Name: Bewakoof Digital Strategy For The Clothing Industry | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

Contact Us for any query

Privacy Policy

Terms of Use

Post Graduation in Digital Marketing

Online Digital Marketing Courses

Short Term Certifications

Free Digital Marketing Courses Online

Digital Marketing Courses

About Us

Contact Us

Refer & Earn

Blogs

Case Studies

Presentations

Hire From Us

Work With Us

Interview Preparation Course

All Digital Marketing Certifications

Social Media Marketing Course

SEO Course Online

Performance Marketing Course Online

Content Writing Course

E-Commerce Course

Website Development Course

Email Marketing Course

Instagram Marketing Course

Conversion Rate Optimisation Course

IIDE Jaipur

IIDE Delhi

IIDE Bangalore

IIDE Mumbai

IIDE Pune

IIDE Andheri

IIDE Kolkata

IIDE Ahmedabad

Fundamentals of Digital Marketing Course

Free Instagram Marketing Course

ChatGPT Course

Linkedin Masterclass

Digital Marketing Courses In Mumbai

Digital Marketing Courses In Delhi

Digital Marketing Courses In Nepal

Digital Marketing Courses In Dubai

Digital Marketing Courses In Bangalore

Digital Marketing Courses In Pune

Digital Marketing Courses In Hyderabad

Digital Marketing Courses In Kolkata

Digital Marketing Courses In Jaipur

Digital Marketing Courses In Ahmedabad

Best Digital Marketing Courses

Digital Marketing Courses In Chandigarh

Digital Marketing Courses In Chennai

Digital Marketing Courses In Kochi

Digital Marketing Courses In Lucknow

Digital Marketing Courses In Surat

Digital Marketing Courses In Indore

Digital Marketing Courses In Nagpur

Digital Marketing Courses In Coimbatore

Digital Marketing Courses In Noida

Digital Marketing Courses In Gurgaon

Digital Marketing Courses In Dehradun

Digital Marketing Courses In Thrissur

Digital Marketing Courses In Faridabad

Digital Marketing Courses In Patna

Digital Marketing Courses In Thane

 Digital Marketing Courses In Nashik

Digital Marketing Courses In Udaipur 

Digital Marketing Courses Navi Mumbai

Digital Marketing Courses In Ghaziabad

Digital Marketing Courses In South Delhi

Digital Marketing Courses In Dadar

 Digital Marketing Courses In Andheri

Digital Marketing Courses In Meerut

Digital Marketing Courses In Borivali

Digital Marketing Courses In Vashi

Digital Marketing Courses In Kalyan

Digital Marketing Courses In Panvel

Digital Marketing Courses In Mulund

Digital Marketing Courses In Virar

Digital Marketing Courses In Bandra

Digital Marketing Courses In Rohini

Digital Marketing Courses In Kozhikode

mesc_icon.webp

Approved by

google_partner_icon.webp

Google Partner

footer-facebook-icon.svg

footer-youtube-icon.svg

footer-in-icon.svg

footer-insta-icon.svg

footer-x-icon.svg

Find A Course

Courses

MBA-Level Post Graduation program

Online Digital Marketing Course

Recorded Masterclass

Free Masterclass

Alumni

Student Life

Trainers

IIDE-Logo.svg

Explore Courses

Get In Touch

More

Careers

Placements

Testimonials

Refer and Earn

medium_upload-1736872171999.jpg

small_upload-1736872171999.jpg

thumbnail_upload-1736872171999.jpg

upload-1736872171999.jpg

<div class="raw-html-embed"><div class="et_pb_text_inner"><iframe style="border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;" width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen="allowfullscreen" src="https://prezi.com/view/ktSKpSAMUCriKXS5yP4M/embed" data-class="LazyLoad"> </iframe><h3><strong>About Bewakoof</strong></h3><p>Bewakoof was introduced as a merch brand in the clothing industry that introduced the Indian online markets to affordable quality purchases and has been going strong since its initialization back in 2012. As much as it has grown in the online markets, its trial at making its presence felt in the offline market failed miserably once.</p><p>However, the website and application have been able to garner quite a lot of attention and are <strong>still growing</strong> the brand at a staggering <strong>rate of 15-20% per month.</strong></p><p>In spite of being active in only metro and tier I and II cities, Bewakoof has a turnover of whopping <strong>12 crores.</strong></p><p>So, really, ‘Bewakoof’ who?</p></div></div><div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h3><strong>Target Audience</strong></h3><p>Though Bewakoof is not very picky, its target audience is still primarily people belonging to the <strong>age group of 16-24 years</strong>. This can include students, working professionals or entrepreneurs who are more or less financially stable. The <strong>secondary </strong>and <strong>tertiary</strong> target audience includes people from the age groups of <strong>24-34</strong> and <strong>34-50</strong> respectively.</p><h3><strong>Search Engine Optimization</strong></h3><p>Search Engine Optimization (SEO) helps improve rankings on search engine ranking pages. In order to have a good organic ranking, it is important for that brand to have a very well functioning SEO strategy. On analyzing Bewakoof’s SEO strategy, only <strong>one issue</strong> was found and that is <strong>backlinks</strong>. The brand’s website did not seem to have enough quality backlinks which affects its domain credibility.</p><h3><strong>Social Media and Content</strong></h3><p>Bewakoof is today butting heads with its fellow competitors Ultykhopdi and The Souled Store.</p><p>Bewakoof, however, is way ahead if social media followers are to be compared.</p><p>Where <strong>Ultykhopdi</strong> has <strong>21K</strong> Facebook followers, <strong>8K</strong> Instagram followers and just <strong>242</strong> Twitter followers.</p><p><strong>The Souled Store</strong> has a much better social profile than Ultykhopdi with <strong>1.1M</strong> Facebook followers, <strong>239k</strong> Insta followers, and a considerable <strong>365</strong> Twitter followers.</p><p>Bewakoof.com, though, leads them all with as high as <strong>4.6M</strong> Facebook followers, <strong>581k</strong> on Instagram and even it’s Twitter handle have a massive <strong>10.6K</strong> followers.</p><p>The huge difference is followers is due to the creative and varied posts Bewakoof uploads on its different social media pages. However, its competitors have been using the same posts on different social media platforms. This brings in to notice how good Bewakoof’s marketing strategy is and it can easily be seen by their online presence.</p><p>The only problem with Bewakoof.com’s social media pages is that due to the frequency at which they post memes (5 a week), it can sometimes feel like a meme page rather than a page for a startup that sells clothing and merch.</p><h3><strong>Social Media Campaigns</strong></h3><p>After Marvel released their first trailer for Avengers 4, Bewakoof came up with a social media campaign “<strong>SAVE THE BILLIONAIRE</strong>”. This campaign gave people a chance to submit #MyDorkyIdea to save Tony Starks and bring him back to planet earth. The campaign came with a tagline “Help Potts save Tony Before He Rots”. This generated a lot of interest from people to come forth with their quirky ideas and get some surprise from the brand.</p><p>Another part of this campaign included influencers reviewing the brand’s clothing in the #24hourchallenge and upload their reviews to engage their followers and get more people to know about the brand and its quality products.</p><p>A different campaign was Bewakoof anonymously posting riddles where people had to guess the brand name. the winners then got some super offers from the brand. This campaign ran under the secret Santa theme.</p><h3><strong>Social Media and Google ads</strong></h3><p>Every brand that knows how to grow invests in both social media advertisements as well as Google ads. These ads make easier for the brand to grow at a faster and smoother pace. These ads can also include keywords like merch, online shopping, fandom t-shirts, affordable clothing, etc.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h3><strong>Conclusion</strong></h3><p>Since it’s initiation, Bewakoof has grown from rags to riches. There are no doubts about the brand having a strong social media strategy as compared to its fellow competitors. the varied content and brilliant campaigns allow Bewakoof to gain a social media presence other brands have not been able to. A few changes and they might as well be a leading brand.</p><style>#page-container {<br /> overflow: hidden;<br />}<br /></style></div></div>

<div class="raw-html-embed"><h3>
  Courses Recommended for you
  </h3></div>
  

medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
  Frequently Asked Questions
  </h2></div>
  

<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<h2>Learning Methodology</h2>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

<div class="raw-html-embed">
  <h3><span>Related</span> Blogs
  </h3></div>
  

<p>Bewakoof was introduced as a merch brand in the clothing industry that introduced the Indian online markets to affordable quality purchases and has been going strong since its initialization back in 2012. As much as it has grown in the online markets, its trial at making its presence felt in the offline market failed miserably once.</p><p>However, the website and application have been able to garner quite a lot of attention and are still growing the brand at a staggering rate of 15-20% per month.</p>

<div class="raw-html-embed"><h1>Full Walkthrough on Bewakoof’s Digital Marketing Strategy</h1></div>

Full Walkthrough on Bewakoof’s Digital Marketing Strategy

Aditya Shastri

Courses Recommended for you

Aditya Shastri