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Last time we saw the Business Model of Zomato, today let’s look at the SWOT Analysis of one of the most famous coffee houses in the world- Gloria Jeans Coffees.
Gloria Jeans Coffees company is one of the most loved and leading coffee houses in the world, who is majorly serving different types of nourishing coffees across more than 50 countries.
The company has a lack of visibility due to its weak online presence, in today’s world digital marketing is very important for the growth of any business. If you want to learn more about digital marketing and its different aspects, do check out Free Digital Marketing Masterclass by Karan Shah the founder and the CEO of IIDE.
In this case study we will look at the SWOT analysis of Gloria Jeans Coffees but before that let’s learn some more facts about the company.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 18, 2024
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.