Search Engine Marketing Course
The SEM course primarily deals with understanding the difference between organic and paid search engine results and understanding the algorithm on the basis of which advertisements are placed on the Search Engine Results Page (SERP). This brings in a know-how of the Ad rank mechanism, Quality Score, bid and relevancy of the ad. Following this, the SEM training involves keyword planning using the Google AdWords Keyword Planner. This teaches students to use those keywords in their ads that have a high search volume and moderate or low competition from other advertisers.
As part of the course curriculum, students are taught the art of writing the perfect text ad which involves writing the most compelling ad copy, URL, ad description and call-to-action (CTA). In addition to this, students are explained the working of the search as well as display ad network. Lastly, students are assisted with creating and managing an entire ad campaign on Google AdWords. This involves creation of ads (text or banner ads) using relevant keywords, bidding and budgeting of ads and ad groups.
This intensive SEM training is your one-stop solution to understanding Search Engine Marketing in and out. Completion of this course will qualify you for the basic Google AdWords Certification examination. Moreover, adding the knowledge of Search Engine Marketing to your skill-set will make you a valuable asset for any Digital Marketing agency or Online Advertising firm. If you wish to learn Google Adwords, sign up for IIDE’s Search Engine Marketing course in Mumbai.
Search Engine Marketing Course Details
- What is Google AdWords?
- Paid search versus Organic search
- Google Ad Rank Algorithm
- Relevance and quality score
- Bidding on AdWords
- Keyword planning for Google AdWords
- Search and display network
- Text ad and ad extensions
- Google banner ads
- Campaign management
- Google partners