Name: Stepwise SWOT Analysis Of KFC | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2>About KFC</h2><p><span style="font-weight: 400;">One cook who created the most famous finger-licking recipe nearly 75 years ago, 11 secret herbs and spices. </span><span style="font-weight: 400;"><a href="https://online.kfc.co.in/" target="_blank" rel="nofollow noopener noreferrer" data-schema-attribute="">KFC</a> ( Kentucky Fried Chicken) is an American fast-food restaurant chain headquartered in Louisville.&nbsp; </span><span style="font-weight: 400;">KFC was composed by Colonel Sanders, a businessman who started selling fried chicken from his roadside in Corbin. </span><span style="font-weight: 400;">Colonel-inspired, most craved and finger-licking recipe is still protected and followed until today.</span></p><p><span style="font-weight: 400;">It offering 100% real chicken and meeting independently assured welfare of animal’s food standards of safety.</span></p><p><span style="font-weight: 400;">Let us now see the SWOT analysis of KFC.</span></p><h2><span style="font-weight: 400;">SWOT Analysis OF KFC</span><img decoding="async" class="wp-image-229489 size-medium aligncenter" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880329670-639ec4bce3672cb3b84de480cd9179a6.webp" alt="KFC Logo | SWOT Analysis of KFC | IIDE" width="300" height="300"></h2><p><span style="font-weight: 400;">SWOT Analysis stands for Strength – Weakness – Opportunities – Threats to a company. SWOT Analysis of a company helps to formulate new strategies and plans to increase sales and profits. </span><span style="font-weight: 400;">SWOT analysis helps companies to know where they stand in the market and get a wide idea of its business and it makes it easy for them to make decisions and improve on their weaknesses.</span></p><p><span style="font-weight: 400;">Let us start by analyzing the strengths of KFC.</span></p><h2><span style="font-weight: 400;">1. Strengths Of KFC&nbsp;</span></h2><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Global reach</strong> – </span>KFC is an internationally renowned fast food store having spread over to 120countries with 20k plus stores. Which helps it cater to a large number of people in the market.</li></ul><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Wide range of products</strong> – </span>KFC delivers non-veg and veg food. Meat and chicken being most preferred. KFC also offers&nbsp; Products like burgers, chicken wings, etc as well as their signature menu</li></ul><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Trademark recipes</strong> – </span>One of the reasons people prefer KFC is because of its unique flavoured recipes. Its recipes are still kept as a secret.</li></ul><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Rapid growth</strong> – </span>The brand has been growing rapidly since it initially started. It has grown its branches in different countries like China, India, etc.</li></ul><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Loyal customer base</strong> – </span>KFC has a strong loyal customer base. It has retained its customers by its delicious unique flavours offered to them.</li></ul><p><span style="font-weight: 400;">Let us now see the Weaknesses of KFC.</span></p><h2><span style="font-weight: 400;">2. Weaknesses Of KFC</span></h2><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Health consciousness</strong> – </span>In the modern world, each individual is becoming health conscious. Having said that Fast Food corners like KFC have a large content of fat and calories in their meals is making people shift to a healthier option. Whereas KFC has no healthy meals offered on its menu.</li></ul><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Criticism</strong> – </span>KFC was accused of causing harm to the atmosphere and animals due to which its image was traded. These kinds of criticism a companies brand image falls in the market.</li></ul><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Lack of management</strong> – </span>KFC being a famous and international fast food server faces difficulty in managing and controlling franchises.</li></ul><p><span style="font-weight: 400;">Let us now see the Opportunities for KFC which it can utilize.</span></p><h2><span style="font-weight: 400;">3. Opportunities for KFC</span></h2><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Regional speciality</strong> – </span>Every region has its own tastes. KFC should bring special dishes made for that particular country or region. This will help them attract more customers.</li></ul><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Healthy meals</strong> – </span>It can target health-conscious groups, Offering a healthy option to the customers, and launching grills or salads as well as fresh fruit juices.</li></ul><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Expand to new places</strong> – </span>KFC has to expand its business to the places it hasn’t reached yet and grow its branches. This will help the company to get a much larger market share.</li></ul><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Budget-friendly meals</strong> – </span>With the growing market, people are becoming more price-conscious. KFC should offer budget-friendly meals to attract customers which are price sensitive.</li></ul><p><span style="font-weight: 400;">Lastly, let us see the Threats for KFC.</span></p><h2><span style="font-weight: 400;">4. Threats for KFC</span></h2><p><img decoding="async" class="aligncenter wp-image-229488 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880330111-1e32a0fd6634fb3290a82abe1614cac2.webp" alt="Competitors of KFC | SWOT Analysis of KFC | IIDE" width="705" height="385" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image1-42.jpgw3.webp 705w, https://iide.co/wp-content/uploads/2021/09/image1-42-480x262.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 705px, 100vw"></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Many competitors</strong> – </span>Due to large competition in the food industry, KFC has a threat from all other restaurants as it can affect KFC’s business. It not only has a threat from international companies but also the local companies which are around it as well.</li></ul><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Raw material prices</strong> – </span>The changing prices of raw materials can affect the business by increasing the expenses and eventually increasing the prices of the products.</li></ul><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Faltering economies</strong> – </span>As a global company, KFC has a threat to facing issues with faltering economies, rising food rates as well as recession.</li></ul></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2>Conclusion<span style="font-weight: 400;"><br></span></h2><p><span style="font-weight: 400;">As we have studied the SWOT analysis of KFC we have seen the different scenarios a company has to improve and be aware of.</span></p><p><span style="font-weight: 400;">One of the major strengths of KFC is that it has a wide reach in the market and has been growing rapidly and still growing. It also has its trademark recipes and it serves different types of products.</span></p><p><span style="font-weight: 400;">We have also seen the weaknesses of KFC which are the changing mentality of people towards healthy food and the criticism that it faced due to lack of environmental protection and animal harm.</span></p><p><span style="font-weight: 400;">Some Opportunities that KFC can take advantage of our regional preferences of people, they can bring new dishes specially for that location. In the changing market, customers are becoming more price-conscious. KFC can bring dishes for price-sensitive customers.</span></p><p><span style="font-weight: 400;">The threats that KFC may face are the large competition from the regional and international brands and the increase in raw materials which will eventually lead to an increase in the price of the products.</span></p><p><span style="font-weight: 400;">Wasn’t it interesting to know the SWOT analysis of KFC? Learn how to grow your business using digital marketing, check out </span><a href="https://iide.co/"><span style="font-weight: 400;">our website for more information</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">Also, you can check out </span><a href="https://iide.co/meetups/?utm_source=Organic_Marketing&amp;utm_medium=Blogs&amp;utm_campaign=Marketing_Meetup"><span style="font-weight: 400;">Free Digital Marketing Masterclass by IIDE</span></a><span style="font-weight: 400;"> to understand what digital marketing is all about.</span></p><p><span style="font-weight: 400;">Let us know your thoughts on this within the comment section and let us know if we have missed out any points.</span></p><p><span style="font-weight: 400;">I would like to thank you for taking the time to read our work.&nbsp;</span></p></div></div>

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Want to know the SWOT analysis of KFC? This blog includes the Strengths, Weaknesses, Opportunities, and Threats of KFC in detail.

Stepwise SWOT Analysis Of KFC | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">KFC has registered its company in about 150 countries and 22622 outlets making it the second-largest restaurant chain after Mcdonald’s. It was one of the 1st American Fast- Food chains to expand Internationally. It earns revenue of about US$27.9 billion.</span></p><p><span style="font-weight: 400;">KFC has been growing through digital innovations and building the latest food stores, making it easier for their guests to enjoy chicken.</span></p><p><span style="font-weight: 400;">Thus this makes us keen to know the SWOT analysis of KFC.</span></p><p><span style="font-weight: 400;">In this blog, we have written about its strengths, weaknesses, opportunities, and threats.</span></p><p><span style="font-weight: 400;">Before we start with its SWOT analysis let us know about KFC as a company.</span></p></div></div>

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Stepwise SWOT Analysis of KFC | IIDE

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