Detailed SWOT Analysis of ITA Airways – The State-owned Flag Carrier Airline Of Italy

Previously we looked into the SWOT Analysis Qantas, the world’s third-oldest airline. In this case study, we will analyse the SWOT Analysis of ITA Airways.

ITA Airways is a state-owned flag carrier owned and operated by the government of Italy via the Ministry of Economy and Finance. The airline was established in the year 1946 as Alitalia and since then its airline flies to over 41 scheduled domestic, European, and a few intercontinental destinations and it is expected to be expanded.

Today, ITA Airways is Italy’s leading airline for total revenue. As the world goes online, marketing changes and if you’re interested in keeping up with the latest developments, – check out Free Masterclasses on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we dive into the SWOT Analysis of ITA Airways, let’s take a look at the company, its history, finances, products, and opponents.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 27, 2022

3 min read

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.