Comprehensive SWOT Analysis of Kesoram Industries – One Of The Pioneer Companies In India

Last time we did a detailed SWOT Analysis of India’s largest tyre manufacturer – MRF Tyres. This time we will dive into the SWOT Analysis of Kesoram Industries in depth.

Kesoram industries began in 1919 and it has experienced a lot of ups and downs in the company but after all the situations the company has come to the top list. They offer products including tyres, cement and rayon that are in demand and user-friendly for the customers. So now it’s just the never-stopping production of the products by them.

The greatest of all that helped Kesoram Industries to create a place in the market is its marketing aspects. As the world is going online due to the pandemic situation, digitalisation has completely changed the world of marketing and if you are interested to know about it – check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.

So now it’s time for us to know more about the Kesoram Industries and how they became so successful in the manufacturing industry. Going ahead this blog will give you an in-depth study of the SWOT Analysis of Kesoram Industries. Before we go ahead let us know in brief about the Kesoram company, its products, financial status, competitors, and much more.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.