Name: Complete SWOT Analysis Of Saffola 2025 Study | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736881572582.jpg

small_upload-1736881572582.jpg

thumbnail_upload-1736881572582.jpg

upload-1736881572582.jpg

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Saffola</b></h2><p><img fetchpriority="high" decoding="async" class="alignnone wp-image-247214" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881569810-62aaaf3fba16b6c0354343b0c97e52bf.webp" alt="SWOT Analysis of Saffola - Saffola Advertisement Poster - IIDE" width="383" height="215"></p><p><b>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;(Source: Google Images)</b></p><p><span style="font-weight: 400;">Saffola (inclusive under the brand “Marico India”) made its way through the Indian market during the 1960s. Saffola has been maintaining its winning streak of being </span><span style="font-weight: 400;">one of the most well-known products for more than fifty years</span><span style="font-weight: 400;">.&nbsp;</span></p><p><span style="font-weight: 400;">Saffola is not considered to be a mere brand, but it is instead considered a way of living a life filled with health decisions and perfectly balanced fatty acids that excessively help reduce people’s cholesterol. It was, of course, none other than the founder himself that pitched <a href="https://iide.co/case-studies/saffola-marketing-strategy/">Saffola’s marketing strategies</a> to market the products as a healthcare cooking oil alternative.</span></p><p><span style="font-weight: 400;">The Marico company sells its established brands (inclusive of Saffola) in more than 20+ countries today. The brand in this day and age, in fact, by all means, is indeed India’s most supreme edible oil and is most probably being used in almost the majority of Indian households.&nbsp;</span></p><p><b>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Quick Stats About Saffola</b></p><table class="dcf-table dcf-table-bordered dcf-table-striped"><tbody><tr><th scope="row">Founder</th><td data-label="Founder">Mr Harsh Mariwala</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1960</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">Mumbai, India</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">1,631</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Public</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">Rs 69,474.24 Crore (2021)</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">Rs 7,439 Crore (2020)</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit">Rs 1,043 Crore (2020)</td></tr></tbody></table></div><h3><b>Products of Saffola&nbsp;</b></h3><p>Saffola an FMCG with multiple other products other than just oil:</p><p><img decoding="async" class="alignnone wp-image-247213" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881570807-9c92e542a9da8a27904bf771eb3fcc92.webp" alt="SWOT Analysis of Saffola - Image of Saffola’s Range of Products - IIDE" width="414" height="207"></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Virgin &amp; Edible Oils</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Oats, Noodles &amp; Soya Chunks&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Beauty &amp; Hygiene&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pure Honey</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Slim Shakes &amp; Green Coffee</span></li></ul><h3><b><br>Competitors of Saffola</b></h3><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Fortune&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Patanjali&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sundrop</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dhara</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Emami</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mahakosh</span></li></ul><p>Now that we understand the company in more detail, let us dive into the SWOT analysis of Saffola.</p><h2><b><br>SWOT Analysis of Saffola</b></h2><p><span style="font-weight: 400;">SWOT analysis of Saffola simply examines both external and internal aspects that influence and affect a company’s business endeavour. We’ll look at Saffola’s strengths (S), weaknesses (W), opportunities (O), and threats (T). The SWOT analysis of Saffola is extremely useful for identifying areas for development, growth opportunities, and threats to a company.</span></p><p><img decoding="async" class="wp-image-247216 aligncenter size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881571790-cfc4bd89adfd47f6fbd21a2e2d9609f7.webp" alt="SWOT Analysis of Saffola - SWOT Infographics of Saffola" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/11/SWOT-Analysis-of-Saffola-SWOT-Infographics-of-Saffola.pngw3.webp 750w, https://iide.co/wp-content/uploads/2021/11/SWOT-Analysis-of-Saffola-SWOT-Infographics-of-Saffola-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw"><br><span style="font-weight: 400;">Now first let’s begin with the strengths of the company from the SWOT analysis of Saffola</span></p><h3><b>Strengths of Saffola</b><span style="font-weight: 400;">.</span></h3><ul><li style="font-weight: 400;" aria-level="1"><b>India’s Leading Edible Consumer Oil: </b><span style="font-weight: 400;">Saffola is quite famous and very popular with a high consumer following among the Indian market. Saffola is well known for dealing with a range of healthcare lifestyles.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Effortless and Engaging Ad Campaigns:</b><span style="font-weight: 400;"> Saffola focuses best on excessive marketing through Ad campaigns. You must also learn </span><a href="https://iide.co/content-writing-course/"><span style="font-weight: 400;">Ad designing</span></a><span style="font-weight: 400;"> to create high-performing ad designs &amp; campaigns for your business.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Effective Social Media Marketing: </b><span style="font-weight: 400;">The brand has had its fair share of success with social media marketing. The biggest pro and a unique one in this list would be Saffola’s website and its rich presence on social media platforms.</span></li></ul><p><b>Bonus Tip:</b><span style="font-weight: 400;"> If brands like Saffola are following digital mediums like websites &amp; social media to promote their brand then you must understand that acquiring these skills in today’s world is so important. So, go and enrol in our WordPress &amp; social media marketing courses from our range of </span><a href="https://iide.co/online-digital-marketing-certification/?swcfpc=1"><span style="font-weight: 400;">13+ short term courses in digital marketing </span></a><span style="font-weight: 400;">and start obtaining these skills as soon as possible.&nbsp; &nbsp; &nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Affordable Prices: </b><span style="font-weight: 400;">Saffola has a target audience from every social stratum of society. Their affordable pricing system helps them reach a better number of consumers, which impacts their growth positively.&nbsp;</span></li></ul><h3><b><br>Weakness of Saffola</b></h3><ul><li style="font-weight: 400;" aria-level="1"><b>Excessive Product Launches: </b><span style="font-weight: 400;">Over the past fifty years, Saffola no longer associates itself with ‘edible oils’ only. Although it may not seem like a bad idea, producing products one after the other may make the consumers feel overwhelmed and not positively.</span></li><li style="font-weight: 400;" aria-level="1"><b>Competitor’s Price Fluctuation:</b><span style="font-weight: 400;"> Too many competitors in the market for the same product led Saffola to look after the prices of competing products and make changes to its products every time accordingly.</span></li><li style="font-weight: 400;" aria-level="1"><b>Excessive Wastage: </b><span style="font-weight: 400;">As the increasing demand for edible oils, excessive shipping and distribution of oil can cause an increase in the number of damaged packets. As oil is a handle with care product, carelessness by labour will cause expenses for Saffola.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></li></ul><p><span style="font-weight: 400;">Saffola has been doing great, and it is indeed to point out something specific because their strategies and the way the company executes them are not bad in the slightest.&nbsp;&nbsp;</span></p><h3><b><br>Opportunities for Saffola</b></h3><p><span style="font-weight: 400;">There are certainly a few ways a brand could look at and would perhaps like to implement better strategies and touch more significant opportunities for their empowering development. Indeed there are a few ways Saffola could do the same to expand their empire.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Market Expansion: </b><span style="font-weight: 400;">Saffola and the Marico company have been doing good production-wise, and the scale isn’t low. Saffola product expansions to larger markets and rural areas in India would bring in both consumers and diversity in the company lookbook.</span></li><li style="font-weight: 400;" aria-level="1"><b>Consumer Requirements:</b><span style="font-weight: 400;"> With the target audience changing, the product requirements call for some changes as well. If only Saffola could somehow consider the demands and wants of today’s target consumer audience, the brand would climb higher ladders.</span></li><li style="font-weight: 400;" aria-level="1"><b>Entering in Youth Market:</b><span style="font-weight: 400;"> Till now Saffola is majorly dealing in food oil products. Saffola should now start launching some products for the youth of India. The product can be a healthy food item that can be advertised to the mom’s to purchase for their children.</span></li><li style="font-weight: 400;" aria-level="1"><b>Market in Rural Area &amp; Villages:</b><span style="font-weight: 400;"> There are still some rural areas &amp; villages where Saffola has not captured the market in terms of food oil. People of those areas still prefer to buy locally extracted oil. So, Saffola should start campaigning in those places.&nbsp;&nbsp;&nbsp;</span></li></ul><h3><b><br>Threats to Saffola</b></h3><p><span style="font-weight: 400;">No company or brand exists without having to deal with any threats daily in the markets. Let’s have a look at the dangers that capture Saffola into their spider webs.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Fast-Moving Consumer Goods: </b><span style="font-weight: 400;">There has been an increase in FMCG lately. These goods tend to cater to unbranded and confined or local goods at a much lower rate, which negatively affects brands like Saffola.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Bargains: </b><span style="font-weight: 400;">However, Saffola caters to customers appropriately; time changing leads to the increasing skills of consumer bargaining. To stop the issue of bargainings, Saffola could develop specific schemes to entice the target audience.</span></li><li style="font-weight: 400;" aria-level="1"><b>Low Price Competitions:</b><span style="font-weight: 400;"> There are many Saffola’s competitors in the market like Fortune, Dhara, Sundrop etc. which are offering edible oils with great quality at a lower price. This could be a threat for Saffola to lower its prices.&nbsp;&nbsp;</span></li></ul><p><span style="font-weight: 400;"><br>This ends our thorough SWOT analysis of Saffola. Let us conclude our learnings below.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">To conclude, Saffola remains the leading consumer edible oil that Indian markets highly prefer. Saffola has been stable in its promise to provide consumer healthy products, and they have not once drifted from their beliefs.&nbsp;</span></p><p><span style="font-weight: 400;">Marico has been trusted for more than fifty years, and consumers continue to keep it up on a pedestal, and to a certain extent, the consumers are not wrong. The products that Saffola has to offer, cater to different things used in households while taking care of your health to the best of your abilities.&nbsp;</span></p><p><span style="font-weight: 400;">Lastly, as you have read that big brands like Saffola are focusing on improving their digital marketing strategies. So, being well-versed in digital marketing is a requirement for all marketing enthusiasts in today’s shifting scene, which is vital. If you want to learn more and improve your skills, check out </span><a href="https://iide.co/online-digital-marketing-course/"><span style="font-weight: 400;">IIDE’s 3 Month Advanced Online Digital Marketing Course.</span></a></p><p><span style="font-weight: 400;">If you enjoy in-depth company research just like the SWOT analysis of Saffola, check out our </span><a href="https://iide.co/case-studies/"><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Saffola in the comments section below.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


IIDE's Free Digital Marketing Masterclass Banner

medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

IIDE The Digital School - IIDE's Online Digital Marketing Course 

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Download Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with Nepal’s top online digital marketing courses offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

<h2>Frequently Asked <span>Questions</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning Methodology</h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h2>Learning <span>Methodology</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>Discover how IIDE’s digital marketing courses have shaped careers and driven success for our alumni.</p>

Get Brochure

<p>Our online digital marketing course includes an updated syllabus featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry</p>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.&nbsp;</p>

<h2><span>Campus</span> Immersion</h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programme.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

IIDE The Digital School - IIDE's PG in Digital Marketing Students Image

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholarship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Prep Course Starts on: 22nd&nbsp;Feb 2025</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<p>Highlighting the remarkable career journeys and industry success stories of our Digital Marketing PG alumni.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing education.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Wondered how Saffola maintained its streak to remain at India's top and most trusted oil? If not, you'll find your answer from the SWOT Analysis of Saffola.

Complete SWOT Analysis Of Saffola 2025 Study | IIDE

<div class="et_pb_text_inner"><p><span style="font-weight:400;">The blog previously written by our team focused on a strategic marketing mix of a brand that ties close competition with Saffola, known as ‘</span><a target="_blank" rel="noopener noreferrer" href="https://iide.co/case-studies/patanjali-marketing-strategy/"><span style="font-weight:400;">Patanjali</span></a><span style="font-weight:400;">’. However, this particular blog full-fledged pays attention to granting the SWOT analysis of Saffola – India’s most supreme edible oil.&nbsp;</span></p><p><span style="font-weight:400;">Saffola kicked off its marketing by introducing Saffola as a healthy cooking oil but later expanded its horizon to oats, honey, and salt. By advertising the product as a healthy alternative in cooking methods, Saffola swiftly seized the golden opportunity and caught the buyers in the Indian market.</span></p><p><span style="font-weight:400;">Wonder how Saffola captured a huge portion of the market? The answer is Saffola’s marketing strategies. And in its marketing strategy, digital marketing has played a vital role.&nbsp;&nbsp;</span></p><p><span style="font-weight:400;">Digitally marketing products in the right way has been considered to be the new normal. Digital marketing is a new unique way that people look out for to market their products. Digital marketing includes websites, channels, and the internet in general. To know and learn more regarding the same, check out our</span><a target="_blank" rel="noopener noreferrer" href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight:400;"> Free MasterClass on Digital Marketing 101</span></a><span style="font-weight:400;"> by Karan Shah, CEO, and Founder of IIDE.</span></p><p><span style="font-weight:400;">Before we get started with the SWOT Analysis of Saffola, let’s first look up at the firm, its products and services, and its competitors.</span></p></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

<p>
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class=raw-html-embed><h1>Complete SWOT Analysis of Saffola with Thorough Overview of the Company</h1></div>

<h2>Explore Our FREE Digital Marketing <span>Masterclasses</span></h2>

<p>Life at IIDE is dynamic and lively. Students learn and connect through events, surprise pizza parties, and celebrations. See how we make learning an exciting experience</p>

Complete SWOT Analysis of Saffola with Thorough Overview of the Company

Aditya Shastri

Courses Recommended for you

Aditya Shastri