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Founded on November 10 2014, Urban Clap in a matter of just 6 years became the largest home services market place in India. This platform helps in connecting trusted and trained professionals with customers who wish to enjoy services like hair-dressing, massages, cleaning etc. at the comfort of their home.
Urban clap employees over 25,000 service professionals and caters to 50,00,000 people in a year. It also boasts a reach of service in 18 different cities. Valued at $850 Million, Urban Clap is one of the most well-known startups.
Despite its popularity, it’s perception is mostly limited to personal services like salon and cleaning. Little is known about the Fitness services and coaching they provide, despite it being a 4-year-old feature.
In this presentation case study, the student team will tackle the issue of the unpopularity of their fitness segment with the help of deep insights and data-driven solution making.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Jun 6, 2024
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Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.