In-Depth SWOT Analysis of Yes Bank – One Of The Top Banks of India

In our previous blog, we elaborated on the SWOT analysis of one of the toughest contenders in the private banking sector, HDFC. In this blog will be doing an end-to-end SWOT Analysis of Yes Bank.

Yes Bank has made a jump in its profits of about 74% which was more than the estimated profit during the Q2 of 2021. In the past decade, it has shown its success by winning a variety of awards. Due to its abundant knowledge in the banking sector, it has been providing its customers with different facilities and giving quality services.

They have been using some innovative marketing strategies in this digital era. Digital marketing is one of the most essential methods of marketing for the current time as most people are online and it can cater to a large audience. So if you are interested in learning the latest skills – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

This makes us curious to know how Yes Bank became such a big name in the industry, here we have covered the topic SWOT analysis of Yes Bank in depth. But before we understand its success strategy let us know a bit about Yes Bank as a company, its services, competitors, financial health, and more.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 26, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.