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Yahoo is one of the leading brands in the media, and entertainment sector. It is a trusted online brand and positioned as a democratic and unbiased search engine.
Although Yahoo has been left far behind by Google and Facebook, at one time it was in assertion for internet dominance.
In this case study, we will be learning about the SWOT Analysis of Yahoo.
Before diving into the main segment, let’s get started with the brief introduction of Yahoo.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 10, 2024
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.