Extensive SWOT Analysis of Quora – A Social Question & Answer Website

(Quora Desktop Website & Mobile Interface) 

Services by Quora

• Question & Answer Platform

Competitors of Quora

• Yahoo!
• Meta
• Reddit

SWOT Analysis of Quora

SWOT Analysis is a useful technique for developing business strategies for both new and current businesses. This simplified methodology is used to assess a company’s competitive standing. SWOT analysis of Quora can help the organization develop effective and efficient business strategies.

To better understand the SWOT analysis of Quora, refer to the infographics below:

Below is an extensive guide to the SWOT analysis of Quora.

Strengths of Quora

• People Friendly Platform: Quora is a company based on people working with people. The greatest strength of the company is its people. It attracts a large audience from around the globe with different languages, cultures and traditions. It is an interesting site that gives a search engine and social network feel to its users.
• Strong Purpose: The purpose of the site is to give both answers to its users and expand the knowledge about different subjects or how to get proper information on the queries.
• Equal Rights & Opportunities: Quora is an extremely useful site and it is user friendly providing many opportunities. Every user of Quora has the same rights, equal opportunities, the same privileges from the platform.
• Powerful User Base: Like the other different competitor apps Quora doesn’t force anybody to download its app to get further information or the answers that are needed by its users. It has a very powerful user base across the globe providing information on topics over 5,00,000.

Weaknesses of Quora

• No Blogging Platform: Quora is missing out huge on the blogging side. Quora’s user base can contribute a lot of quality content.  All Quora needs to do is revamp its blog publishing platform, separate it a bit from the question and answer platform, and monetise it. 
• Not Profit Centric: Quora annual revenue is relatively low which is $20 Million only. Quora does run out of money before it becomes profitable and if it is unable to raise more funds. 
• Relevancy of Answers: Quora has this disadvantage where no one can justify whether the answer to the particular question is correct or not. This led to the circulation of irrelevant information on social platforms. Furthermore, the most popular answers on Quora are not necessarily the most correct answers.
• Duplication of Questions & Answers: Most of the questions are repeated on Quora through sentence formatting which creates confusion among users.

Opportunities for Quora

• Revenue Generation: Quora can increase ads and pay users for authorized answers to questions. Users would also love sharing their content and getting paid, while Quora can also make some good money by taking a cut out of the revenue just like Google does.  
• Decide the Path to Walk On: It should stop being directionless. Quora should decide if it wants to become a knowledge-base-content sharing platform, a dedicated question and answer platform, or a social media platform. It should scale with a pace. It has got a chance to build up its monopoly here, which should not be missed by Quora.
• Grow with Businesses: Quora provides a high business promotion platform for its users across the globe. After 2018 it has stepped in advertisements, therefore, creating opportunities for different business houses to promote and grow their business. It has an account as, Create Ad account for promotional purposes. This account also allows the user to follow its relevant interests account.
• Tapping Gaps: Quora could continue growing to become the leading site for Q&A and the main source to get authoritative answers. There are vast topic areas that have not yet been trapped.

Threats to Quora

• Irrelevant Lawsuits: Recently, Quora got a lawsuit filed from one of the users of Quora regarding Quora banning that users from posting hate speech content on the platform. Quora did right but these kinds of actions are always damaging to an organisation.  
• Threats to System & Networks: Quora makes no great effort to ensure the verification of the answers or the information available. It makes no effort to check the trustworthiness of the answers and information. Sometimes Quora gets warnings from its users stating threats to their systems and networks. 
• Fear of Acquisition: Quora could be acquired by some strong body like LinkedIn who already experimented with LinkedIn Answers, to strengthen the reputation and publishing aspects of their business.
• Strong Competitors: Users prefer Google, Wikipedia, Siri and Cortana above Quora to find relevant and authorized answers to their queries and these platforms are more popular ways to ask and answer questions.

This ends our extensive SWOT analysis of Quora. Let us conclude our learning below.