From Beginners to Advanced

#1 Online Social Media Marketing Course with Certification

Whether you’re new to social media marketing, switching from a different career path, or a seasoned marketer looking to broaden your skillset, our Social Media Marketing Course is designed for you. Boost your career with a certification from IIDE, the premier digital marketing institute.

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11,872 Students Enrolled

7+ Hours

42,000/-

34,999/-

Course Fees + Taxes

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How IIDE Will Transform Your Career

At IIDE, we provide transformative learning experiences through courses crafted by industry experts and academic leaders. Our Social Media Marketing Course offers in-depth knowledge and practical skills to elevate your career in digital marketing.

Whatsapp Community/Networking Channel for IIDE Students
Whatsapp Community/Networking Channel for IIDE Students

1-on-1 Mentoring Sessions at IIDE
1-on-1 Mentoring Sessions at IIDE

IIDE's AI-based Mock Interviews
IIDE's AI-based Mock Interviews

IIDE's Designated Learning Portal
IIDE's Designated Learning Portal

Social Media Marketing Syllabus:

This self-paced video course is your gateway to mastering social media marketing. Our meticulously designed social media marketing course syllabus helps you engage with your audience, build a dedicated following, and achieve tangible results.

2 Modules

1. Introduction to Social Media Marketing

  • Brands on Social Media
  • The Customer’s Journey
  • Essential Social Media Rules
  • Creating a Content Calendar
  • How to Measure Performance

2. Instagram, Facebook, and LinkedIn Marketing

  • Understanding the Algorithm
  • Content Ideation
  • Target Audience Research
  • Content Formats

2 Modules

1. Introduction to Social Media Marketing

  • Brands on Social Media
  • The Customer’s Journey
  • Essential Social Media Rules
  • Creating a Content Calendar
  • How to Measure Performance

2. Instagram, Facebook, and LinkedIn Marketing

  • Understanding the Algorithm
  • Content Ideation
  • Target Audience Research
  • Content Formats

2 Modules

Learn to protect and enhance your brand’s image with effective strategies for managing online reputation and handling crises.

1. Introduction to Online Reputation Management and Marketing

  • Online Reputation and Its Importance
  • Difference Between Reputation Management and Marketing and Which Comes First
  • Assets Needed for ORM
  • Introduction to Brand Sentiments

2. Changing Sentiments From Negative to Neutral to Advocates

  • Tracking Brand Mentions
  • Crisis and Brand Management
  • Acquiring and Promoting Reviews
  • Digital Public Relations
  • Moment Tweeting and Marketing

2 Modules

1. Introduction to Influencer Marketing

  • Who Influencers Are
  • Evolution of Influencer Marketing
  • Finding the Right Influencers

2. Metrics and Tools for Influencer Research

  • Quantitative and Qualitative Research
  • Brand and Influencer Sentiment, and Audience
  • Brand Goals and Budgets, and Best Practices
  • Influencer Assessment Tools and Management Platforms
  • HypeAuditor, Followerwonk, IndiBlogger, and ChtrBox

3. Making Deals With Influencers

  • Influencer Outreach and Brief
  • Legalities
  • Elements in a Memorandum of Understanding
  • Monetary and Non-Monetary Compensation
  • Commissions and Fixed Payments

2 Modules

Develop a content strategy that aligns with your brand, engages your audience, and drives measurable business results

1. Introduction to Content Strategy and The Customer Journey

  • Defining Content Strategy and Its Importance
  • Aligning Content With Business Goals and Brand Identity
  • Using the AIDA Model to Map Content Needs at Each Stage
  • Defining Brand Personality and Its Impact on Content
  • Developing a Strong Brand Positioning Through Content

2. Buyer Persona Development and Example Studies

  • Creating Detailed Buyer Personas Using Market Research
  • Utilising Persona Templates to Guide Content Creation
  • Three Real-World Examples of Successful Content Strategy Implementation

2 Modules

1. Introduction to Copywriting and Its AIDA Model

  • The Definition, Role, and History of Copywriting
  • How to Craft Captivating Headlines and Opening Lines
  • How to Engage the Reader Through Storytelling and Benefits
  • Importance of Building Emotional Connections and Highlighting Unique Selling Points

2. Principles of Effective Copywriting

  • How Clarity, Conciseness, Tone, and Voice Impact the Quality of the Message
  • How to Use Persuasion in Content to Impact Consumer Psychology
  • The Importance of Editing and Revision

3. Bridging Offline and Online Copywriting

  • Similarities and Differences Between Offline and Digital Copywriting
  • Adapting Offline Copywriting Principles for Online Content
  • Unique Considerations for Blogs, Social Media, and Digital Advertising

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