Comprehensive SWOT Analysis of OCBC Bank – A Multinational Banking & Financial Services Corporation

We previously discussed the SWOT Analysis of BNP Paribas, one of the world’s largest banks committed to a sustainable economy. This time, we’ll go through the SWOT analysis of OCBC Bank in extensive detail.

OCBC Bank is one of the largest multinational banking and financial services corporations situated in Singapore. The bank is consistently ranked as the safest bank by Global Finance Magazine. The bank has a global network that encompasses 18+ countries with 570 branches.

Another factor that has helped OCBC Bank become the juggernaut it is today is its marketing tactics. Marketing is evolving as the world moves online, and if you want to stay up to date, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.

Do you want to know how OCBC Bank was able to achieve such success in the banking industry? We shall study the SWOT analysis of OCBC Bank and discover the solution in this blog. But first, let’s study more about OCBC Bank as a firm, its foundation, products, financial situation, and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 27, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]