Name: Precise SWOT Analysis Of Rakuten 2025 Case Study | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736881388404.png

small_upload-1736881388404.png

thumbnail_upload-1736881388404.png

upload-1736881388404.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Rakuten</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-259230 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881382839-2d2db991b882d983a4aabc6ec5104bdd.webp" alt="SWOT Analysis of Rakuten - The Founder of Rakhuten" width="475" height="277"><br><b>(Hiroshi Mikitani – The Founder of Rakuten, Source: Rakuten Today)</b></p><p><span style="font-weight: 400;">Hiroshi Mikitani launched Rakuten as MDM, Inc. on February 7, 1997. Rakuten Shopping Mall, an online shopping mall, first opened its doors on May 1, 1997. Six people worked for the company, and there were 13 merchants on the internet.</span></p><p><span style="font-weight: 400;">In June 1999, the company’s name was changed to Rakuten. “Rakuten” is a Japanese term that signifies “optimism.” Rakuten Group, Inc. is </span><a href="https://ecommerceguide.com/top/top-10-ecommerce-sites-in-japan/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Japan’s largest e-commerce corporation</span></a><span style="font-weight: 400;"> and the world’s third-largest e-commerce platform. Rakuten can be used for e-commerce, e-reading, travel, banking, securities, MasterCard, e-money, portals and media, online marketing, and professional sports by both consumers and enterprises.&nbsp;</span></p><p><span style="font-weight: 400;">With operations in Asia, Western Europe, and the Americas, the corporation is currently expanding globally. Over 1.5 billion people around the world benefit from their 70+ businesses, which include </span><b>e-commerce</b><span style="font-weight: 400;">, </span><b>digital content</b><span style="font-weight: 400;">, </span><b>media planning</b><span style="font-weight: 400;">, communications, and FinTech.</span></p><p><b>Bonus Tip:</b><span style="font-weight: 400;"> E-commerce, digital content strategy, media planning are all tools and techniques of digital marketing which you can learn from </span><a href="https://iide.co/online-digital-marketing-certification/"><span style="font-weight: 400;">IIDE 13+ short term courses in digital marketing</span></a><span style="font-weight: 400;"> taught by digital industry experts. Learning these skills are not only proven to upgrade your knowledge about digital marketing but will also provide you with immense career growth and future opportunities. So, do check out for your benefit.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on Rakuten</strong></caption><tbody><tr><th scope="row">Founder</th><td data-label="Founder">Hiroshi Mikitani</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1997</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">Setagaya, Tokyo, Japan</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">24,000</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Public</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">$14.96 Billion (2021)</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">JPY¥ 1.46 Trillion (2019)</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit">JPY¥ 116 Billion (2019)</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><p><img decoding="async" class="wp-image-259228 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881383474-52c095baf02edc2eb74d9d2177c9fe96.webp" alt="SWOT Analysis of Rakuten - Areas Where Rakuten Deals" width="400" height="425"><br><b>(Areas Where Rakuten Deals, Source: Rakuten Group)</b></p><h3><b><br>Services by Rakuten</b></h3><p><span style="font-weight: 400;">Some of the services provided by the Rakuten group of companies are as follows.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">E-commerce services</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Payments app for users and retailers</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Rakuten wallet for online transactions and cryptos</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Comprehensive general, life, and other insurance</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Market research and marketing services</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mobile communications and telecommunications</span></li></ul><h3><b><br>Competitors of Rakuten</b></h3><p><span style="font-weight: 400;">Rakuten competes with a slew of other companies on a global scale. Rakuten’s top five competitors are:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Walmart</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Amazon</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Alibaba</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dillard’s</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">eBay</span></li></ul><p><span style="font-weight: 400;"><br>Now that we’ve understood the company’s core businesses. Let’s move on to the SWOT analysis of Rakuten&nbsp;</span></p><h2><b> <br>SWOT Analysis of Rakuten</b></h2><p><span style="font-weight: 400;">A SWOT analysis helps in the identification of a company’s strengths, weaknesses, opportunities, and threats. Rakuten may compare its company and performance to competitors and the industry as a whole using this tried-and-true management model. It’s a great tool for figuring out where the firm shines, where it falters, devising countermeasures, and figuring out how to grow.</span></p><p><span style="font-weight: 400;">To better understand the SWOT analysis of Rakuten, refer to the infographics below:</span></p><p><img decoding="async" class="aligncenter" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881384413-0286235b52ab531668ef4e6a1899fe1a.webp" alt="SWOT Analysis of Nordea - SWOT Infographics of Nordea" width="750" height="500"></p><p><span style="font-weight: 400;">From the SWOT analysis of Rakuten, let us first begin by understanding the strengths of Rakuten.</span></p><h3><b>Strengths of Rakuten</b></h3><p><span style="font-weight: 400;">Rakuten’s strengths are its capabilities and resources, which it can use to gain a long-term competitive edge in the marketplace.&nbsp;</span></p><ul><li aria-level="1"><b>A Track Record of Successful Market Entry: </b><span style="font-weight: 400;">Rakuten has a proven track record of not only releasing new services in the home market but also catering to a variety of markets based on user insights. Rakuten has developed one of the world’s most unique and resilient ecosystems by connecting these disparate services under a shared membership and reward program.</span></li></ul><ul><li aria-level="1"><b>Big data, AI, and Empowerment: </b><span style="font-weight: 400;">Rakuten’s strengths include data, the technological capability to efficiently analyze it, and the desire to empower society with these resources.</span> <span style="font-weight: 400;">The next level of empowerment is personalization, which is achieved through the use of data and AI.&nbsp;</span></li></ul><ul><li aria-level="1"><b>A diverse, Dynamic, and Open Corporate Culture: </b><span style="font-weight: 400;">The open and dynamic business culture encourages the interchange of various viewpoints. Talented workers from more than 70 nations make up the company’s staff. Systems are fine-tuned to enhance productivity and facilitate the establishment of new enterprises by constantly reviewing and enhancing internal organization and operations.</span></li></ul><p><b><img decoding="async" class="wp-image-259229 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881386155-baa7ce62814535c4c5900b57696f19b5.webp" alt="SWOT Analysis of Rakuten - Rakuten Sponsor of FC Barcelona Shirt" width="512" height="288" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/12/SWOT-Analysis-of-Rakuten-Rakuten-Sponsor-of-FC-Barcelona-Shirt.jpgw3.webp 512w, https://iide.co/wp-content/uploads/2021/12/SWOT-Analysis-of-Rakuten-Rakuten-Sponsor-of-FC-Barcelona-Shirt-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw"><b>(Rakuten Sponsor of FC Barcelona Shirt, Source: Financial Times)</b></b></p><ul><li><b><b>Sports Sponsor:</b><span style="font-weight: 400;"> Rakuten is the primary sponsor of one of the famous football teams which is FC Barcelona. This in itself tells how Rakuten is famous globally.&nbsp;&nbsp;&nbsp;</span></b></li><li aria-level="1"><b><b>First to Market:</b><span style="font-weight: 400;"> Rakuten has the advantage of being the first to market in a lot of segments. It has dabbled in a variety of fields, including international business and information technology. Rakuten was able to come up with a new solution to tap un-catered markets thanks to the strategy &amp; execution solutions and strategies.</span></b></li><li aria-level="1"><b><b>Good-quality Products and Services: </b><span style="font-weight: 400;">Rakuten improves its market share due to the quality of its products and services, as its present customers are incredibly loyal.</span></b></li><li aria-level="1"><b><b>Strong Finances: </b><span style="font-weight: 400;">Rakuten’s strong balance sheet and financial statement can let it invest in new and diverse projects, diversifying the revenue stream and increasing Return on Sales (RoS) and other KPIs.</span></b></li></ul><h3><b><b><br>Weaknesses of Rakuten</b></b></h3><p><b><span style="font-weight: 400;">Weaknesses are elements of a company or brand that can be strengthened. The following are Rakuten’s key flaws:</span></b></p><ul><li style="font-weight: 400;" aria-level="1"><b><b>Incapacity to Comprehend the Demands of Customers: </b><span style="font-weight: 400;">An inadequate strategic decision-making process results from a failure to grasp customers’ needs and expectations. As a result of this problem, the company may be unable to identify potential areas for improvement in the product/service mix.</span></b></li><li style="font-weight: 400;" aria-level="1"><b><b>Inadequate Management and Sustainability of Waste: </b><span style="font-weight: 400;">Environmentalists criticize the organization for its inadequate waste management policies and inability to incorporate sustainability into its operations. Inventory management practices that are ineffective may lead the company to lose efficiency.</span></b></li><li style="font-weight: 400;" aria-level="1"><b><b>Weak Project Management and Decision Making: </b><span style="font-weight: 400;">Rakuten’s decision-making process is overly slow, resulting in costly delays in the introduction of new products to the market. Poor project management techniques can hinder its capacity to successfully create additional branches or extend its product line. High employee turnover and a lack of organizational commitment can raise recruitment expenses and lower productivity.</span></b></li><li style="font-weight: 400;" aria-level="1"><b><b>Culture of the Organization:</b><span style="font-weight: 400;"> It appears that Rakuten’s organizational culture is still characterized by turf conflicts between divisions, high job stress and, as a result, low employee morale. This could create major roadblocks for future expansion.</span></b></li><li style="font-weight: 400;" aria-level="1"><b><b>Technology Integration in Processes: </b><span style="font-weight: 400;">Even though Rakuten Native has integrated technology into its backend procedures, it has yet to harness the power of technology in its front-end operations.</span></b></li></ul><h3><b><b><br>Opportunities for Rakuten</b></b></h3><p><b><span style="font-weight: 400;">Opportunity is a competitive advantage and a driving force for a company. It is the most convenient time or setting in which the organisation can achieve its goals.</span></b></p><ul><li style="font-weight: 400;" aria-level="1"><b><b>Consumer Preferences and Market Size: </b><span style="font-weight: 400;">Rakuten needs to retain loyal consumers and attract new ones. The exponential growth of the population, particularly in existing or new client segments, presents a significant opportunity for corporate growth. Good market information, the changing client wants, tastes, and preferences might be seen as an opportunity.</span></b></li><li style="font-weight: 400;" aria-level="1"><b><b>Developments in Technology: </b><span style="font-weight: 400;">Rakuten can employ artificial intelligence advancements to better estimate consumer demand and improve recommendation engines. The company may save money, enhance productivity, and deliver new goods faster by integrating advanced technologies.</span></b></li><li style="font-weight: 400;" aria-level="1"><b><b>Increasing the Level of Standardisation: </b><span style="font-weight: 400;">Rakuten can take advantage of this trend by reducing the number of products available on the market and concentrating marketing efforts on the most profitable ones.</span></b></li><li style="font-weight: 400;" aria-level="1"><b><b>International Markets: </b><span style="font-weight: 400;">The international market has become more open as a result of globalisation. Rakuten is well-positioned to take advantage of these prospects and expand its market share. Increasing worldwide interconnection will help the company to target a geographically dispersed consumer base, and boost profits.</span></b></li><li style="font-weight: 400;" aria-level="1"><b><b>Increased Consumer Disposable Income: </b><span style="font-weight: 400;">Rakuten can make use of rising disposable income to create a new business model in which customers pay gradually for the services they utilize.</span></b></li></ul><h3><b><b><br>Threats to Rakuten</b> </b></h3><p><b><span style="font-weight: 400;">Threats are the factors that make it difficult for the organization to achieve its defined goals. The following are some of Rakuten’s threats:&nbsp;</span></b></p><ul><li style="font-weight: 400;" aria-level="1"><b><b>Increasing Globalisation: </b><span style="font-weight: 400;">Globalisation forces organisations to cross national borders and deal with cultural variety, which can be problematic if the organisation lacks cultural intelligence.</span></b></li><li style="font-weight: 400;" aria-level="1"><b><b>Environmental Sustainability Trends: </b><span style="font-weight: 400;">The growing environmental sustainability trends act as a major threat when offered products/services that are not environment friendly. It brings unfavourable press and criticism from environmentalists, and it harms the brand’s image in a competitive market.</span></b></li><li style="font-weight: 400;" aria-level="1"><b><b>Regulations and Bureaucracy in the Government: </b><span style="font-weight: 400;">Rakuten should keep a close check on fast-changing government policies, particularly in the areas of environmental and labour safety, as it faces rising pressure from protest groups and non-governmental organisations.</span></b></li><li style="font-weight: 400;" aria-level="1"><b><b>Economy and Inflation: </b><span style="font-weight: 400;">When clients’ spending patterns and purchasing power are directly influenced by deteriorating economic conditions, business performance suffers. Inflation raises production costs and has a negative influence on company profits.</span></b></li><li style="font-weight: 400;" aria-level="1"><b><b>Cost Component and Labor- </b><span style="font-weight: 400;">Governments are seeking to impose greater environmental levies to encourage the use of cleaner alternatives. Rakuten may face greater transportation and packaging costs as a result of this.</span></b></li></ul><p><b><span style="font-weight: 400;">This concludes our in-depth SWOT analysis of Rakuten. In the next section, we’ll go through a quick overview.</span></b></p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">Rakuten is a well-known technology corporation with a global footprint. The SWOT Analysis of Rakuten shows that the company is in good financial shape and can exploit opportunities faster than competitors by exploiting internal strengths. It has the potential to provide important data for the development of sound company strategy. It allows Rakuten to maximize its strengths, overcome weaknesses, decrease threats, and take advantage of opportunities. Rakuten can identify key capabilities, make market estimates, and prepare for the future.</span></p><p><span style="font-weight: 400;">Rakuten has a great scope of expanding its business globally using its marketing skills as it is already winning its customers through its unique marketing strategies.</span></p><p><span style="font-weight: 400;">In today’s digital era every company needs to have a great online presence and innovatively market its products and services just as Rakuten is doing. If you are someone who would like to learn interesting digital marketing skills, check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 3 Month Advanced Online Digital Marketing Course</span></a><span style="font-weight: 400;"> and register today!</span></p><p><span style="font-weight: 400;">We hope that this blog on the SWOT analysis of Rakuten provides you with a clear understanding of the company’s strengths, weaknesses, opportunities, and threats.</span></p><p><span style="font-weight: 400;">If you like to read such insightful and extensive analyses of companies just like the SWOT analysis of Rakuten then you can find more such interesting case studies on our </span><a href="https://iide.co/case-studies/"><span style="font-weight: 400;">IIDE’s knowledge portal</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">Thank you for taking your time out to read this. Hope you found the case study on the SWOT analysis of Rakuten informative and insightful. Share your views on it in the comments section below. </span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<h2>Learning Methodology</h2>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Wondering what made Rakuten so successful? In this blog, we'll understand the SWOT analysis of Rakuten with infographics and decode the answer.

Precise SWOT Analysis Of Rakuten 2025 Case Study | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">We previously discussed the SWOT Analysis of </span><a href="https://iide.co/case-studies/swot-analysis-of-taobao/"><span style="font-weight: 400;">Taobao</span></a><span style="font-weight: 400;">, the biggest entrepreneurship platform in China. This time, we’ll take a closer look at the SWOT analysis of Rakuten.</span></p><p><span style="font-weight: 400;">One of </span><a href="https://axiomq.com/blog/8-largest-e-commerce-companies-in-the-world/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the world’s largest e-commerce &amp; online retailing companies</span></a><span style="font-weight: 400;"> – Rakuten is an e-commerce and online retailing firm based in Tokyo, Japan founded by Hiroshi Mikitani (currently CEO) in 1997. They’ve been in business since 1997 and have been giving services for the past two decades. It is commonly referred to as Japan’s “Amazon”.</span></p><p><span style="font-weight: 400;">As digital marketing is an integral part of carrying out business online, it is so important for your business to have an online presence. If you are someone who would want to learn more about it, check out our free </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Masterclass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">Do you want to learn about how Rakuten became so successful in Japan? In this blog, we will understand the SWOT Analysis of Rakuten and will find out the answer. But, before we go into the SWOT Analysis of Rakuten, let’s have a look at the company, its history, financial situation, products, and rivals.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Precise SWOT Analysis of Rakuten – One Of The World’s Largest E-commerce & Online Retailing Companies

Aditya Shastri

Courses Recommended for you

Aditya Shastri