Instagram has over 111 million active users per month and has a user engagement which is 50 times higher than any
other social media platform. At this meetup, everyone learnt to find the right type of content that gets you instant visibility online for your product/service. They learnt all about using effective content to market your brand
organically on Instagram. The participants got the answers to questions like “How do I get user engagement on
Instagram?” and “How can I use Instagram to increase sales?” from Vir Bhan Saini, Content Marketing Head at IIDE.

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