Detailed SWOT Analysis of Minda Corporation – A Leading Manufacturer Of Automotive Products

In our previous article, we had done a detailed SWOT analysis of Enel, an Italian Multinational Electricity & Gas Utility Company. In this article, we are going to explain the SWOT analysis of Minda Corporation.

Now, India’s leading player in the automotive components industry is none other than Minda Corporation (or Spark Minda). For over sixty years, Spark Minda (earlier Minda Corporation) has had a significant presence in the global automotive industry and is one of the main makers of auto parts for the OEMs. 

The Rs 380 crores group, with a labour force of more than 16,000 is taking special care of the main passenger vehicle, commercial vehicle, motorcycle and scooter, off-street vehicle and tier 1 manufacturers in India with a presence in Indonesia, Vietnam, Uzbekistan, Japan and the U.S.A. They likewise serve post-retail fragments in India through a solid vendor distributorship of around 450 sellers.

Another characteristic that made Minda Corporation renowned is its marketing actions. Since the world goes online, marketing is transforming its aspects. Are you curious about learning the latest marketing techniques? Check out our Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE. 

Now, we will discover strengths, weaknesses, opportunities and threats covering BOE. Before we delve into the SWOT analysis of Minda Corporation let’s learn about the company, its history, products, services and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 18, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]