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As a part of their course assignments, IIDE students do a case study of the marketing strategies of various brands. Abhishek Rasane and Ayushman Jain chose to analyse Keventers Digital Marketing Strategy. You can have a look at the presentation below as well as the textual summary to get some visual insights into their e-marketing strategy.
Quickly turning into the most popular hangout spot of people of all ages in India, Keventers is a milkshake store no one can ignore. First, their bottles popped up all over social media, then their stores reached every major metropolis, and now it is one of the most famous brands for milkshakes in the country.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Nov 28, 2024
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Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.