Name: Unveiling The SWOT Analysis Of Nokia: A Comprehensive Study
Brand: IIDE
Rating: 9.9 (103837 reviews)

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<div class="raw-html-embed"><ul><li>Interested in cutting-edge technology and high-quality devices</li><li>Values the reliability and durability of Nokia phones</li><li>Attracted to the improved camera quality in recent models</li><li>Appreciates the stylish design and user-friendly interface</li></ul></div

Motivation

<div class="raw-html-embed"><ul><li>Keeping up with the latest technology trends</li><li>Exploring new gadgets and devices</li><li>Software development and coding</li><li>Photography, especially mobile photography</li></ul></div

Interest & Hobbies

<div class="raw-html-embed"><ul><li>The high price point of the latest, high-end Nokia models could be a concern</li><li>Availability and accessibility of Nokia service centers in his area</li><li>Comparing features with other competitive brands in the market, which might offer similar features at a lower price</li></ul></div

Pain Points

<div class="raw-html-embed"><ul><li>Instagram</li><li>Pinterest</li><li>Facebook</li><li>Tinder</li></ul></div

Social Media Presence

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>About Nokia</b></h2><p><img decoding="async" class="wp-image-458318 alignnone size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880937488-006a70a15d3f83e17f9f323dabe75984.webp" alt="nokia logo" width="300" height="244" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2024/01/nokia-brand-logo-phone-symbol-blue-design-vector-46231519-300x244.jpgw3.webp 300w, https://iide.co/wp-content/uploads/2024/01/nokia-brand-logo-phone-symbol-blue-design-vector-46231519-150x122.jpg 150w, https://iide.co/wp-content/uploads/2024/01/nokia-brand-logo-phone-symbol-blue-design-vector-46231519.jpg 307w" sizes="(max-width: 300px) 100vw, 300px"></p><p><span style="font-weight: 400;">Nokia Corporation, known as Nokia, is a Finnish multinational company specializing in telecommunications, information technology, and consumer electronics. Established in 1865, it is headquartered in Espoo, Finland, within the greater Helsinki metropolitan area, with its roots in the Tampere region of Pirkanmaa. </span></p><p><span style="font-weight: 400;">As of 2020, Nokia employed approximately 92,000 people across more than 100 countries, conducting business in over 130 countries and reporting annual revenues of around €23 billion. </span></p><p><span style="font-weight: 400;">Listed on the Helsinki Stock Exchange and New York Stock Exchange, Nokia is a public limited company. It was ranked as the 415th-largest company by 2016 revenues, according to the Fortune Global 500, reaching its peak at 85th place in 2009. Additionally, Nokia is a component of the Euro Stoxx 50 stock market index.</span></p><h3><span style="font-weight: 400;">Quick Stats about Nokia</span></h3><table class="dcf-table dcf-table-bordered dcf-table-striped"><tbody><tr><th scope="row">Founder</th><td data-label="Founder"><span style="font-weight: 400;">Knut Fredrik Idestam</span></td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded"><span style="font-weight: 400;">1865</span></td></tr><tr><th scope="row">Origin</th><td data-label="Origin"><span style="font-weight: 400;">Pirkanmaa</span></td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees "><span style="font-weight: 400;">86,896</span><span style="font-weight: 400;"> (2022)</span></td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Public</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap"><span style="font-weight: 400;">EUR 18.24 Billion (2024)</span></td></tr><tr><th scope="row">Annual Revenue</th><td data-label=")Annual Revenue"><span style="font-weight: 400;">USD 25.83 Billion (2022)</span></td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit"><span style="font-weight: 400;">USD 4.090 Billion (2023)</span></td></tr></tbody></table><h3><b>Services provided by Nokia</b></h3><p><span style="font-weight: 400;">Services Provided by Nokia are:-</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Fixed network services&nbsp;</span></li></ul><p><span style="font-weight: 400;">Transform your broadband network and unlock its full potential.</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Services for industry and the public sector&nbsp;</span></li></ul><p><span style="font-weight: 400;">Maximize business value from your technology investments.</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Services for mobile networks</span></li></ul><p><span style="font-weight: 400;">Maximize the business value of your network lifecycle.</span></p><h3><strong>Competitors of Nokia</strong></h3><p><span style="font-weight: 400;">There are numerous players in the Communication and Information Technology industry, the top 5 competitors are as follows:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Samsung Electronics</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Apple</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Motorola</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Vivo</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Xiamoi</span></li></ul><h2>Buyer Persona of Nokia</h2><p></p><h2><b>Now let’s see what swot analysis does</b></h2><p><img decoding="async" class="wp-image-458316 size-medium aligncenter" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880939239-8a07a02b9ac0f03275dba7afa8cd95db.webp" alt="swot analysis" width="300" height="300"></p><h3><b>What is a SWOT Analysis?</b></h3><p><span style="font-weight: 400;">When conducting a SWOT analysis of Nokia, one must consider the internal aspects of the company, which are its strengths and weaknesses. These are elements that may be within the company’s control and have the potential to change. </span></p><p><span style="font-weight: 400;">The SWOT analysis, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a strategic tool used in this evaluation.</span></p><p><span style="font-weight: 400;">Examples&nbsp;</span></p><p><span style="font-weight: 400;">include who is on the team, what are the patents and property, and location as well.</span></p><p><span style="font-weight: 400;">Opportunities and threats are the external part that is happening outside the company, within the larger market. You can cash in on opportunities and protect against threats, but you can’t change them. Examples include competitors, prices of raw materials, and customer shopping trends. </span></p><p><span style="font-weight: 400;">The swot analysis of Nokia has changed drastically as compared to early age this block is all about the strengths, weaknesses, opportunities, and threats of Nokia.&nbsp;</span></p><p><span style="font-weight: 400;">Around&nbsp; 155 years ago on 12 May 1865 Nokia, a single-mill operation Finnish multinational corporation, was founded. In the 19th century, the corporation took a high leap and expanded the company into several new products, and in 1967 it formed a corporation. </span></p><p><span style="font-weight: 400;">Later in the 20th century, with the popularity of computers and mobiles, it took advantage and increased its business. Later after a decade in 2014, the Nokia mobile phone</span> <span style="font-weight: 400;">business was sold to Microsoft.</span></p><p><span style="font-weight: 400;">Here in this blog, we will be discussing&nbsp;</span></p><p><span style="font-weight: 400;">SWOT analysis, which means the top strengths, weaknesses, opportunities, and threats in an organized list and is typically presented during a simple two-by-two or four-by-four grid.&nbsp;</span></p><h3><b>How to do a SWOT analysis in a proper way&nbsp;</b></h3><p><span style="font-weight: 400;">To do a proper Swot analysis, you have to gather a team of people together to work on a SWOT analysis. We don’t need a full day to retreat and to get it done, though. Few hours such as one to two hours should be more than enough.</span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Gather the right people</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Throw your ideas on the wall</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Rank the ideas</span></li></ol><p><span style="font-weight: 400;">The SWOT of Nokia elaborates on the strengths &amp; weaknesses of, opportunities &amp; threats for Nokia Corporation. It will provide a summary that will elaborate a discussion around the company’s strategy and situation. This analysis is often wont to evaluate the position of their business. </span></p><p><span style="font-weight: 400;">This is used to guide the overall strategy of business and strategy sessions of Nokia. It can also be wont to go far into a selected segment like Marketing, production, and sales. now we will be talking about the strengths, weaknesses, opportunities, and threats of Nokia.</span></p><h2><b>SWOT Analysis of Nokia</b></h2><p>Let’s take a look at the internal parts of Nokia. The internal parts include the strength of Nokia And the weaknesses of Nokia.</p><h3><b>&nbsp;Strengths in the SWOT analysis of Nokia</b></h3><p><span style="font-weight: 400;">As it has a good position in the market the market portion of Nokia was around&nbsp; 39% to 40% which is double as compared to others.</span></p><p><span style="font-weight: 400;">It is the global brand image and has a fancy design in it and even has experienced local partners to keep the brand as a top brand.</span></p><p><span style="font-weight: 400;">It has a strong brand value and image most of customers often choose Nokia because their handsets do not break easily&nbsp;</span></p><p><span style="font-weight: 400;">In&nbsp; 2019, it also won 62 commercial 5G deals and also launched 18 commercial 5G networks in major markets. Its technologies include the ones used in virtual mobile devices.&nbsp;</span></p><h3><b>Weaknesses in the SWOT analysis of Nokia</b></h3><p><span style="font-weight: 400;">Nowadays due to poor sales services, Samsung and other such brands leaped. It took lots of time to enter the highly productive smartphone market. </span></p><p><span style="font-weight: 400;">As a result, it caused the company to lose a huge share of the market, and even though it does not have many varieties like other companies or brands, this has also affected the sales of Nokia.</span></p><p><span style="font-weight: 400;">secondly, the products are not affordable for some of the consumers, which affects their searches negatively.</span></p><p><span style="font-weight: 400;">The Finnish company has made lower profits and it led to a drop in sales and it leads to tough competition.&nbsp;</span></p><p><span style="font-weight: 400;">Let’s jump toward the external parts which are the opportunities and threads&nbsp;</span></p><p><span style="font-weight: 400;">Nokia’s External Factors mainly depend on two things:-</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Concentrating on the more advanced version of mobile phones will give a good sale to Nokia – </b><span style="font-weight: 400;">Nowadays customers are trying to find mobile phones which are highly competitive with Apple’s iPhone 3G. Nokia’s Simplicity makes the customers expect more from them. The customers are expecting phones like Blackberry from Nokia. In simpler terms, customers expect a phone that exactly works like a PDA.</span></li><li style="font-weight: 400;" aria-level="1"><b>Innovation acts as a key thing for every business to grow higher in the market – </b><span style="font-weight: 400;">They have to continuously reinvent their strategies and provide the customer with something new. They have to think and innovate some new ideas that none of the competitors provide. An important opportunity is that the reduction in the cost of the decision charges in many countries provides the chance for Nokia to sell more products. </span><span style="font-weight: 400;">THREAT:- Threat is also one of the external factors to effectively analyze the Company’s situation in the Market</span></li></ul><h3><b>Opportunities in the SWOT analysis of Nokia</b></h3><p><span style="font-weight: 400;">In the SWOT analysis of Nokia, the opportunities that stand out include new growth markets and the development of other handheld devices that are well-designed, stylish, and based on advanced technology. </span></p><p><span style="font-weight: 400;">Nokia has made significant improvements in camera quality and has introduced products like the mini-notebook. </span></p><p><span style="font-weight: 400;">The company benefits from a large base of loyal customers and their support. The CDMA market is a crucial sector for Nokia. Additionally, Nokia has a substantial presence in developing countries. These factors collectively represent the opportunities in the SWOT analysis of Nokia.</span></p><h3><b>Threats in the swot analysis of Nokia</b></h3><p><span style="font-weight: 400;">Rivalry like Apple and iPhone have taken up the high market share from Nokia. Now the iPhone has become the most popular brand. Other rivalries like Samsung, Motorola, etc had made their brand more popular through my </span><a href="https://iide.co/"><span style="font-weight: 400;">digital marketing</span></a><span style="font-weight: 400;"> strategy and to gain mid-market share from Nokia&nbsp;</span></p><p><span style="font-weight: 400;">Strong competition from rival companies had looped hard for Nokia to maintain its market share. China mobile companies and others have low-cost threats that can cause big problems. After knowing all this swot let’s look at the causes of the downfall of Nokia</span></p><h2><b>Causes of the downfall of Nokia</b></h2><p><span style="font-weight: 400;">Here are some causes that led the Nokia market down</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Failure in Symbian OS and wrong deals with Windows</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Nokia became a lazy bone in the smartphone market&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Losing market share on both ends&nbsp;</span></li></ul><p><span style="font-weight: 400;">now let’s take our feet towards turning the weakness into strength&nbsp;</span></p><h3><b>How to convert weakness to strength</b></h3><p><span style="font-weight: 400;">Some tips to convert low market to high&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Start making a mid-range smartphone, an Affordable price to attract customers towards it</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It should take a Quick reaction to new trends and don’t give a chance to rivalry</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It should launch a Smartphone with the latest OS like Android and look to bring the latest specifications to it&nbsp;</span></li></ul><p><b>Now let’s jump into the marketing strategy and see what they&nbsp;</b></p><h3><b>What should be the marketing strategy of Nokia</b></h3><p><span style="font-weight: 400;">Let’s see some marketing strategy of Nokia&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Nokia should look to launch more and more products with the latest features in it.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Secondly, it should look up to advertise the product in the digital world with a </span><a href="https://iide.co/"><span style="font-weight: 400;">digital marketing</span></a><span style="font-weight: 400;"> strategy with an </span><a href="https://iide.co/seo-course-online/"><span style="font-weight: 400;">SEO </span></a><span style="font-weight: 400;">&nbsp;perspective&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It should also look to market the product on platforms such as Facebook, Instagram, and many more such platforms where it could find several youths and as well as people of every age which would help to increase the number of customers.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It should lower the price of cellphones and smartphones so that it could bring huge customer attraction towards it.</span></li></ul></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion</b></h2><p><span style="font-weight: 400;">Here we come to an end and have looked at the SWOT analysis of Nokia, the things like strengths, weaknesses, opportunities, threats, and causes of the downfall of the Nokia market and have learned how to convert weaknesses into strengths and different marketing strategies of Nokia.</span></p><p><span style="font-weight: 400;">How they use the digital marketing strategy( note – if you want to learn digital marketing courses here is one of the best institutes of India and soon it will be ruling the world</span><a href="https://iide.co/"><span style="font-weight: 400;"> IIDE</span></a><span style="font-weight: 400;"> go learn and get high-paying job opportunities and here are some free </span><a href="https://bit.ly/IIDEfreemeetup" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">masterclasses</span></a><span style="font-weight: 400;"> session of 1 hour every Saturday) to again come to leap.</span></p><p><span style="font-weight: 400;">Thank you for all your lovely attention I hope you like our piece of information and love it&nbsp;</span></p><p><span style="font-weight: 400;">If you like my content, share it with your friends and family, and if you want to give any suggestions you can give in to comment succession.</span></p></div></div>

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Explore our in-depth SWOT analysis of Nokia, a leader in the telecommunications industry. Understand Nokia’s global position.

Unveiling The SWOT Analysis Of Nokia: A Comprehensive Study

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">The founder of Nokia Fredrik Idestam started the paper mill in Southwest Finland in 1865 it is now considered one of the most successful and important organizations. A decade ago Nokia was one of the most popular leading brands in India. </span></p><p><span style="font-weight: 400;">Till now people who had used Nokia trusted the brand blindly because it had never compromised in its qualities. </span><span style="font-weight: 400;">One’s upon a time Nokia was one of the biggest dealers in telecommunications equipment. </span></p><p><span style="font-weight: 400;">The presence of Nokia has been greatly felt both locally and across the globe, due to the huge expansion in business, it has been experiencing. The business of Nokia has been spread everywhere in the world for customer needs and to increase the growth of telecommunications within the industry.</span></p></div></div>

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Unveiling the SWOT Analysis of Nokia: A Comprehensive Study

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