Detailed SWOT Analysis of Ross Stores – One Of The World’s Largest Bargaining House

In our previous article, we had done a detailed SWOT Analysis of the astounding brand, Forman Mills. In this article, we are going to break down the SWOT analysis of Ross Stores – the US’s leading discount retailer.

Ross Stores is an apparel and home fashions retailer store chain in America. It sells products at lower prices than other similar stores. It is one of the biggest clothing discount departmental stores as it has over 1,400 shops. Ross Stores is the leading chain that operates under the brand name Ross Stores for Less. They have a trade of clothing & household stuff extending from clothing to houseware accessories. Ross Stores has an exceptionally trustworthy customer base. 

Now here comes the catch like how the idea got implemented and given the profits in starting 3 years. It’s all possible with the marketing efforts. And as the world goes online, marketing is changing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.

So if you want to learn how Ross Stores became so successful in the chain of discounts? In this blog, we will learn about the SWOT analysis of Ross Stores and decode the answer. Before we begin, let us learn more about Ross Stores, the company, its founding, products, financial status, and competitors.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 27, 2022

Courses Recommended for you

Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Whatsapp Icon

Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.