When it comes to the online environment, there’s no doubt that content is king. The pace at which people consume
content every year is increasing at an incredible speed.

This means that there is a huge demand for unique content. If you can provide readers with engaging content that they
love to consume, you will have a great opportunity to influence them.

At our meetup conducted by Aditya Shastri, Lead Trainer at IIDE, participants learnt how they can leverage the power
of Content Marketing to reach out to their target audience. They learnt different formats of content, creating a
content bucket and making a content calendar. Everyone enjoyed the enlightening session. The skills they learnt from
it are definitely going to help them in their field

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