Name: Detailed SWOT Analysis Of National Fertilizers - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About National Fertilizers</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-283058 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880838828-4d611ba845f2ff6f2b4e792f72cb9a3b.webp" alt="SWOT Analysis of National Fertilizers - National Fertilizers Plant " width="452" height="287"></p><p><span style="font-weight: 400;">National Fertilizers established on 23 August 1974 is </span><a href="https://www.fundoodata.com/learning-center/top10-agro-fertilizers-companies-india/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">a leading Indian company in fertilizers</span></a><span style="font-weight: 400;"> and beyond be a dynamic organization committed to serving the farming community and other customers to their satisfaction through timely supply of fertilizers and other products &amp; services. NFL initially began operating two plants in Bathinda and Panipat and slowly evolved to have five plants in Nangal and Bathinda in Punjab, Panipat in Haryana and two at Vijaipur (Madhya Pradesh).</span></p><p><span style="font-weight: 400;">National Fertilizers Limited produces and markets fertilizers under the Kisan Urea name in India. It offers fertilizers for use in various types of crops, such as food grains, cash crops, vegetables and oilseeds, as well as for horticulture.</span></p><p><span style="font-weight: 400;">The company also manufactures and markets biofertilizers, including Rhizobium, phosphate solubilizing bacteria, and acetobacter used to supplement chemical fertilizers. In addition, it produces and markets a range of industrial products comprising methanol, nitric acid dilutes, ammonium nitrate, sulfur, industrial-grade urea, liquid oxygen, liquid nitrogen, carbon slurry, carbon dioxide gas, anhydrous ammonia, sodium nitrite, sodium nitrate, liquid argon, liquid carbon dioxide, and off-grade methanol.</span></p><p><span style="font-weight: 400;">Today NFL comprises a central marketing office at Noida, four zonal offices at Bhopal, Lucknow and Chandigarh and Hyderabad, 14 state offices and 39 area offices spread across the country.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on National Fertilizers</strong></caption><tbody><tr><th scope="row">Owner</th><td data-label="Owner">Government of India</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1974</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">Bathinda &amp; Panipat</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">3,000+</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Public</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">Rs2671.2 Crore (2022)</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">Rs12,301.05 Crore (2019)</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit">Rs298.45 Crore (2019)</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><p><img decoding="async" class="wp-image-283057 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880839545-61b16152ac01785498b1076ef0cc4a50.webp" alt="SWOT Analysis of National Fertilizers - National_Fertilizers" width="450" height="280"></p><h3><b><br>Products of National Fertilizers</b></h3><p><span style="font-weight: 400;">National Fertilizers has been in the Chemical industry for more than a century and deals in:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Urea</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ammonia</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Organic fertilizers</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">industrial chemicals</span></li></ul><h3><b><br>Competitors of National Fertilizers</b></h3><p><span style="font-weight: 400;">National Fertilizers’ top five major competitors are:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mangalore Refinery and Petrochemical</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Fauji Fertilizers Company Limited</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Bharat Agri Fertilizers and Realty Limited</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Coromandel International Limited</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Chambal Fertilizers and Chemical Limited</span></li></ul><p><span style="font-weight: 400;"><br>Now that we have understood the company’s core products and services, let’s dive deep into the SWOT analysis of National Fertilizers.</span></p><h2><b>SWOT Analysis of National Fertilizers</b></h2><p><span style="font-weight: 400;">SWOT analysis is a study that is undertaken by the majority of companies to determine their core strengths, weaknesses, opportunities and threats. It is a framework that is used to evaluate a company’s competitive position which later helps in strategic planning.&nbsp;</span></p><p><span style="font-weight: 400;">SWOT analysis can be conducted by any popular brand or any brand which is still new in the market can make use of this template to evaluate internal and external variables that might influence the brand authority and market development.</span></p><p><span style="font-weight: 400;"><img decoding="async" class="wp-image-283014 aligncenter size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880840266-5ba7b60dba8783fbcf9609dfe029f69c.webp" alt="SWOT Analysis of National Fertilizer - SWOT Infographics of National Fertilizer" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/03/SWOT-Analysis-of-National-Fertilizer-SWOT-Infographics-of-National-Fertilizer.pngw3.webp 750w, https://iide.co/wp-content/uploads/2022/03/SWOT-Analysis-of-National-Fertilizer-SWOT-Infographics-of-National-Fertilizer-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw"></span></p><p><span style="font-weight: 400;">Below is a step-by-step detailed guide to help you with the SWOT analysis of National Fertilizers.</span></p><h3><b>Strengths of National Fertilizers</b></h3><p><span style="font-weight: 400;">The strengths are basically what makes the brand different from the other competitors and what the organization excels at. Following are the strengths:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Known Name:</b><span style="font-weight: 400;"> NFL is popularly known in the market as ‘KISAN’. It engages in the leading manufacturing and marketing of Neem Coated Urea, four strains of Bio-Fertilizers (solid &amp; liquid), Bentonite Sulfur and other allied Industrial products like Ammonia, Nitric Acid, Ammonium Nitrate, and Sodium Nitrate.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Expanding Operations:</b><span style="font-weight: 400;"> Apart from manufacturing fertilizers, NFL is also expanding its foothold in international markets through setting up businesses of imports and trading of various agro-inputs like Non-Urea Fertilizers, Certified Seeds, Agrochemicals, Bentonite Sulfur, City Compost through its existing PAN India dealer’s network under single window concept.</span></li><li style="font-weight: 400;" aria-level="1"><b>Reach and Distribution:</b><span style="font-weight: 400;"> National Fertilizers has a strong R&amp;D setup based in Nangal, Panipat, Bathinda and Vijaipur as well as in its headquarters in Noida. The R&amp;D primarily focuses on efficient &amp; safer undertakings, value-added products and suggests the implementation of energy-saving schemes. This makes sure that the products are made easily available to their customers at the right time.</span></li><li style="font-weight: 400;" aria-level="1"><b>Sustainability:</b><span style="font-weight: 400;"> NFL takes various initiatives to ensure that environmental impacts are kept in mind while aligning the practices. The company adopts best practices for energy conservation, environmental management and social upliftment leading to sustainable development. Feed and fuel in NFL Plants use cleaner and greener fuel.&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Brand Reputation:</b><span style="font-weight: 400;"> National Fertilizers has been in the business of producing chemicals for a large number of years. Also, with the variety of products and services it provides, it is established as a leader in the industry. This helps the corporation to gain a reputation and get recognized easily.</span></li></ul><p><b>Useful Tip:</b><span style="font-weight: 400;"> The time is digital and you can build your business reputation online by learning the ways from an </span><a href="https://iide.co/email-marketing-course-online/"><span style="font-weight: 400;">online reputation management course</span></a><span style="font-weight: 400;"> which is taught by digital marketing industry experts.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Dealer Community:</b><span style="font-weight: 400;"> National Fertilizers has built a very strong relationship with its dealers that not only helps in supplying the products but also promotes the company’s core products and training.</span></li><li style="font-weight: 400;" aria-level="1"><b>Financial Position:</b><span style="font-weight: 400;"> National Fertilizers has a very strong financial position in the market with consecutive profits over the years along with accumulated profit reserves which can be utilized for future expenditures or marketing activities.</span></li><li style="font-weight: 400;" aria-level="1"><b>Skilled Labor Force:</b><span style="font-weight: 400;"> National Fertilizers has invested heavily in the employees that have made them not only skilled but are also highly motivated.</span></li></ul><h3><b><br>Weaknesses of National Fertilizers</b></h3><p><span style="font-weight: 400;">The weaknesses are a major drawback that stops the organization from performing at its optimum level. They are the areas in which businesses can make improvements. The major drawbacks are as follows:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Research and Development:</b><span style="font-weight: 400;"> National Fertilizers has a good share of expenditure on the research and development department but it is spending way less than a few of the players within the industry which have benefitted as a result of their innovative products.</span></li><li style="font-weight: 400;" aria-level="1"><b>Diversity in the Workforce:</b><span style="font-weight: 400;"> The local workers contribute to the majority of the workforce at National Fertilizers making it difficult for outsiders to adjust and hence resulting in the loss of talent.</span></li><li style="font-weight: 400;" aria-level="1"><b>High Employee Turnover Rates:</b><span style="font-weight: 400;"> National Fertilizers has a very high employee turnover rate as compared to its competitors which means it spends a lot on training activities as employees keep leaving and joining.</span></li><li style="font-weight: 400;" aria-level="1"><b>Need to Invest More in New Technologies:</b><span style="font-weight: 400;"> According to the country’s scale of expansion and the geographical areas, National Fertilizers need to invest more money in technology to integrate the processes across the board. Currently, the investment in technology is not on par with the vision of the company.</span></li><li style="font-weight: 400;" aria-level="1"><b>Limited Success Across the Core Business:</b><span style="font-weight: 400;"> Although National Fertilizers is one of the leading organizations in its industry it faces challenges in moving to other product segments with its present culture.</span></li></ul><h3><b><br>Opportunities of National Fertilizers</b></h3><p><span style="font-weight: 400;">Opportunities are the favourable external factors that may give the organization a competitive advantage over others. The opportunities for National Fertilizers are as follows:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Social Media:</b><span style="font-weight: 400;"> Over the years the number of active users on social media channels has increased and with this National Fertilizers can make use of its social media handles to promote its products, interact with customers and even provide after-sale services.</span></li></ul><p><span style="font-weight: 400;">You can also leverage </span><a href="https://iide.co/blog/social-media-benefits-for-business/#:~:text=Social%20media%20has%20an%20advantage,aren't%20thinking%20about%20it."><span style="font-weight: 400;">the benefits of social media</span></a><span style="font-weight: 400;"> and other digital marketing channels for your business by simply learning </span><a href="https://iide.co/online-digital-marketing-certification/"><span style="font-weight: 400;">several digital marketing skills</span></a><span style="font-weight: 400;"> from a renowned institute just like IIDE where experts from the digital industry teach the latest and upgraded digital marketing skills through online live and recorded sessions right to you whilst you are seated at your home.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Transport Industry:</b><span style="font-weight: 400;"> The transport industry has been booming and is expected to boom in the next few years as well which has resulted in more demand for National Fertilizers products which is helpful for National Fertilizers to scale its business.</span></li><li style="font-weight: 400;" aria-level="1"><b>Globalization:</b><span style="font-weight: 400;"> Increased globalization doesn’t restrict National Fertilizers anymore to conducting activities in their own country which can act as an opportunity to extend operation in other countries and thus enter new markets and unleash the potentials of other new markets.</span></li><li style="font-weight: 400;" aria-level="1"><b>Population:</b><span style="font-weight: 400;"> The population has been growing and is expected to grow at a positive rate in the upcoming years. This is beneficial for Nordea as there will be an increase in the number of potential customers that it can target.</span></li><li style="font-weight: 400;" aria-level="1"><b>Expansion to Other Global Markets: </b><span style="font-weight: 400;">The company is planning to expand its international activities with a particular focus on Asia. This serves them as an opportunity to acquire a new customer base.</span></li></ul><h3><b><br>Threats of National Fertilizers</b></h3><p><span style="font-weight: 400;">Threats are those factors that have the potential to provide harm to the organisation in any form. The threats of National Fertilizers are as follows:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Technological Advancements:</b><span style="font-weight: 400;"> The technological advancements by a few competitors can pose a threat to National Fertilizers as today’s customers are more attracted to new technological advancements and may be lost to competitors’ offerings thus reducing the market share of National Fertilizers.</span></li><li style="font-weight: 400;" aria-level="1"><b>Competition:</b><span style="font-weight: 400;"> There is always an ongoing competition that puts downward pressure on the prices. This could lead to lower profits if it makes changes in the price or may also result in lower market share if it doesn’t make price changes.</span></li><li style="font-weight: 400;" aria-level="1"><b>Exchange Rate:</b><span style="font-weight: 400;"> The exchange rate also keeps fluctuating and makes it difficult for a company like National Fertilizers because it extends service internationally while its suppliers are local.</span></li></ul><p><span style="font-weight: 400;"><br>This ends our complete SWOT analysis of National Fertilizers. Let us conclude our learning below from the SWOT analysis of National Fertilizers.</span></p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">National Fertilizers is a well-known company with a significant global presence. In the SWOT analysis of National Fertilizers, we observed that the company is heavily reliant and enjoys strong brand recognition and trust with its customers. It has a strong distribution network and has reached across all the markets it serves, but suffers from an increasing number of suppliers in the same space and better R&amp;D efforts by its competitors.</span></p><p><span style="font-weight: 400;">Also, one point not to miss out on is that National Fertilizers is in line with its marketing effort. It has created a customer base for itself by tapping into the digital era and creating a social media presence on several platforms. If you are interested in learning digital marketing, don’t forget to check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 3 Month Advanced Digital Marketing Course</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">We hope this blog on the SWOT Analysis of National Fertilizers has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company research just like the SWOT analysis of National Fertilizers, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of National Fertilizers in the comments section below.</span></p></div></div>

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Looking for SWOT Analysis of National Fertilizers? Here in this blog, we have covered the strengths, weaknesses, opportunities and threats of the company.

Detailed SWOT Analysis Of National Fertilizers - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Last time we studied the SWOT analysis of </span><a href="https://iide.co/case-studies/swot-analysis-of-la-poste/"><span style="font-weight: 400;">La Poste</span></a><span style="font-weight: 400;"> which is the postal and express courier services industry in France. This time around, let us dive into the detailed study or </span><b>SWOT analysis on National Fertilizers</b><span style="font-weight: 400;">. Let’s get started.</span></p><p><span style="font-weight: 400;">National Fertilizers Limited (NFL) – Miniratna company is an Indian state-owned corporation that manufactures chemical, organic fertilizers, and industrial chemicals. In 2018, it was </span><a href="http://www.walkthroughindia.com/industry/12-largest-chemical-and-fertilizers-companies-in-india/#:~:text=National%20Fertilizers%20is%20the%20second,organic%20fertilizers%20and%20industrial%20chemicals." rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the second-largest producer of fertilizers in India</span></a><span style="font-weight: 400;">. The company comes under the ownership of the Ministry of Chemicals and Fertilizers.</span></p><p><span style="font-weight: 400;">Another aspect that made National Fertilizers the giant it is now, is its marketing efforts. So if you are interested in learning the latest marketing efforts which are digital marketing – check out our </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">Before we go into the SWOT Analysis of National Fertilizers, let us know about National Fertilizers as a company.</span></p></div></div>

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Detailed SWOT Analysis of National Fertilizers – The Second Largest Producer Of Fertilizers In India

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