#1 Online SEO Course with Certification

Master the art of creating impactful ad campaigns to maximise reach and conversions.

1. Introduction to Google Ads

• Discover the Fundamentals of Google Ads: The What and Why
• How to Set Up Google Ads- Express Mode
• What are the Types and Examples of Google Ads

2. Keywords and Keyword Planner Tool

• Learn About Keyword Match Types
• Uncover Keyword Planner Tools
• How to Use Search Volume and Forecasts?

3. Google Ads: Campaigns and Ad Groups

• What is the Hierarchy of Google Ads
• Explore Google Ads Strategy Through a Case Study
• Discover the Different Types of Campaigns

4. Responsive Search Ads and Ad Extensions

• Understanding and Creating RSAs Yourself
• Learn About the Types and Applications of Extensions
• How to Add Ad Groups?

5. Google Ads: Ranking

• Understand Google Ads Auction
• Find and Learn Google Ads Dashboard Shortcuts
• Learn About Quality Scores and Ad Ranks

6. Search Bidding Strategies

• Discover Manual Bidding Strategies
• How to Decide Campaign Budgets, Duration, and CPC
• Understand Automated Bidding Strategies: Clicks and Conversions

7. The Google Display Network

• Compare Search Network and Display Network
• Uncover the Bidding Strategies for GDN
• How to Create Display Ads?

8. YouTube Ads

• Learn About Video Ad Formats on YouTube
• Explore Campaign Level Settings on YouTube Ads
• Explore Ad Group Level Settings on YouTube Ads

9. Remarketing With Google Ads

• Learn Remarketing for Search Ads
• How to Remarket for Display Ads?
• Understand Remarketing for YouTube Ads

10. Conversion Tracking

• Compare Macro Conversions and Micro Conversions
• Discover the Different Types of Conversions
• How to Set up Conversion Tracking?

Gain insights into user behaviour and optimise performance with data-driven strategies using Google Analytics.

1. Introduction To Google Analytics 4 (GA4)

• Overview, History, Features and Benefits Of GA4
• Installing a GA Demo Account

2. Acquisition, Engagement, And User Reports

• Exploring The Dashboard
• Accessing The Google Merchandise Store (GMS) Demo Account

3. Generating Reports For The GMS Website

• Custom Reporting And Analysis
• Learn About Dimensions vs. Metrics
• How to Create Custom Reports, Custom Events, and Custom Conversions?
• Learn How to Create a UTM Tracking Link With a Hands-On Activity

4. Advanced Reporting And Integration

• How to Exclude Internal Traffic?
• Integrating GA4 With Other Tools, Such as Google Ads and Google Tag Manager
• Explorations on the GA4 Dashboard

Explore how to monetise content through blogging, AdSense, and affiliate marketing strategies.

1. Blogging Fundamentals

• Understand the Niches and Types
• Understanding Your Target Audience And Their Needs
• Learn About The Essential Elements Of A Successful Blog

2. Content and SEO

• How to Balance Content With SEO?
• Understand Content Creation Guidelines
• Work on Headlines and Titles

3. Promoting Your Blog

• How to Promote Your Blog?
• Explore Guest Blogging
• How to Use Social Media to Promote Your Blog

4. Content Writing Templates

• Learn Through RLLs and Step-By-Step Guides
• Find Content Hubs and Learn About Being The Sources

5. Introduction To Google AdSense

• What Is Google AdSense and How Does It Work?
• How to Set up Google AdSense?
• Getting the AdSense Approval

6. AdSense Units and Channels

• Create an AdSense Ad Unit
• Explore the Plugin for Adding Adsense Code
• Learn About Custom and URL Channels

7. Affiliate Marketing

• Uncover the Various Types and Revenue Models
• Finding a Niche Using Quora
• Use Research, References and Other Best Practices

8. Promoting

• Learn Email Marketing and Opt-in Forms
• Explore Affiliate Marketing via Vlogging
• Use Tools for Blogging and Affiliate Marketing

Learn to design effective media strategies that maximise impact and budget efficiency.

1. Introduction to Media Planning and Strategy

• Get in Touch With Media Strategy Components
• What is Research in Media Planning?
• Explore the Buyers, Publishers and Networks

2. Components of Media Planning

• Explore Budgeting
• Understand the Platforms
• Learn About Ad Formats

3. Creating a Media Plan

• Get a Crash Course In Excel
• Explore Media Planning Columns
• Making a Media Plan and Understanding Targeting

4. Navigating Advertising Platforms

• Tips For Non-Self-Serve Platforms
• Choosing Between Self-Serve and Non Self-Serve
• Explore Facebook, Instagram and The Audience Network

5. Programmatic Buying

• Media Planning x Programmatic Advertising
• Demand-Side Platforms
• Sell-Side Platforms