Detailed SWOT Analysis of ITA Airways – The State-owned Flag Carrier Airline Of Italy

Previously we looked into the SWOT Analysis Qantas, the world’s third-oldest airline. In this case study, we will analyse the SWOT Analysis of ITA Airways.

ITA Airways is a state-owned flag carrier owned and operated by the government of Italy via the Ministry of Economy and Finance. The airline was established in the year 1946 as Alitalia and since then its airline flies to over 41 scheduled domestic, European, and a few intercontinental destinations and it is expected to be expanded.

Today, ITA Airways is Italy’s leading airline for total revenue. As the world goes online, marketing changes and if you’re interested in keeping up with the latest developments, – check out Free Masterclasses on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we dive into the SWOT Analysis of ITA Airways, let’s take a look at the company, its history, finances, products, and opponents.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 27, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.