The blog previously written by our team focused on a strategic marketing mix of a brand that ties close competition with Saffola, known as ‘Patanjali’. However, this particular blog full-fledged pays attention to granting the SWOT analysis of Saffola – India’s most supreme edible oil.
Saffola kicked off its marketing by introducing Saffola as a healthy cooking oil but later expanded its horizon to oats, honey, and salt. By advertising the product as a healthy alternative in cooking methods, Saffola swiftly seized the golden opportunity and caught the buyers in the Indian market.
Wonder how Saffola captured a huge portion of the market? The answer is Saffola’s marketing strategies. And in its marketing strategy, digital marketing has played a vital role.
Digitally marketing products in the right way has been considered to be the new normal. Digital marketing is a new unique way that people look out for to market their products. Digital marketing includes websites, channels, and the internet in general. To know and learn more regarding the same, check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE.
Before we get started with the SWOT Analysis of Saffola, let’s first look up at the firm, its products and services, and its competitors.
