About The Course

In this Google Analytics course, the trainer explains what is Google Analytics and introduces you to Google Analytics terms that will help you in analyzing your website’s and marketing campaigns’ performance. The course also progresses to more advanced topics including how to create UTM links and creating customized reports and dashboard views.
Duration: 1 hour 50 minutes.

  • SEO Beginners & Experts
  • Start-up owners & Entrepreneurs
  • Practicing Google Ads Advertisers
  • Business Owners & Online Marketers
  • Anyone aiming for better website ranking
  • Digital Marketing Students & Professionals
  • Marketing Managers & Digital Media Buyers
  • Web Developers & WordPress Website Owners
  • Data Analyst
  • Google Analytics Manager
  • SEO Strategist
  • Good Internet Connection
  • Laptop, desktop, smartphone or tablet
  • Website or landing page
  • HTML knowledge is not required but would be a bonus

Improve Marketing ROI with Google Analytics

About The Instructor

Meherzad Karanjiahas been a part of the Digital Marketing and Design space for the past 17 years. Having been involved in digital marketing from early on, Meherzad has been steadily decoding Google’s search ranking algorithms to understand what clicks. He’s been instrumental to the growth of multiple brands and companies including Schbang, Asian Paints, B Blunt, and IMS Education among others. Owing to his experience coupled with his general practice of making learning fun, Meherzad is the one to learn SEO online with.


  • Chief Learning Officer, IIDE
  • Head of Media and Strategy, Schbang
  • Online Strategist & Chief Learning Officer, FoxyMoron
  • Senior Brand Manager, Pepperfry
The instructor - Meherzad Karanjia





What this Course Includes


2-hours On-Demand Video Lectures
Learning Conveniently Via Any Device
Lifetime Access For Self-Paced Learning
Practice Tests & Assignments for Evaluation



Receive a Certificate of Completion
Dedicated Q&A Support & Help
Regularly Updated Curriculum
Access To Case Studies & Resources

Stand Apart with IIDE’s Certificates

Add it to your wall of fame or share with your LinkedIn connections — IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

Online Digital Marketing Courses - Online Certificates

Ratings & Reviews

145 Reviews | 4.6 Average Rating

  • 5 Star 62% 62%
  • 4 Star 20% 20%
  • 3 Star 10% 10%
  • 2 Star 1% 1%
  • 1 Star 1% 1%

“The country that I live in doesn’t have digital marketing training. So I have taken lots of online courses. This one was by far the best. They covered bastic topics like what is google analytics, how to set up google analytics account, etc. and also how to customize the dashboard. Best part is whatever questions i had i aways got answers so fast. Appreciate it”.

Raul Bronson
Startup owner

“really good value for money. earlier i only knew what google analytics is for. now i have learn google analytics dashboard usage and to make custom reports to only see the data i want. will suggest google analytics course to friends also..”

Harish Gi
Businessman, India

“I’ve had my website for the longest tiem but I never knew all this data. The Google Analytics course is taught so nicely that I could implement everything that I was learning. If you want to learn Google Analytics online I would really recommend this one. Kudos!”

Natalie Colby
Blogger, Rome

“Before starting i didnt even know what is google analytics. After completing the course i can teach google analytics terms to someone else and also how to create UTM links. Never knew that google analytics can be so easy. Using examples in the videos also helped to learn google analytics. Thanks mr. karanjia and iide.”

 Aishwarya Kumari Srivastav
Paid Media Intern, Australia

Guaranteed Outcome

By the end of this Google Analytics course, you will know exactly what is Google Analytics and how it works. You will be equipped to track your website visitor’s behavior and identify what they’re looking for. The course prepares you to analyze the data on your Google Analytics dashboard and accordingly modify various elements that ultimately contribute to sales. Learning how to create UTM links will make it easier for you to track marketing campaigns.

How to setup Google Analytics account and hierarchy
Getting familiar with Google Accounts dashboard
Introduction to Google Analytics Terms
Customizing Google Analytics Dashboard and Reports
Understanding Audience Demographics, Acquisition and Behavior
How to Create Unique Tracking Parameter (UTM) Links
Optimizing Your Website After Data Analysis

Make Data-Driven Decisions with Google Analytics

You May Also Like

Money should never be an obstacle to learning. Combine this course with the recommended courses or any other course of your choice and expand your skill-set without burning a hole in your pocket. The more courses you enroll for, the more discounts you get.

10 courses in 1 Mega Digital Marketing Certification

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Whether you’re a start-up owner, a working professional or a student, our 10 courses in 1 Mega Digital Marketing Certification is ideal for you.

All the courses included in the bundle are structured to impart in-depth subject knowledge with prime focus on keeping the topic interesting and easy-to-understand at the same time. To top it, the digital marketing bundle is available at a discount of 50% for a limited time period.

Frequently Asked Questions

How do I start watching the online Google Analytics course?
To start watching the course, create an account. After that, go to the course page and purchase the course. As soon as you make the payment, you will find the online Google Analytics course on your account dashboard under ‘My Courses’. When you click on the course name, you will be redirected to the course landing page. Click on ‘Resume Course’ to start watching.
What devices can I watch the lectures on?

You can learn Google Analytics online by logging into your course account from your mobile, tablet, laptop or desktop computer browser.!

How much time do I have to complete the online Google Analytics course?
This online Google Analytics course is self-paced. Since you have lifetime access to the lectures, you can learn Google Analytics and revisit tips at your own convenience.
Is there a way I can test my learning?
You will get access to tests that will help you assess and implement the persuasive advertising strategies that you’re learning during the course.
How can I get my doubts solved?
You can reach out on learnonline@iide.co.Our Google Analytics subject matter experts are available anytime between Monday and Saturday and will solve all your doubts that surface during the course.
I have completed the online Google Analytics course. Will I receive the Certificate of Completion?
Yes. When you’ve completed all the lectures and passed the tests, you will receive the Certificate of Completion. You can even save the certificate in a .pdf or .jpg format, which will make it easier for you to share. Please check if all the lectures listed under the course content have been marked as complete (look for a check mark against every lecture).
All the lectures have been marked as complete but I still don’t see the Certificate of Completion. Why?
After watching all the lectures, you have to achieve a minimum score of 80% in the final test to get the Certificate of Completion. Please check your score for the final test. If it’s lower than 80%, you will have to retake the test.
How many times can I attempt the final test?
You can attempt the final quiz a maximum of 3 times.
I’ve watched all the lectures and passed the test. I still can’t find the Certificate of Completion. What do I do?

In this case, please get in touch with us and we’ll check what the problem is.

I really enjoyed the online course. How can I show my appreciation?
We’re extremely happy to know that you’re enjoying the online Google Analytics course. To rate and review the course, you can go to the online course dashboard. In the course player, click on Leave a rating.
I’m sure my friend will benefit from this online Google Analytics course. How do I share the course with him/her?
On your account dashboard, you will find the Referral Program. There will be a link that you can share with as many people as you want.
What benefits do I enjoy if I share your course with others?

When you get someone to enroll with one or more of IIDE’s online courses, you enjoy discounts on your own purchases. You also get first access to any new courses that IIDE will create in the future. You can find more information about this here.

What if I don't like the course?
By any chance, if you feel that the course has not met your expectations, you can let us know by filling out this form within 7 days of your purchase. Our academic counselor will reach out to gather feedback and provide the best possible solution. If that doesn’t work, we will refund the entire amount to you within 3-7 working days.