Detailed SWOT Analysis of Lockheed Martin – World’s Largest Defence Contractor

In our previous article, we discovered the SWOT analysis of one of the worlds leading aerospace manufacturers, Lockheed Martin. Here we will be doing a detailed SWOT Analysis of Lockheed Martin.

Lockheed Martin is the world’s largest defense contractor. They already secured the top spot in the list of US federal contractors. 

It has gained such large success in the market due to the best marketing tactics that are used which create a strong brand value in the public. Nowadays as most people are using digital platforms using digital marketing for branding is one of the best marketing strategies. If you want to know what is digital marketing and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Thus this makes us keen to know how Lockheed Martin has gained such success in its industry. Here is the full detailed SWOT Analysis of Lockheed Martin. Before we start with its SWOT Analysis let us know about Lockheed as a company, its products, competitors, financials, and more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.