The eCommerce industry is bringing in the next wave of positive change for the Indian economy. Amazon, Flipkart, Myntra have all shown us that eCommerce truly is the future. These stores became as big as they did because they realised the potential of the eCommerce market and tapped into the opportunity to sell products online. If you’ve been thinking about setting up your online store, then the time is ripe to start your own eCommerce business in India.
For this, you need to know how to build your online store, what tools you can use, how you can manage your inventory, how you can attract customers and so much more. This masterclass will help you learn all the basic ropes of starting your eCommerce store in India.
Learn important concepts
What You Will Learn
As the COVID pandemic continues, one of the most essential questions that businesses are asking is, “How to start eCommerce business in India?” or “how to start an online business in India”. As people move online to buy products, every business will look towards selling on the internet. This means that there will be a huge requirement of skilled people who know how to start eCommerce business in India.
We realised the need and this is exactly what we are offering. The masterclass will teach you everything there is to know to set up an eCommerce business in India and will make you a proud owner of your online store by the end of the session, that too in just under 20 minutes.
You will also learn to use the Shopify platform to build your store and customize it according to your requirements.
Knowing how to start an eCommerce business in India is going to give you an edge in this world that is rapidly depending on buying and selling online.
What is Shopify
Understand What is Shopify, why it is the most popular eCommerce platform and should you use it to start eCommerce business in India.
Making an account on Shopify
Learn how you can make an account on Shopify before you can start eCommerce business in India. Learn about different Shopify plans and what they can offer you.
Set up a theme
Watch the step by step guide to theme your online store. Learn how you can choose the perfect theme when you start eCommerce business in India to make the shopping experience of customers easy.
Customizing your shop
Learn to customise your online shop with images, brand colours, elegant designs and so much more. Know how you can add your unique vibe to your store when you start eCommerce business in India.
Creating a mobile optimised website
Having a mobile-optimised online store is an absolute necessity when you start eCommerce business in India today because a majority of people visit your store from mobile devices. This means that you have to be ready for that. Learn how you can make your store optimised for mobiles.
Adding products in the store
When you start eCommerce business in India you will need to learn how you can add products to your store so that people can find them when they visit your store. Know how important are product descriptions and images to ensure that your buyers can easily make shopping decisions.
Learn how you can categorise products so that people can find them easily in your store. Understand categorisation and how you can do that on Shopify when you are just about to start eCommerce business in India.
How to manage inventory
Inventory management is the backbone of any online store. When you start eCommerce business in India you need to know how you can manage the inventory of your products in your Shopify store. Understand how you can keep a track of your inventory so that you can restock your products as and when required.
Managing staffers on Shopify
If you are about to start eCommerce business in India, you will get some people to work with you on it. If you have people who work for you, you will need them to have their account. Understand how you can give them access to your store to help you manage everything from the backend.
After you start eCommerce business in India, it will start getting popular. Orders will start pouring in. Understand how you can manage orders from the customers and ensure that everything is running smoothly.
Recording transactions is necessary to keep a track of the inventory as well as the finances when you start eCommerce business in India. Learn how you can do that on the Shopify platform. Understand how you can view these records whenever you need them.
Get to know the Shopify dashboard and where everything is placed. Right from your settings to order tracking to inventory management, you need to know where you can find which data when you start eCommerce business in India.
Marketing on Shopify
Just adding your products to your store is of no use if you don’t market them. Before you start eCommerce business in India, you should learn how you can undertake marketing activities from Shopify to get more sales from customers.
Get to know your way around the Marketing Dashboard of Shopify. This will help you keep a track of all your marketing activities and campaigns that you will run after you start eCommerce business in India.
Running Marketing Campaigns
Learn how you can set up marketing campaigns when you start eCommerce business in India using Shopify to promote the products on your online store. Know how you can reach out to your potential buyers and convert them into paying consumers.
Email marketing on Shopify
Emails are one of the most popular tools used by marketers to convey their message to customers when they start eCommerce business in India. Learn how you can run email campaigns from Shopify to nurture your entire customer base.
Email templates make your emails look good and are very useful when you start eCommerce business in India. Know how you can make customised emails that people love to read. Learn to select and edit email templates to make them look very professional.
Learn how you can automate your email marketing when you start eCommerce business in India so you can just sit back and relax while your emails bring in sales for your business.
Applications and Add- on services
The best part about Shopify is that it allows you to add various applications and add-on services that can enhance the capability of your eCommerce store. Use them when you start eCommerce business in India so that you can give more power to your online store.
Learn how to set up the payment gateway to collect all the money that your shoppers give you. Understand how you can ensure that all the payments are secured and safe.
Who should enroll for the Masterclass?
If you are a student who wants to make a career in the eCommerce industry, then this masterclass will help you build a good foundation for it. Watch it to learn more about how you can start eCommerce business in India and make a career out of it.
If you want to add eCommerce marketing skills to your resume, then this masterclass is perfect for you. Learn how you can start eCommerce business in India and use the knowledge for your company or brand.
If you want to sell your products online, then this Masterclass is perfect for you. You will get a good understanding of how you can start eCommerce business in India and make your products available online for people to order.
A Curious Soul
If you are a curious soul wondering about how you can build an eCommerce store without coding knowledge or how the entire online eCommerce ecosystem works, then you will get some amazing insights in this masterclass.
If you are going to start eCommerce business in India, it is necessary to understand how you can leverage the power of eCommerce to reach more customers. This Masterclass will enlighten you about how you can start your eCommerce business in India and set up and manage your eCommerce store online.
Meet Your Instructor
Shivam Bansal is a Digital Marketing Professional and Public Speaker and has worked with several cross-cultural teams over the years. He has experience in international business and is best suited to share his learnings with you about how to start eCommerce business in India. He is deeply passionate about all avenues in business, especially sales, marketing, corporate strategy, data analysis and other expressions of creativity in general.
- Co-Founder Dastaa Travels
- Worked with AIESEC, Polska
- Worked with Wizcraft International Entertainment Pvt. Ltd.
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