SWOT Analysis of Globe Telecoms: Company History & Overview

Last time we took a deep dive into the SWOT analysis of Airtel, one of India’s largest telecoms. Now we turn our attention to the Philippines and will conduct a SWOT analysis of Globe Telecom.

Globe Telecom Inc, commonly known as Globe, is the leading telecommunication giant in the Philippines. In this digital day, where there are so many rivals and so many services to offer, being the main telecommunication service provider in a country is a hard task, and maintaining its position as a market leader is even harder.

For market leaders like Globe Telecom, having a strong online presence is a must to be able to maintain its market leader position. Digital marketing has become more relevant than ever since businesses need to have an online business to stay in the game. If you are interested in knowing the latest marketing techniques as well, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

To learn more about how the company has stayed in the leading position, we are going to do a SWOT Analysis of Globe Telecom – exploring its strengths, weaknesses, opportunities, and threats in detail.

So before we begin our deep dive, let us start by learning more about the company – its history, services, financial position and competitors.

About Globe Telecom 

Globe Telecom as you know is a major telecommunications service provider in the Philippines. Founded in 1928 and the company offered its shares to the public in 1975.  The telecommunication company is owned by one of the largest and oldest Filipino business groups – The Ayala Group. They had partnered with SingTel (Singapore Telecommunications) to launch a telecom industry in the Philippines.

Ernest Cu, the CEO of Globe Telecom, was named CEO of the Year at the World Communication Awards 2017. In the following year, Globe was announced as the best workplace in Asia. The major offerings of the corporation include providing commercial wireless services through its 3G, 4G LTE (Long Term Evolution), and LTE-A (Long Term Evolution-Advanced) networks. It has also started to deploy its 5G service offerings in some key areas in the Philippines. 

Apart from this, in 2016 the organization also launched the Globe Lifestyle brand where the main focus was to expand the company in the fashion sector which would, in turn, help the firm’s lifestyle brand connect with the customers via fashion. It also ventured into the entertainment industry with 2 divisions namely Globe Studios which focuses on film and television production and Globe Live which focused on music events and live concerts.

What’s new with Globe Telecom?

Here’s what was buzzing around Globe Telecom recently:

• 5G rollout: Globe Telecom is rolling out 5G services across the Philippines, with plans to cover 90% of the country’s population by the end of 2023.
• Globe Business: Globe Business is expanding its offerings to meet the needs of businesses of all sizes, with new products and services for cloud computing, cybersecurity, and digital transformation.
• GCash: GCash, Globe’s mobile wallet, is continuing to grow rapidly, with over 60 million users and a wide range of financial services.
• Globe Rewards: Globe Rewards is a loyalty program that rewards customers for using Globe products and services. The program has been expanded in 2023 to offer more rewards and benefits to customers.
• Globe One Gate: Globe One Gate is a digital platform that provides customers with access to a wide range of products and services from Globe and its partners. The platform has been expanded in 2023 to offer more products and services, as well as a more seamless customer experience.
• Globe Cybersecurity: Globe Cybersecurity is a new business unit that provides cybersecurity solutions to businesses and consumers. The business unit offers a wide range of products and services, including security assessments, penetration testing, and managed security services.
• Globe Cloud: Globe Cloud is a new business unit that provides cloud computing solutions to businesses and consumers. The business unit offers a wide range of products and services, including infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS).
• Globe Digital Transformation: Globe Digital Transformation is a new business unit that helps businesses of all sizes to transform their businesses digitally. The business unit offers a wide range of services, including consulting, implementation, and support.
• Globe for Good: Globe for Good is Globe’s corporate social responsibility (CSR) program. The program focuses on four key areas: education, health, disaster preparedness and response, and environmental sustainability.
• Globe Innovation Hub: The Globe Innovation Hub is a space where Globe employees and partners can collaborate on new ideas and products. The hub has been expanded in 2023 to offer more resources and support to innovators.
• Globe Academy: Globe Academy is a training and development program that provides Globe employees with the skills and knowledge they need to succeed in the digital age. The program has been expanded in 2023 to offer more training courses and certifications.

Let’s now understand the target audience of Globe Telecom better with the help of a buyer persona.