Complete Insight into Wills Lifestyle Marketing Strategy with SWOT and Competitor Analysis

Wills Lifestyle is an apparel brand under the ITC umbrella. The company has undergone many changes over the years and now is simply known as WLS. WLS offers a large variety of clothing for both men and women. It claims to be a 100% natural company, meaning all its products are made of purely natural elements.

We shall learn more about that along with many other aspects of the company such as its marketing mix, competitors, ad strategy, marketing campaigns, and SWOT analysis in the Wills Lifestyle marketing strategy. Let’s get started by learning more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]