying opportunities by mastering digital marketing and building essential connections.

Contact Details

Phone No: 1800 210 2020
Email ID: [email protected]
Address: CTS-796, A, Third Floor, Fleet Building, opp. Marol Fire Station Building, Marol, Andheri East, Mumbai, Maharashtra 400059

6. Google

Google, the world’s leading search engine, offers a course called Google’s Fundamentals of Digital Marketing.

Developed by Google’s in-house trainers, this comprehensive programme aims to provide learners with a foundational understanding of key digital marketing concepts.

The course covers various topics, including search engine optimisation (SEO), search engine marketing (SEM), social media, content marketing, and analytics.

Presented in a user-friendly format, the programme includes bite-sized videos and quizzes to assess your comprehension. The final quiz, or exam, consists of 40 questions that thoroughly evaluate your knowledge of concepts, placing it among the best digital marketing courses.

• Mode Of Study: Fully online
• Ideal For: Small business owners or those looking for a career change.
• Duration: 26 modules spanning over 40 hours
• Fees: Free

Why do this course?

The free digital marketing course by Google is accessible to beginners, offering flexibility in pacing to accommodate various schedules and learning preferences.

As a Google initiative, it has a global reach, attracting learners worldwide who are interested in gaining insights into digital marketing practices endorsed by a leading tech company.

That being said, with the emergence of AI tools like ChatGPT and Google’s own AI Integration Gemini, the world of digital marketing has seen a shift, so it’s essential for students wanting to pursue a career in marketing to be familiar with these AI tools.

Many AI tools today help develop some amazing digital marketing campaigns. You can learn this by enrolling for a free ChatGPT course now!

Contact Details

Phone No: N/A
Email ID: N/A
Address: N/A

7. Simplilearn

Simplilearn is one of the renowned institutes that provides advanced digital marketing courses in Bangalore and worldwide. They aim to bridge the skill gap in the digital marketing industry by offering hands-on training programmes and certifications.

The Post Graduate Programme In Digital Marketing provided by Simplilearn in collaboration with Purdue University is an online PG course that covers various digital marketing subjects such as SEO, content marketing, web analytics, social media marketing, and PPC.

• Mode of Study: Simplilearn’s Post Graduate Programme In Digital Marketing is conducted online consisting of case studies and a Final Project.
• Ideal for: Graduates who have a foundation in marketing.
• Duration: The duration of the digital marketing course online is 8 months.
• Fees: The online digital marketing course fee is INR 1,01,999 + Incld. Taxes and you can pay the fees in instalments with no cost EMI.

Why do this course?

Co-created with Purdue University and Meta, this programme is highly regarded in the industry.

Taught by industry experts and Purdue University faculty, the programme guarantees high-quality instruction. Simplilearn’s global presence and extensive alumni network offer valuable connections with digital marketing professionals worldwide, a decisive factor that students consider when searching for the best digital marketing courses.

Contact Details

Phone No: 1800-212-7688
Address: NALANDA 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru - 560102, Karnataka, India.

8. Great Learning

In association with Great Lakes Executive Learning, Great Learning offers this postgraduate programme in Strategic Digital Marketing. Considered one of the best digital marketing courses, their USP lies in personalised mentoring and guidance.

The curriculum includes varied modules, including performance marketing, campaign management, and more. The eligibility criteria to apply for this course is a minimum bachelor’s degree, which means that undergraduates cannot enrol in this course.

• Mode of Study– The entire course is taught online through live sessions as well.
• Ideal for – Graduates who want to upskill in a short time with a post-graduate programme.
• Duration– It is a 6-month course that includes career assistance.
• Fees– The fees for this course are INR 125,000+ GST, and instalment options are available.

Why do this course?

Students will earn a certification from Great Lakes Executive Learning, recognised among India’s Top 10 business schools.

The programme offers a flexible learning structure, allowing candidates to study at their own pace and attend classes at their convenience. Plus, through their collaboration with Meta Blueprint, eligible candidates can take the exam at no additional cost.

Contact Details

Phone No: 080 4711 1120
Email ID: [email protected]
Address: 505, A-Wing, ,5th Floor, MCCIA Trade Tower, ICC Complex, ICC Trade Tower, 403-A, Senapati Bapat Rd, Laxmi Society, Model Colony, Shivajinagar, Pune, Maharashtra 411016

9. NIIT

NIIT is a global leader in skills and talent development, known for providing high-quality education across various sectors. With over 40 years of experience, NIIT has empowered over 35 million learners in more than 30 countries. 

Their focus on practical learning and industry-relevant training has earned them recognition as a trusted educational partner for both individuals and organisations.

The Digital Marketing with GenAI Advanced Program is an innovative offering designed to provide learners with the necessary skills to succeed in the fast-evolving digital marketing landscape.

What makes it one of the best digital marketing courses? It integrates traditional digital marketing strategies with the latest advancements in Generative AI, giving learners a competitive edge. 

With a curriculum designed by industry experts, the programme ensures that participants are ready for the challenges and opportunities in the digital marketing space.

• Mode of Study: The course is conducted through live online sessions, providing flexibility for learners to engage with instructors and peers from anywhere.
• Ideal for: This digital marketing course online is ideal for graduates, final-year students, and working professionals looking to upskill or switch to a career in digital marketing.
• Duration: The programme spans 23 weeks, providing a comprehensive and structured learning experience that fits into the schedules of professionals and students alike.
• Fees: The course fee is ₹65,000 + 18% GST, offering a competitive price for high-quality education in digital marketing.

Why Pursue This Course?

The Digital Marketing with GenAI Advanced Programme is designed to equip you with practical skills in key areas of digital marketing, including SEO, paid advertising, content marketing, and social media strategies. 

What sets this programme apart is its integration of Generative AI, a technology that is transforming how marketers create personalised, data-driven campaigns. This makes the course highly relevant to today’s job market, where AI-driven marketing solutions are in high demand.

In addition to the theoretical knowledge, you’ll gain hands-on experience through projects and capstone assignments, applying your skills in real-world scenarios. The programme is backed by placement assistance, providing access to internships and job placement opportunities through NIIT's extensive network of industry connections, another factor that places it among the best digital marketing courses. 

Contact Details

Phone No: 180030006448
Email: [email protected]

10. LinkedIn Learning

LinkedIn Learning, formerly known as Lynda.com, is a leading online education platform offering a vast array of professional development courses across various domains, including digital marketing business, technology, and creative fields. 

Established in 1995 by Lynda Weinman and Bruce Heavin, it started as an online resource for their books and classes. In 2015, LinkedIn acquired Lynda.com for ₹11,000 crores (approximately $1.5 billion), and the platform was rebranded as LinkedIn Learning. Subsequently, Microsoft acquired LinkedIn in 2016, further expanding the platform's reach and resources. 

Additionally, LinkedIn Learning integrates with LinkedIn profiles, enabling learners to showcase completed online digital marketing courses in India and certifications directly on their professional profiles, thereby enhancing their visibility to potential employers. 

• Mode of Study: Online, self-paced learning with video tutorials and interactive exercises.
• Ideal for: Professionals, students, and lifelong learners aiming to acquire new skills or enhance existing ones in various fields.
• Duration: Courses vary in length, typically from a few hours to several weeks, allowing learners to choose based on their schedules and learning goals.
• Fees: LinkedIn Learning operates on a subscription model. The standard subscription is priced at ₹3,000 per month (approximately $40), or ₹1,800 per month with an annual commitment (approximately $25).

Why Pursue This Course?

LinkedIn Learning offers an extensive range of over 16,000 courses, covering everything from digital marketing to leadership and programming, ensuring there’s something for everyone. Whether you’re looking to advance your career or learn a new skill, the wide array of subjects caters to professionals in any field. 

The platform’s self-paced learning model allows you to balance your education with your professional and personal commitments. With certifications upon completion of online digital marketing courses in India, learners can showcase their newly acquired skills directly on their LinkedIn profile, enhancing their professional visibility. 

LinkedIn Learning also provides access to practical tools and techniques, which help learners apply the skills they acquire in real-world scenarios, making it a great resource for anyone looking to stay ahead in their career.

Contact Details

Phone No: 1-844-587-5735 

11. Copyblogger

Copyblogger is a leading online resource dedicated to content marketing, copywriting, and digital marketing education. Founded in 2006 by Brian Clark, it has become a trusted platform for writers and marketers seeking to enhance their skills and knowledge. Over the years, Copyblogger has expanded its offerings to include a variety of tools, training programmes, and resources aimed at helping individuals and businesses succeed in the digital landscape.

The platform provides a wealth of articles, guides, and courses covering topics such as copywriting, internet marketing, search engine optimisation (SEO), landing pages, sales pages, and conversion rate optimisation. 

These resources are designed to equip learners with practical skills and strategies to engage audiences and drive business growth effectively. Copyblogger's commitment to quality education and actionable insights has established it as a go-to resource for content marketers worldwide, making it one of the best digital marketing courses.

• Mode of Study: Online, self-paced learning through articles, guides, and video tutorials.
• Ideal for: Aspiring writers, content marketers, business owners, and professionals looking to enhance their digital marketing skills.
• Duration: Flexible learning paths; learners can progress at their own pace.
• Fees: Resources are available for free

Why Pursue This Course?

Copyblogger offers a comprehensive curriculum that covers essential aspects of content marketing and copywriting, providing learners with the skills needed to create compelling content that resonates with audiences. The platform's practical approach ensures that learners can apply their knowledge immediately, enhancing their effectiveness in real-world scenarios.

By engaging with Copyblogger's resources, individuals can stay updated with the latest trends and best practices in digital marketing, positioning themselves as valuable assets in the competitive online marketplace. The flexibility of their digital marketing course online allows learners to balance their education with other commitments, making it an accessible option for many.

Contact Details

Email: [email protected] 

12. Kraftshala

Kraftshala is a well-known online learning platform that focuses on marketing and sales education. They offer industry-relevant courses designed in collaboration with top companies and marketing professionals.

Kraftshala’s online digital marketing course is part of their Marketing Launchpad programme, which aims to equip learners with practical and up-to-date digital marketing skills.

• Mode of Study: Online, with live sessions and recorded lectures.
• Ideal For: Freshers, professionals, and entrepreneurs who wish to build or enhance their digital marketing expertise.
• Duration: The course spans 20 weeks, including live projects and internships.
• Fees: This is a paid course with INR 1,20,000, with an EMI option available.

Why do this course?

Kraftshala’s Digital Marketing Course is unique in its focus on hands-on learning and real-world applications. The programme is taught by industry experts and includes live projects, internships, and personalised mentoring, ensuring that students gain practical experience.

Additionally, Kraftshala offers digital marketing courses with placement opportunities through their hiring partners, some of the industry’s top companies. The course also provides lifetime access to content updates, keeping learners up-to-date with the latest trends in digital marketing.

Contact Details

Phone No: 078271 35490
Address: Spacetime, A-16, Mohan Cooperative Industrial Estate, Sarita Vihar, New Delhi, Delhi 110044

13. edX

edX is a global online learning platform that offers a wide range of courses in partnership with leading universities and institutions. Their digital marketing course is designed to provide a comprehensive understanding of digital marketing strategies, tools, and best practices.

Their digital marketing course online is offered in collaboration with prestigious universities such as the University of Edinburgh and the University of California, Berkeley.

• Mode of Study: Online, self-paced with interactive modules.
• Ideal For: Professionals, entrepreneurs, and students looking to gain a foundational or advanced understanding of digital marketing.
• Duration: The duration varies depending on the specific course chosen, typically ranging from 4 to 12 weeks.
• Fees: The course fees vary by programme, with some courses available for free with a paid option for certification (usually around $150 – $300 USD).

Why do this course?

edX’s digital marketing courses provide learners with the flexibility to study at their own pace, making it ideal for busy professionals and students. Top universities develop courses that include a mix of theoretical knowledge and practical skills.

Upon completion, learners can earn a certificate from the partnering institution, which is recognised globally. Additionally, edX offers some of the best digital marketing courses and the best SEO courses available online, making it a versatile platform for various digital marketing disciplines.

Contact Details

Email: [email protected]