Comprehensive S.W.O.T Analysis of Yamaha

Introduction

Yamaha Corporation is a Japanese multinational conglomerate that offers a diverse range of products and services. It is the world’s largest piano manufacturing company and one of the constituents of the Nikkei 225. 

Despite the fact that Yamaha Corporation is still a major shareholder, the former motorcycle division was founded in 1955 as Yamaha Motor Co., Ltd., which began as an affiliated company but later became independent.

In this case study, we’ll look at the SWOT Analysis of Yamaha to learn about their strengths, weaknesses, opportunities, and threats, which help them maintain their renowned status in the business.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]