Name: Complete Digital Marketing Strategy Of Dove + Analysis
Brand: IIDE
Rating: 9.9 (103837 reviews)

Contact Us for any query

Privacy Policy

Terms of Use

Post Graduation in Digital Marketing

Online Digital Marketing Courses

Short Term Certifications

Free Digital Marketing Courses Online

Digital Marketing Courses

About Us

Contact Us

Refer & Earn

Blogs

Case Studies

Presentations

Hire From Us

Work With Us

Interview Preparation Course

All Digital Marketing Certifications

Social Media Marketing Course

SEO Course Online

Performance Marketing Course Online

Content Writing Course

E-Commerce Course

Website Development Course

Email Marketing Course

Instagram Marketing Course

Conversion Rate Optimisation Course

IIDE Mumbai

IIDE Delhi

IIDE Bangalore

IIDE Jaipur

IIDE Pune

IIDE Kolkata

IIDE Ahmedabad

IIDE Andheri

Fundamentals of Digital Marketing Course

Free Instagram Marketing Course

ChatGPT Course

Linkedin Masterclass

Meta Ads Course

Digital Marketing Courses In Mumbai

Digital Marketing Courses In Delhi

Digital Marketing Courses In Nepal

Digital Marketing Courses In Dubai

Digital Marketing Courses In Bangalore

Digital Marketing Courses In Pune

Digital Marketing Courses In Hyderabad

Digital Marketing Courses In Kolkata

Digital Marketing Courses In Jaipur

Digital Marketing Courses In Ahmedabad

Best Digital Marketing Courses

Digital Marketing Courses In Chandigarh

Digital Marketing Courses In Chennai

Digital Marketing Courses In Kochi

Digital Marketing Courses In Lucknow

Digital Marketing Courses In Surat

Digital Marketing Courses In Indore

Digital Marketing Courses In Nagpur

Digital Marketing Courses In Coimbatore

Digital Marketing Courses In Noida

Digital Marketing Courses In Gurgaon

Digital Marketing Courses In Dehradun

Digital Marketing Courses In Thrissur

Digital Marketing Courses In Faridabad

Digital Marketing Courses In Patna

Digital Marketing Courses In Thane

 Digital Marketing Courses In Nashik

Digital Marketing Courses In Udaipur 

Digital Marketing Courses Navi Mumbai

Digital Marketing Courses In Ghaziabad

Digital Marketing Courses In South Delhi

Digital Marketing Courses In Dadar

 Digital Marketing Courses In Andheri

Digital Marketing Courses In Meerut

Digital Marketing Courses In Borivali

Digital Marketing Courses In Vashi

Digital Marketing Courses In Kalyan

Digital Marketing Courses In Panvel

Digital Marketing Courses In Mulund

Digital Marketing Courses In Virar

Digital Marketing Courses In Bandra

Digital Marketing Courses In Rohini

Digital Marketing Courses In Kozhikode

Media and Entertainment Skills Council(MESC) Logo

mesc_icon.webp

Approved by

google_partner_icon.webp

Google Partner

footer-facebook-icon.svg

footer-youtube-icon.svg

footer-in-icon.svg

footer-insta-icon.svg

footer-x-icon.svg

Find A Course

Courses

MBA-Level Post Graduation Program

Online Digital Marketing Course

Recorded Masterclass

Free Masterclass

Alumni

Student Life

Trainers

IIDE-Logo.svg

Explore Courses

Get In Touch

More

Careers

Placements

Testimonials

Refer and Earn

thumbnail_upload-1736872207897.png

upload-1736872207897.png

<div class="raw-html-embed"><div class="et_pb_text_inner"><p>Previously, we discussed the intensive marketing strategy of <a href="https://iide.co/presentations/colorbars-marketing-strategy/">Colorbar</a>, one of the leading beauty brands in India and across the globe. In this case study, we’ll be explaining, in brief, the buyer persona, and digital marketing strategy of Dove, one of the leading personal care brand in India.</p><p>In order to understand the Marketing Strategy of Dove, our students, Anurag Shisode, Tanzim Shafi, and Moinuddin Jetpurwala made a comprehensive analysis of the brand’s online presence, buyer persona, and campaign strategy to overcome such problems and media planning. Before we take a deeper dive into the research, let us understand a bit more about the company.</p><h2><span id="About_Dove"><strong>About Dove</strong></span></h2><p><img fetchpriority="high" decoding="async" class="wp-image-217984 alignnone size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872205306-a89f85c134d4298958ef497205249e0f.webp" alt=" Digital Marketing Strategy of Dove - logo | IIDE" width="300" height="169"></p><p>Dove is a personal care brand owned by Unilever, the parent business. In 1957, it was first made available to the British public. It belongs to the FMCG sector, and its main selling feature is the fact that it has been demonstrated to be a single product with several uses, such as a moisturizer and a straightforward treatment for dry skin. Men and women of every size, shape, and age make up their customer base. Due to the higher cost of its products compared to those of its rivals, the brand has mostly targeted consumers in the upper and upper-middle classes.</p><p>Dove’s heritage is founded on moisturization – proof, not promises, propelled Dove from a Beauty Bar to become one of the world’s most popular beauty products. Dove now offers a variety of products, including body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners, and hair styling products, all of which are based on the universal premise of genuine care.</p><p>Dove sells its products in around 150 countries and its logo is a silhouette profile of the brand’s namesake bird.</p><p>So, now as we have an idea about the company, let’s move further.</p></div></div><div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>Let’s take a look at the Digital Marketing Strategy of Dove</strong></h2><p>To obtain an accurate picture of the brand’s advertising campaigns, the student team conducted a brand audit for Dove. This audit is the result of primary research (interview-based survey reports) and secondary sources (media publications, research papers, and articles.)</p><h3>Market Research for Dove</h3><ul><li><h4>Social Media Platform Audit</h4></li></ul><p>A thorough social media audit has been done by the students to understand what part of Dove’s social media strategy is working and what they can do better. After taking a look at their Instagram, Youtube, Facebook, and Twitter they submitted an analysis</p><p><img decoding="async" class="alignnone wp-image-364798 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872205422-868e3358a3a3ab0c47f51e98446dd5a4.webp" alt="Digital Marketing Strategy of Dove" width="939" height="528" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/12/WhatsApp-Image-2022-12-22-at-5.52.50-PM.jpegw3.webp 939w, https://iide.co/wp-content/uploads/2022/12/WhatsApp-Image-2022-12-22-at-5.52.50-PM-480x270.jpeg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 939px, 100vw">.</p><ul><li><h4>Buyer Personas</h4></li></ul><p><img decoding="async" class="alignnone wp-image-364800 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872205855-e2e831767dcd827c0660f19d493a0650.webp" alt="WhatsApp Image 2022 12 22 at 5.55.08 PM" width="956" height="575" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/12/WhatsApp-Image-2022-12-22-at-5.55.08-PM.jpegw3.webp 956w, https://iide.co/wp-content/uploads/2022/12/WhatsApp-Image-2022-12-22-at-5.55.08-PM-480x289.jpeg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 956px, 100vw"></p><ul><li><h4>Content Calendar</h4></li></ul><p><img decoding="async" class="alignnone wp-image-364801 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872206377-dbaac1e139a68ca3191dc0fa79cbcb46.webp" alt="Digital Marketing Strategy of Dove - Content Calendar" width="939" height="470" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/12/WhatsApp-Image-2022-12-22-at-5.57.01-PM.jpegw3.webp 939w, https://iide.co/wp-content/uploads/2022/12/WhatsApp-Image-2022-12-22-at-5.57.01-PM-480x240.jpeg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 939px, 100vw"></p><h3><strong>Suggestions</strong></h3><p>Here are a few suggestions that are presented by the students :</p><p><img decoding="async" class="alignnone wp-image-370067 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872206889-d7ba0c644ddc8e36f576d03218a277ea.webp" alt="Digital marketing strategy of dove- Instagram suggestions" width="880" height="520" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/12/Digital-marketing-strategy-of-dove-Instagram-suggestions.pngw3.webp 880w, https://iide.co/wp-content/uploads/2022/12/Digital-marketing-strategy-of-dove-Instagram-suggestions-480x284.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 880px, 100vw"></p><h3><img decoding="async" class="alignnone wp-image-370075 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736872207314-35bda980aac11058e34d3fa497995d44.webp" alt="Digital marketing strategy of dove- Instagram suggestion" width="865" height="462" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/12/Digital-marketing-strategy-of-dove-Instagram-suggestion.pngw3.webp 865w, https://iide.co/wp-content/uploads/2022/12/Digital-marketing-strategy-of-dove-Instagram-suggestion-480x256.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 865px, 100vw"></h3><h3><strong>Conclusions</strong></h3><p>Dove is a well-known personal care brand and is one of the world’s most popular skincare brands. Aside from its unique composition, which distinguishes it from other soaps and cosmetic products on the market, its marketing approach has also given it a distinct advantage. Its smart marketing techniques have helped it increase its market share and strengthen its client relationships. Dove’s product line has expanded with time without hampering the quality, and an increasing number of individuals have joined its effort to shatter false beauty standards.</p><p>Digital marketing is important, everyone’s doing it, and companies are looking for experts, why don’t you become an expert by joining <a href="https://iide.co/master-mba-digital-marketing/">IIDE’s Post-Graduation in Digital Marketing Course.</a></p><p>If you like such case studies, check out our <a href="https://iide.co/case-studies/">knowledge portal.</a></p></div></div>

<div class="raw-html-embed"><h3>
  Courses Recommended for you
  </h3></div>
  

IIDE's Free Digital Marketing Masterclass Banner

medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
  Frequently Asked Questions
  </h2></div>
  

<h2>Awards &amp; Recognition</h2>

IIDE The Digital School - IIDE's Online Digital Marketing Course 

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Download Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with Nepal’s top online digital marketing courses offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

<h2>Frequently Asked <span>Questions</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning Methodology</h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h2>Learning <span>Methodology</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>Discover how IIDE’s digital marketing courses have shaped careers and driven success for our alumni.</p>

Get Brochure

<p>Our online digital marketing course includes an updated syllabus featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry</p>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.&nbsp;</p>

<h2><span>Campus</span> Immersion</h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programme.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

IIDE The Digital School - IIDE's PG in Digital Marketing Students Image

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholarship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Prep Course Starts on: 22nd&nbsp;Feb 2025</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<p>Highlighting the remarkable career journeys and industry success stories of our Digital Marketing PG alumni.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing education.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

Glimpse of what you’ll learn

<div class="raw-html-embed">
  <h3><span>Related</span> Blogs
  </h3></div>
  

<p>In order to understand the Marketing Strategy of Dove, our students, Anurag Shisode, Tanzim Shafi, and Moinuddin Jetpurwala made a comprehensive analysis of the brand’s online presence, buyer persona, and campaign strategy to overcome such problems and media planning. Before we take a deeper dive into the research, let us understand a bit more about the company.</p>

<div class="raw-html-embed"><h1>Complete Digital Marketing Strategy of Dove + Analysis</h1></div>

Complete Digital Marketing Strategy of Dove + Analysis

Aditya Shastri

Courses Recommended for you

Aditya Shastri