In-Depth SWOT Analysis of Titan Watches – One Of The Very Popular Watch Brands

We have previously written a fascinating marketing mix of Titan. This time we are back with another article on the SWOT analysis of Titan Watches.

One of the very popular watch brands – Titan Watches is an Indian luxury watch brand that sells both affordable and expensive watches. It is owned by the Tata Group. The company also manufactures Eyewear, Jewellery, and Ethnic wear. Titan has many sub-brands of watches under it such as Sonata, Fast-track, Favre-Leuba etc.

The reason for the success of Titan Watches in the market is its effortless marketing strategies. As the world is moving online, the way marketing is done is changing and if you are interested in learning about the newest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

In this blog, we will look at the SWOT analysis of Titan Watches but before that let’s look at some of the facts about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]