In our previous article, we elaborated on the SWOT Analysis of a multibillion-dollar American company, 3M company. This time, we will tackle the SWOT analysis of IRCTC in-depth.
Indian Railway Catering and Tourism Corporation (IRCTC) is owned by Indian Railways, the Department of Railways of the Government of India and provides ticketing, catering and tourism services on trains and at railway stations. It has been listed on the National Stock Exchange since 2019, with the government retaining a majority stake.
The aim of the IRCTC is to improve and develop customer service and facilitation through better industry techniques in the railway catering, travel, hotel and tourism sectors.
Another aspect that made IRCTC the giant it is now is its marketing efforts. Due to Covid, the world is going online, marketing is changing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
In this blog, we will cover the strengths, weaknesses, opportunities and threats of IRCTC. Before we begin, let us learn more about the company, its history, products, services and financial success.